Cashpop

Name

Cashpop

Legal name

Cashpop

Website

https://cashpop.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobile Advertising Platform

akta.pro primary industry

Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)

akta.pro secondary industry

General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)

Keywords

• Mobile advertising platform
• Consumer rewards app
• Market research surveys
• Performance marketing
• Community ecommerce

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Advertising Revenue: Cashpop generates revenue by enabling businesses to advertise to their 8+ million users through a performance-based advertising model. Brands pay for ad placement and marketing services within the platform.
2. Affiliate/Referral Revenue: Users earn commissions when friends they invite remain active and take offers in Cashpop. The company likely retains a portion of transaction value from referred user activity.
3. Survey and Research Services: Cashpop conducts online-based surveys for businesses to collect data for business development, particularly in Indonesia and Asia-Pacific region.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cashpop operates a two-sided "Sustainable Basic Income Platform" delivered via a mobile app. On the consumer side, users install the Cashpop Android app and earn a "Digital Dividend" of coins for engagement, which can be redeemed for cash, e-wallets, and vouchers. On the business side, the company sells performance-based advertising (Advertise), paid online market research/surveys (Research), and a white-label Community Ecommerce platform to brands and community operators.

Product overview

Cashpop operates as a Sustainable Basic Income Platform that connects businesses with mobile users. The core product is the Cashpop App (Android application, package ID: net.cashpop.id) which allows users to earn Digital Dividend coins through engagement activities and referrals. The platform serves business partners through three integrated modules: Advertise (performance-based advertising), Research (online surveys for Indonesia and Asia-Pacific), and Community Ecommerce (white-label social commerce). The ecosystem enables brands to reach over 8 million users while providing digital earnings opportunities to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cashpop App Consumer-facing Android mobile application (net.cashpop.id) that pays individual users in Indonesia a "Digital Dividend" of coins for engagement. Coins are redeemable for cash, e-wallets, and vouchers.
• Advertise Performance-based advertising offering that lets brands and advertisers reach Cashpop's engaged Indonesian mobile user base through the platform.
• Research Online survey and market research service that enables brands to gather consumer insights from Cashpop's engaged user base in Indonesia.
• Community Ecommerce White-label community ecommerce platform that enables communities and brands to run their own branded storefronts and social commerce experiences on top of Cashpop.

Quantifiable outcome

• 8+ Million Downloads
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Oppo IndonesiacoreGTM or Marketing PartnerOppo Indonesia is a brand partner using Cashpop's advertising platform for marketing campaigns. Their Business Dev Manager SEA, Tirta Budiman, provided a testimonial praising Cashpop's trustworthiness, results delivery, responsiveness, and flexible solutions for campaigns.
• BliblicoreGTM or Marketing PartnerBlibli, an e-commerce/retail company, uses Cashpop for audience growth and social media presence improvement. Their Media Planning Lead, Rifzi Juliansyah, provided testimonial on the platform's effectiveness.
• ShippercoreGTM or Marketing PartnerLogistics company Shipper utilizes Cashpop for social media presence and KPI achievement in their marketing initiatives.
• Astra DigitalcoreGTM or Marketing PartnerAstra Digital, a digital finance company, partnered with Cashpop for campaign support and marketing initiatives, providing testimonial on the helpful services.
• DentsucoreGTM or Marketing PartnerDentsu, an advertising and marketing agency, uses Cashpop's team and services to help their clients achieve KPIs in every campaign, providing testimonial endorsement.
• 30+ National and Multinational BrandscoreGTM or Marketing PartnerMore than 30 national and multinational brands have joined Cashpop's Sustainable Basic Income Platform and achieved their expected business targets.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Snack Video: Short-video platform popular in Indonesia with a built-in rewards/coin system for user engagement. Comparable to Cashpop in its focus on monetizing Indonesian mobile user attention through engagement-based rewards.
• BuzzBreak: Singapore-headquartered mobile app that rewards users in Southeast Asia (including Indonesia) for reading news, watching videos, and engaging with content. Highly comparable to Cashpop's engagement-for-rewards model and target user demographic.
• Hago: Indonesia-focused social gaming and casual entertainment super-app with reward mechanics. Overlaps with Cashpop in monetizing user attention through engagement and offers in the Indonesian market.
• Cashzine: News and content reading app popular in Indonesia and Southeast Asia that pays users in coins redeemable for cash and vouchers. Directly competes with Cashpop for the same Indonesian mobile users seeking to monetize screen time.

Regional players

• DANA: Major Indonesian digital wallet with consumer engagement features and merchant rewards. Comparable to Cashpop in serving the Indonesian digital payment and rewards ecosystem, though DANA is wallet-first rather than engagement-first.

Others

• Marketeam (by Desty/Ad Insight): Indonesia-focused digital marketing infrastructure and creator commerce platform. Related to Cashpop in providing Indonesia-market digital marketing and engagement solutions to brands, though focused on creator-driven rather than app-driven engagement.

Broad incumbents

• AdColony (Digital Turbine): Global mobile ad network with strong presence in Asia-Pacific. Comparable to Cashpop's advertising platform business in serving brand advertisers seeking performance-based mobile ad placements in Indonesia and the region.
• GoTo (GoPay): Indonesia's largest super-app ecosystem with GoPay digital wallet and Tokopedia commerce. Operates a far broader consumer platform but competes for the same Indonesian digital wallet and consumer engagement mindshare that Cashpop targets.
• Shopee (Sea Group): Leading Indonesian e-commerce platform with Shopee Coins rewards program. Operates at much larger scale and competes for the same Indonesian consumer attention and brand advertising budgets that Cashpop monetizes.

Emerging players

• Poplive: Southeast Asian live commerce and rewards platform with overlapping user engagement mechanics. Comparable in its combination of consumer rewards and commerce enablement in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/id.cashpop
• Instagraminstagram.com/cashpop.id
• LinkedInlinkedin.com/company/cashpop-id

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cashpop