ODI
- Company typePrivate
- Founded-
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
ODI firmographics
Firmographics- Name
- ODI
- Legal name
- Oslo Drosjeeieres Innkjøpslag SA
- Website
- https://odi.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ODI industry classification
Industry- Product category
- Taxi Industry Cooperative Services
- NAICS
- Taxi and Ridesharing Services (485310)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Taxi Cooperative / Owner-Driver Association Operators (TLAFAHAM)
Keywords
Where ODI is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
ODI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Membership Fees: ODI generates revenue as a cooperative (samvirkeforetak) through membership fees from taxi operators. Members pay to access negotiated discounts and exclusive supplier deals across fuel, EV charging, tires, insurance, and vehicle-related services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
ODI product offering
Product offeringCore offering
ODI is a cooperative (samvirkeforetak) that provides taxi operators in the Oslo region with collective purchasing power on fuel, tires, insurance, and other commercial vehicle supplies through negotiated partner agreements. It also operates the Ladehuben Bryn electric vehicle charging hub to support fleet electrification among its 1,500+ members.
Product overview
ODI (Oslo Drosjeeieres Innkjøpslag SA) is a cooperative purchasing organization for taxi operators offering membership-based services including collective purchasing of vehicles and parts (via Bertel O. Steen), discounted fuel and charging (Circle K, Uno-X, Ladehuben Bryn), vehicle maintenance discounts (Vianor), group insurance (If Insurance, Matrix Insurance), and accounting services (Norges Taxi Regnskap). The core offering is the membership program that provides access to negotiated partner rates, with Ladehuben Bryn representing ODI's proprietary charging infrastructure. The organization also owns commercial properties (Nils Hansens vei 15, Trondheimsveien 100, Spireaveien 18) that support taxi operations.
Differentiator
Problem solved
Functional benefit
Products and services
- ODI Cooperative Membership
- Ladehuben Bryn EV Charging Hub
Companies that use ODI
Customer profileSegments1 record
Ideal customer profiles1 record
ODI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ODI partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Bertel O. SteencoreBertel O. Steen is a new collaboration partner and proud supplier to the taxi industry. With 125 years of experience with cars, they represent an important addition to ODI's portfolio of purchasing agreements, offering products such as Smart vehicles, Mercedes-Benz, Peugeot, Citroën, DS, Opel, and KIA.
- Circle KcoreCircle K offers fuel discounts, EV charging discounts, home charging solutions, car wash discounts, motor oil discounts, and car accessories at discounted rates for ODI and NTI members.
- VianorcoreVianor provides tire services including up to 30% discount on tires, tire hotel services (25% discount), aluminum wheels, batteries, EU vehicle inspection, wheel alignment, and AC service at discounted rates for ODI members.
- If InsurancecoreIf provides taxi insurance and a 'Personpakka' package including health insurance, occupational injury coverage, and mandatory occupational insurance designed specifically for taxi operators.
- InfraChargecoreInfraCharge provides the charging infrastructure technology for ODI's Ladehuben Bryn EV charging hub. Members access charging through a mobile app and RFID cards. The charging costs 2 kr/kWh ex. VAT, which is lower than market rates for fast charging.
- Ladehuben BryncoreLadehuben Bryn is ODI's own charging hub located at Nils Hansensvei 15, adjacent to Circle K and Bryn Selvvask. The facility offers cheap electricity at 2 kr/kWh, car washing, food and beverages, car accessories, and seating/toilet facilities exclusively for ODI members.
- Matrix InsurancecoreMatrix Insurance offers license guarantee (løyvegaranti) at 2648 NOK and central license guarantee for taxi operators.
- Uno-XminorUno-X offers fuel discounts and car wash with license plate recognition for ODI members.
- RechargeminorRecharge provides efficient and smart charging solutions for businesses, available as a partner benefit for ODI members.
- Norges Taxi RegnskapminorNorges Taxi Regnskap provides accounting services for safe financial management in the taxi industry.
- Dr. DropinminorDr. Dropin offers workplace health services with 20% discount for ODI members.
- Tveter og KløvfjellminorTveter og Kløvfjell provides 1 hour of free legal assistance for ODI members.
- PhonerominorPhonero offers discounted mobile prices with data rollover included and no invoice fees.
- InteroptikminorInteroptik offers 25% discount on eyewear products and services.
- KraftriketminorKraftriket provides simple and local electricity solutions at discounted rates for ODI members.
