Sales.lv

What Sales.lv does

Sales.lv, operating under the legal name NESS SIA, is a Latvian private limited company founded in 2004 and headquartered in Riga. The firm sells a unified digital communications platform that combines SMS marketing, WhatsApp Business, email marketing, Web Push, Web Chat, Instagram Direct, Facebook Messenger, Telegram and Viber into a single orchestration layer, augmented by marketing automation modules for abandoned-cart recovery, lead generation, OTP/2FA authentication and 360-degree e-commerce customer profiling. The platform is positioned as a strategic communication agency rather than a self-service SaaS, with direct expert consultation guiding channel selection, campaign strategy and ROI measurement for each client. The stated scale includes more than 500 active customers, 1 billion-plus SMS sent and 300 million-plus emails delivered over the operating history.

The customer base spans four explicit size tiers — Growing Businesses, Small Businesses, Medium Businesses and Large Enterprises — and three verticalized solutions for E-commerce, Finance and Agency clients. Named enterprise accounts include Latvian telecom operators (Tele2, LMT, Bite), banks and fintechs (Citadele, 4finance), insurance (If) and e-commerce merchants (Lulu, Dinozoo). Pricing is quote-based and customized to company size and contact volume, with a stated preference for annual billing; no public tiers are disclosed. The company operates a regional go-to-market focused on the Baltic States, with multilingual sites in Latvian, English, Estonian and Lithuanian, and is certified to ISO 27001 and positions itself around GDPR compliance. Leadership is anchored by Chief Executive Officer Jānis Karāns. No external funding, M&A activity or public-company ambitions are disclosed; the business remains a privately held, regionally focused specialist.

Name

Sales.lv

Legal name

NESS SIA

Website

https://sales.lv

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Sales.lv (NESS SIA) is a Riga-based digital communications agency founded in 2004 that unifies SMS, WhatsApp, email, web push and messaging-app channels with marketing automation for Baltic SMBs and enterprises.

Ownership category

akta.pro rank

Product category

Digital Communications Platform

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Software Publishers (5132)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Telegraph & Other Message Communications (4822)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

akta.pro secondary industries

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH), Social Customer Service & Conversational Sales Platforms (CRAFANAL), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

Keywords

• SMS marketing platform
• WhatsApp business messaging
• Email marketing automation
• Multichannel customer engagement
• Marketing automation software

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Communication Platform Services: Multi-channel digital communication platform providing SMS, WhatsApp, email, Web Push, and multichannel messaging services. Revenue generated through subscription or usage-based pricing for access to the platform and communication channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sales.lv (NESS SIA) sells a unified digital communications platform for businesses, combining outbound notification channels (SMS, WhatsApp, email, web push), two-way messaging channels (WhatsApp, Instagram, Facebook Messenger, Telegram, Viber, web chat), and marketing automation (abandoned cart, lead generation, OTP/2FA, multichannel integration). It is delivered as a subscription-based service with strategy consultation, targeting businesses across the Baltics from small companies to large enterprises.

Product overview

NESS Solutions is a digital communication platform offering a unified suite of customer engagement tools organized into three main directions: Apziņošana (Outbound Notifications), Sarakstes (Messaging), and Automatizācija (Automation). The core products include SMS Marketing with 90% open rates, Email Marketing with automated campaign capabilities, and WhatsApp Business with 85% engagement rates. Additional communication channels include Web Push, Web Chat, Instagram Direct, Facebook Messenger, Telegram, and Viber. The automation suite features abandoned cart recovery, lead generation, OTP/2FA authentication, and multichannel integration connecting with CRM and ERP systems. An e-commerce data platform provides 360-degree customer profiling and personalization. The platform operates as a strategic communication agency rather than a self-service system, providing consultation and strategy development alongside the technology.

