Proxima
Proxima is an Australian real estate marketplace that connects independent agents with property developers, offering free CRM, mobile app, website design, training, and coworking space, monetizing via transaction fees on settled sales.
- Company typePrivate
- Founded2020
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Proxima does
Proxima (legal entity RIGELTECH PTY LTD Pty Ltd, ACN 648 943 239) is a Sydney-based Australian real estate marketplace founded in 2020. The company operates a two-sided platform connecting independent real estate agents with property developers, offering agents free access to exclusive developer listings, a bespoke CRM, mobile application (iOS/Android), website design and production services, training programs, and coworking space through the Proxima Hub. The technology stack is a cloud-based marketplace with integrated customer portal, agent-facing mobile app, and digital contract / EOI submission capabilities.
Proxima generates revenue primarily through a transaction fee charged to agents only upon settlement of a property sale, supplemented by fees for bespoke website services and recurring income from the coworking and event venue. Agents join the platform at no cost, lowering acquisition friction and supporting a product-led, community-led growth motion reinforced by regular agent briefings, networking events, and the annual Proxima Achievement Awards (260+ attendees in 2024). The company serves three primary segments: independent real estate agents (primary demand side), property developers such as JQZ, Landmark Group, and Level33 (primary supply side), and an ecosystem of finance, legal, insurance, styling, and photography partners (secondary). Proxima is privately held, operates exclusively in Australia (concentrated in New South Wales including Sydney, Parramatta, Wollongong, and Rouse Hill), and has not disclosed any institutional funding.
Proxima firmographics
Firmographics- Name
- Proxima
- Legal name
- RIGELTECH PTY LTD Pty Ltd
- Website
- https://proxima.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Proxima is an Australian real estate marketplace that connects independent agents with property developers, offering free CRM, mobile app, website design, training, and coworking space, monetizing via transaction fees on settled sales.
- Ownership category
- akta.pro rank
Proxima industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Software Publishers (513210), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Prepackaged Software (7372), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Land & Development Site Brokerage (BPAJABAG)
Keywords
Where Proxima is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Proxima business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fee on Property Settlement: Agents pay no subscription fees to join the Proxima network. Revenue is generated through a small fee charged only when an agent settles a property sale on contract exchange. This creates a risk-free model for agents to join and grow their business.
- Agent Website Services: Proxima provides bespoke software and website design services to real estate agents, potentially generating service fees for custom website development and production.
- Coworking Space and Event Venue: Proxima offers affordable office suites and event spaces at the Proxima Hub, providing workspace to agents and hosting events for the network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Agent Access |
| Other | Pay-as-you-go | Agent Services - Bespoke Software |
| Subscription | Monthly | Coworking and Event Space |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Proxima product offering
Product offeringCore offering
Proxima operates a real estate marketplace that connects independent real estate agents with residential property developers, providing agents with a CRM, mobile app, agent website design and production, property listings, training, and access to a coworking space (Proxima Hub). The platform is free for agents to register and monetizes through transaction fees on property sales, fees on website design and training services, and membership fees at the coworking facility.
Product overview
Proxima is a real estate marketplace offering a platform-plus-modules architecture. The core offering centers on a Proxima mobile application (available on iOS and Android) and Proxima CRM for lead and client management, complemented by agent website design services, the Proxima Hub coworking space, agent training programs, and a property listings portfolio. The platform connects real estate agents with property developers and provides tools for listings management, client relationships, and transaction processing.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 260 industry leaders attended the 2024 Proxima Achievement Awards, demonstrating community engagement
Companies that use Proxima
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Proxima technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Proxima partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- JQZcoreJQZ is a leading property developer known for visionary apartment design near infrastructure developments such as St Leonards and Sydney Olympic Park. Proxima exclusively marketed over 95 luxury apartments (1, 2, and 3 bedroom) in Parramatta's River City CBD for JQZ through an Expressions of Interest campaign run by Justin Wang and Darren Simmonds.
- Landmark GroupcoreLandmark Group developed Casa Delmar at Dee Why Beach - a beachside apartment project featuring 10 x 1 bedroom apartments under $800K, exclusively listed through Proxima.
- Level33coreLevel33 developed Atchison and Kenny at Wollongong - a landmark development featuring luxury 1, 2, and 3-bedroom apartments, exclusively marketed through Proxima agents.
