Meu Imóvel
Meu Imóvel is a São Paulo-based AI-powered real estate matchmaking platform that connects homebuyers with new-construction inventory from 26+ Brazilian developers through a personalized lifestyle and preference quiz, monetizing via developer lead generation and digital advertising.
- Company typePrivate
- Founded2015
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Meu Imóvel does
Meu Imóvel is a São Paulo-based digital real estate platform that uses a proprietary AI recommendation engine to match prospective homebuyers with new-construction residential inventory from Brazilian developers. Buyers complete a lifestyle and preference questionnaire (covering budget, location, family profile, amenities, number of rooms, and square meters) and receive personalized property recommendations in real time, after which they are connected directly to the responsible developer via WhatsApp, phone, or web form, with agent response guaranteed within six business hours. The platform explicitly focuses on new construction (off-plan and ready inventory), curating listings to remove duplicates and outdated entries, and operates exclusively in the São Paulo metropolitan region with content coverage extending to broader Brazilian real estate topics.
The core technology stack is a text-input-based AI matching system that crosses buyer profile data with developer inventory. The company operates as a two-sided marketplace: the consumer side is free, while revenue is generated on the supply side through lead generation fees and digital advertising/listing fees from builder and developer partners (incorporadoras). The platform aggregates inventory from 26+ enterprise developer partners, including Brazil's largest homebuilders such as Cyrela, EZTEC, Trisul, Living, Diálogo, Helbor, Tegra, Even, Direcional, Canopus, Vivaz, and MPD, with property prices spanning from roughly R$240,000 studios to over R$21 million high-end units.
Distribution is digital-first: organic content marketing (active blog with categories including Mercado Imobiliário, Guia de Cidades e Bairros, Morar e Decorar, Regras e Gestão Condominial, Tipos de Imóvel), SEO, organic social (Facebook, Instagram), Google SEM campaigns by neighborhood, and earned media in major Brazilian outlets (Valor Econômico, O Globo, Terra, IG, Folha Vitória, Estado de Minas, Estadão Blue Studio, Mundo Marketing). The legal entity is Publicker Serviços e Comércio Ltda (CNPJ 15.479.964/0001-31), founded in 2015, privately held and bootstrapped with 1–10 employees, and led by CEO Rafael Pizzotti Machado and CFO José Eduardo Pizzotti Machado.
Meu Imóvel firmographics
Firmographics- Name
- Meu Imóvel
- Legal name
- Publicker Serviços e Comércio Ltda
- Website
- https://appmeuimovel.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Meu Imóvel is a São Paulo-based AI-powered real estate matchmaking platform that connects homebuyers with new-construction inventory from 26+ Brazilian developers through a personalized lifestyle and preference quiz, monetizing via developer lead generation and digital advertising.
- Ownership category
- akta.pro rank
Meu Imóvel industry classification
Industry- Product category
- Real Estate Marketplace
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG)
Keywords
Where Meu Imóvel is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Meu Imóvel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Lead Generation for Developer Partners: Meu Imóvel generates qualified leads for developer and builder partners. When a user expresses interest in a property, the lead is forwarded directly to the developer or real estate agent with the user's profile already filled in, reducing unqualified contacts and improving conversion rates.
- Digital Advertising / Listing Fees from Partners: Builder and developer partners (incorporadoras) advertise their new construction projects on the Meu Imóvel platform, paying for visibility and digital reach to a targeted audience of property buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free for property buyers; platform monetizes through developer partners |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Meu Imóvel product offering
Product offeringCore offering
Meu Imóvel is a digital real estate platform that uses a proprietary AI recommendation engine to match prospective homebuyers with new-construction apartments from Brazilian developers. Buyers answer lifestyle and preference questions and receive personalized property recommendations, while builders and developers (incorporadoras) list projects on the platform and receive qualified leads forwarded directly to their sales teams.
Product overview
Meu Imóvel is a unified real estate platform that connects home buyers with new property developments in Brazil. The core product is an AI-powered recommendation engine that matches users with suitable apartments based on their responses to lifestyle and preference questions. The platform aggregates listings from major Brazilian developers (Cyrela, EZTEC, Living, Trisul, Diálogo, Tegra, Canopus, MPD, and others) and directs qualified leads to partner builders. The ecosystem also includes an editorial blog covering real estate market topics and a partner program for developers to manage their listings.