- AlåsminorAlås offers cheaper alcohol locks for ODI members.
- Bryn SelvvaskminorBryn Selvvask provides car wash services, available as a partner benefit for ODI members.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
ODI competitors and assessment
Company assessmentOthers
- Cabify: International multi-mobility platform operating taxi and ride-hailing services in Spain, Latin America, and selected European markets. Relevant as a global mobility peer and potential partner or competitor depending on Norwegian expansion plans.
- Vianor (Bridgestone-owned): Norwegian tire retail and service chain that is one of ODI's core strategic partners, offering tire hotel and tire discounts to ODI members. While a partner rather than competitor, Vianor's direct fleet services model could in theory disintermediate ODI.
- Norsk Automobil Forbund (NAF): Norwegian Automobile Federation — a major Norwegian membership cooperative that delivers roadside assistance, discounts on fuel, vehicles, and services to motorists. Comparable in cooperative structure, Norwegian geography, and collective purchasing model, though serving all motorists rather than specifically taxi operators.
- Kraftriket: Norwegian local electricity provider offering discounted business power to ODI members. Comparable small-scale Nordic utility/energy provider that operates in ODI's partner ecosystem for taxi operating costs.
- Recharge (MerConnect/Stripe Mobility): Norwegian EV charging infrastructure operator listed as an ODI partner. Operates business charging solutions and is comparable as an EV infrastructure provider adjacent to ODI's Ladehuben Bryn offering in the Norwegian taxi electrification value chain.
Broad incumbents
- Uber: Global ride-hailing platform operating in Norway (Oslo) with Uber Taxi partnerships that onboard licensed taxi operators onto its platform. Represents the largest structural competitive threat to traditional taxi operators — and therefore to ODI's membership base.
- Freenow (formerly mytaxi/Hailo): European taxi and ride-hailing platform backed by BMW and Daimler that aggregates licensed taxi operators and provides them with digital tooling and demand. Operates in Norway and competes for the same taxi operator base that ODI serves, though via a different model (digital platform vs. procurement cooperative).
- Bolt: Estonian-founded ride-hailing and mobility platform operating across Europe including Norway. Targets both private drivers and licensed taxi operators, competing for ODI's member base by offering digital demand and fleet management tools.
Regional players
- Svenska Taxiförbundet (Swedish Taxi Association): Swedish equivalent trade body for taxi operators, operating the neighboring Nordic market with similar collective representation, advocacy, and member services. Highly comparable membership-based model serving taxi industry professionals in a closely related geography.
Direct peers
- Norges Taxiforbund (NTF): Norwegian taxi industry trade association and member organization that serves a similar function to ODI — representing Norwegian taxi operators and negotiating collectively on their behalf. Both are Norwegian membership-based organizations serving taxi owners with national scope.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ODI social profiles
Digital presenceODI financial estimates
Financial estimateRevenue estimate
Valuation estimate
ODI leadership team
Management profileNumber of profiles
ODI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ODI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ODI
What does ODI do?
ODI is a cooperative (samvirkeforetak) that provides taxi operators in the Oslo region with collective purchasing power on fuel, tires, insurance, and other commercial vehicle supplies through negotiated partner agreements. It also operates the Ladehuben Bryn electric vehicle charging hub to support fleet electrification among its 1,500+ members.
Is ODI a public or private company?
ODI is a private company. It is classified as management employee owned and is currently operating.
When was ODI founded?
ODI was founded in -1. It employs 11 to 50 people.
Where is ODI based?
ODI is headquartered in Oslo, Norway, in the Europe region.
How does ODI make money?
One revenue line is on record: membership Fees.
Who are ODI's main competitors?
Others on record are Cabify, Vianor (Bridgestone-owned), Norsk Automobil Forbund (NAF), Kraftriket and Recharge (MerConnect/Stripe Mobility). Broad incumbents are Uber, Freenow (formerly mytaxi/Hailo) and Bolt. Svenska Taxiförbundet (Swedish Taxi Association) is listed as a regional player. Norges Taxiforbund (NTF) is listed as a direct peer.
Does ODI have an API?
No public API is recorded for ODI.
What industry is ODI in?
ODI's product category is Taxi Industry Cooperative Services. Its primary akta.pro industry code is TLAFAHAM, Taxi Cooperative / Owner-Driver Association Operators. Its NAICS code is 485310 and its SIC code is 4700.