Magnum Veterinarija

What Magnum Veterinarija does

Magnum Veterinarija (UAB "Magnum Veterinarija") is a Lithuanian wholesale distributor of veterinary pharmaceuticals, vaccines, feed supplements, surgical and diagnostic equipment, laboratory supplies, and pet food, founded in 1994 and headquartered in Martinava, Kaunas district. The company operates as the Lithuanian arm of the Estonian Magnum Group, which has presence across Estonia, Latvia, Lithuania, and Finland. Its customers are veterinary clinics, veterinary practitioners, and livestock farms across Lithuania, served through a territory-based regional field sales force (West, South, North), dedicated key account managers, product group managers for major brand portfolios (Hill's, Boehringer Ingelheim, VetExpert), and inside sales telephone account managers. The company distributes products from global veterinary pharmaceutical leaders including Boehringer Ingelheim, Hill's Pet Nutrition, Elanco, IDEXX, Zoetis, Norbrook, Kela, and others, supported by a Magento-based e-commerce ordering platform at magnumvet.lt.

The business model is a traditional B2B wholesale distribution resale model with limited public pricing transparency — registration-based account pricing rather than published list prices. Revenue is generated from resale margins on distributed products across three principal categories: veterinary medicines (organized by anatomical classification QA-QV), veterinary products and supplements, and veterinary diagnostics and surgery equipment. The company maintains long-standing supplier relationships dating to the 1990s and has exclusive or core distribution status for Hill's Prescription Diet, Science Plan, and Boehringer Ingelheim products in Lithuania. Pricing is not publicly disclosed and requires direct inquiry. The company has approximately 25-30 employees, with a named leadership team including a CEO, sales manager, head of commerce and business development, pharmacy and procurement head, and product group managers.

Technically, Magnum Veterinarija operates no proprietary technology platform — its core technology is described as wholesale distribution of veterinary pharmaceutical and related products. Its digital storefront is built on Magento (an off-the-shelf e-commerce CMS), with web analytics via Microsoft Clarity and Google Analytics. The company supports an educational platform (Hill's Veterinarijos Akademija) for veterinary professionals and an adverse drug reaction reporting mechanism consistent with veterinary pharmaceutical regulations. Product launches in 2024-2026 have spanned at least 15 new SKUs across nutraceuticals, dermatology, pet cosmetics, and dietetic lines, indicating active portfolio expansion.

Name

Magnum Veterinarija

Legal name

UAB "Magnum Veterinarija"

Website

https://magnumvet.lt

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnum Veterinarija is a Lithuanian wholesale distributor (founded 1994, Estonian Magnum Group subsidiary) of veterinary pharmaceuticals, vaccines, diagnostics, and pet food, serving veterinary clinics and livestock farms across Lithuania via regional field sales and B2B e-commerce.

Ownership category

akta.pro rank

Product category

Veterinary Pharmaceutical Distribution

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Veterinary Pharmaceutical Wholesalers & Distributors (HLAMAIAA)

akta.pro secondary industries

Veterinary Medical/Surgical Supply Wholesalers (HLAMAIAB), Veterinary Vaccine & Biologics Distributors (HLAMAIAC), Veterinary Distributor Value-Added Services (3PL, Cold Chain, Returns) (HLAMAIAG)

Keywords

• Veterinary pharmaceuticals distribution
• Animal health products
• Veterinary wholesale supply
• Livestock health products
• Pet food and nutrition

Headquarters

HQ city

Kauno

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale distribution of veterinary products: Magnum Veterinarija generates revenue by distributing veterinary pharmaceuticals, vaccines, feed supplements, equipment, instruments, fumigants, biocides, pet food, veterinary diets for small animals, and laboratory supplies to veterinary clinics and livestock farms throughout Lithuania. The company operates as a wholesale distributor reselling products sourced from global veterinary pharmaceutical manufacturers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Magnum Veterinarija is a wholesale distributor of veterinary pharmaceuticals, vaccines, feed supplements, surgical and diagnostic equipment, instruments, biocides, pet food, veterinary diets, and laboratory supplies. The company distributes products from global veterinary pharmaceutical leaders such as Boehringer Ingelheim, Hill's Pet Nutrition, Elanco, IDEXX, and VetExpert to veterinary clinics and livestock farms across Lithuania. It operates as a B2B wholesale supplier with regional field sales, key account managers, inside telephone sales, and an online e-commerce catalog.

