Vicus eBusiness Solutions BV

What Vicus eBusiness Solutions BV does

Vicus eBusiness Solutions B.V. is a privately held Dutch IT services company founded in 2005 and headquartered in Amersfoort, Netherlands. The company specializes in open-source e-commerce (Magento, Magento 2, Hyvä, OpenMage LTS for legacy Magento 1, and WooCommerce) and open-source CRM (Vtiger CRM, both Open Source and Cloud editions). Its core technical asset is the proprietary VOSBA middleware framework, which synchronizes customers, inventory, product data, and sales orders between webshops and back-office ERP systems including King Software, Exact, Dynamics NAV/AX, and Oculus ERP. Supporting proprietary tools include the award-winning JourneyFunnel customer journey methodology, the WebVisitAnalyser web analytics tool with CRM integration, and a catalog of Magento/Vtiger extensions (Mage2King, AI Content Assistant, AI Translator Suite, OneStepCheckout, WhatsApp Business, and others).

Vicus generates revenue through a mix of project-based professional services (Magento and Vtiger implementation, customization, migration), recurring subscriptions (Vtiger MVS patch subscription, Magento APK/servicedesk, managed hosting for Magento/OpenMage/Vtiger), licensing of proprietary VOSBA middleware and extensions, and consultancy/training engagements built around frameworks such as the E-commerce Succes Model and Business Model Canvas. The go-to-market is sales-led and consultancy-driven, targeting Dutch mid-market and enterprise organizations in retail, wholesale, manufacturing, health, and services, with selective international clients. Over 23 years the company has served 594+ organizations, completed 370 Magento webshops, 421 Vtiger CRM projects, and 160 integrations.

Vicus operates as a Magento Adobe Bronze Solution Partner, Vtiger Certified Solution Provider and Authorized Reseller, Hyvä Bronze Partner, and Amasty Gold Partner, and is led by director Luuk Roovers (also a Mage-OS Nederland board member and Computable Expert). The company is independently owned with no disclosed external funding, investors, or M&A activity.

Name

Vicus eBusiness Solutions BV

Legal name

Vicus eBusiness Solutions B.V.

Website

https://vicus.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Vicus eBusiness Solutions BV is a Dutch IT services firm specializing in open-source e-commerce (Magento, Hyvä, OpenMage) and CRM (Vtiger) implementations, connected via its proprietary VOSBA middleware to ERP systems. It serves 594+ mid-market and enterprise clients, primarily in the Netherlands, through implementation projects, managed hosting, and recurring patch subscriptions.

Ownership category

akta.pro rank

Product category

E-commerce and CRM implementation services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industry

Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)

Keywords

• Magento e-commerce implementation
• Vtiger CRM consulting
• ERP integration middleware
• Open source e-commerce services
• Managed hosting services

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Magento Implementation and Development Services: Vicus builds, customizes, migrates, and hosts Magento webshops (including OpenMage for legacy Magento 1 shops). Revenue is generated through project-based implementation fees, custom development, and data migration services.
2. Vtiger CRM Implementation and Support: Vicus implements, customizes, and supports Vtiger CRM (both Open Source and Cloud editions) as a certified Vtiger partner. Revenue includes implementation projects, configuration, and the Vtiger CRM patch subscription (MVS-abonnement) providing quarterly updates and Dutch language packs.
3. Hosting Services: Vicus provides specialized hosting for Magento, OpenMage, and Vtiger CRM on their optimized server environments. Hosting is offered as a recurring managed service.
4. VOSBA Middleware Licensing and Integration Services: Vicus licenses and implements the VOSBA integration framework to connect webshops with ERP/back-office systems (King, Exact, Oculus, Dynamics). Revenue includes both licensing and professional services for configuration.
5. Extensions and Add-on Modules: Vicus develops and sells Magento and Vtiger CRM extensions (e.g., Hyvä theme licenses, OneStepCheckout, SEO Suite Ultimate, PDF Maker Pro, WhatsApp integrations, AI Content Assistant for Vtiger, AI Translator Suite for Magento).
6. Consultancy and Training: Vicus offers consulting and training services including the E-commerce Succes Model, E-commerce Performance Model, Business Model Canvas, and Customer Insight Architecture frameworks. Training is offered in multiple engagement formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Vicus implements, customizes, hosts and supports Magento (including OpenMage LTS and Hyvä) e-commerce webshops and Vtiger CRM (Open Source and Cloud) for Dutch and EU organizations, with its proprietary VOSBA middleware synchronizing data between webshops and ERP/back-office systems such as King, Exact, Oculus and Dynamics NAV/AX. The firm also delivers proprietary tooling (WebVisitAnalyser analytics, Mage2King extensions, Vtiger Dutch language packs and MVS patch subscription) and complementary consultancy, training, hosting and managed servicedesk services.

