Craft Media London

What Craft Media London does

Craft Media London is a privately held communications strategy consultancy founded in 2016 and headquartered in London. The firm operates as a strategy-led intermediary positioned between creative agencies and media buying specialists, providing senior-level communications planning, B2B strategy, international expansion planning, upstream strategic consulting ('Consulted'), and training services. Its service model is deliberately project-based rather than retainer-based, intended to preserve accountability and flexibility for clients.

The core deliverable is senior-led strategy: the firm explicitly emphasises that engagements are run directly by senior strategists rather than delegated to junior staff. Its proprietary 'Anti Ultra-Processed Planning' methodology, codified in a published Cookbook developed with AnalogFolk, LoopMe and IMS, is the central intellectual framework. Core technical capabilities (production, effectiveness/analytics, data/insight) are delivered through embedded partner firms — Gimme Sugar, IMS, and Lococo respectively — rather than in-house. The firm also publishes proprietary research reports (Gen Z Beauty, Real New Food, Fashion x Culture) and runs training programmes that have reportedly reached 500+ industry professionals.

Revenue mechanics are professional services on a project basis, serving enterprise and mid-market clients including Amazon, Deloitte, Brewdog, The Body Shop, Speedo, Sweaty Betty, Sage, Avon, The Ordinary, Perk and others across the UK, US, Australia and Europe. The firm is female-founded by Sally Weavers and Jenny Jones and operates with approximately 27 full-time staff. No institutional funding, parent company, or acquisition activity has been disclosed.

Name

Craft Media London

Legal name

Craft Media London

Website

https://craftmedia.london

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Craft Media London is a London-based, female-founded communications strategy consultancy serving enterprise and mid-market brands with senior-led communications planning, B2B strategy, international expansion planning, and training services delivered on a project basis across the UK, US, Australia and Europe.

Ownership category

akta.pro rank

Product category

Communications Strategy Consulting

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Communications planning
• Media strategy consulting
• Brand campaign strategy
• B2B marketing strategy
• International brand launches

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consulting and Strategy Services: Craft operates on a project basis providing communications strategy and planning services. They deliver senior strategic expertise to solve client problems, working directly with brands or as part of integrated agency teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Craft Media London is an independent communications strategy consultancy that provides senior-led communications planning, brand strategy, and campaign development services. Operating on a project basis, they work either directly with enterprise brand clients or alongside creative and media agencies to deliver integrated comms strategy that aligns media and creative around consumer behaviour. Their practice spans core Comms Planning, B2B communications, multi-market international work, upstream strategic consulting (Consulted), content production, training, and effectiveness/analytics.

Product overview

Craft Media London is a strategy consultancy offering a unified suite of communications planning and strategic services. The core offering centres on Comms Planning (strategic planning that aligns media and creative around consumer behaviour), supplemented by specialist practices including B2B communications, International/multi-market expansion, Consulted (upstream strategic consulting), Production (content creation via partner Gimme Sugar), Training programmes, Effectiveness & Analytics (via partner IMS), and Insight (via partner Lococo). The company also produces research publications including the Anti Ultra-Processed Planning Cookbook, The Oversimplification of Gen Z, Real New Food, and Fashion x Culture. All services operate on a project basis, plugging into client teams or agency collaborations as needed.

Differentiator

Problem solved

Functional benefit

Products and services

• Comms Planning Strategic communications planning service that ensures the right brief is written, media and creative are aligned around consumer behaviour, and channels work together to deliver creative work and results. For enterprise brand clients and agency teams.
• B2B Communications Planning B2B-specific communications planning service that understands unique industry dynamics and interrogates data to find advantage, while treating business audiences as people first. For B2B brands including technology, SaaS, and consulting firms.
• Consulted Strategic consulting service that operates upstream of communications to help solve the most complex strategic questions, address longer term challenges, and create compelling cases for board approval. For brands facing strategic uncertainty or seeking investor/board-level guidance.
• International Global multi-market communications service providing a single point of strategic guidance for brands expanding across borders, including market analysis and channel planning. For international brands operating across US, Europe, and Australia.
• Production Content production service delivered in partnership with Gimme Sugar, covering video, photography, podcast production, audio brand strategy, social content, animation, and infographics for client campaigns.
• Training Training programmes for communications professionals covering topics including creative effectiveness, brand investment, audience understanding, brief writing, and comms planning. Over 500 people trained across multiple programmes.
• Effectiveness & Analytics Campaign effectiveness and analytics service delivered in partnership with Integrated Marketing Sciences (IMS), providing independent expertise in measuring and optimising marketing performance.
• Insight Data and insight service delivered in partnership with Lococo, specialising in audience analysis, market intelligence, and marketing performance analysis.
• Anti Ultra-Processed Planning Cookbook Industry guide to planning developed in collaboration with AnalogFolk, LoopMe, and IMS, proposing a shift away from formulaic communications thinking toward more thoughtful, crafted approaches.
• The Oversimplification of Gen Z (GenZ Beauty Report) Research report unpacking Gen Z's complex relationship with beauty and providing actionable recommendations for beauty brands on how to effectively communicate with this demographic.
• Real New Food Comprehensive research report on the state of food consumption, blending insight and data on consumer motivations, behaviours, and the complex decisions facing shoppers.
• Fashion x Culture Thought leadership report exploring five trends at the intersection of fashion and culture, examining macro trends, brand communication impacts, and strategic insights.

