Blue Water Counseling
Blue Water Counseling is a nonprofit mental health organization founded in 1950 in Fort Gratiot, Michigan, offering individual, couples, family, child, and psychiatric counseling services both in-person and via telehealth to patients across Michigan. CARF-accredited with $3.3M in 2024 revenue.
- Company typePrivate
- Founded1950
- HeadquartersFort Gratiot, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Blue Water Counseling does
Blue Water Counseling is a nonprofit mental health organization founded in 1950 and headquartered in Fort Gratiot, Michigan (1501 Krafft Road). It provides a comprehensive suite of outpatient mental health services to individuals, couples, families, children, adolescents, and seniors across the Port Huron region and statewide via telehealth. The organization is governed as a Michigan nonprofit, holds three-year continued CARF International accreditation (awarded March 2023), and reports 2024 total revenue of $3,337,514 — substantially all of which ($3,332,546) comes from program service fees with $731,196 in net assets without donor restrictions and zero long-term liabilities.
The clinical service portfolio spans individual counseling, couples counseling, family counseling, child and adolescent counseling (including play therapy), group counseling, psychiatric evaluation and medication management, grief counseling, and psychological/ADD-ADHD testing using the IVA-2 CPT assessment tool. Specialized trauma modalities include EMDR (Eye Movement Desensitization and Reprocessing), Accelerated Resolution Therapy (ART), and Somatic Therapy. The clinical team is multidisciplinary, comprising psychologists, licensed professional counselors (LPCs), licensed master/limited licensed social workers (LMSWs/LLMSWs), psychiatrists, and a psychiatric physician assistant, with several clinicians holding 20-45+ years of tenure. Multilingual capacity is provided in English, Arabic, French, and German. Service delivery occurs both in-person at the single Fort Gratiot office and via a telehealth platform extending reach across Michigan.
The business model is fee-for-service professional services reimbursed primarily through insurance, supplemented by self-pay and supported by online bill payment via InstaMed. Patient acquisition channels include self-referral, a structured physician referral program (with closed-loop progress reports to referring doctors), the organization's website (bluewaterclinic.com) with educational self-help content authored by clinicians, an email newsletter, organic social media (Facebook), and a content partnership with BlueWaterParent.com. Marketing and retargeting are handled via LocaliQ and Google Analytics. The organization has not raised external funding, has no subsidiaries, and operates independently without a parent company.
Blue Water Counseling firmographics
Firmographics- Name
- Blue Water Counseling
- Legal name
- Blue Water Counseling
- Website
- https://bluewaterclinic.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blue Water Counseling is a nonprofit mental health organization founded in 1950 in Fort Gratiot, Michigan, offering individual, couples, family, child, and psychiatric counseling services both in-person and via telehealth to patients across Michigan. CARF-accredited with $3.3M in 2024 revenue.
- Ownership category
- akta.pro rank
Blue Water Counseling industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
Keywords
Where Blue Water Counseling is headquartered
LocationHeadquarters
- HQ city
- Fort Gratiot
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Water Counseling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Program Service Fees: Primary revenue stream from mental health counseling services including individual, couples, family, child counseling, psychiatric services, and group therapy. Total revenue of $3,337,514 in 2024.
- Miscellaneous Revenue: Minor additional revenue stream totaling $4,968 in 2024.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Insurance-based mental health services with potential out-of-pocket costs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Blue Water Counseling product offering
Product offeringCore offering
Blue Water Counseling is a nonprofit mental health organization providing person-centered counseling and psychiatric services to individuals, couples, families, and children in Michigan. The organization delivers individual, couples, family, child, and group counseling, psychiatric evaluation and medication management, trauma-informed care (including EMDR and ART), ADD/ADHD testing, play therapy, grief counseling, and psychological assessments. Services are delivered both in-person at their Fort Gratiot headquarters and via statewide telehealth.