Differentiator
Problem solved
Functional benefit
Products and services
- Meu Imóvel AI Property Matching Platform AI-powered web platform where prospective homebuyers answer lifestyle, budget, location, and amenity questions and receive personalized recommendations of new-construction apartments from 26+ Brazilian developer partners. Free for buyers; monetizes through developer partners.
- Meu Imóvel Blog (Educational Content Hub)
Quantifiable outcome
- Response from real estate agent within 6 business hours of contact submission
- +1 more outcomes
Companies that use Meu Imóvel
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Meu Imóvel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Meu Imóvel partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, major and minor.
- CyrelacoreCyrela is one of Brazil's largest homebuilders and a key partner on the Meu Imóvel platform, listing multiple residential developments including Portrait Parque do Ibirapuera, The Palace Royal, The Palace Oasis, Quattri Vila Mariana, Secret Garden Studios, N.A.U. Klabin, and others. As a partner, Cyrela benefits from AI-driven qualified lead generation and targeted property visibility.
- EZTECcoreEZTEC is a prominent Brazilian real estate developer listing projects such as Blue Marine Home Resort, Expression Ibirapuera, Exalt Ibirapuera, Signature by Ott, and Torino Mooca Città on the Meu Imóvel platform. The partnership provides EZTEC with digital reach to targeted buyers.
- LivingcoreLiving is a residential developer with multiple projects on the platform including Grand Living Nova Klabin, Living In Nova Klabin, Living Unique Saúde, Living Wellness Aclimação, High Line by Living, and others, spanning different neighborhoods in São Paulo.
- DiálogocoreDiálogo is a significant developer partner with extensive listings across Tatuapé, Mooca, and Belém, including Alameda Tatuapé Condomínio Clube, Vista Tatuapé Boulevard, High Line Tatuapé, Club Station Belém, and others.
- TrisulcoreTrisul lists multiple residential projects including The Collection Paulista, The Collection Vila Mariana, The Rose Vila Mariana, Mirant Ibirapuera, DF345 Vila Clementino, and others on the Meu Imóvel platform.
- HelbormajorHelbor is a developer partner with projects including Helbor Collage Bela Vista, Helbor Patteo Vila Mariana Home and Life & Office, and Helbor Jardins por Artefacto listed on the platform.
- TegramajorTegra (PDG group) is a developer partner listing CAPITOLO by Piero Lissoni in Chácara Klabin and Universo Tatuapé Órbita on the platform.
- VivazmajorVivaz is a developer partner listing multiple projects including Vivaz Mooca, Vivaz Estação Vila Prudente, Vivaz Prime Vila Prudente, and Vivaz Selection Vila Prudente, several of which qualify for the Minha Casa Minha Vida government housing program.
- CanopusmajorCanopus is a developer partner with the Today product line including Today Paulista, Today Saúde, Today Tatuapé, and Today Paraíso, targeting young professionals and first-time buyers.
- MPDmajorMPD lists Trinity Smart Vila Clementino, Trinity Home Vila Clementino, New:Time Smart, and Reffugio 359 on the Meu Imóvel platform, targeting diverse buyer segments from studios to family apartments.
- EvenmajorEven is a developer partner listed on the Meu Imóvel platform as part of the network of major Brazilian builders.
- DirecionalmajorDirecional is a developer partner listed on the Meu Imóvel platform as part of the network of major Brazilian homebuilders.
- KallasminorKallas is a developer partner with projects including Arvo Teixeira da Silva and Soft Clementino listed on the platform.
- ExtominorExto is a developer partner listed on the Meu Imóvel platform.
- LavviminorLavvi is a developer partner listed on the Meu Imóvel platform.
- RivaminorRiva is a developer partner listed on the Meu Imóvel platform.
- NovvominorNovvo is a developer partner listed on the Meu Imóvel platform.
- VibramajorVibra is a developer partner with projects including Vibra Mooca, Vibra Paes de Barros, Vibra Parque Vila Prudente, and Vibra Estação Vila Prudente listed on the platform.
- KazzasminorKazzas is a developer partner listed on the Meu Imóvel platform.
- GraalminorGraal is a developer partner listed on the Meu Imóvel platform.
- VinxminorVinx is a developer partner with Vinx Connect Paulista and Vinx Connect Pinheiros listed on the platform.
- FibraminorFibra is a developer partner with The Gardens Eleya listed on the platform.
- Mundo AptominorMundo Apto is a developer partner listed on the Meu Imóvel platform.