Quantifiable outcome

• 500+ people trained across multiple training programmes
• +2 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• Gimme SugarcoreStrategic or Co-development PartnerCreative content production partner working with Craft to provide creative solutions from conception, design, production and delivery. Specialises in video, photography, podcast production, audio brand strategy, social, animation, and infographics for internal and external projects.
• LocococoreStrategic or Co-development PartnerData and insight partner working with Craft for over 4 years. Specialises in turning strategic client questions into meaningful, focused insights and recommendations including audience analysis, market intel, and marketing performance analysis.
• Integrated Marketing Sciences (IMS)coreStrategic or Co-development PartnerIndependent effectiveness and analytics partner bringing completely independent expertise to both brands and agencies. Aligns with Craft's media neutrality approach, providing data and consultancy to drive business growth.
• AnalogFolkminorStrategic or Co-development PartnerCollaborated with Craft on developing the Anti-Ultra-Processed Planning Cookbook, an industry guide to planning. Worked together on this thought leadership initiative to address homogenisation in the advertising industry.
• LoopMeminorStrategic or Co-development PartnerCollaborated with Craft on developing the Anti-Ultra-Processed Planning Cookbook. Contributed to the industry guide addressing the state of communications planning.
• IMSminorStrategic or Co-development PartnerCollaborated with Craft on developing the Anti-Ultra-Processed Planning Cookbook. Part of the multi-organisation initiative to create the industry planning guide.
• GoodstuffcoreChannel Partner/ Reseller/ DistributorMedia agency partner that worked with Craft on Perk's global brand launch campaign. Craft provided strategy consultancy while Goodstuff handled media buying aspects.
• Man Bites DogminorStrategic or Co-development PartnerCollaborated with Craft on BT campaign to create Cyber Agility - a bespoke report and benchmarking tool for engaging IT Decision Makers.
• Essence MediacomminorChannel Partner/ Reseller/ DistributorWorked with Craft on BT campaign, amplifying influencer content created by Dentsu Creative in paid media channels.
• PosterscopeminorChannel Partner/ Reseller/ DistributorPartnered with Craft on BT campaign to plan targeted out-of-home advertising reaching runners and cyclists in London.
• The TimesminorChannel Partner/ Reseller/ DistributorMedia partner for Moss campaign, providing longer-form bespoke partnerships to highlight brand expertise and attention to detail.
• SL ManminorChannel Partner/ Reseller/ DistributorContent partner for Moss campaign, creating longer-form content partnerships to unpack the brand story.
• GlobalminorChannel Partner/ Reseller/ DistributorData-driven OOH site selection partner for Moss campaign, using data to make the brand unmissable to London audiences.
• ITVminorChannel Partner/ Reseller/ DistributorData matching partnership for Moss campaign, reaching London audiences through targeted TV advertising.
• SeeViewsminorChannel Partner/ Reseller/ DistributorTactical YouTube partner for Moss campaign, executing data-driven video advertising.
• Project 5minorChannel Partner/ Reseller/ DistributorMultichannel partner for Moss campaign, part of the data-led approach to make the brand unmissable in London.

Scale indicators4 records

Expansion highlights6 records

Direct peers

• BMB (Bartle Bogle Hegarty): Independent London creative agency that operates as a Craft Media London partner on enterprise brand work and shares the senior-strategist positioning.
• Lucky Generals: Independent London creative agency with a strong strategic and integrated planning offer, frequently listed alongside Craft in enterprise client agency rosters.
• Goodstuff: Independent UK media planning and buying agency; partnered with Craft on Perk's global launch and competes directly for comms planning briefs.
• Mother: Independent London creative agency known for senior-led work on challenger and enterprise brands; competes for the same enterprise strategic comms planning briefs as Craft Media London.
• AnalogFolk: Independent creative and digital agency that co-developed the Anti Ultra-Processed Planning Cookbook with Craft and operates in the same London senior-strategist segment.
• The Gate London: Independent London integrated agency with senior-led strategic planning practice targeting enterprise and challenger brands.
• The Wilderness: Independent London brand and strategy consultancy working with global consumer and B2B brands; directly comparable in scope and client profile to Craft Media London.

Broad incumbents

• MullenLowe Global: Global creative network (IPG) with a senior strategic planning offer; competes for the same enterprise brand strategy work that Craft targets through its senior-led positioning.
• Bartle Bogle Hegarty (BBH): Established London creative agency with deep strategic planning capability and global brand clients; competes with Craft for senior-level enterprise brand strategy mandates.
• EssenceMediacom: Global media agency within GroupM (WPP) offering strategic communications planning at scale; partners with Craft on integrated campaigns and competes for the same enterprise media planning RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/craft-media
• Instagraminstagram.com/wearecraftmedia
• Xx.com/CraftyTweeters
• Facebookfacebook.com/Craftmedialondon

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft Media London