Klausen

What Klausen does

Klausen is a privately held Danish B2B well-being company headquartered in Aarhus that delivers stress prevention, counseling, and management training services to Danish enterprises. Founded in August 2012 by psychotherapist Kurt Skafsgaard, the firm combines in-person psychological consulting (individual and group counseling, lectures, and workshops) with a proprietary digital learning platform called Benefix (Trivsels Læringsplatformen), accessed via Thinkific. The platform offers on-demand video courses, exercises, quizzes, audio/podcast content, an SOS-plan self-help tool, and a manager dashboard for tracking aggregate team well-being, and is positioned as a "blended learning" complement to the consulting practice.

The product portfolio spans six lines: Benefix (the digital well-being platform), Trivsels Læringsplatformen (the on-demand learning environment), Samtaler (counseling sessions), Kompetenceudviklingsforløb for Ledere (manager competence development, marketed as "Lederens værktøjskasse"), Stresstest (an online stress self-assessment), and Foredrag (lectures and workshops on stress prevention and change management). The company claims its course methodology is grounded in over 1,000 counseling sessions conducted over more than a decade.

The business model mixes professional services (counseling packages quoted at ~249,000 kr for ten sessions; bespoke lectures and workshops) with subscription/recurring and one-time course sales (online courses listed at 2,495 kr each, with a published case study showing 64,340 kr savings per 8-manager cohort vs. in-person training). The go-to-market is enterprise field sales driven by Kurt Skafsgaard's thought leadership, supported by content marketing (blog, newsletter, YouTube, LinkedIn, whitepapers, free stress test) and PR (notably Go' Morgen Danmark appearances). Ownership is split across three holdings — Kurt Skafsgaard's APV Holding ApS, Peter Møller Jensen's holding, and Jesper Hartvigsen's holding (who also holds 10% of Benefix). The company is a current INCUBA accelerator participant (April 2023–April 2024) and operates exclusively in Denmark.

Name

Klausen

Legal name

KLAUSEN HR

Website

https://klausen-hr.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Klausen is a Danish B2B well-being company that provides stress prevention, counseling, and management training services to Danish enterprises. It combines in-person consulting with the Benefix digital learning platform, offering on-demand courses, a manager dashboard, and structured self-help tools.

Ownership category

akta.pro rank

Product category

Workplace Wellbeing Services

NAICS

Vocational Rehabilitation Services (6243)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)

akta.pro secondary industry

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Stress management consulting
• Workplace wellbeing services
• Employee counseling sessions
• Manager competence development
• Digital learning platform

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Counseling Sessions: Individual and group counseling sessions for stressed employees and managers, delivered by Kurt Skafsgaard and a network of 10 external psychologists. Sessions are customized to each client's situation and include action plans.
2. Online Video Courses (Benefix): On-demand video and podcast courses offered via the Benefix learning platform, sold as individual courses or organizational packages. Targets both managers ('Lederens værktøjskasse') and employees.
3. Lectures and Workshops: In-person or virtual lectures and workshops on stress prevention, delivered by Kurt Skafsgaard to organizations. Topics include 'Fra stress til trivsel', 'Undgå stress i din virksomhed', and 'Forandring fryder'.
4. Competence Development Programs for Managers: Structured management development programs combining video courses with live coaching and one-to-one sparring sessions with external advisors. Marketed as 'Lederens værktøjskasse' (Manager's Toolbox).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Klausen (KLAUSEN & Benefix) provides workplace well-being and stress prevention services to Danish organizations through a blended approach combining individual and group counseling sessions, structured manager competence development programs, in-person lectures and workshops, and the Benefix digital learning platform. The Benefix platform delivers on-demand video courses, exercises, an SOS-plan self-help tool, and a manager dashboard for tracking team well-being. The company was founded in 2012 by psychotherapist Kurt Skafsgaard and is based in Aarhus, Denmark.

