SustainableHR PEO

What SustainableHR PEO does

SustainableHR PEO is a Wisconsin-based Professional Employer Organization headquartered in Madison that delivers HR outsourcing, payroll processing, benefits administration, and compliance support to small and mid-sized businesses across the state under a co-employment model in which the firm acts as employer-of-record while the client retains operational control. Founded in 2019–2020 and operating with 11–50 employees, the company targets Wisconsin employers with 2 to 200 employees across verticals including professional services, manufacturing, nonprofits, healthcare/nursing homes, and retail. Its service mix bundles core PEO functions (payroll, HR, benefits, compliance) with add-on modules such as Staffing & Recruiting (launched 2024), Accounting Services including fractional CFO support, DiSC Assessment Training, and consulting.

The underlying technology is assembled entirely from third-party integrations rather than proprietary platforms: payroll runs on PRO Software, while benefits are delivered through a carrier ecosystem including Dean Health Plan by Medica, Delta Dental, EyeMed, Transamerica for 401k, BPAS for FSA/HSA, The Hartford for EAP, plus voluntary benefits such as LegalShield/IDShield, Spot Pet Insurance, ZayZoon earned-wage access, and XPHealth. SustainableHR layers consultative service on top of these integrations, delivered by dedicated local Wisconsin specialists rather than a national call center. Distribution is sales-led via website 'Book a Call' CTAs and supported by content marketing (a blog, free HR template bundles, downloadable guides) plus a referral program and chamber/community memberships (Greater Madison Chamber, Middleton Chamber, Downtown Madison, Forward Janesville, Big Brothers Big Sisters of Dane County sponsorship). Revenue is generated through quote-based PEPM (per-employee-per-month) administration fees on top of pass-through payroll and benefits volume, with no publicly disclosed pricing tiers. Leadership is President and Partner Jason Willborn; the firm is privately held with no disclosed institutional funding.

Name

SustainableHR PEO

Legal name

SustainableHR PEO

Website

https://sustainablehrpeo.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

SustainableHR PEO is a Madison, Wisconsin-based Professional Employer Organization that delivers payroll, HR outsourcing, benefits administration, and compliance services to small and mid-sized Wisconsin businesses (2–200 employees) under a co-employment model, with add-on recruiting, accounting, and DiSC training modules.

Ownership category

akta.pro rank

Product category

Professional Employer Organization (PEO) / HR Outsourcing Services

NAICS

Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Workforce Compliance & Employment Law Risk Management (Local Labor Law, Tax, Statutory) (BPACAHAH), Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

Keywords

• Professional employer organization
• HR outsourcing services
• Payroll processing services
• Employee benefits administration
• Small business HR solutions

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PEO Co-Employment Services: Co-employment model where SustainableHR PEO becomes the employer of record for clients' employees. The PEO handles payroll, HR administration, benefits, and compliance. Clients pay a fee covering employee wages, benefits costs, and an administration fee. Services can be bundled (full PEO) or offered individually (SustainableHR services) for businesses needing gap-filling HR support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SustainableHR PEO is a Wisconsin-based Professional Employer Organization that provides outsourced HR, payroll, benefits administration, staffing/recruiting, accounting, compliance, and DiSC training to small and mid-sized businesses through a co-employment model, becoming the employer of record for client employees. The firm bundles Fortune-500-level benefits (health, dental, vision, 401(k), life, disability, voluntary) and HR/payroll/compliance infrastructure under a single outsourced relationship for businesses with 2–200 employees.

Product overview

SustainableHR PEO is a Professional Employer Organization (PEO) offering a unified HR solution platform that combines Payroll Services, HR Outsourcing/PEO, and Employee Benefits Administration as core integrated services. The platform is designed for small and mid-sized Wisconsin businesses, operating under a co-employment model where the PEO becomes the employer-of-record. Additional modules include Staffing & Recruiting services (launched in 2024), Accounting Services, DiSC Assessment Training, Compliance Support, Training & Performance Management, and Consulting Services. The company also offers a collection of free HR resources including 42 HR Templates, an Employee Termination Checklist, Employee Onboarding Guide, Stay Interview Template, Culture Building Guide, Remote Work Guide, Performance Review Template, and Employee Wellness Program Template.

Differentiator

Problem solved

Functional benefit

Products and services

• PEO Co-Employment / HR Outsourcing Core PEO service in which SustainableHR becomes the employer of record for client employees, handling HR, payroll processing, payroll tax administration, workers' compensation, and compliance for small and mid-sized Wisconsin businesses.
• Employee Benefits Administration Administering group health, dental, vision, life, disability, voluntary, and 401(k) retirement benefits through carrier partners (Dean Health Plan, Delta Dental, EyeMed, The Hartford, BPAS, Transamerica) as a bundled offering for client employees.
• HRIS and Payroll Processing Outsourced payroll processing and HRIS support powered by the ProSoftware platform, covering payroll runs, reporting, time/attendance, and HR recordkeeping for client workforces.
• Staffing and Recruiting Services Sourcing, screening, and placement support for client hiring needs, provided as an outsourced recruiting arm for small and mid-sized Wisconsin employers.
• Accounting Services Outsourced accounting support bundled into the PEO relationship, providing bookkeeping and accounting workflows for small and mid-sized clients.
• DiSC Assessment and Training DiSC behavioral assessments and team/leadership training delivered to client employees and managers to improve communication, teamwork, and performance.
• HR Compliance and Consulting Multi-state HR compliance, regulatory, and consulting support (including ongoing HR consulting) provided to client employers under the PEO relationship.
• Workers' Compensation Administration Administration of workers' compensation coverage and claims handling for client employees as part of the co-employment relationship.