Product overview

Vicus eBusiness Solutions BV is an e-commerce and CRM specialist offering a platform-plus-modules architecture centered on Magento webshops, Vtiger CRM, and the proprietary VOSBA middleware integration framework. The core offering combines Magento e-commerce implementation (including OpenMage for legacy support) with Vtiger CRM for customer relationship management, connected via VOSBA for seamless data synchronization with back-office ERP systems. The product portfolio includes over 50+ extensions for both platforms covering payments (Mollie, MultiSafepay, Buckaroo), shipping (Sendcloud), marketplaces (Channable), CRM enhancements (WhatsApp, mobile apps, dashboards), and AI-powered tools (content assistant, translator). Services include hosting, consultancy, training, and the award-winning JourneyFunnel methodology for customer journey optimization. Serving over 594 organizations since 2005, Vicus operates as a Magento Adobe Bronze Partner and Vtiger Certified Solution Provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Magento Webshop Implementation and Development End-to-end Magento (and OpenMage LTS for legacy Magento 1) e-commerce implementation services for Dutch and EU retailers and wholesalers, including multishop setup, multilingual catalogues, checkout optimization, performance tuning, security updates and migration from legacy systems.
• Vtiger CRM Implementation and Support Vtiger CRM (Open Source and Cloud) implementation, customization, hosting and ongoing support services including the quarterly MVS patch subscription, Dutch language packs and 7.x/8.x upgrade projects.
• VOSBA Middleware Integration Framework Proprietary middleware/integration framework licensed to synchronize customers, inventory, articles and sales orders in real time between Magento and WooCommerce webshops and back-office/ERP systems such as King Software, Exact, Oculus ERP and Microsoft Dynamics NAV/AX.
• WebVisitAnalyser Proprietary web analytics and lead-scoring tool that tracks website visits and links anonymous visitor behaviour to Vtiger CRM records to enable marketing automation, lead scoring and customer insight.
• Hosting and Managed Servicedesk Recurring managed hosting for Magento, OpenMage and Vtiger CRM workloads on optimized infrastructure, with bundled maintenance, security patches, servicedesk support and Hyvä-compatible stacks.
• Consultancy and Training Services Standalone consultancy, training and process-optimization engagements delivered through Vicus proprietary models (JourneyFunnel, E-commerce Succes Model, E-commerce Performance Model, Business Model Canvas, Customer Insight Architecture) for e-commerce and CRM transformation.