Differentiator

Problem solved

Functional benefit

Products and services

• SMS Marketing (SMS mārketings) Bulk SMS marketing and messaging service enabling businesses to send individual or mass communications to customers. Used for promotional codes, limited-time offers, and appointment reminders. Sold to businesses of all sizes as a standalone channel on the NESS platform.
• Email Marketing (E-pasta mārketings) Email marketing platform with audience segmentation and automated campaign capabilities including birthday discounts, product recommendations based on purchase history, and re-engagement emails for inactive customers. sold to businesses as a standalone channel.
• WhatsApp Business WhatsApp business communication channel enabling direct customer conversations, sending product photos, payment links, and delivery information for faster deal closure. Offered as a standalone channel with reported 85% customer engagement.
• Web Push Notifications (Web Push paziņojumi) Browser-based push notification service for real-time alerts and marketing communications delivered directly to users' web browsers.
• Web Chat Live web chat solution enabling real-time customer support and communication directly on company websites.
• Instagram Direct Messenger Instagram messaging integration enabling businesses to engage customers through direct messages on the Instagram platform.
• Facebook Messenger Facebook Messenger integration enabling businesses to communicate with customers through the Messenger platform.
• Telegram Telegram messaging channel integration for business communication and customer support.
• Viber Viber messaging platform integration for reaching customers on the Viber application.
• OTP and 2FA (OTP un 2FA) One-time passwords and two-factor authentication services for secure customer identity verification. Sold to businesses as a standalone authentication service.
• Abandoned Cart Recovery (Pamestie grozi) Automated abandoned cart recovery solution that sends reminders to customers who left items in their shopping cart without completing purchase.
• Lead Generation New customer contact acquisition automation helping businesses generate and capture new leads, with integration into CRM and ERP systems.
• Multichannel Experience (Saziņas kanālu apvienošana) Multi-channel integration solution combining all communication channels and business systems (CRM, ERP) for unified customer communication management.
• E-commerce Data Platform (E-komercijas datu platforma) Comprehensive e-commerce data platform analyzing customer behavior, creating 360-degree customer profiles, enabling personalization through wishlist notifications and automated abandoned cart reminders.

Quantifiable outcome

• SMS has 90% open rate with most messages read within 3 minutes of receipt
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Expansion highlights6 records

Emerging players

• ActiveCampaign: Customer experience automation platform combining email, CRM, and multi-channel messaging. Comparable in enabling marketing automation and customer engagement across channels for SMB and mid-market users.

Direct peers

• GetResponse: Email marketing and automation platform with added SMS, web push, and conversion funnel capabilities. Comparable product mix targeting SMB and mid-market customers with similar use cases.
• CM.com: European CPaaS provider offering SMS, WhatsApp, email, and marketing automation for enterprises. Closely comparable to Sales.lv in product scope and in serving European mid-market and enterprise customers.
• Infobip: Global cloud communications platform providing SMS, WhatsApp, email, and customer engagement tooling with strong EMEA coverage. Comparable in offering breadth and target customer profile (enterprises needing multi-channel orchestration).
• Brevo (formerly Sendinblue): European marketing and CRM platform offering email, SMS, WhatsApp, and marketing automation. Comparable in providing multi-channel customer engagement tooling, with a similar SMB/mid-market customer base.
• MessageBird (now Bird): Global CPaaS platform offering SMS, WhatsApp Business, email, and conversational messaging for marketing and customer engagement, with a strong European presence. Directly overlaps with Sales.lv’s multi-channel messaging and automation offering.

Broad incumbents

• Twilio: Global cloud communications platform with SMS, WhatsApp, email, and customer engagement APIs. Operates broadly across the same messaging and marketing automation category as Sales.lv, primarily serving larger enterprises and developers.
• Sinch: Large global CPaaS provider with SMS, WhatsApp, voice, and conversational AI offerings. Competes broadly across the same customer use cases as Sales.lv but at significantly larger scale.
• HubSpot: Large CRM and marketing platform with email, messaging, and automation capabilities. Overlaps with Sales.lv in marketing automation and customer engagement, though it serves a much broader portfolio of marketing/sales functions.

Regional players

• Esendex: European business messaging provider specializing in SMS, WhatsApp, and enterprise messaging. Comparable in offering focused SMS and messaging services to mid-market European customers, with geographic complementarity to Sales.lv’s Baltic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/companyness
• LinkedInlinkedin.com/company/ness-solutions
• Instagraminstagram.com/ness_solutions
• Xx.com/saleslv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales.lv