fielddrive
fielddrive is a Belgian onsite event technology vendor that sells integrated check-in kiosks, badge printing, lead retrieval, session scanning, and AI-powered analytics, plus onsite support staff, to corporations, associations, and event agencies running conferences, trade shows, and conventions worldwide.
- Company typePrivate
- Founded2015
- HeadquartersWillebroek, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What fielddrive does
fielddrive is a privately held Belgian onsite event technology company (headquartered in Willebroek, structured as fielddrive BVBA, founded 2015) that sells bundled hardware, software, and onsite services to enterprise event organizers. Its platform combines purpose-built check-in kiosks (Flex Kiosk, Premium Kiosk, BadgeBox) with companion badge printers, mobile lead-retrieval and session-scanning software (fielddrive Leads and fielddrive Entry), and an AI-powered analytics layer (fielddrive Insights) that supports a natural-language conversational query interface over live event data. The system is designed to operate offline-first and to synchronize bidirectionally with 50+ registration, CRM, marketing automation, and membership platforms (Salesforce, HubSpot, Cvent, Eventbrite, Luma, Swapcard, among others). Facial recognition for touchless check-in is enabled through a partnership with Zenus.
fielddrive serves corporations running internal events and conferences, professional and scientific associations holding multi-track congresses, and event-management agencies needing white-label onsite execution. Enterprise logos include EY, the European Parliament, the European Commission, Keller Williams Realty International, Burger King, Thomson Reuters, Dentons, Synopsys, Herbalife, MCI, USA Wrestling, and IBC, spanning legal, healthcare, technology, real estate, hospitality, sports, and government verticals. The company supports deployments in 50+ countries through six logistics hubs in Belgium, the United States, the United Kingdom, Canada, Dubai, and Singapore, supplemented by regional onsite staffing partners.
Revenue is generated through four streams: hardware kiosk rental and sale, a recurring or per-event SaaS subscription covering check-in, badging, scanning, lead retrieval, and analytics, professional onsite consulting and Captain Onsite support staff, and ancillary transaction-style revenue from sponsored kiosk/badge branding and lead-data monetization. Pricing is quote-based, custom to each event, and not publicly disclosed, with stated multi-year contracts. Go-to-market is consultative direct enterprise field sales complemented by event-driven marketing (IMEX, ICCA, IAPCO, MPI) and peer referrals, with industry memberships in ICCA, IAPCO, MPI, and MSSA and ISO 27001:2022 / ISO 27701:2019 certifications supporting credibility with regulated buyers.
fielddrive firmographics
Firmographics- Name
- fielddrive
- Legal name
- fielddrive BVBA
- Website
- https://fielddrive.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- fielddrive is a Belgian onsite event technology vendor that sells integrated check-in kiosks, badge printing, lead retrieval, session scanning, and AI-powered analytics, plus onsite support staff, to corporations, associations, and event agencies running conferences, trade shows, and conventions worldwide.
- Ownership category
- akta.pro rank
fielddrive industry classification
Industry- Product category
- Onsite Event Technology Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)
Keywords
Where fielddrive is headquartered
LocationHeadquarters
- HQ city
- Willebroek
- HQ country
- Belgium
- HQ region
- Europe
Offices6 records
Markets served
fielddrive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware Kiosk Rental and Sales: Provision of self-check-in kiosks (Flex Kiosk, Premium Kiosk, BadgeBox) for onsite event operations. Hardware is deployed with accompanying software and onsite support staff. Revenue is event-based.
- Software as a Service - Check-In, Badging, and Analytics: SaaS platform covering check-in kiosks, badge printing, session scanning, lead retrieval, and analytics. Billed per event or as part of a service package. CRM integration services included.
- Onsite Consulting and Support Services: Onsite consulting services including event planning, requirement discovery, attendee flow design, data integration, and dedicated onsite staff support during events.
- Event Monetization - Branding and Sponsorship: Revenue generation through sponsored kiosk branding, badge branding, and revenue sharing through the fielddrive Leads platform for exhibitor lead data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
fielddrive product offering
Product offeringCore offering
fielddrive provides a full-stack onsite event technology platform combining purpose-built hardware kiosks (Flex Kiosk, Premium Kiosk, BadgeBox) with integrated software for touchless self-check-in, on-demand color badge printing, session scanning, exhibitor lead retrieval, and AI-powered real-time analytics. Offerings are delivered as bundled event packages that include the hardware, software platform, integrations with 50+ registration and CRM systems, and dedicated onsite support staff for execution at conferences, trade shows, conventions, and corporate events globally.
Product overview
fielddrive is an onsite event technology platform providing a unified suite of hardware, software, and services for in-person event management. The platform consists of purpose-built kiosks (Flex Kiosk, Premium Kiosk, BadgeBox) for check-in and badge printing, alongside software modules including fielddrive Leads (lead retrieval), fielddrive Entry (session scanning), and fielddrive Insights (AI-powered analytics). The ecosystem is anchored by fielddrive's AI-powered conversational analytics engine and integrates with 50+ registration platforms and CRM systems. The offering extends through onsite consulting services, dedicated Captain Onsite support staff, and the fielddrive Academy for training. Badge printing is supported through multiple badge types (GreenPass, DuraPass, ShowPass) with sustainability options.