Quantifiable outcome

• Over 23 years of experience serving 594+ organizations with 370 webshops, 421 CRM projects, and 160 integrations
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability2 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Magento Adobe (Bronze Solution Partner)coreChannel Partner/ Reseller/ DistributorVicus is a Magento Adobe Bronze Solution Partner with certified Magento developers. They build, migrate, host, and maintain Magento webshops and have been doing so since 2008. The partnership enables Vicus to access Magento resources, certifications, and partner referrals.
• Vtiger (Certified Solution Provider & Authorized Reseller)coreChannel Partner/ Reseller/ DistributorVicus is both a Vtiger Certified Solution Provider and Vtiger Cloud Solution Partner Authorized Reseller. They have supported Vtiger CRM since 2005 (21+ years), distribute Dutch language packs, and provide quarterly patch subscriptions for Vtiger CRM 7.x and 8.x. Over 25% of their Vtiger customers subscribe to Vicus's patch service.
• Hyvä (Bronze Partner)coreChannel Partner/ Reseller/ DistributorVicus is an official Hyvä Bronze Partner, enabling them to implement Hyvä — a modern React-based frontend theme for Magento that offers superior performance. They have published content about Hyvä going open source and its implications.
• OpenMage LTScoreTechnology or IntegrationOpenMage LTS is a community-driven continuation of Magento 1. Vicus is an OpenMage partner and offers OpenMage hosting and continued support for Magento 1 shops. They have extended Magento 1 support and maintain specialized hosting environments for OpenMage.
• King SoftwarecoreTechnology or IntegrationKing Software is a Dutch ERP/accounting system. Vicus has developed deep integrations between Magento and King Software through their VOSBA middleware and Mage2King extensions. They have partnered with King dealer Van Zutphen Automatisering for joint implementations. King and Vicus have held joint seminars and events.
• AmastycoreTechnology or IntegrationAmasty is a leading developer of Magento extensions (SEO Suite, Google Rich Snippets, etc.). Vicus became Amasty Gold Partner in 2023, indicating significant deployment volume of Amasty extensions.
• BerenschotminorStrategic or Co-development PartnerBerenschot is a leading Dutch management consulting firm. Vicus partners with Berenschot, potentially for joint consulting engagements in e-commerce strategy.
• Van Zutphen AutomatiseringminorChannel Partner/ Reseller/ DistributorVan Zutphen Automatisering is a King Software dealer. Vicus partnered with them for the Unlimited Health Magento-King integration project.
• Magento AssociationminorStrategic or Co-development PartnerThe Magento Association supports the Magento open source ecosystem. Vicus participates in Magento Association activities and events.
• Stichting Garantie Open Source SoftwareminorStrategic or Co-development PartnerThe Foundation for Guarantee of Open Source Software provides additional assurance for organizations adopting open source solutions. Vicus is a partner, reinforcing their open source positioning.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elgentos: Elgentos is a Dutch e-commerce agency offering Magento and Shopware implementations, with overlapping service offerings (hosting, custom development, integrations) comparable to Vicus's core Magento practice.
• Experius: Experius is a Dutch digital agency and Magento partner offering e-commerce implementation, hosting, and Hyvä development — a direct competitor in the Dutch mid-market Magento services space.
• Vendic: Vendic is a Dutch Magento e-commerce implementation agency specializing in Magento 2, Adobe Commerce, and Hyvä implementations — directly competing with Vicus for the same Dutch mid-market Magento customer base.
• Redkiwi: Redkiwi is a Dutch Magento Bronze Solution Partner and Adobe Commerce implementer based in the Netherlands, directly competing for mid-market e-commerce implementation projects in the same Dutch market.

Broad incumbents

• Salesforce: Salesforce is the dominant CRM incumbent (Sales Cloud, Service Cloud, Marketing Cloud) — representing the platform that Vicus's Vtiger-based CRM offerings are often positioned as a Big Tech alternative to in the Dutch market.
• Adobe (Magento Commerce): Adobe owns Magento Commerce and operates the broader commerce platform suite, serving as the upstream vendor whose partner ecosystem (of which Vicus is a Bronze member) competes for the same enterprise e-commerce implementations at greater scale.
• HubSpot: HubSpot is a leading CRM and marketing automation platform competing for the same mid-market Dutch customers Vicus targets with Vtiger CRM, particularly in the marketing automation and inbound CRM segments.

Others

• Hyvä: Hyvä is the modern React-based Magento frontend framework that Vicus has partnered with as a Bronze Partner — comparable as an ecosystem enabler rather than direct competitor, but the Hyvä partner network is the channel through which Vicus captures modern frontend migration engagements.

Regional players

• LimeSoda: LimeSoda is an Austrian Adobe Commerce / Magento partner offering e-commerce implementation and hosting — comparable in service mix to Vicus but operating primarily in the Austrian/German market rather than the Netherlands.
• comwrap: comwrap is a German Adobe Commerce and Magento implementation partner offering comparable e-commerce consulting, hosting, and integration services — relevant as a geographic peer in the DACH Magento partner ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/776691

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vicus eBusiness Solutions BV