Product overview
Blue Water Counseling is a nonprofit mental health organization offering a comprehensive suite of counseling and psychiatric services. The organization provides individual, couples, family, and group counseling, along with specialized services including child counseling, trauma-informed care (EMDR, ART, Somatic Therapy), ADD/ADHD testing, psychological testing, grief counseling, and psychiatric evaluation with medication management. All services are available both in-person at their Fort Gratiot, Michigan location and via telehealth. The organization operates under a person-centered treatment approach with CARF accreditation.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Counseling
- Couples Counseling
- Family Counseling
- Child Counseling
- Group Counseling
- Psychiatric Services
- Trauma-Informed Care
- ADD / ADHD Testing
- Telehealth Services
Quantifiable outcome
- 75+ years of continuous operation serving the community since 1950
- +2 more outcomes
Companies that use Blue Water Counseling
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
Blue Water Counseling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Blue Water Counseling partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- CARF InternationalcoreCARF International conducted accreditation survey on March 13-14, 2023, evaluating Blue Water Counseling against international standards for quality. The three-year continued accreditation demonstrates the organization's commitment to quality, transparency, and person-centered care. CARF is an independent, nonprofit accreditor of human service providers.
- BlueWaterParent.comminorAdvertising partnership with local parenting resource website. Blue Water Counseling provides mental health content and tips for families, with articles by their clinicians featured on the BlueWaterParent.com platform for family mental health awareness and education.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Blue Water Counseling competitors and assessment
Company assessmentDirect peers
- Charlie Health: Virtual and in-person intensive mental health treatment primarily for adolescents and young adults — comparable trauma-informed care and adolescent focus with a hybrid delivery model.
- Brightside Health: Telehealth mental health provider combining therapy and psychiatry with specialized anxiety and depression programs — directly comparable to Blue Water's anxiety/depression focus and telehealth-first delivery.
- Cerebral: Online mental health provider offering therapy and medication management for anxiety, depression, and ADHD — directly comparable to Blue Water's core service set including ADHD testing and psychiatric medication management.
- Lyra Health: Mental health benefits platform offering therapy and psychiatry through employer-sponsored plans — comparable comprehensive service mix (counseling + psychiatry) with similar CARF-style quality emphasis.
- Two Chairs: Hybrid in-person and teletherapy practice matching clients with specialized therapists — comparable multi-modal (in-person + telehealth) counseling model with a focus on evidence-based specialty therapy.
- Talkiatry: A national telepsychiatry practice providing in-network psychiatric evaluations and medication management — directly comparable to Blue Water's psychiatric services and telehealth delivery model, but at national scale.
Broad incumbents
- Talkspace: Online therapy and psychiatry platform serving individuals and employer-sponsored populations — broader incumbent with overlapping therapy and psychiatric services delivered virtually.
- BetterHelp: Largest online counseling platform offering unlimited messaging and live sessions — overlaps with Blue Water's telehealth counseling services but at national scale with a subscription model.
Emerging players
- Headway: A platform that helps independent mental health clinicians accept insurance and grow their practices — overlaps with Blue Water's clinician network and insurance-billing infrastructure.
Regional players
- Saginaw Psychological Services: A Michigan-based private outpatient mental health practice serving adults, children, and families — a regional peer with a similar comprehensive counseling and psychiatric service mix in a different Michigan geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blue Water Counseling social profiles
Digital presenceBlue Water Counseling compliance and trust
Trust signalCompliance1 record
Blue Water Counseling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Water Counseling leadership team
Management profileNumber of profiles
Profiles6 records
Blue Water Counseling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Water Counseling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Water Counseling
What does Blue Water Counseling do?
Blue Water Counseling is a nonprofit mental health organization providing person-centered counseling and psychiatric services to individuals, couples, families, and children in Michigan. The organization delivers individual, couples, family, child, and group counseling, psychiatric evaluation and medication management, trauma-informed care (including EMDR and ART), ADD/ADHD testing, play therapy, grief counseling, and psychological assessments. Services are delivered both in-person at their Fort Gratiot headquarters and via statewide telehealth.
Is Blue Water Counseling a public or private company?
Blue Water Counseling is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Blue Water Counseling founded?
Blue Water Counseling was founded in 1950. It employs 11 to 50 people.
Where is Blue Water Counseling based?
Blue Water Counseling is headquartered in Fort Gratiot, United States, in the North America region.
How does Blue Water Counseling make money?
Two revenue lines are on record. Program Service Fees are the primary driver. The others are miscellaneous Revenue.
Who are Blue Water Counseling's main competitors?
Direct peers on record are Charlie Health, Brightside Health, Cerebral, Lyra Health, Two Chairs and Talkiatry. Broad incumbents are Talkspace and BetterHelp. Headway is listed as an emerging player. Saginaw Psychological Services is listed as a regional player.
Does Blue Water Counseling have an API?
No public API is recorded for Blue Water Counseling.
What industry is Blue Water Counseling in?
Blue Water Counseling's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 621420 and its SIC code is 8000.