ORMIG
ORMIG S.p.A. is an Italian family-owned manufacturer founded in 1949 that designs and produces electric and diesel self-propelled Pick & Carry industrial cranes (5.5 to 100 tonnes), selling directly to enterprise manufacturers handling heavy loads via its commercial office and a seven-language European website.
- Company typePrivate
- Founded1949
- HeadquartersOvada, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ORMIG does
ORMIG S.p.A. is an Italian family-owned industrial manufacturer founded in 1949 in Ovada (AL), Italy, currently presided over by Gemma Testore Aschero, daughter of founder Guido Testore. The company designs, engineers, and builds self-propelled Pick & Carry cranes — both electric and diesel — covering the entire in-house production cycle from steel cutting, welding, and machining through to assembly and testing at its 100,000 sqm facility (48,000 sqm covered). Its product portfolio spans lifting capacities from 5.5 to 100 tonnes across two main series (the traditional tmE and the modern full-electric iE/iEk/iEh), distinguished by patented rear-axle steering, compass-style indoor rotation, hydraulic boom heads, modular counterweight configurations, and integrated self-diagnostics, with full compliance to CE Machine Directive and DIN 15019.2 plus road homologation.
The underlying technology combines hydraulic systems, electronic steering control, and battery-powered electric motors to deliver zero-emission, low-noise operation for indoor industrial environments while maintaining compact dimensions (widths from 1.6m to 2.44m) and a full working day on a single battery charge. ORMIG serves industrial manufacturers handling heavy loads — machine tools, presses, bridge cranes, tanks, and work centers — as well as historically the port and heavy-assembly sectors, with a customizable add-on ecosystem (hydraulic and mechanical jibs, radio control, self-leveling forks, stabilizers, rotating hooks, winches, pliers).
ORMIG operates a direct, enterprise field-sales model via its commercial office, with no public pricing (quote-based) and no intermediary or reseller network. The company reaches international buyers through a multilingual website in seven languages (Italian, English, French, German, Spanish, Dutch, Polish) and active social channels on LinkedIn and Instagram, indicating a global direct-sales footprint anchored in Europe. Revenue is generated primarily through one-time equipment sales of capital goods priced by capacity and configuration.
ORMIG firmographics
Firmographics- Name
- ORMIG
- Legal name
- ORMIG S.p.A.
- Website
- https://ormig.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ORMIG S.p.A. is an Italian family-owned manufacturer founded in 1949 that designs and produces electric and diesel self-propelled Pick & Carry industrial cranes (5.5 to 100 tonnes), selling directly to enterprise manufacturers handling heavy loads via its commercial office and a seven-language European website.
- Ownership category
- akta.pro rank
ORMIG industry classification
Industry- Product category
- Industrial Cranes
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction Machinery Manufacturing (333120)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)
- akta.pro secondary industries
- Truck-Mounted & Loader Cranes (IMAHAJAF), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
Keywords
Where ORMIG is headquartered
LocationHeadquarters
- HQ city
- Ovada
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
ORMIG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Electric Pick & Carry crane sales: ORMIG generates revenue primarily through the direct sale of electric self-propelled Pick & Carry cranes. The company covers the entire production cycle from technical design through manufacturing to assembly, selling finished industrial cranes directly to end-user customers. The product range spans lifting capacities from 5.5 to 100 tonnes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Direct sales with no public pricing — contact commercial office for quotes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ORMIG product offering
Product offeringCore offering
ORMIG designs, manufactures, and sells electric self-propelled Pick & Carry cranes for indoor and industrial lifting and handling operations, with lifting capacities from 5.5 to 100 tonnes. The company controls the full in-house production cycle from technical design, steel cutting and welding, machining, and assembly through testing, and supplies finished machines with optional modular attachments (jibs, forks, winches, stabilizers, rotating hooks) to industrial end-users.
Product overview
ORMIG is a manufacturer of electric Pick & Carry cranes for industrial lifting and handling operations. The product portfolio consists of two main series: the tmE series (traditional models with mechanical jibs) including 5.5 tmE and 25 tmE, and the iE/iEk/iEh series (modern electric models with hydraulic features) including 15iE, 30iEk, 40iEh, 50iEk, 75iEh, and 100iE. Lifting capacities range from 5.5 to 100 tonnes. All cranes feature four ground support points, compact dimensions for indoor operation, and zero emissions as all-electric machines. The product ecosystem includes various optional attachments including hydraulic and mechanical jibs, radio control systems, self-leveling forks, front stabilizers, rotating hooks, winches, and specialized load handling pliers. The company designs and manufactures complete crane models in-house, covering the entire production cycle from steel cutting to final assembly.
Differentiator
Problem solved
Functional benefit
Brands
- iE Series: Full electric Pick & Carry crane series, specifically designed to be as compact as possible for maximum lifting capacity, featuring four ground support points and patented steering mechanism
- tmE Series
Products and services
- ORMIG 5.5 tmE Compact electric Pick & Carry crane with 5.5-tonne lifting capacity, 9.5m boom height, 6m outreach, 80V 420Ah battery, and dual 10kW electric and hydraulic motors. Designed for industrial customers needing indoor lifting in tight spaces.
- ORMIG 15iE Fully radio-controlled electric Pick & Carry crane with 15-tonne lifting capacity, 1.84m width, 1.90m height, and 13-tonne weight. Designed for industrial customers requiring maneuverable lifting with remote operation.
- ORMIG 25 tmE Electric Pick & Carry crane with 25-tonne DIN capacity, 96V 1000Ah power supply, 36kW electric motor, 12.7m boom height, and 7.7m outreach. Targets industrial customers needing higher capacity indoor lifting.