Product overview

Magnum Veterinarija is a veterinary pharmaceuticals and products wholesale distributor operating in Lithuania since 1994. The company offers a comprehensive portfolio organized into three main categories: (1) Veterinary Products (veterinariniai produktai) - including digestive/metabolic products, dermatology, musculoskeletal, dental care, disinfectants, instruments, animal feed and supplements, and pet supplies; (2) Veterinary Medicines (veterinariniai vaistai) - pharmaceutical products organized by anatomical classification (QA-QV); and (3) Vet Diagnostics and Surgery equipment - including anesthesia, surgical instruments, diagnostic equipment (ultrasound, X-ray, endoscopy), laboratory equipment (IDEXX), and surgical supplies. The company distributes products from major global brands including Hill's Pet Nutrition, Boehringer Ingelheim, Elanco, IDEXX, Norbrook, Kela, Zoetis, and VetExpert. Key product lines include Hill's prescription diets, IDEXX laboratory analyzers, and various supplements like ARTHROVET ULTRA, ACATAVIR, DiarVet, and the CLINIC CARE and DETOX CARE cosmetic lines for pets.

Differentiator

Problem solved

Functional benefit

Products and services

• Veterinary Products (Veterinariniai Produktai) Broad category of veterinary products including digestive tract medications, dermatology products, musculoskeletal products, dental care, disinfectants, instruments, animal feed, supplements, and pet supplies, distributed to veterinary clinics and livestock farms across Lithuania.
• Veterinary Medicines (Veterinariniai Vaistai) Pharmaceutical veterinary medicines organized by anatomical classification (QA-QV ATC system) including digestive, cardiovascular, dermatology, anti-infectives, antiparasitics, NSAIDs, and other therapeutic categories, sourced from global manufacturers such as Boehringer Ingelheim, Elanco, Zoetis, Norbrook, and Kela Laboratoria.
• Veterinary Diagnostics and Surgery Equipment Veterinary diagnostic and surgical equipment including anesthesia machines, surgical instruments, disinfection supplies, diagnostic equipment (ultrasound, X-ray, endoscopy, biopsy, EKG), injection/infusion supplies, laboratory equipment (IDEXX analyzers), gloves, and bandages for veterinary clinics.
• Hill's Pet Nutrition (Prescription Diet and Science Plan) Premium pet food and prescription diets including Hill's Prescription Diet and Hill's Science Plan, distributed exclusively in Lithuania through a dedicated product group covering the Baltic countries.
• IDEXX Laboratory Equipment and Supplies IDEXX veterinary laboratory equipment including Catalyst One/Dx, Procyte Dx, Procyte One, Lasercyte, Vetautoread, Vetlab urine analyzer, Coag Dx, and Vetstat, plus IDEXX lab supplies (biochemistry, hematology, rapid tests, urinalysis) distributed to veterinary clinics in Lithuania.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

39 partnerships are on record, tiered core and minor.

