Robileware

What Robileware does

Robileware, Inc. is a privately held Colorado-based software company (founded 2013, headquartered in Greenwood Village) that develops the MORIS (Mobile Retail Information System) platform — a multi-tenant SaaS system with web and mobile applications, content management portals, a POS integration layer, and a reporting engine. The platform connects three sides of the retail supply chain: retailers (primarily small to mid-sized), product manufacturers, and consumers, with a fourth domain-specific extension, MORIS Airport Solutions (MAS), targeting airport concession operators. Functional capabilities include customizable coupon creation and distribution, customer loyalty and rewards enrollment, a no-code 'Mobile App Space' where merchants maintain branded pages inside the consumer app, POS-integrated redemption, real-time sales reporting, and a searchable MORIS Marketplace. A MORIS Network API allows third-party mobile applications to inject sales and coupon data into the MORIS consumer experience.

Name

Robileware

Legal name

Robileware, Inc.

Website

https://robileware.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Robileware develops the MORIS mobile retail information system platform, offering SaaS tools for small-to-mid-sized retailers, manufacturers, consumers, and airports to manage coupons, loyalty programs, POS integration, and real-time sales reporting.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. MORIS Retailer Subscriptions: Monthly subscription fees for retailers to access MORIS platform with tiered versions (Standard, Professional, Corporate, Enterprise). Provides coupon creation, reward tracking, mobile app space, and POS integration.
2. MORIS Manufacturer Subscriptions: Monthly subscription fees for manufacturers to access MORIS Manufacturer versions (Standard, Professional, Corporate, Enterprise). Enables product promotion, coupon creation, favorites tracking, and loyalty programs.
3. MORIS Consumer (Free): Free mobile and web applications for consumers providing coupon access, price comparisons, and rewards tracking. Drives network adoption for B2B customers.
4. Custom Development Services: Custom software development services for businesses with specific needs beyond standard MORIS implementations. Enterprise version customization for industry-specific implementations.
5. MORIS Airport Solutions: Specialized airport concessions management solution with semi-custom implementation. Includes management portal, concessions portal, and passenger mobile app.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Robileware develops and sells the MORIS (Mobile Retail Information System) platform, a multi-tenant SaaS solution delivered through web and mobile applications that connects retailers, manufacturers, and consumers in a single network. The platform enables retailers and manufacturers to create and distribute coupons, manage loyalty and rewards programs, run POS-integrated redemptions, maintain customizable mobile app presence, and access real-time reporting. A free consumer-facing mobile app and a specialized airport concessions variant (MORIS Airport Solutions) extend the platform across the retail and travel industries.

Product overview

Robileware's product portfolio centers on the MORIS (Mobile Retail Information System) platform — a unified multi-sided retail technology ecosystem with four core product lines targeting distinct user segments: MORIS Retailer (for small to mid-sized retailers), MORIS Manufacturer (for product manufacturers), MORIS Consumer (a free mobile/web app for shoppers), and MORIS Airport Solutions (a semi-custom variant for airport concessions). These products share a common data network and are delivered through a constellation of modules and portals including the Retailer Portal, Manufacturer Portal, MORIS Mobile App Space, MORIS Marketplace, and POS Integration. The platform enables coupon creation and distribution, loyalty/rewards management, real-time sales reporting, consumer engagement, and airport-specific concession management — all connected via a REST API for integration with existing mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• MORIS: Mobile Retail Information System - A comprehensive retail technology platform offering solutions for retailers, manufacturers, and consumers including coupon management, customer rewards, and mobile app integration.

Products and services

• MORIS Retailer Retailer-facing MORIS application that gives retailers a customizable mobile app space, custom coupon creation, customer loyalty and rewards programs, and POS integration, enabling small to mid-sized retailers to compete with larger chains in mobile marketing.
• MORIS Manufacturer Manufacturer-facing MORIS application that enables product manufacturers to instantly create and distribute coupons, promote products in the MORIS Marketplace, track product favorites, and run loyalty and rewards programs redeemable at the point of sale.
• MORIS Consumer Free mobile and web application for consumers that allows comparison of deals and pricing across retailers, receipt of manufacturer coupons, tracking of favorite stores and products, a customizable dashboard, and real-time price alerts.
• MORIS Airport Solutions (MAS) Semi-custom MORIS application tailored for airport concessions management that provides real-time concession sales data, POS integration, passenger engagement via a mobile app, concession contract and project management, and integration with airport systems including boarding pass scanning and passenger tracking.
• Custom Development Services Custom software development services for businesses with specific needs beyond standard MORIS implementations, including enterprise version customization for industry-specific deployments.

Quantifiable outcome

• Over $2 Billion in mobile sales made via mobile phones on Black Friday 2017 (referenced context, not company metric)

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Scale indicators1 record

Expansion highlights6 records

Broad incumbents

• Aptos: Aptos provides enterprise retail technology including POS, CRM, and merchandising solutions for specialty and mid-market retailers. Comparable to MORIS's retail technology stack with POS integration and customer reporting for the SMB/mid-market segment.
• SessionM (Mastercard): SessionM (now part of Mastercard) provides enterprise loyalty and customer engagement platforms for large retailers. Comparable to MORIS Retailer's loyalty and reporting capabilities at the enterprise tier.
• Shopify: Shopify is the dominant SMB commerce platform with built-in POS, email marketing, and loyalty apps. Comparable to MORIS as a multi-sided retail technology ecosystem serving small to mid-sized retailers, though Shopify is far broader and more established.
• LS Retail: LS Retail provides unified POS, inventory, and loyalty software for retail and hospitality chains. Comparable to MORIS as a retail technology platform with POS integration and loyalty/rewards functionality, focused on larger enterprise deployments.
• Square (Block): Square offers POS, payments, marketing, and loyalty tools for small and mid-sized businesses. Comparable to MORIS Retailer's POS-integrated coupon and rewards functionality, though Square's offerings span a much broader commerce stack.

Direct peers

• Yotpo: Yotpo provides a retention marketing platform combining reviews, SMS, email, and loyalty for retailers and DTC brands. Directly comparable to Robileware MORIS Retailer and Manufacturer offerings, particularly around loyalty and consumer engagement at the point of sale.
• Belly (Marametrics): Belly is a digital loyalty platform for small and independent retailers, offering tablet-based and mobile loyalty programs. Directly comparable to MORIS Retailer's customer rewards use case for the SMB segment.
• Punchh: Punchh builds digital loyalty and engagement platforms for retailers, restaurants, and convenience stores with POS integration. Comparable to MORIS Retailer's coupon/rewards engine and POS-integrated loyalty program capabilities.
• AirIT (now part of ARI): AirIT provides technology solutions for airport operations including concessions management and passenger processing. Comparable to MORIS Airport Solutions (MAS) for the airport concessions vertical with POS and AODB integration.
• Antavo: Antavo is a loyalty cloud platform for retailers and brands, offering customizable loyalty programs with API integration. Comparable to MORIS's tiered retailer/manufacturer subscription products and loyalty program functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/Robileware
• Facebookfacebook.com/robileware
• LinkedInlinkedin.com/company/robileware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robileware