Differentiator
Problem solved
Functional benefit
Products and services
- fielddrive Kiosks Self-check-in kiosks supporting multiple authentication methods (facial recognition, QR code scanning, ID scanning, name lookup) for seamless and secure event entry. Deployed with accompanying live badge printing and software for corporate, association, and conference events.
- Flex Kiosk Self-service check-in kiosk with facial recognition, QR code, and name lookup check-in options, live badge printing, offline mode, and branding customization. Designed for flexible deployment across event types.
- Premium Kiosk High-end event kiosk with 15-inch touchscreen, QR code check-in, sleek futuristic design, optional magnetic lanyard holder, live badge printing, offline mode, and branding customization for premium event experiences.
- BadgeBox Compact, touch-enabled badge printing solution with QR/barcode scanning capabilities designed for compact events and smaller footprint deployments.
- fielddrive Badge Printing On-demand, high-speed badge printing solution producing fully colored, customizable, two-sided badges at a 6-second average print rate, with sustainable material options including GreenPass, DuraPass, and ShowPass badge types.
- fielddrive Leads Mobile lead retrieval application enabling exhibitors to capture leads via QR scanning, qualify them with custom questions, share instant content, and access real-time analytics with offline support. Includes AI-powered insights for lead quality assessment.
- fielddrive Entry Flexible event tracking app using QR code badge scanning for session access control, attendee movement tracking, offline scanning, and real-time attendance analytics with role-based access control.
- fielddrive Insights AI-powered analytics engine providing real-time dashboards, conversational natural-language data querying, attendee journey tracking, and post-event reporting with AI-driven trend analysis and capacity planning insights.
- fielddrive Integrations Integration services connecting fielddrive's onsite technology with 50+ CRM solutions, event registration platforms, and conference registration systems for real-time bidirectional data synchronization.
- Captain Onsite Dedicated onsite support service with trained fielddrive specialists attending events to set up, manage, and provide real-time support throughout the event. Designed to function as an extension of the client's own event team.
- fielddrive Onsite Consulting Onsite consulting services providing event teams with expert support from planning through execution, covering event planning, requirement discovery, attendee flow design, and data integration. Backed by 10+ years of onsite event expertise.
- fielddrive Academy Training and education program helping event teams learn and maximize fielddrive solutions, covering platform usage, best practices, and onsite operations.
Quantifiable outcome
- 50% faster check-ins compared to manual processes
- +4 more outcomes
Companies that use fielddrive
Customer profileNamed customers27 records
Segments5 records
Ideal customer profiles4 records
fielddrive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability4 records
Feature7 records
fielddrive partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, supporting and minor.
- Amazon Web Services (AWS)coreAWS is used for application hosting and data storage, serving as the primary cloud infrastructure provider for the fielddrive platform. Located in Ireland (EU region), AWS ensures compliant data handling for European clients.
- SalesforcecoreSalesforce is a key CRM integration partner, enabling bidirectional data sync between fielddrive's onsite event systems and Salesforce CRM for real-time attendee data and lead management.
- HubSpotcoreHubSpot is a major CRM and marketing automation integration partner, enabling seamless data flow from event check-ins and lead captures into HubSpot CRM and marketing workflows.
- CventcoreCvent is a major event registration platform integration partner, enabling real-time bidirectional data sync between Cvent registration data and fielddrive onsite systems.
- EventbritecoreEventbrite is a registered event registration platform integration partner, enabling seamless attendee data synchronization for Eventbrite-organized events.
- StripecoreStripe serves as the payment processing platform for the fielddrive webshop, handling transactional payments for event technology services.
- ZenuscoreZenus provides facial detection services for the facial recognition check-in feature, enabling AI-driven attendee verification at events.
- LumasupportingLuma is a registered event registration platform integration partner, enabling data connectivity between Luma-powered events and fielddrive onsite systems.
- SwapcardsupportingSwapcard is a registered integration partner, enabling seamless data flow for events using Swapcard's event management platform.
- TitosupportingTito is a registered event registration platform integration partner, enabling ticket and registration data synchronization with fielddrive onsite systems.
- IDLoomsupportingIDLoom is an event registration platform based in Belgium, integrated with fielddrive's ecosystem for seamless data synchronization.
- ICCAsupportingInternational Congress and Convention Association. fielddrive is an active member, indicating participation in the global meetings and events industry community.
- IAPCOsupportingInternational Association of Professional Congress Organizers. fielddrive holds IAPCO accreditation, demonstrating professional standards in congress organizing.
- MPIsupportingMeeting Professionals International. fielddrive is a member of MPI, the world's largest meeting and event industry association.
- MSSAminorMeeting Professionals Society Association. fielddrive holds patron membership status.
