Prime Family Chiropractic Centers

What Prime Family Chiropractic Centers does

Prime Family Chiropractic Centers is a faith-led, family-owned chiropractic clinic headquartered at 2031 S Webster Ave in Green Bay, Wisconsin, specializing in pediatric and prenatal chiropractic care. The practice is operated by husband-and-wife co-founders Dr. Julie Wyss DC and Dr. Skip Wyss, both certified through the International Chiropractic Pediatrics Association (ICPA) under the Webster Technique and the Academy Council of Chiropractic Pediatrics (CACCP) program, with hundreds of additional hours of specialized training. Clinical care is neurologically-based, delivered through manual adjustments augmented by INSIGHT scans that measure Heart Rate Variability (HRV) and autonomic nervous system function, plus specially designed pediatric adjusting headpieces that meet ICPA safety standards and avoid cervical rotation. The target customer base is local expecting mothers, infants, children, and holistic-health-seeking families in the Green Bay area; conditions addressed range from colic, reflux, ear infections, and ADHD to pregnancy discomfort, postpartum recovery, and infertility.

The company operates a multi-product platform spanning clinical services, education, supplements, and community engagement. Core revenue derives from recurring chiropractic care (initial consultations plus ongoing adjustment subscriptions tailored to the patient's care plan), with supplementary streams from the CORE4 prenatal/postpartum exercise program, the EmpowHER Core Series for postpartum recovery, the ChiroThin weight loss program, the Brain Blossom pediatric brain-development program, and Standard Process whole-food supplements. Brand-building and top-of-funnel activities flow through The Prime Podcast, The Prime App, a content blog, active social media (Facebook, Instagram, TikTok, YouTube, Pinterest), community workshops (Raising Super Hero Kids, Galentine's Day, CORE4, Bay Social), faith-based philanthropy (The Spine Project 501(c)(3) supporting veterans, support for 25+ local charities), and recurring local TV appearances on WFRV Local 5 Live, NBC 26, and WLUK-TV Fox 11. Dr. Skip also runs The Prime Coaching Company, an internationally recognized pediatric and prenatal health coaching program.

The business model is a recurring clinical care subscription supplemented by transactional product sales and fee-based ancillary services, with distribution exclusively in-person at the single Green Bay clinic plus event-based classes on-site. Pricing is quote-based and not publicly disclosed. The practice serves individuals and SMB consumers (families), with no institutional B2B contracts. The clinic has been operating for over 15 years and serves thousands of families, but remains structurally small — fewer than 10 employees, no external institutional capital, and no disclosed second location — limiting scalability but ensuring tight family-led operational control and deep local market presence.

Name

Prime Family Chiropractic Centers

Legal name

Prime Family Centers

Website

https://primefamilycenters.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime Family Chiropractic Centers is a faith-led, family-owned chiropractic clinic in Green Bay, Wisconsin, delivering neurologically-based pediatric and prenatal care to local families through Webster Technique and CACCP-certified practitioners, augmented by an ecosystem of supplements, classes, and educational content.

Ownership category

akta.pro rank

Product category

Pediatric and Prenatal Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Prenatal & Postpartum Chiropractic (HSADALAD)

akta.pro secondary industries

Pediatric & Family Chiropractic (HSADALAC), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

Keywords

• Pediatric chiropractic care
• Prenatal chiropractic services
• Family wellness practice
• Neurologically based adjustments
• Postpartum rehabilitation programs