- Mortgage StreetcoreMortgage Street is a mortgage broker partner providing exclusive finance opportunities to Proxima's agent network, including low or no deposit home loans in collaboration with Australia's leading financial organizations.
- Intaus LawminorLegal services partner providing property law support to Proxima's network.
- Intaus InsuranceminorInsurance services partner in Proxima's partner community.
- Inta StrataminorStrata management services partner in Proxima's partner community.
- Spatial Property StylingminorProperty styling partner providing services to property sellers and developers in the Proxima network.
- GJ Gardner Homes ParramattaminorCustom home builder partner offering house and land packages to Proxima's agent network.
- Realtor InstituteminorReal estate education and training partner providing professional development for agents.
- Mode EventsminorEvents partner providing event management services for Proxima networking events.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Proxima competitors and assessment
Company assessmentOthers
- Zillow: Zillow is the largest US residential property portal and operates an agent advertising and CRM ecosystem. It is thematically adjacent to Proxima as a portal-plus-agent-platform operator, useful as a comparable for marketplace monetization models.
- Compass: Compass is a US-based real estate brokerage and technology platform offering agent CRM, marketing tools, and a project marketplace analogous to Proxima's listings portal. It is thematically comparable as a platform-plus-marketplace operator, though it operates in a different geography.
Direct peers
- RateMyAgent: RateMyAgent is an Australian agent-rating and lead-generation platform that helps vendors find agents and helps agents win business through verified reviews. It overlaps directly with Proxima on the agent acquisition and enablement side.
- LocalAgentFinder: LocalAgentFinder is an Australian agent comparison and lead-generation service, competing in the same agent-vendor marketplace category as Proxima and targeting similar independent agent segments.
- OpenAgent: OpenAgent is an Australian agent-comparison marketplace connecting vendors with real estate agents, using a performance-based referral model similar to Proxima's transaction-fee approach. It is a direct peer in the Australian agent marketplace category.
- Homely: Homely is an Australian residential property search portal with neighbourhood insights and agent listings, competing with Proxima for agent audience attention in the same Australian geography.
Broad incumbents
- Domain Holdings: Domain operates domain.com.au, the second-largest Australian residential property portal, and offers agent CRM (Campaign Tracker) and project marketing tools. It is a broad incumbent competitor in agent enablement and developer project marketing.
- REA Group: REA Group operates realestate.com.au, Australia's dominant property portal and the primary destination where real estate agents — including Proxima's target users — spend advertising budgets. It is the broad incumbent that Proxima competes against for agent mindshare and developer project distribution.
- PropTrack: PropTrack is an Australian property data and insights platform (owned by REA Group) that supplies valuations and market analytics to agents and developers. It is an incumbent player in the data layer that powers agent decision-making.
Emerging players
- BrickX: BrickX is an Australian platform that fractionalises residential property investment, addressing a similar developer-to-investor distribution problem as Proxima though via a different buyer (retail investors). It is an emerging player in adjacent proptech distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Proxima social profiles
Digital presenceProxima financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proxima leadership team
Management profileNumber of profiles
Profiles1 record
Proxima funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proxima M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proxima
What does Proxima do?
Proxima operates a real estate marketplace that connects independent real estate agents with residential property developers, providing agents with a CRM, mobile app, agent website design and production, property listings, training, and access to a coworking space (Proxima Hub). The platform is free for agents to register and monetizes through transaction fees on property sales, fees on website design and training services, and membership fees at the coworking facility.
Is Proxima a public or private company?
Proxima is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Proxima founded?
Proxima was founded in 2020. It employs 101 to 250 people.
Where is Proxima based?
Proxima is headquartered in Sydney, Australia, in the Oceania region.
How does Proxima make money?
Three revenue lines are on record. Transaction Fee on Property Settlement is the primary driver. The others are agent Website Services and coworking Space and Event Venue.
Who are Proxima's main competitors?
Others on record are Zillow and Compass. Direct peers are RateMyAgent, LocalAgentFinder, OpenAgent and Homely. Broad incumbents are Domain Holdings, REA Group and PropTrack. BrickX is listed as an emerging player.
Does Proxima have an API?
No public API is recorded for Proxima.
What industry is Proxima in?
Proxima's product category is Real Estate Marketplace. Its primary akta.pro industry code is BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 531210 and its SIC code is 6531.