- ORMIG 30iEk Compact electric Pick & Carry crane with 30-tonne capacity, 4m length, 2m width, 16.5-tonne weight, and hydraulic boom head capable of 90° arc movement. Designed for industrial customers needing mid-to-heavy indoor lifting in confined spaces.
- ORMIG 40iEh Mid-range electric Pick & Carry crane with 40-tonne capacity, four configurable load capacities (20t, 24t, 33t, 40t) based on counterweights, and twin wheels on the rear axle for lateral stability. Designed for industrial customers needing flexible capacity configurations.
- ORMIG 50iEk Medium-heavy electric Pick & Carry crane with 50-tonne capacity, 20.5-tonne base weight, compact dimensions, modular counterweights for three configurations, and a 50-tonne hydraulic jib. Designed for industrial customers needing heavy indoor lifting with configurability.
- ORMIG 75iEh Heavy-duty electric Pick & Carry crane with 75-tonne capacity, six configurations via modular counterweights, self-erecting counterweights, and three-setting pneumatic-hydraulic suspension. The hydraulic boom head opens up to 90° under maximum load. Designed for industrial customers requiring very heavy indoor lifting.
- ORMIG 100iE Flagship model of the iE range with 100-tonne capacity in six configurations, pneumo-hydraulic suspension, hydraulically operated oscillating head lifting up to 70 tonnes, and modular counterweights. Designed for industrial customers needing the heaviest indoor lifting in the ORMIG range.
Quantifiable outcome
- Lifting capacity range from 5.5 to 100 tonnes
- +4 more outcomes
Companies that use ORMIG
Customer profileSegments2 records
Ideal customer profiles2 records
ORMIG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ORMIG partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
ORMIG competitors and assessment
Company assessmentBroad incumbents
- JCB: Global construction and material-handling equipment manufacturer offering telehandlers, forklifts, and rough-terrain lift trucks under its Loadall range. Comparable to ORMIG in core product category (industrial self-propelled lifting) but operates at vastly larger scale across many equipment lines.
- Haulotte Group: French manufacturer of aerial work platforms, telehandlers, and material-handling equipment with a strong electrification push. Comparable to ORMIG in industrial lift equipment manufacturing and the strategic shift toward electric, low-emission product lines.
- Tadano Ltd. Global manufacturer of mobile cranes (all-terrain, rough-terrain, truck-mounted, crawler) including electric and hybrid emerging lines. Comparable to ORMIG in industrial lifting equipment manufacturing and European market presence via Demag.
- Liebherr: Global manufacturer of mobile cranes, crawler cranes, and tower cranes with industrial material-handling exposure. Comparable to ORMIG in industrial crane manufacturing and historical lattice-boom heritage, but much broader portfolio and global scale.
- Konecranes Plc: Global leader in industrial cranes (overhead, port, and lifting solutions) with a strong service and electrification agenda. Comparable to ORMIG in industrial crane manufacturing for indoor/factory environments and growing focus on electric, low-emission solutions.
Direct peers
- Merlo: Italian manufacturer of telehandlers, rough-terrain forklifts, and compact material-handling equipment, including self-propelled and pick-and-carry style machines. Most directly comparable to ORMIG in product category (compact industrial lift vehicles), Italian manufacturing heritage, and B2B customer base.
- Manitou Group: French global manufacturer of telehandlers, rough-terrain forklifts, and material-handling equipment serving construction, agriculture, and industrial markets. Comparable to ORMIG in self-propelled industrial lift vehicles, broad capacity range, and direct B2B sales model.
- Dieci S.r.l. Italian manufacturer of telehandlers, fixed-boom and rotating telehandlers, and industrial material-handling equipment. Closely comparable to ORMIG as another Italian niche industrial lift vehicle OEM with focus on compact, high-capacity machines for industrial applications.
- Magni Telescopic Handlers: Italian manufacturer of telehandlers, rotating telehandlers, and heavy lift machines for construction and industrial applications. Comparable to ORMIG as an Italian industrial lift vehicle specialist competing in adjacent capacity ranges and end-use segments.
Emerging players
- Faresin Industries: Italian manufacturer of telehandlers and concrete mixers with growing presence in industrial material-handling equipment. Comparable to ORMIG as a smaller Italian industrial lift OEM targeting overlapping B2B and industrial end users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
ORMIG social profiles
Digital presenceORMIG financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORMIG leadership team
Management profileNumber of profiles
Profiles1 record
ORMIG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORMIG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORMIG
What does ORMIG do?
ORMIG designs, manufactures, and sells electric self-propelled Pick & Carry cranes for indoor and industrial lifting and handling operations, with lifting capacities from 5.5 to 100 tonnes. The company controls the full in-house production cycle from technical design, steel cutting and welding, machining, and assembly through testing, and supplies finished machines with optional modular attachments (jibs, forks, winches, stabilizers, rotating hooks) to industrial end-users.
Is ORMIG a public or private company?
ORMIG is a private company. It is classified as family owned and is currently operating.
When was ORMIG founded?
ORMIG was founded in 1949. It employs 11 to 50 people.
Where is ORMIG based?
ORMIG is headquartered in Ovada, Italy, in the Europe region.
How does ORMIG make money?
One revenue line is on record: electric Pick & Carry crane sales.
Who are ORMIG's main competitors?
Broad incumbents on record are JCB, Haulotte Group, Tadano Ltd., Liebherr and Konecranes Plc. Direct peers are Merlo, Manitou Group, Dieci S.r.l. and Magni Telescopic Handlers. Faresin Industries is listed as an emerging player.
Does ORMIG have an API?
No public API is recorded for ORMIG.
What industry is ORMIG in?
ORMIG's product category is Industrial Cranes. Its primary akta.pro industry code is IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial), with a secondary code of IMAHAJAF, Truck-Mounted & Loader Cranes. Its NAICS code is 333924 and its SIC code is 3537.