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Chiropractic Care Services: Core revenue stream from pediatric and prenatal chiropractic adjustments. Services include initial consultations, ongoing adjustment sessions, and specialized protocols for conditions such as torticollis, colic, ear infections, ADHD, and fertility support.
2. CORE4 Classes: Prenatal exercise and core rehabilitation classes focused on diaphragm breathing, pelvic floor preparation, mindset practice, and nutrition for birth preparation and postpartum recovery.
3. Supplements and Wellness Products: Sale of Standard Process supplements and other wellness products. Products include collagen, protein powder, and various supplements recommended by the doctors for hormone support, gut health, and detoxification.
4. ChiroThin Weight Loss Program: Doctor-supervised weight loss program offered through the clinic for patients seeking to lose weight and decrease inflammation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Prime Family Chiropractic Centers provides in-person, neurologically-based chiropractic care specializing in pediatric and prenatal patients at a single Green Bay, Wisconsin clinic. Its services span pregnancy care, infant and childhood adjustments, postpartum recovery programs (CORE4, EmpowHER: Core Series), diagnostic INSIGHT HRV scans, and a doctor-supervised ChiroThin weight loss program, supplemented by Standard Process whole-food supplement sales.

Product overview

Prime Family Chiropractic Centers is a faith-led chiropractic clinic in Green Bay, Wisconsin, specializing in pediatric and prenatal chiropractic care. The practice operates as a unified healthcare services platform combining core chiropractic services with a suite of complementary sub-brands and programs. The core clinical services include neurologically based, pediatric and pregnancy-focused chiropractic adjustments. Supporting the core practice are: The Prime Podcast (a family health education podcast), The Prime App (patient-facing mobile app for scheduling and resources), CORE4 (prenatal/postpartum exercise and rehabilitation program), the Brain Blossom Program (pediatric brain-development program), and the EmpowHER: Core Series (postpartum care). The practice also offers ChiroThin (weight loss program), INSIGHT diagnostic scans (HRV/nervous system assessment), and Standard Process whole-food supplements. Dr. Skip Wyss founded The Prime Coaching Company (education/coaching) and The Spine Project (a 501(c)(3) nonprofit serving veterans). Together these offerings form an integrated family wellness ecosystem combining clinical care, patient tools, nutritional products, coaching, and community outreach.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric and Prenatal Chiropractic Care
• New Patient Consultation
• Ongoing Chiropractic Care Plans
• CORE4 Prenatal and Postpartum Classes
• EmpowHER: Core Series
• Brain Blossom Program
• ChiroThin Weight Loss Program
• INSIGHT Diagnostic Scans
• Standard Process Supplements
• The Prime Podcast
• The Prime App
• The Prime Coaching Company Internationally recognized coaching and education program founded by Dr. Skip Wyss, focused on pediatric and prenatal health coaching for other practitioners.
• EMF Harmony Products Retail of EMF protection products from EMF Harmony, including bracelets, pendants, phone and tablet products, sold through the clinic for family safety from electromagnetic fields.

Quantifiable outcome

• Over 15 years serving families in Green Bay, thousands of families served
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and peripheral.