- EconminorEcon is a developer partner with Free Liberdade and Class Prime listed on the platform.
- REMminorREM is a developer partner listed on the Meu Imóvel platform.
- VegusminorVegus is a developer partner listed on the Meu Imóvel platform.
- MaskanminorMaskan is a developer partner listed on the Meu Imóvel platform.
- HernandezminorHernandez is a developer partner with Residencial Andaluzia and Edifício Puerta del Sol listed on the platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Meu Imóvel competitors and assessment
Company assessmentBroad incumbents
- OLX Brasil: Parent of ZAP and VivaReal, OLX operates a broad horizontal classifieds platform with a significant real estate vertical. Competes with Meu Imóvel for buyer attention and developer advertising spend across Brazil.
- Loft: Brazilian proptech focused on used-home transactions with a tech-enabled brokerage model. Adjacent to Meu Imóvel in serving Brazilian homebuyers and competing for developer-adjacent mindshare, though Loft primarily addresses the resale market.
- QuintoAndar: Brazil's largest proptech, offering rental, buying, and selling services across multiple cities. While broader in scope (rental marketplace + brokerage), it competes with Meu Imóvel for new-construction buyer attention and developer partnerships in São Paulo.
Direct peers
- VivaReal: Brazilian real estate marketplace also under the Grupo ZAP/OLX umbrella. Competes head-to-head with Meu Imóvel for buyer traffic and developer listings in São Paulo and across Brazil.
- Wimoveis: Brazilian real estate portal focused on new and resale properties, now part of the QuintoAndar group. Competes with Meu Imóvel for developer listings and buyer traffic, particularly outside São Paulo.
- EmCasa: Brazilian real estate platform with a curated, tech-forward buying experience in Rio and São Paulo. Comparable to Meu Imóvel in targeting first-time and mid-market buyers with a more personalized experience than traditional portals.
- ZAP Imóveis: Major Brazilian real estate listing portal owned by Grupo ZAP/OLX. Directly competes with Meu Imóvel as a destination for property search, though ZAP lists both resale and new construction without Meu Imóvel's AI personalization focus.
Regional players
- Imovel Web: Brazilian real estate classifieds platform operated by Mercado Libre's Navent. Overlaps with Meu Imóvel in new-construction search, particularly in São Paulo, though its strength is broader geographic distribution.
Emerging players
- Properati: Latin American real estate search platform operating in Brazil, Argentina, and other markets. Comparable to Meu Imóvel as a tech-driven listing/search experience serving homebuyers, though broader in geography and less focused on new construction.
- Casas Bahia Imóveis: Real estate vertical of Via (formerly Casas Bahia). Relevant comparator as a newer entrant offering financing-linked property listings, partially overlapping with Meu Imóvel's mass-market/MCMV-eligible buyer targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Meu Imóvel social profiles
Digital presenceMeu Imóvel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meu Imóvel leadership team
Management profileNumber of profiles
Profiles2 records
Meu Imóvel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meu Imóvel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meu Imóvel
What does Meu Imóvel do?
Meu Imóvel is a digital real estate platform that uses a proprietary AI recommendation engine to match prospective homebuyers with new-construction apartments from Brazilian developers. Buyers answer lifestyle and preference questions and receive personalized property recommendations, while builders and developers (incorporadoras) list projects on the platform and receive qualified leads forwarded directly to their sales teams.
Is Meu Imóvel a public or private company?
Meu Imóvel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Meu Imóvel founded?
Meu Imóvel was founded in 2015. It employs 1 to 10 people.
Where is Meu Imóvel based?
Meu Imóvel is headquartered in São Paulo, Brazil, in the Latin America region.
How does Meu Imóvel make money?
Two revenue lines are on record. Lead Generation for Developer Partners are the primary driver. The others are digital Advertising / Listing Fees from Partners.
Who are Meu Imóvel's main competitors?
Broad incumbents on record are OLX Brasil, Loft and QuintoAndar. Direct peers are VivaReal, Wimoveis, EmCasa and ZAP Imóveis. Imovel Web is listed as a regional player. Emerging players are Properati and Casas Bahia Imóveis.
Does Meu Imóvel have an API?
No public API is recorded for Meu Imóvel.
What industry is Meu Imóvel in?
Meu Imóvel's product category is Real Estate Marketplace. Its primary akta.pro industry code is HDAAAGAG, Travel, Hospitality & Local Discovery Recommendations. Its SIC code is 6531.