Fox Fodder Farm
Fox Fodder Flowers is a privately held, single-location contemporary floral design studio in NYC's 17 Vestry Street, selling DTC fresh arrangements ($135–$405), bouquets, same-day delivery, classes, and event floral installations to Brooklyn and NYC consumers.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fox Fodder Farm does
Fox Fodder Flowers is a privately held, contemporary floral design studio and DTC flower shop operating from a single location at 17 Vestry Street in New York City, serving NYC and Brooklyn. The company retails fresh, daily-sourced flower arrangements and bouquets (priced from $135 to $405), specialty offerings such as foxglove varieties and themed bouquets (City Hall Marriage, Feel Better), and a small collection of vessels and hard goods. Revenue is generated entirely through one-time consumer purchases, same-day rush delivery within NYC, in-person floral arranging classes at the studio, and custom floral design for events, weddings, and installations.
The technology footprint is modest and commerce-standard: a Shopify-hosted e-commerce storefront integrated with a Sanity CMS for editorial content (the "Journal" section), with no proprietary software, APIs, or mobile applications. Marketing is concentrated on a digital mix — the website, an active Instagram account (@foxfodderfarm), and an email newsletter — while physical operations are anchored to the single NYC studio and supported by same-day delivery logistics across the metro area.
The company is independently owned with no disclosed institutional investors, parent company, subsidiaries, or funding history. The customer base is horizontally segmented: individual urban consumers purchasing for gifting, home use, and personal occasions are primary, with event planners and private-party clients as a secondary use-case segment. Geographic reach is restricted to the Northeast USA, primarily NYC and Brooklyn, with limited exploratory activity outside the home market (e.g., a workshop in Andros, Greece).
Fox Fodder Farm firmographics
Firmographics- Name
- Fox Fodder Farm
- Legal name
- Fox Fodder Flowers
- Website
- https://foxfodderfarm.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fox Fodder Flowers is a privately held, single-location contemporary floral design studio in NYC's 17 Vestry Street, selling DTC fresh arrangements ($135–$405), bouquets, same-day delivery, classes, and event floral installations to Brooklyn and NYC consumers.
- Ownership category
- akta.pro rank
Fox Fodder Farm industry classification
Industry- Product category
- Floral Design Services
- NAICS
- Florists (45931)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where Fox Fodder Farm is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fox Fodder Farm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Flower Arrangements and Bouquets: One-time product sales of pre-designed floral arrangements and bouquets ranging from $135 to $405, with same-day delivery options available.
- Same-Day Delivery Service: Premium same-day flower delivery service for last-minute orders in NYC area.
- Classes and Workshops: In-person floral arranging classes offered at the studio location.
- Events and Installations: Custom floral design services for events, installations, and special occasions including weddings and private parties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Flower Arrangement - $275.00 |
| Unit Pricing | Pay-as-you-go | Large Flower Arrangement - $405.00 |
| Unit Pricing | Pay-as-you-go | Flower Bouquet - $240.00 |
| Unit Pricing | Pay-as-you-go | Foxglove Mertonensis Strawberry - $225.00 |
| Unit Pricing | Pay-as-you-go | Foxglove - Suttons Apricot - $135.00 |
| Unit Pricing | Pay-as-you-go | Specialty Arrangements - Price Varies |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Fox Fodder Farm product offering
Product offeringCore offering
Fox Fodder Farm operates as a contemporary floral design studio and flower shop in NYC/Brooklyn, selling fresh daily flower arrangements, bouquets, and specialty pieces (priced $135–$405) through its own Shopify e-commerce storefront, with same-day delivery in NYC. The studio also provides custom floral design for events, weddings, and installations, and offers in-person flower arranging classes at its 17 Vestry Street location.
Product overview
Fox Fodder Flowers is a contemporary floral design studio and flower shop based in Brooklyn and NYC. The company operates as a direct-to-consumer e-commerce platform offering fresh flowers daily from farm partners, with a portfolio of curated flower arrangements and bouquets (Signature Flower Arrangement, Large Flower Arrangement, Flower Bouquet), specialty offerings (Foxglove varieties, Feel Better Bouquet, City Hall Marriage Bouquet), complemented by same-day delivery services, in-person arranging classes, and curated vessels/vases. The product line ranges from $135 to $405, positioning the brand as a premium floral design studio serving delivery, subscription, events, and installations.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Flower Arrangement
- Large Flower Arrangement
- Flower Bouquet
- Foxglove Mertonensis Strawberry in Campo di Fiori Vase
- Foxglove - Suttons Apricot
- Feel Better Bouquet
- City Hall Marriage Bouquet
- Same-Day Delivery Service
- In-Person Floral Arranging Classes
- Events and Installations
- Vessels and Hard Goods
Companies that use Fox Fodder Farm
Customer profileSegments2 records
Ideal customer profiles2 records
Fox Fodder Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fox Fodder Farm partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Fox Fodder Farm competitors and assessment
Company assessmentEmerging players
- Bouquet Box: Subscription-based online florist offering weekly or monthly fresh flower deliveries. Comparable as a direct competitor in the fresh-flower subscription and recurring delivery space where Fox Fodder could expand.