• The Spine ProjectcoreStrategic or Co-development PartnerA local 501(C)(3) veteran charity founded by Dr. Julie Wyss and co-founded by Dr. Skip Wyss. Provides chiropractic care for veterans, active military, and their families. Weekly benevolence program investing in local businesses and community support.
• The Prime Coaching CompanycoreStrategic or Co-development PartnerAn internationally recognized program founded by Dr. Skip Wyss focused on pediatric and prenatal health coaching and education.
• Standard ProcesscoreTechnology or IntegrationWisconsin-based company providing whole food supplements made from organically grown ingredients. Prime Family Centers carries and recommends Standard Process supplements including C-Synergy, SP Complete, A-F Beta Food, Symplex F, Black Currant Seed Oil, and others.
• ChiroThinperipheralTechnology or IntegrationDoctor-supervised weight loss program offered through Prime Family Centers. A holistic approach to weight loss designed to decrease inflammation and maintain results.
• DrJulieWyss.comcoreStrategic or Co-development PartnerPersonal and business coaching website for Dr. Julie Wyss. Offers resources for individuals and organizations seeking to create exceptional experiences for their business or clients.
• The Social OakperipheralStrategic or Co-development PartnerWomen's social group founded by Dr. Julie Wyss with regular monthly meetups for women in the Green Bay community.
• Green Bay C3 ChapterperipheralStrategic or Co-development PartnerCommunity chapter organization that Dr. Julie Wyss founded and engages with locally.
• WFRV-TV Local 5 LivecoreGTM or Marketing PartnerPrimary media partner featuring regular segments on Local 5 Live covering pregnancy care, pediatric health, community events, and various health topics. Multiple appearances by Drs. Julie and Skip Wyss.
• NBC 26coreGTM or Marketing PartnerLocal television station featuring Prime Family Centers in segments on pediatric health topics and community involvement.
• WLUK-TV Fox 11coreGTM or Marketing PartnerLocal television station featuring interviews with Prime Family Centers doctors on back-to-school health and other pediatric topics.
• International Chiropractic Pediatrics Association (ICPA)coreTechnology or IntegrationProfessional association providing certification and training for pediatric and prenatal chiropractic care. Dr. Skip is ICPA certified and teaches other providers internationally/nationwide.
• American Pregnancy AssociationperipheralGTM or Marketing PartnerEndorsed partner organization providing resources and education on pregnancy health. Listed as affiliate partner on Prime Family Centers testimonials page.
• Ask Dr. SearsperipheralGTM or Marketing PartnerAffiliated health education resource. Listed as affiliate partner providing trusted parenting and health information.
• Holistic Pediatric AssociationperipheralGTM or Marketing PartnerAffiliated organization for holistic pediatric health resources. Listed as affiliate partner.
• Google Play Store and Apple App StorecoreChannel Partner/ Reseller/ DistributorDistribution platforms for the Prime App, enabling patients to access appointment scheduling, resources, events, nutrition protocols, and podcast content.
• EMF HarmonyperipheralChannel Partner/ Reseller/ DistributorEMF protection products including bracelets, pendants, phone and tablet products sold through Prime Family Centers for family safety from electromagnetic fields.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 100% Chiropractic: A chiropractic franchise explicitly positioned around family wellness and prenatal/pediatric care with branded care programs. Most directly comparable to Prime Family's family-focused, neurologically-based positioning.

Broad incumbents

• The Joint Chiropractic: The largest chiropractic franchise chain in the U.S. with hundreds of locations. While not specialized in pediatrics or prenatal care, it competes for the same general chiropractic patient base and exemplifies the scaled-clinic model Prime Family could evolve toward.
• The Wellness Way: A network of clinics combining chiropractic with functional/holistic medicine. Comparable as a competing holistic-health brand targeting families seeking drug-free care, though operating across more states.
• Chiro One Wellness Centers: A multi-clinic chiropractic group in the Midwest offering family and wellness chiropractic services. Comparable as a scaled regional operator competing for similar patient demographics, though less specialized in pediatrics/prenatal care.
• HealthSource Chiropractic: A chiropractic franchise focused on corrective and wellness care, including family and pediatric services. Comparable as a competing franchise model with broader geographic reach than Prime Family's single clinic.

Others

• Palmer College of Chiropractic: The flagship chiropractic educational institution and a feeder pipeline for the profession. Comparable as an adjacent ecosystem player whose graduates form the addressable hiring pool for specialty chiropractic practices like Prime Family.
• ICPA (International Chiropractic Pediatrics Association): The professional association that certifies Prime Family's doctors and provides the Webster Technique curriculum. Not a competitor but the governing/training body whose standards shape the specialty niche Prime Family competes within.

Emerging players

• Pillars of Wellness: A multi-disciplinary holistic clinic offering prenatal and pediatric services alongside chiropractic. Comparable in offering bundled family wellness services, though smaller in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PrimeCenters
• YouTubeyoutube.com/@PrimeFamilyChiropracticCenters/videos
• Facebookfacebook.com/PrimeFamilyCenters
• Instagraminstagram.com/PrimeFamilyCenters
• TikToktiktok.com/@primefamilycenters
• Pinterestpin.it/6n24ZUq
• LinkedInlinkedin.com/company/prime-family-centers

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Family Chiropractic Centers