Little Rock Realtors Association

What Little Rock Realtors Association does

The Little Rock REALTORS Association (LRRA) is a non-profit professional membership association headquartered at 300 Natural Resources Drive, Little Rock, Arkansas, serving licensed real estate agents and affiliated industry partners in the Central Arkansas region. Chartered in 1911 by the National Association of Real Estate Boards, LRRA is one of the oldest REALTOR boards in the United States, with roots dating to 1904 as an adjunct of the Little Rock Chamber of Commerce. The organization operates as a local board under the National Association of REALTORS (NAR) and the Arkansas REALTORS Association (ARA) umbrella, providing primary and secondary REALTOR membership programs, professional standards enforcement, Code of Ethics training, continuing education, networking events, and advocacy for property owners.

LRRA's core products and services include REALTOR membership (primary and secondary tiers), an online continuing education platform delivered through a partnership with The CE Shop, a member resource library of forms and documents, an affiliate membership network connecting agents with lenders, title companies, inspectors, insurance providers, and home service providers, a REALTOR safety program, civic engagement tools, and consumer education resources. Technology infrastructure is light: the organization uses a website-based application process, Google Analytics for traffic analysis, and integrates with CARMLS (Central Arkansas REALTORS MLS) as a channel partner for MLS access. CARMLS is a separate entity requiring its own membership, which is unusual relative to most local markets where the MLS is operated inside the board.

Revenue is generated primarily through annual membership dues paid by REALTOR members, with pro-rated fees for new members and a separate $50 office transfer fee. Dues are billed annually, due January 1st, with late fees starting February 1st. The organization accepts cash, check, or cashier's check for new members and credit/debit cards are not accepted for new member payments. The go-to-market motion is community-led, relying on existing-member referrals, industry events, and partnerships with NAR, ARA, and CARMLS to acquire new members. LRRA operates with 1-10 employees and is governed by a Board of Directors led by President Jon Kennon, with day-to-day management handled by Association Executive BJ Matthews.

Name

Little Rock Realtors Association

Legal name

Little Rock REALTORS® Association

Website

https://lrra.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

1–10 employees

Short description

The Little Rock REALTORS Association is a non-profit professional membership association, chartered in 1911, serving licensed real estate agents and affiliate partners in the Little Rock and Central Arkansas market with membership programs, continuing education, advocacy, and community resources.

Ownership category

akta.pro rank

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership dues collected from REALTOR® members, including pro-rated fees for new members covering admin, local, state, and national fees. Dues are paid annually, typically due January 1st with late fees starting February 1st.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Little Rock REALTORS® Association (LRRA) is a professional membership association that provides REALTOR® membership programs (Primary and Secondary), continuing education, advocacy, networking events, and member resource services to licensed real estate agents in the Little Rock, Arkansas area. It is chartered under the National Association of REALTORS® and affiliated with the Arkansas REALTORS® Association. Members gain access to CARMLS, professional standards support, Code of Ethics training, and a network of affiliate service providers (lenders, title companies, inspectors, insurers).

Product overview

Little Rock REALTORS® Association operates as a professional membership organization offering a unified suite of services for real estate professionals. The core offerings include REALTOR® membership programs (Primary and Secondary), an online continuing education platform through The CE Shop, a member resource library with downloadable forms, event coordination including meetings and networking opportunities, consumer education resources, an affiliate membership network connecting members with industry partners (lenders, title companies, inspectors, insurance), and REALTOR® safety resources. While the organization provides these distinct service areas, they function collectively under the association brand rather than as separate product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary REALTOR® Membership Annual membership for licensed real estate agents whose primary REALTOR® affiliation is with LRRA; includes professional standards support, Code of Ethics training, advocacy, networking, and access to member resources and CARMLS integration.
• Secondary REALTOR® Membership Annual membership for agents who maintain an active primary REALTOR® membership with another Association but seek secondary affiliation with LRRA.
• Online Continuing Education (CE) Online continuing education courses for licensed real estate professionals, offered through a partnership with The CE Shop.
• Member Resource Library Digital repository of forms and documents including transfer forms, membership applications, office setup forms, and reactivation documents for member use.
• Events and Networking Programs Annual general meetings, education seminars, networking events, and Awards of Distinction ceremonies designed for real estate professionals.
• Affiliate Membership Program Partnership program connecting real estate professionals with affiliated businesses including lenders, title companies, home inspectors, insurance providers, and home service providers.
• REALTOR® Safety Program Safety resources and protocols for real estate professionals, including NAR's safety program materials, videos, and best practices.
• Consumer Resources Public-facing resources including home buyer guides, fair housing information, landlord/tenant resources, and links to industry organizations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

33 partnerships are on record, tiered core and minor.