- BloomThis: DTC online florist delivering curated bouquets on a subscription and one-off basis across Southeast Asia. Comparable on DTC florist model and curated aesthetic, though geographically distinct from Fox Fodder.
Regional players
- A Rose by Any Other Name: Boutique NYC floral design studio specializing in custom arrangements, weddings, and event installations. Comparable as a NYC event-focused florist with a similar custom-design and wedding pipeline.
Broad incumbents
- FTD (Florists' Transworld Delivery): Long-established floral wire-service and online retailer connecting consumers to local florists for delivery. Comparable as a competing channel for flower delivery, though much larger and less design-curated than Fox Fodder.
- 1-800-Flowers: Large publicly traded floral and gifting retailer with nationwide delivery and a broad product portfolio including gift baskets and plants. Comparable as a competitor in NYC flower delivery, but operates at a much larger scale and broader assortment.
Direct peers
- BloomNation: Online marketplace that aggregates independent local florists (including NYC studios) for direct-to-consumer orders. Comparable as a competitor and potential channel partner for boutique NYC floral studios like Fox Fodder.
- UrbanStems: Modern, design-led online florist founded in NYC offering same-day delivery arrangements and bouquets at accessible-to-premium price points. Comparable on DTC e-commerce model, contemporary aesthetic, and NYC operations.
- Ode à la Rose: NYC-based premium florist delivering hand-crafted arrangements across Manhattan and Brooklyn with a French-inspired design sensibility. Directly comparable to Fox Fodder on geography, price tier ($100+), and design-forward positioning.
- Farmgirl Flowers: Sustainable DTC florist selling handcrafted bouquets sourced from American farms with a distinctive burlap-wrapped aesthetic. Comparable on DTC model, farm-partner supply chain, and design-led brand positioning.
- The Bouqs Company: Farm-to-consumer online florist offering fresh-cut bouquets and arrangements delivered nationwide. Comparable on direct-to-consumer florist model and farm-sourced supply chain.
Market position
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Fox Fodder Farm social profiles
Digital presenceFox Fodder Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fox Fodder Farm leadership team
Management profileNumber of profiles
Fox Fodder Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fox Fodder Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fox Fodder Farm
What does Fox Fodder Farm do?
Fox Fodder Farm operates as a contemporary floral design studio and flower shop in NYC/Brooklyn, selling fresh daily flower arrangements, bouquets, and specialty pieces (priced $135–$405) through its own Shopify e-commerce storefront, with same-day delivery in NYC. The studio also provides custom floral design for events, weddings, and installations, and offers in-person flower arranging classes at its 17 Vestry Street location.
Is Fox Fodder Farm a public or private company?
Fox Fodder Farm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fox Fodder Farm founded?
Fox Fodder Farm was founded in -1. It employs 1 to 10 people.
Where is Fox Fodder Farm based?
Fox Fodder Farm is headquartered in Brooklyn, United States, in the North America region.
How does Fox Fodder Farm make money?
Four revenue lines are on record. Flower Arrangements and Bouquets are the primary driver. The others are same-Day Delivery Service, classes and Workshops and events and Installations.
Who are Fox Fodder Farm's main competitors?
Emerging players on record are Bouquet Box and BloomThis. A Rose by Any Other Name is listed as a regional player. Broad incumbents are FTD (Florists' Transworld Delivery) and 1-800-Flowers. Direct peers are BloomNation, UrbanStems, Ode à la Rose, Farmgirl Flowers and The Bouqs Company.
Does Fox Fodder Farm have an API?
No public API is recorded for Fox Fodder Farm.
What industry is Fox Fodder Farm in?
Fox Fodder Farm's product category is Floral Design Services. Its primary akta.pro industry code is CRAIACAG, Indoor Plants, Faux Florals & Botanical Décor Retail. Its NAICS code is 45931 and its SIC code is 5700.