Klik

What Klik does

Klik is a smart event badge platform that combines Bluetooth Low Energy (BLE) wearable hardware with event management software to enable attendee networking, sponsor lead capture, and real-time analytics at large in-person conferences. The core product, the Klik SmartBadge, is a badge affixed with a small wearable device that supports click-to-connect contact exchange, stores only a unique badge ID for privacy, and can be refurbished and redeployed across events. Supporting products include Klik Lead Retrieval and the Klik Exhibitor Dashboard for sponsor lead scoring and CRM upload, OneKlik Touchpoints for distributing downloadable content, and a Klik Analytics Dashboard that delivers live foot-traffic heatmaps and session attendance tracking. The platform is hosted on Google Cloud and includes an open API for custom installations such as personalized swag and interactive experiences. Klik can be deployed alongside Bizzabo's Event Experience OS or integrated with third-party event registration software.

Klik serves three primary customer segments at large enterprise events of 500 or more attendees: conference organizers and event planners seeking to demonstrate ROI, sponsors and exhibitors seeking qualified lead capture, and professional attendees seeking frictionless networking. Named customers include HubSpot's INBOUND conference, Customer Management Practice (CMP) at Customer Contact Week, 6Sense at its ICC event, and Digital Procurement World. Reported outcomes include 400% increases in exhibitor leads, 250-500% increases in networking activity, $149,000+ in additional sponsor revenue for CMP, and 94% attendee adoption at the CMP deployment.

Klik generates revenue through three streams: sale or rental of SmartBadge hardware, SaaS platform subscriptions priced per event activation, and professional services delivered by Bizzabo Studios. Pricing is custom and variable, tied to event size, duration, and feature scope under multi-year enterprise contracts. Distribution is through Bizzabo's direct enterprise sales team and onsite professional services. Klik is a product line of Bizzabo, which was acquired by GameSquare Holdings in 2025; the acquisition was cited as a contributor to a 142% year-over-year revenue surge in Q4 2025.

Name

Klik

Legal name

Klik (product/brand of Bizzabo)

Website

https://klik.co

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Klik is a Bizzabo-owned smart event badge platform using Bluetooth Low Energy technology to enable attendee networking, sponsor lead capture, and real-time analytics at large enterprise conferences. Acquired by GameSquare Holdings in 2025.

Ownership category

akta.pro rank

Product category

Event Engagement Software

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF)

akta.pro secondary industries

Conference & Trade Show Registration Platforms (THAHAFAB), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Event engagement technology
• Smart event badges
• Attendee networking platform
• Sponsor lead retrieval
• Event analytics software

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. SmartBadge Hardware Sales: Sale or rental of physical smart badges and wearable devices for events. The wearable device can be collected post-event, reset, and refurbished for reuse. Eco-friendly badge and lanyard options available.
2. SaaS Platform Subscription: Variable pricing based on event size and scope. Activation pricing customized to each event's unique requirements. Includes access to analytics dashboard, lead retrieval tools, and networking features.
3. Professional Services: Onsite expert support for venue setup, badge printing, registration assistance, and event execution. Bizzabo Studios provides professional event services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Klik sells BLE-enabled smart event badges paired with an event engagement SaaS platform for large conferences and trade shows. The badges enable click-to-connect attendee networking, exhibitor lead retrieval, real-time foot-traffic heatmaps, session attendance tracking, and gamified sponsor engagement. The product is sold or rented per event activation with custom enterprise pricing.

Product overview

Klik is a smart event badge and wearable technology product for conferences and large-scale events. The core offering is the Klik SmartBadge, which combines an event badge with a small wearable device. The product portfolio includes Klik SmartBadge (core product), Klik Lead Retrieval, OneKlik Touchpoints, Klik Exhibitor Dashboard, and Klik Analytics Dashboard. These products work together to deliver attendee networking (click-to-connect functionality), sponsor lead capture, measurable ROI for sponsors, and deep organizer insights through real-time data. Klik can be used independently with any event registration software or integrated with Bizzabo's Event Experience OS.

Differentiator

Problem solved

Functional benefit

Brands

• Klik SmartBadge: Event badges combined with wearable devices that deliver quality attendee networking, measurable sponsor ROI, and deep organizer insights through Bluetooth-enabled technology.

Products and services

• Klik SmartBadge A smart event badge combined with a small BLE wearable device that enables attendee networking via click-to-connect functionality, sponsor lead capture and scoring, real-time event analytics and heatmaps, and gamification features for conferences and large-scale events. Targeted at conference organizers, sponsors, and exhibitors running events of 500+ attendees.

Quantifiable outcome

• 400% increase in exhibitor leads
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• BizzabocoreOEM/ Whitelabel/ Licensing PartnerKlik is a product of Bizzabo, an Event Experience OS platform. Klik SmartBadges operate within Bizzabo's event management ecosystem and can also integrate with third-party event registration software.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Large public event ticketing and registration platform. While broader and more consumer-focused, Eventbrite competes for registration and attendee data workflows that Klik also touches in trade show and conference contexts.
• Bizzabo: Parent platform of Klik; Bizzabo's Event Experience OS provides registration, marketing, and analytics for conferences. Closely aligned ecosystem player sharing customer base and GTM motion with Klik.

Direct peers

• Hubilo: Event engagement platform offering attendee networking, sponsor lead capture, and analytics for virtual, hybrid, and in-person events. Overlaps with Klik's networking and exhibitor lead retrieval features.
• Cvent: Leading enterprise event management platform offering registration, attendee engagement, lead capture, and onsite solutions. Direct competitor to Klik/Bizzabo in serving large conferences with comprehensive event technology stacks.
• Fielddrive: Onsite event technology provider specializing in self-check-in kiosks and badge printing. Direct competitor in the physical badge and onsite check-in layer that Klik SmartBadge also addresses.
• Grip: AI-powered event matchmaking and networking platform. Competes directly with Klik's click-to-connect networking and sponsor-exhibitor lead capture capabilities at B2B conferences.
• Swapcard: Event networking and engagement platform with AI matchmaking, lead capture, and exhibitor tools. Competes with Klik on attendee-to-attendee and attendee-to-exhibitor interactions at trade shows and conferences.
• Eventmobi: Event apps and engagement platform serving enterprise conferences. Competes with Klik on attendee engagement, session tracking, and sponsor ROI measurement at in-person events.

Emerging players

• SpotMe: Enterprise event app platform with strong presence in life sciences and B2B conferences. Provides attendee engagement and content distribution, overlapping with Klik's networking and content-sharing capabilities.
• Stova: Event management platform combining registration, mobile apps, and onsite solutions. Comparable to Klik's integration approach with third-party event registration software and onsite badge hardware.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/klikofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klik