• NAR (National Association of REALTORS®)coreStrategic or Co-development PartnerNational parent organization providing governing documents, Code of Ethics training, professional standards, and national-level advocacy for real estate professionals. LRRA operates as a local board under the NAR umbrella.
• ARA (Arkansas REALTORS® Association)coreStrategic or Co-development PartnerState-level association providing advocacy, professional standards (Ethics and Arbitration), Code of Ethics training, and the Arkansas Landlord/Tenant Handbook. Works with Arkansas General Assembly on fair housing legislation.
• CARMLS (Central Arkansas REALTORS MLS)coreChannel Partner/ Reseller/ DistributorRegional MLS provider for Central Arkansas. Not part of the local board (unusual for most markets). Requires separate membership application. CARMLS has a waiver form available for those who do not wish to join.
• Arkansas Real Estate CommissioncoreOthersState regulatory body that issues Arkansas Real Estate Licenses. Agents must obtain license from this commission before applying for REALTOR® membership.
• Arkansas Development Finance Authority (ADFA)minorGTM or Marketing PartnerAffiliate member providing development financing resources for home buyers and real estate professionals.
• Arvest BankminorGTM or Marketing PartnerRegional bank offering mortgage services, listed as affiliate member supporting REALTORS® with lending needs.
• Regions MortgageminorGTM or Marketing PartnerMortgage lender affiliate member serving real estate transaction financing needs.
• HomeTeam Inspection ServiceminorGTM or Marketing PartnerHome inspection services affiliate supporting real estate transaction due diligence.
• Attorney's Title GroupminorGTM or Marketing PartnerTitle and escrow services affiliate member for real estate closing transactions.
• National Title & EscrowminorGTM or Marketing PartnerTitle company affiliate providing closing and escrow services.
• First National TitleminorGTM or Marketing PartnerTitle services affiliate member for real estate closings.
• CK Agency (Allstate)minorGTM or Marketing PartnerInsurance agency affiliate providing property and casualty insurance services to home buyers and owners.
• G&G InsuranceminorGTM or Marketing PartnerInsurance services affiliate member for real estate professionals and clients.
• Achosa Home WarrantyminorGTM or Marketing PartnerHome warranty provider affiliate supporting real estate transaction protection.
• Choice Home WarrantyminorGTM or Marketing PartnerHome warranty services affiliate member.
• Guard Home WarrantyminorGTM or Marketing PartnerHome warranty provider affiliate.
• Centennial BankminorGTM or Marketing PartnerRegional bank offering mortgage lending services.
• Partners BankminorGTM or Marketing PartnerCommunity bank affiliate providing mortgage and lending services.
• Verity MortgageminorGTM or Marketing PartnerMortgage lender affiliate member.
• Bank of Little Rock MortgageminorGTM or Marketing PartnerLocal mortgage services provider.
• First Horizon Bank MortgageminorGTM or Marketing PartnerRegional bank mortgage services.
• Barksdale Federal Credit UnionminorGTM or Marketing PartnerCredit union offering mortgage services.
• FirstTrust Home LoansminorGTM or Marketing PartnerHome loan services affiliate.
• TruService Community Federal Credit UnionminorGTM or Marketing PartnerCredit union providing mortgage and lending services.
• iHome MortgageminorGTM or Marketing PartnerWholesale mortgage broker affiliate.
• CertaPro PaintersminorGTM or Marketing PartnerHome improvement services affiliate supporting real estate transactions.
• Cornerstone Restoration & RoofingminorGTM or Marketing PartnerRoofing and restoration services affiliate.
• Pro Land TitleminorGTM or Marketing PartnerTitle services provider.
• Magnolia TitleminorGTM or Marketing PartnerTitle and closing services affiliate.
• West Little Rock TitleminorGTM or Marketing PartnerTitle company serving the West Little Rock area.
• Ellis Home InspectionsminorGTM or Marketing PartnerHome inspection services affiliate.
• Arkansas Democrat GazetteminorGTM or Marketing PartnerLocal newspaper media partner for advertising and coverage.
• CutCo Gifting (The KnifeGuy)minorGTM or Marketing PartnerClosing gifts provider affiliate.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Houston Association of REALTORS®: Large local REALTOR® association serving the Houston, Texas metro; directly comparable as a member-funded local board providing MLS access, advocacy, CE, and member services to licensed real estate agents.
• Illinois REALTORS®: State-level REALTOR® association for Illinois providing advocacy, professional standards, and member services; comparable as a membership-based trade association for licensed real estate agents in a defined U.S. geography.
• California Association of REALTORS® (C.A.R.): State-level REALTOR® association for California, comparable to LRRA and ARA as a membership trade organization providing advocacy, education, and member services to licensed real estate professionals.
• Arkansas REALTORS® Association (ARA): State-level REALTOR® association for Arkansas, directly comparable as a membership-based trade association serving licensed real estate agents in the same geography; LRRA operates as a local board under the ARA umbrella.
• Miami Association of REALTORS®: Large regional REALTOR® association serving the Miami-Fort Lauderdale area; comparable to LRRA as a local/regional membership association offering MLS, education, and advocacy services to real estate professionals.
• Denver Metro Association of REALTORS® (DMAR): Local REALTOR® association serving the Denver, Colorado metro; directly comparable as a regional membership trade association providing member services, MLS access, and advocacy for licensed agents.
• New York State Association of REALTORS® (NYSAR): State-level REALTOR® association for New York; comparable membership-based trade association model serving licensed real estate agents in a defined U.S. geography with advocacy, education, and professional standards.

Broad incumbents

• National Association of REALTORS® (NAR): National umbrella organization for REALTORS® and the parent body under which LRRA operates; broadly comparable as a membership-based real estate trade association, but operates at national scale and sets the policies local boards follow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lrra300
• Facebookfacebook.com/LittleRockRealtorsAssociation
• LinkedInlinkedin.com/company/little-rock-realtors-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Rock Realtors Association