Quantifiable outcome

• Companies with formal onboarding can increase employee retention by up to 80%
• +1 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

17 partnerships are on record, tiered minor, core and supporting.

• Greater Madison ChamberminorOthersListed as a proud member. Chamber membership provides networking opportunities and community presence in the Madison business ecosystem.
• Middleton Chamber of CommerceminorOthersListed as a proud member. Chamber membership provides local business networking in the Middleton area.
• Downtown MadisonminorOthersListed as a proud member of Downtown Madison organization supporting the downtown business community.
• Forward JanesvilleminorOthersListed as a proud member supporting Janesville area economic development and business community.
• Big Brothers Big Sisters of Dane CountyminorOthersListed as a sponsor. Community involvement supporting youth mentorship programs in the Madison area.
• PRO Software (Payroll Platform)coreTechnology or IntegrationIntegrated payroll processing platform where clients manage paychecks and employee information. Core technology partner for payroll administration.
• Transamerica (401k)coreTechnology or Integration401k management platform integration for retirement plan administration.
• BPAS (FSA/DC FSA/HSA)supportingTechnology or IntegrationFSA, DC FSA, and HSA administration platform for flexible spending and health savings accounts.
• Dean Health Plan by MedicacoreTechnology or IntegrationHealth insurance and claims management platform for employee benefits administration.
• Delta DentalcoreTechnology or IntegrationDental insurance and claims administration platform for employee dental benefits.
• EyeMed Vision CaresupportingTechnology or IntegrationVision insurance and claims management for employee vision benefits.
• The Hartford (EAP)supportingTechnology or IntegrationEmployee Assistance Program (EAP) benefits provider for mental health and wellness support.
• LegalShield/IDShieldsupportingTechnology or IntegrationLegal services and identity theft protection benefits for employees.
• Spot Pet InsurancesupportingTechnology or IntegrationPet insurance benefits platform for employee voluntary benefits.
• XPHealth (Vision)supportingTechnology or IntegrationAdditional vision insurance management platform for employee benefits.
• ZayZoonsupportingTechnology or IntegrationEarned wage access platform providing employees early access to earned wages.
• Acentra Health (EAP/Wellbeing)supportingTechnology or IntegrationMental health EAP and comprehensive well-being solutions platform.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Vensure Employer Services: Mid-market PEO offering co-employment HR, payroll, benefits, workers' comp, and compliance to SMBs across multiple states. Direct service-line comparable to SustainableHR PEO with broader geographic footprint.
• FrankCrum: PEO and HR outsourcing provider offering co-employment, payroll, benefits, and workers' comp services to small and mid-sized businesses. Comparable bundle and SMB target, with longer operating history and broader regional presence.
• Sequoia One: PEO providing bundled HR, payroll, benefits, and compliance services to SMBs under a co-employment model. Direct service-model peer, positioned as a more digitally enabled alternative.
• Justworks: Tech-forward PEO serving small and mid-sized businesses with bundled payroll, benefits, HR, and compliance through a co-employment model. Directly comparable service bundle to SustainableHR PEO, differentiated by digital-first delivery rather than local-specialist model.
• G&A Partners: PEO delivering co-employment HR, payroll, benefits administration, and compliance to SMBs, with a particular emphasis on local/regional service across multiple US markets. Closely matches SustainableHR PEO's local-specialist positioning.
• CoAdvantage: PEO providing co-employment HR outsourcing, payroll, benefits, and risk management to small and mid-sized businesses. Direct service-model peer with multi-state presence.

Broad incumbents

• Insperity: One of the largest publicly traded PEOs in the US, serving SMBs across all 50 states with bundled HR, payroll, benefits, and compliance under a co-employment model. Directly comparable business model and target customer to SustainableHR PEO, but at vastly greater scale.
• TriNet: Publicly traded PEO focused on small and mid-sized businesses, offering co-employment HR, payroll, benefits, and compliance. Direct comparable in service model and SMB target, with deeper technology platform and broader geographic reach than SustainableHR PEO.
• ADP TotalSource: ADP's PEO arm serving SMBs with co-employment HR, payroll, benefits, and compliance. National scale and deep carrier relationships make it a direct model competitor, though positioned as a broad incumbent rather than a regional specialist.
• Paychex PEO (Oasis): Paychex operates a PEO division (Oasis) alongside its core payroll business, serving SMBs with bundled HR, benefits, and compliance services. Comparable PEO offering with national scale and integrated payroll technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SustainableHRPEO
• LinkedInlinkedin.com/company/sustainablehr-peo
• Xx.com/sustainhrpeo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SustainableHR PEO