Autoplan
- Company typePrivate
- Founded1999
- HeadquartersLøten, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
Autoplan firmographics
Firmographics- Name
- Autoplan
- Legal name
- Autoplan
- Website
- https://autoplan.no
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Autoplan industry classification
Industry- Product category
- Fleet Management & Vehicle Leasing Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Used Car Dealers (44112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
- akta.pro secondary industry
- Leasing & Lease Buyout Financing (FSAKADAC)
Keywords
Where Autoplan is headquartered
LocationHeadquarters
- HQ city
- Løten
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Autoplan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Operasjonell leasing (Operational Leasing): The customer (lessee) pays fixed monthly leasing costs and has no financial obligations beyond these payments. The lessor (Autoplan) bears the financial risk, including residual value risk at end of lease. Costs are fully expensed in the operating budget.
- Finansiell leasing (Financial Leasing): The customer takes on financial risk and the lease is accounted for as a capital investment, subject to depreciation. The customer has ownership-like benefits and obligations, with the asset capitalized on the balance sheet.
- Bruktbilsalg (Used Car Sales): Autoplan sells approximately 1,800 used cars per year from returned leasing vehicles. These are sold directly to consumers through the bruktbil.autoplan.no portal. Revenue comes from the margin between residual value and market sale price.
- Bilauksjon (Car Auction Fees): Autoplan operates an online auction for car dealers and trade buyers. A fixed auction fee of 3,000 NOK is charged to buyers per vehicle purchased.
- Biladministrasjon (Fleet Administration): Fees for managing all aspects of a corporate fleet: maintenance coordination, insurance, fuel card management, toll charges, tire services, washing, and reporting — all bundled into one monthly invoice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Proff-lease — all-inclusive fleet management package |
| Subscription | Monthly | Valgfri finansiering (Optional Financing) |
| Transaction based/ take rate | Pay-as-you-go | Bilauksjon — buyer fee |
| Unit Pricing | Pay-as-you-go | Bruktbil (Used Cars) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Autoplan product offering
Product offeringCore offering
Autoplan provides full-service vehicle leasing and fleet administration to Norwegian businesses and public sector entities through its Proff-lease product. The offering bundles operational and financial leasing with insurance, maintenance coordination, fuel/charging cards, tolls, tire services, car wash, electronic logbooks, environmental reporting, and end-of-lease vehicle return into a single monthly invoice. Supporting offerings include a used car sales portal, an online auction for trade buyers, and a proprietary customer portal for real-time fleet oversight.
Product overview
Autoplan operates as a comprehensive fleet management and car leasing provider for Norwegian businesses and public sector entities. The core product is Proff-lease, a full-service leasing solution covering advisory, financing, insurance, maintenance, fuel cards, tolls, electronic logbooks, and vehicle return management delivered through one monthly invoice. Supporting the leasing business, Autoplan offers Bilauksjon (online auction for car dealers to purchase returned leasing vehicles), Bruktbil (used car sales of former lease vehicles through its Løten outlet), and Valgfri finansiering (flexible financing advisory). The Autoplan Kundeportal provides the digital platform layer for fleet oversight, while Autoplan Fordel extends a loyalty program to private customers. Vedlikehold og drift handles nationwide maintenance coordination, Tilpasset rådgivning delivers personalized fleet advisory including EV transition, and Alphabet provides international fleet coverage. Together, the portfolio covers the complete vehicle lifecycle from acquisition through return.
Differentiator
Problem solved
Functional benefit
Brands
- Proff-lease: Professional fleet leasing and vehicle management services for Norwegian businesses and public sector.
- Autoplan Fordel
- Autoplan Bilauksjon
Products and services
- Proff-lease Comprehensive fleet leasing and car administration service covering everything from advisory, insurance, maintenance, fuel, washing, electronic logbook, toll collection, to vehicle return, with one monthly invoice providing full cost control. Targeted at Norwegian businesses and public sector fleet operators.
- Bruktbil (Used Car Sales) Large selection of pre-owned passenger cars and light commercial vehicles (LCVs) available for immediate delivery, primarily former Autoplan leasing vehicles. Sold through the bruktbil.autoplan.no portal and at the Bruktbilsenter Løten physical outlet (Innlandet's largest used car outlet).
- Bilauksjon (Car Auction) Online auction platform (auksjon.autoplan.no) for registered car dealers and trade buyers to purchase returned leasing vehicles and exchange vehicles. Includes real-time bidding with automatic extension rules. Requires registered business status with Norwegian organization number.