- MailChimpsupportingMailChimp is used as the marketing automation platform and email marketing services provider for fielddrive's demand generation and client communication.
- Google WorkspacesupportingGoogle Workspace (Ireland) serves as the email communication and internal collaboration tool for the fielddrive team.
- Hubilo TechnologiessupportingHubilo provides webinar and virtual events software used by fielddrive for educational webinars and virtual event marketing activities.
- WebflowsupportingWebflow is used as the website building service for the fielddrive corporate website.
- SlacksupportingSlack serves as the instant messaging software for internal team communication and coordination at fielddrive.
- One World RentalsupportingOnsite staffing company serving the UK and US markets, providing trained event staff for fielddrive deployments.
- ArmonsupportingOnsite staffing company based in Belgium, providing trained event personnel for fielddrive's European event deployments.
- TechBeesminorOnsite staffing company based in the US, providing trained event staff for fielddrive's US event deployments.
- Sabbas EventsminorOnsite staffing company based in Spain, providing trained event personnel for fielddrive's Spanish event deployments.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
fielddrive competitors and assessment
Company assessmentBroad incumbents
- Cvent: Cvent is a leading enterprise event management platform covering registration, marketing, and onsite solutions. fielddrive integrates with Cvent as a registration partner and competes with Cvent's own onsite check-in and badge printing capabilities.
Direct peers
- Eventbrite: Eventbrite is a large event registration and ticketing platform that has expanded into onsite tools. fielddrive integrates with Eventbrite for registration data sync and competes for the same event organizer customer with a deeper onsite hardware and services offering.
- Bizzabo: Bizzabo is an event experience platform offering registration, onsite solutions, and analytics for B2B events and conferences. It is a direct comparable to fielddrive's enterprise-focused onsite technology and analytics stack.
- Stova (formerly Aventri): Stova is an event management platform offering registration, onsite solutions, and virtual event capabilities. It competes with fielddrive for enterprise and association event technology budgets.
- RainFocus: RainFocus provides an event marketing platform with deep onsite capabilities for large enterprise conferences. It is a direct comparable in serving large-scale corporate and association events with integrated check-in, lead retrieval, and analytics.
- Swapcard: Swapcard is an event platform combining registration, networking, and onsite engagement tools. fielddrive integrates with Swapcard and overlaps in serving association and trade show organizers with onsite technology.
- Swoogo: Swoogo is an enterprise event registration and management platform that integrates with fielddrive and competes in the same mid-market and enterprise association/conference segment.
- ExpoPlatform: ExpoPlatform is an event and exhibition platform serving trade shows with registration, networking, and onsite features. It integrates with fielddrive and competes for trade show and exhibition customers.
Emerging players
- Hubilo: Hubilo is a virtual and hybrid event platform with which fielddrive has co-marketed webinars. It overlaps with fielddrive in the event-tech space, particularly as hybrid event demand grows.
- vFairs: vFairs provides virtual, hybrid, and in-person event technology platforms serving enterprises, associations, and trade shows. It is an emerging adjacent peer in the broader event technology category where fielddrive operates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
fielddrive social profiles
Digital presencefielddrive compliance and trust
Trust signalCompliance2 records
fielddrive financial estimates
Financial estimateRevenue estimate
Valuation estimate
fielddrive leadership team
Management profileNumber of profiles
fielddrive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fielddrive M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fielddrive
What does fielddrive do?
fielddrive provides a full-stack onsite event technology platform combining purpose-built hardware kiosks (Flex Kiosk, Premium Kiosk, BadgeBox) with integrated software for touchless self-check-in, on-demand color badge printing, session scanning, exhibitor lead retrieval, and AI-powered real-time analytics. Offerings are delivered as bundled event packages that include the hardware, software platform, integrations with 50+ registration and CRM systems, and dedicated onsite support staff for execution at conferences, trade shows, conventions, and corporate events globally.
Is fielddrive a public or private company?
fielddrive is a private company. It is classified as unknown and is currently operating.
When was fielddrive founded?
fielddrive was founded in 2015. It employs 11 to 50 people.
Where is fielddrive based?
fielddrive is headquartered in Willebroek, Belgium, in the Europe region.
How does fielddrive make money?
Four revenue lines are on record. Hardware Kiosk Rental and Sales are the primary driver. The others are software as a Service - Check-In, Badging, and Analytics, onsite Consulting and Support Services and event Monetization - Branding and Sponsorship.
Who are fielddrive's main competitors?
Cvent is listed as a broad incumbent. Direct peers are Eventbrite, Bizzabo, Stova (formerly Aventri), RainFocus, Swapcard, Swoogo and ExpoPlatform. Emerging players are Hubilo and vFairs.
Does fielddrive have an API?
No public API is recorded for fielddrive.
What industry is fielddrive in?
fielddrive's product category is Onsite Event Technology Software. Its primary akta.pro industry code is MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps). Its NAICS code is 54151 and its SIC code is 7370.