Shine Wellness Clinic

What Shine Wellness Clinic does

Shine Wellness Clinic is a private clinical counseling agency and wellness clinic founded in 2017 by Naomi M. Baba, MSW, LMSW, operating from a 2,500 square foot renovated office on the third floor of the historical Starkweather Alley Building in Downtown Romeo, Michigan. The clinic delivers mental health services to children, teens, adults, and couples across Southeast Michigan through three licensed clinical social workers (Naomi Baba, Kimberly Hazel, and Stephanie Evans), supplemented by teletherapy for remote sessions. Its core product is clinical counseling (individual, couples, and family therapy) reimbursed at insurance rates ranging from $90 to $175 per session depending on length, with cash-pay and HSA/Flex options for uninsured patients; it accepts 11+ major insurers including BCBS, BCN, United, HAP, McLaren, Humana, Optum, Beacon, Cigna, Meridian, Medicaid, and Medicare.

Beyond core therapy, Shine offers differentiated lines including play therapy and art expression therapy for children, clinical hypnotherapy, life coaching ($50-125/session), corporate/employee wellbeing programs ($50-125/session), LMSW clinical supervision ($100/month), and an Emotional Support Animal (ESA) evaluation and certification service ($99 initial, $49 recertification) for Michigan residents. The clinic's go-to-market is sales-led and direct: new patients are acquired via phone (586-281-6815), website contact forms, email, and community referrals, with no paid advertising detected. Operations are HIPAA-compliant (2024-revised forms), use Square for online bill pay and Microsoft Forms for ESA evaluations, and run on standard Mon-Thu 10am-6pm office hours. There is no evidence of external investment, technology platform development, or expansion beyond Michigan.

Name

Shine Wellness Clinic

Legal name

Shine Wellness Clinic of Romeo

Website

https://shinewellnessclinic.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Shine Wellness Clinic is a privately-held clinical counseling and wellness clinic in Romeo, Michigan, serving children, teens, adults, and couples across Southeast Michigan with licensed therapy, play therapy, teletherapy, corporate wellness, and ESA certification services.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Mental health counseling
• Clinical social work
• Play therapy services
• Teletherapy services
• Employee wellness programs

Headquarters

HQ city

Romeo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Clinical Counseling Services: Individual, couples, and family therapy sessions billed to insurance or paid out-of-pocket. Reimbursable rates vary by session length (16-37 min: $90, 38-52 min: $119, 53+ min: $175). Conjoint sessions available.
2. Teletherapy Services: Remote therapy via phone or communication platform. Cash rate starts at $25 per 15 minutes. Many insurances cover this service.
3. Life Coaching: Personal and professional goal-setting assistance. Cash rate $50-125 per session.
4. Business and Employee Wellbeing Programs: Customized corporate wellbeing programs including group sessions, one-on-one sessions, and clinical services. Cash rate $50-125.
5. Clinical Supervision Services: LMSW clinical supervision for social work professionals ($100/month), Play Therapy supervision, and mentoring for new private practice owners.
6. ESA Certification: Emotional Support Animal evaluation and certification for Michigan residents. Initial certification $99, recertification $49.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Shine Wellness Clinic provides individual, couples, and family clinical counseling delivered by licensed clinical social workers, supplemented by teletherapy, play therapy, clinical hypnotherapy, life coaching, ESA certification, LMSW clinical supervision, and corporate employee wellbeing programs. Services are billed per session either through major health insurance or cash/HSA payments, with a whole-body wellness model that integrates yoga, meditation, and art expression therapy alongside clinical mental health services.

Product overview

Shine Wellness Clinic is a private clinical counseling agency and wellness clinic offering a comprehensive suite of mental health and whole-body wellness services. The core offering is Clinical Counseling Services (individual, couples, and family therapy) provided by licensed clinical social workers. This is supplemented by specialized services including Play Therapy for children, Teletherapy for remote sessions, Life Coaching, Business and Employee Wellbeing Programs, and ESA Certification. The clinic also offers professional development through LMSW Clinical Supervision, Play Therapy Supervision, and New Clinical Practice Mentoring. Wellness services incorporating yoga, meditation, and art expression therapy are integrated with clinical services to address whole-body wellness needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Counseling Services Individual, couples, and family therapy sessions provided by licensed clinical social workers for children, teens, and adults. Includes intake assessments and session-length tiered insurance-reimbursable rates (16-37 min: $90, 38-52 min: $119, 53+ min: $175) plus cash-pay options.
• Teletherapy Services

Quantifiable outcome

• Over 30 years of combined clinical experience per therapist
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Modern Health: Global mental health platform serving employers with therapy, coaching, and self-guided resources. Competes directly with Shine's corporate wellness offering.
• BetterHelp: Largest online therapy platform offering individual, couples, and teen therapy via licensed therapists. Directly competes with Shine's teletherapy and online counseling offering, though at a much larger scale and lower price point.
• Two Chairs: Outpatient therapy practice delivering in-person and virtual therapy with measured quality outcomes. Similar to Shine's in-person outpatient therapy model with measurement-based care overlay.
• Alma: Membership-based platform that helps independent licensed therapists (including LMSWs) run private practices with insurance credentialing, billing, and referrals. Highly comparable to Shine's independent private practice model.
• Lyra Health: Provider of mental health benefits for employers, offering in-person and virtual therapy, coaching, and EAP services. Closely comparable to Shine's Business and Employee Wellbeing Programs segment.
• Octave: In-person and virtual therapy practice with multiple offices, offering individual, couples, and group therapy. Comparable clinical service mix and multi-clinician practice model.
• Grow Therapy: Platform that helps independent therapists (including social workers) credential with insurance and run private practices. Closely comparable to Shine's insurance-based, multi-clinician private practice operating model.
• Cerebral: Telehealth provider focused on anxiety, depression, and ADHD treatment with medication management and therapy. Comparable to Shine's clinical counseling services in clinical scope and telehealth delivery.
• Spring Health: Employer-sponsored mental health benefit offering therapy, coaching, and medication management. Comparable to Shine's corporate wellness B2B segment.
• Talkspace: Telehealth therapy platform connecting users with licensed therapists for ongoing messaging, video, and audio sessions. Comparable to Shine's teletherapy service and the broader insurance-reimbursable therapy model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/shinewellnessclinic
• Facebookfacebook.com/shinewellnessclinic
• LinkedInlinkedin.com/company/shine-wellness-clinic-pllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine Wellness Clinic