Acacia Counseling and Wellness

What Acacia Counseling and Wellness does

Acacia Counseling and Wellness is a private, for-profit mental health practice founded in 2014 and headquartered in Goleta, California. The company provides therapy, medication management, and collaborative mental health care to college students, faculty, and surrounding community members, with clinic locations positioned near universities across California. Its value proposition centers on vertical specialization in the college student population, a provider base deliberately composed to reflect student demographics, and an in-house grant program that subsidizes care for students without adequate insurance coverage.

The practice operates on an insurance-based revenue model, accepting a broad panel of 13+ commercial and public payers including Aetna, Anthem BlueCross, Anthem Medi-Cal, UC Ship, Cigna Evernorth, Carelon Behavioral Health, Health Net, Magellan Health, Partnership, and United Behavioral Health / Optum, with insurance plans varying by location. Distribution is driven by physical clinic locations near campuses, direct-to-patient appointment booking through the company website, and referral partnerships with university counseling centers via a dedicated 'For Universities' channel and a 'Refer a Student' pathway. The company is HIPAA-compliant, has 11-50 employees, and is led by founder and CEO Keith Higginbotham.

The practice is in an expansion posture: the company website explicitly signals 'More states coming soon' beyond California, and it is investing in a multi-channel digital presence (Instagram, LinkedIn, Facebook, YouTube, Vimeo) to support student acquisition. The company has not disclosed funding rounds, revenue, or acquisition history in the available source data, and no AI/ML capabilities, proprietary technology platforms, patents, or third-party integrations are documented.

Name

Acacia Counseling and Wellness

Website

https://acaciacw.com

Company type

Private

Founded year

2014

Headcount range

11–50 employees

Short description

Acacia Counseling and Wellness is a private mental health practice in California providing therapy, medication management, and collaborative care to college students and faculty near university campuses, funded via insurance reimbursement and an in-house student grant program.

Ownership category

akta.pro rank

Product category

College Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Mental Health Counseling & Psychotherapy Services (EDALAFAB), Psychiatry & Medication Management (EDALAFAC)

Keywords

• College mental health
• Outpatient therapy services
• Psychiatric medication management
• Behavioral health care
• Student counseling services

Headquarters

HQ city

Goleta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mental Health Services: The company provides therapy, medication management, and collaborative mental health care services to college students, generating revenue through insurance billing and potentially out-of-pocket payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Acacia Counseling and Wellness delivers outpatient mental health services targeted at college students, including individual therapy, medication management, and collaborative psychiatric care. Services are provided by diverse clinicians at physical clinic locations situated near California universities, with billing handled through accepted student insurance plans and supplemented by an in-house grant program.

Product overview

Mindpath College Health offers a single unified mental health service platform designed specifically for college students. The core offering includes therapy, medication management, and collaborative care, with services provided by diverse providers who tailor care around the unique needs of college students. Services are located close to universities and accept most student insurance plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Services for College Students Outpatient mental health services tailored specifically for college students, faculty, and the surrounding university community, comprising individual therapy, medication management, and collaborative psychiatric care delivered by diverse clinicians at clinics located near California universities. Services are billed through accepted insurance plans with an in-house grant program for eligible students.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Charlie Health: Intensive outpatient and virtual mental health provider serving adolescents and young adults including college-age populations. Comparable age cohort and higher-acuity service tier.
• Brightside Health: Virtual mental health provider focused on depression and anxiety with therapy + medication management. Comparable clinical model but broader (non-college) target customer.

Broad incumbents

• BetterHelp: Large online therapy marketplace serving consumers including students. Competes on convenience and price rather than college-specific specialization, but addresses the same end demand.
• Mindpath Health: Parent organization of Mindpath College Health; operates a large multi-specialty behavioral health network across California and beyond. Directly comparable as the broader entity under which the subject's college-focused services appear to operate, with overlapping clinical offerings.
• Spring Health: Employer- and university-contracted mental health benefits platform offering therapy, coaching, and medication management. Comparable bundled care model and payer-mediated GTM.
• Talkspace: Public virtual mental health provider with therapy and psychiatry services. Comparable service categories but broader, non-college-focused target market.
• Lyra Health: Enterprise mental health benefit provider serving employers and educational institutions. Comparable therapy + medication management offering, with broader customer base including universities.

Direct peers

• Mantra Health: Digital-first mental health provider purpose-built for college students, partnering with universities to deliver therapy and psychiatry. Closely comparable vertical specialization, target customer, and bundled therapy-plus-medication model.
• Uwill: College-student-focused mental health platform offering teletherapy and crisis support through university partnerships. Comparable customer persona, distribution model (university referral), and service mix.
• TimelyCare: Virtual mental health and telehealth platform purpose-built for college students, contracted through university partnerships. Highly comparable vertical, distribution model, and student-targeted value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/acacia_cw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acacia Counseling and Wellness