- Valgfri finansiering (Optional Financing) Flexible financing advisory helping customers find optimal financing for their fleet, offering both financial leasing (lessee bears risk) and operational leasing (lessor bears risk). Can take over existing vehicle financing arrangements.
- Vedlikehold og drift (Maintenance and Operations) Maintenance and fleet operation service covering a national network of preferred suppliers with competitive terms. Technical department handles supplier follow-up, cost control, and ensures warranty and complaint terms are met.
- Tilpasset rådgivning (Personalized Advisory) Personalized advisory service helping customers choose the right vehicles and optimize their fleet. Advisors assist with transitioning from fossil fuel fleets to electric, ENOVA subsidy guidance, and fleet sizing adjustments.
- Autoplan Fordel Benefits program for private customers with smart advantages for car owners. Part of Sulland Gruppen's loyalty ecosystem with shared data controller responsibility.
- Alphabet International Fleet Services International vehicle partner for multinational fleet needs, enabling Autoplan to offer global fleet management solutions through Alphabet's international network.
Quantifiable outcome
- Electric vehicle count in fleet increased by over 1,300% after 2017; electric vehicles constituted over 45% of new vehicles entering the fleet in 2022, up from 30% in 2021.
- +3 more outcomes
Companies that use Autoplan
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Autoplan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Autoplan partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and supporting.
- AlphabetcoreAlphabet is Autoplan's international car partner, providing fleet management and leasing solutions on a global scale for multinational customers with operations across multiple countries.
- Oculos ASsupportingOculos AS serves as the loyalty program facilitator for Autoplan Fordel, the customer loyalty program co-run with Sulland Gruppen.
- CarwebsupportingCarweb handles vehicle data administration and management, including data related to car history and specifications.
- Navision (Microsoft Dynamics)coreNavision (Microsoft Dynamics NAV) serves as Autoplan's ERP system for finance, accounting, and internal process management.
- CustobarsupportingCustobar is the marketing automation system used by Autoplan for customer communication, profiling, and campaign management.
- VendosupportingVendo provides e-commerce and digital sales transaction administration for Autoplan's online sales channels. Vendo also designed and developed the auction platform solution.
- Cookie InformationsupportingCookie Information manages consent for cookies and tracking on the website in compliance with GDPR and Norwegian e-commerce law.
- Sulland Gruppen AScoreAutoplan is a wholly owned subsidiary of Sulland Gruppen AS, one of Norway's largest car dealer groups with over 30 companies and 900 employees. The group provides infrastructure, brand relationships, and shared services. For the Autoplan Fordel loyalty program, Autoplan and Sulland Gruppen share data controller responsibility.
- St1 BusinesssupportingSt1 Business offers fuel and charging cards that now work directly on St1's own chargers via tap-and-charge ('tæpp og lad') functionality in Norway, Sweden, and Finland. The card enables seamless EV charging without requiring an app.
- Circle KsupportingCircle K provides a home charging reimbursement solution for Autoplan's fleet customers. The service includes Zaptec GO charging boxes configured for Circle K's reimbursement system, enabling employees to charge company EVs at home and receive automatic refunds. Circle K also offers a 20% discount on car washes for Autoplan customers.
- If (If Skadeforsikring)coreIf is Autoplan's recommended insurance partner for fleet vehicles. If provides Green Card (Grønt Kort) international insurance documents, damage reporting, and car glass replacement through partner networks. The Grønt Kort confirms valid third-party insurance for travel in EØS, Switzerland, UK, and Turkey.
- ABAXcoreABAX provides electronic logbooks (GPS-based) integrated with Autoplan's fleet management. The solution tracks vehicle location, routes, driving behavior, and provides environmental reporting. Complies with GDPR and Norwegian Tax Authority requirements.
- ZaptecsupportingZaptec GO is the recommended home charging box for Autoplan's EV fleet customers, delivering up to 22kW and working with all EV and hybrid vehicles. Won Red Dot Design Award and was rated best in NAF's 2022 charging box test.
- Hurtigruta CarglasssupportingHurtigruta Carglass is recommended for windscreen repair and replacement services. Same-day repairs are available, and windscreen replacement is covered by most insurance policies with no bonus impact.
- BridgestonesupportingBridgestone is the partner providing tire advice and services for Autoplan's fleet customers, including puncture repair and replacement guidance.