• Hill's Pet NutritioncoreChannel Partner/ Reseller/ DistributorLong-standing partnership with Hill's Pet Nutrition, a global leader in veterinary therapeutic pet food. Magnum Veterinarija distributes Hill's Prescription Diet and Science Plan products in Lithuania, including exclusive product groups. The company also supports Hill's Veterinarijos Akademija educational platform and Hill's Global Symposium events in the Lithuanian market.
• Boehringer Ingelheim VetmedicacoreChannel Partner/ Reseller/ DistributorOne of the three global veterinary pharmaceutical leaders the company works with. Magnum Veterinarija distributes Boehringer Ingelheim's veterinary pharmaceutical products throughout Lithuania via a dedicated product group manager.
• Elanco AHcoreChannel Partner/ Reseller/ DistributorOne of the three global veterinary pharmaceutical leaders the company works with alongside Boehringer Ingelheim and Hill's Pet Nutrition. Elanco products are distributed by Magnum Veterinarija in the Lithuanian market.
• VetExpertcoreChannel Partner/ Reseller/ DistributorVetExpert is a key brand partner whose products (ArthroVet Ultra, Healing Gel Plus, Intestinal Puppy, eye drops, dental products) are regularly featured in Magnum Veterinarija's new product news. A dedicated VetExpert product group manager covers this brand in Lithuania.
• IDEXX LaboratoriescoreChannel Partner/ Reseller/ DistributorMagnum Veterinarija distributes IDEXX laboratory equipment and products including Catalyst One/Dx, Procyte Dx, Procyte One, Lasercyte, Vetautoread, Vetlab urine analyzer, Coag Dx, and Vetstat. The company also sells IDEXX lab supplies (biochemistry, hematology, rapid tests, urinalysis) in Lithuania.
• Norbrook Laboratories LimitedminorChannel Partner/ Reseller/ DistributorNorbrook Laboratories is listed among the international suppliers whose products Magnum Veterinarija distributes in Lithuania.
• Kela LaboratoriaminorChannel Partner/ Reseller/ DistributorKela Laboratoria is listed among the international suppliers whose products Magnum Veterinarija distributes in Lithuania.
• LNB International Feed B.V.minorChannel Partner/ Reseller/ DistributorLNB International Feed B.V. is listed among the international suppliers whose products Magnum Veterinarija distributes in Lithuania.
• Jorgen KruuseminorChannel Partner/ Reseller/ DistributorJorgen Kruuse is listed among the international suppliers whose products Magnum Veterinarija distributes in Lithuania.
• Detia Degesch GmbHminorChannel Partner/ Reseller/ DistributorDetia Degesch GmbH is listed among the international suppliers whose products Magnum Veterinarija distributes in Lithuania.
• Evans VanodineminorChannel Partner/ Reseller/ DistributorEvans Vanodine is listed among the international suppliers whose products Magnum Veterinarija distributes in Lithuania.
• Protexin VeterinaryminorChannel Partner/ Reseller/ DistributorProtexin products (SereniCare and PlaqEase Dental Powder) are featured as new products on the Magnum Veterinarija website, indicating an active distribution partnership.
• AptusminorChannel Partner/ Reseller/ DistributorAptus products (BonBelly and Eye Drops) are featured as new product announcements on the Magnum Veterinarija website.
• DopharmaminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page. Dopharma is an international veterinary pharmaceutical company.
• Orion PharmaminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• ZoetisminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page. Zoetis is a global animal health company.
• AlfasanminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• LivistominorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• Diafarm A/SminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• OralademinorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• LanxessminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• FatrominorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• PharmacosmosminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• Kruuse (Jørgen Kruuse)minorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• Firefly GlobalminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• SarstedtminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• ApplawsminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• SalmopetminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• Kitty TimeminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page. Kitty Time produces cat litter trays and accessories.
• Food Studio (Pet Food)minorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• SuntechminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• SwissPlus IDminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• KaixinminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• IwetminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• RWDminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• BROLIS HerdLineminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page. BROLIS HerdLine provides livestock health monitoring solutions.
• FarmulaminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• RayjarminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page.
• LactalisminorChannel Partner/ Reseller/ DistributorListed among the supplier logos on the Tiekejai (Suppliers) page. Lactalis produces animal feed products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Virbac: Global animal-health pharmaceutical company dedicated exclusively to animal health, with a wide therapeutic portfolio. Comparable as a manufacturer whose products are stocked by independent veterinary wholesalers across Europe.
• Vetoquinol: Independent global animal-health pharmaceutical company with a European distribution footprint and broad veterinary product portfolio. Comparable as a supplier-side counterpart whose products flow through regional wholesalers like Magnum Veterinarija.
• Ceva Santé Animale: Global veterinary pharmaceutical group with a comprehensive companion- and production-animal portfolio. Comparable as a multi-country veterinary pharma supplier and acquirer of Dechra, shaping the competitive supplier landscape Magnum distributes into.
• Patterson Veterinary: North American distributor of veterinary supplies, equipment, and pharmaceuticals to companion and equine practices. Comparable as a full-line veterinary distributor targeting the same clinic-procurement use case Magnum serves.
• Dechra Pharmaceuticals: Specialty veterinary pharmaceuticals company (now owned by Ceva) focused on companion and food animal medicines. Comparable because it operates the upstream supplier side of the European vet-pharma value chain in which Magnum Veterinarija distributes.
• Henry Schein Animal Health: U.S.-listed healthcare distributor with a dedicated veterinary/animal-health division distributing pharma, equipment, and consumables to clinics. Comparable as a multi-category veterinary distributor at significantly greater scale.

Direct peers

• Dopharma: Netherlands-based veterinary pharmaceutical manufacturer and distributor with strong presence in EU animal-health wholesale channels. Comparable as a European veterinary pharma distributor that competes for the same global suppliers' distribution rights.
• Magnum Group (Estonia): Parent group operating veterinary and animal-health distribution across Estonia, Latvia, and Finland under the Magnum banner. Most directly comparable peer because it runs the same veterinary-wholesale model in adjacent Baltic markets with overlapping supplier relationships.

Others

• IDEXX Laboratories: Global leader in veterinary diagnostics, whose analyzers (Catalyst, ProCyte, VetAutoread) Magnum Veterinarija distributes in Lithuania. Comparable as the upstream supplier whose products Magnum depends on for its diagnostics category.
• Hill's Pet Nutrition: Mars-owned premium therapeutic and wellness pet-food brand distributed exclusively by Magnum Veterinarija in Lithuania. Comparable as the key upstream brand partner whose products drive a disproportionate share of Magnum's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MagnumVeterinarija
• LinkedInlinkedin.com/company/magnum-veterinarija

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnum Veterinarija