Product overview

Klausen & Benefix offers a unified well-being platform combining digital learning tools with counseling services. The core offering includes the Benefix digital well-being platform with on-demand video courses, exercises, and tracking dashboard, supported by individual counseling sessions and manager competence development programs. The product portfolio consists of: Benefix (digital learning platform), Trivsels Læringsplatformen (on-demand learning), Samtaler (counseling sessions), Kompetenceudviklingsforløb (manager training), Stresstest (stress assessment), and Foredrag (lectures/workshops). The company uses a blended learning approach combining digital tools with human coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Benefix (Trivsels Læringsplatformen / Wellbeing Learning Platform) A digital well-being platform offering e-learning courses, exercises, an SOS-plan self-help tool, audio/podcast content, and nudges for employees and managers seeking improved workplace well-being. Includes a manager dashboard for tracking company-wide activities. Grounded in data from over 1,000 counseling sessions and claims a 90% reduction in sick leave risk.
• Samtaler (Counseling Sessions) Individual and group counseling sessions for managers and key employees experiencing early signs of ill-being, increased sick leave, and physical, psychological, and emotional symptoms. Delivered by Kurt Skafsgaard and a network of external psychologists. Tailored to each client's situation.
• Kompetenceudviklingsforløb for Ledere (Manager Competence Development) Structured competence development program for managers providing tools to create better well-being and performance, known as 'Lederens værktøjskasse' (Manager's Toolbox). Combines video courses with live coaching and one-to-one sparring sessions with external advisors.
• Foredrag (Lectures and Workshops) In-person and virtual well-being lectures and workshops for organizations covering stress prevention, strategies for moving from stress to well-being ('Fra stress til trivsel'), avoiding stress in the company ('Undgå stress i din virksomhed'), and change management ('Forandring fryder'). Delivered by Kurt Skafsgaard.

Quantifiable outcome

• Benefix learning courses reduce risk of sick leave by 90%
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• INCUBAcoreStrategic or Co-development Partner · 1 April 2023Klausen & Benefix was selected for a 12-month accelerator program at INCUBA in Aarhus, beginning April 1, 2023. INCUBA provides mentorship, business development support, and network access to help the company scale its digital learning platform and expand its market reach. The partnership is located at INCUBA's Katrinebjerg campus in Aarhus.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Modern Health: Global employer mental health platform combining therapy, coaching, and digital self-guided programs. Directly comparable in offering mix (live counseling + digital learning) and enterprise buyer focus to Klausen.
• Spring Health: US-based employer-sponsored mental health platform providing therapy, coaching, and digital self-service tools to enterprise HR buyers. Highly comparable B2B model and target customer to Klausen, with a similar blend of human services and digital content.
• Lyra Health: US employer mental health benefits platform providing therapy, coaching, and on-demand digital tools to enterprises. Comparable B2B model, target buyer, and blended services approach to Klausen.
• Calm Business: B2B offering from Calm providing meditation, sleep, and well-being content to enterprises. Directly competes with Klausen in the workplace mindfulness and stress-reduction category, though at much greater scale.
• Mindler: Swedish digital mental health platform offering therapist-led video sessions and self-guided programs. The closest Nordic peer to Klausen by geography, delivery model (mix of human and digital), and target customer.
• Headspace for Work: B2B arm of Headspace offering mindfulness, meditation, and well-being content to employers. Directly competes for the same corporate mindfulness and stress-reduction budgets that Klausen targets.

Emerging players

• Wellable: Corporate wellness platform offering well-being programs, challenges, and content to employers. A smaller-scale emerging player with similar mid-market positioning and digital-first delivery model to Klausen.
• Wellbeats: On-demand wellness platform providing fitness, mindfulness, and nutrition content to employers and insurers. Comparable digital delivery model for workplace wellness, though with a US-centric customer base.

Broad incumbents

• Limeade: Established employee well-being and engagement platform serving large enterprises with a broader portfolio (well-being, engagement, communications) than Klausen, but overlapping in workplace wellness and HR buyer focus.
• Virgin Pulse: Large-scale corporate wellness platform offering health risk assessments, well-being programs, and engagement tools. An adjacent incumbent in enterprise wellness with materially greater resources and brand recognition than Klausen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@klausenhr
• Facebookfacebook.com/klausenbenefix
• LinkedInlinkedin.com/company/klausen-hr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klausen