- YX (Uno-X Mobility)supportingYX (now Uno-X Mobility) offers fuel cards with 20% discount on machine car washes for Autoplan customers at approximately 300 stations across Norway. Uno-X also provides Svanen-certified car washes, fuel, and rapid charging.
- Enterprise Rent-A-CarsupportingEnterprise is recommended as the short-term car rental partner for Autoplan customers when temporary replacement vehicles are needed.
- LaddelsupportingLaddel provides a reimbursement solution for home charging of company EVs, enabling employees to charge at home and receive automatic refunds. Autoplan offers this solution to its fleet customers.
- Riis BilglasssupportingRiis Bilglass is recommended for windscreen damage repair and replacement. With 180 branches across Norway, they offer same-day repairs and free courtesy cars for windscreen replacements. Repairs are free with partial or full comprehensive insurance.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Autoplan competitors and assessment
Company assessmentDirect peers
- Alphabet Norway (BMW Group): Alphabet Norway, the BMW Group's fleet management and leasing brand, is Autoplan's stated international partner for multinational clients and a direct Norwegian competitor in corporate fleet leasing, particularly for premium vehicle categories.
- Mobit: Mobit operates one of Norway's largest vehicle remarketing and digital auction platforms, serving as a peer to Autoplan's Bilauksjon business by providing dealers and trade buyers a venue to purchase fleet-returned and trade-in vehicles.
- Ayvens Norway: Ayvens was formed from the 2023 merger of LeasePlan and ALD Automotive and is the global leader in corporate vehicle leasing and fleet management, with a sizeable Norwegian operation that competes head-to-head against Autoplan for multi-vehicle corporate and public-sector fleet contracts.
- Arval Norway: Arval, the BNP Paribas fleet leasing arm, operates a pan-European operational leasing and fleet management business with Norwegian presence, offering bundled services directly comparable to Autoplan's Proff-lease offering.
Broad incumbents
- Volvo Car Financial Services Norway: OEM-affiliated captive finance and leasing arm of Volvo Cars in Norway, providing fleet financing and management for Volvo vehicles; brand-captive in coverage versus Autoplan's brand-agnostic model.
- Nordea Bank Fleet Finance: Norway's largest bank offering fleet finance and corporate mobility products that finance business vehicle purchases; a broad incumbent in adjacent financial services rather than a full-service fleet operator like Autoplan.
- Volkswagen Financial Services Norway: Captive finance and leasing arm of the Volkswagen Group in Norway offering fleet vehicles and finance for VW, Audi, Skoda, and SEAT brands; overlaps with Autoplan's leasing and administration business for Volkswagen-group corporate fleets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Autoplan social profiles
Digital presenceAutoplan compliance and trust
Trust signalCompliance5 records
Autoplan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autoplan leadership team
Management profileNumber of profiles
Profiles16 records
Autoplan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autoplan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autoplan
What does Autoplan do?
Autoplan provides full-service vehicle leasing and fleet administration to Norwegian businesses and public sector entities through its Proff-lease product. The offering bundles operational and financial leasing with insurance, maintenance coordination, fuel/charging cards, tolls, tire services, car wash, electronic logbooks, environmental reporting, and end-of-lease vehicle return into a single monthly invoice. Supporting offerings include a used car sales portal, an online auction for trade buyers, and a proprietary customer portal for real-time fleet oversight.
Is Autoplan a public or private company?
Autoplan is a private company. It is classified as corporate owned and is currently operating.
When was Autoplan founded?
Autoplan was founded in 1999. It employs 11 to 50 people.
Where is Autoplan based?
Autoplan is headquartered in Løten, Norway, in the Europe region.
How does Autoplan make money?
Five revenue lines are on record. Operasjonell leasing (Operational Leasing) is the primary driver. The others are finansiell leasing (Financial Leasing), bruktbilsalg (Used Car Sales), bilauksjon (Car Auction Fees) and biladministrasjon (Fleet Administration).
Who are Autoplan's main competitors?
Direct peers on record are Alphabet Norway (BMW Group), Mobit, Ayvens Norway and Arval Norway. Broad incumbents are Volvo Car Financial Services Norway, Nordea Bank Fleet Finance and Volkswagen Financial Services Norway.
Does Autoplan have an API?
No public API is recorded for Autoplan.
What industry is Autoplan in?
Autoplan's product category is Fleet Management & Vehicle Leasing Services. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use), with a secondary code of FSAKADAC, Leasing & Lease Buyout Financing. Its NAICS code is 5321 and its SIC code is 7510.