Proactively

What Proactively does

Proactively operates a healthcare marketplace that connects patients with board-certified Lifestyle Medicine physicians for the prevention and reversal of chronic diseases such as diabetes, hypertension, and obesity. Founded in 2024 and headquartered in Orlando, Florida (7512 Dr. Phillips Blvd. #50-764), the company is led by co-founders Sami Bég, MD (CEO) and Chandan Sheth and serves three primary customer groups: individuals with chronic conditions seeking non-pharmaceutical interventions, employers offering wellness benefits, and Lifestyle Medicine physicians looking to grow their practices. The company's positioning is grounded in the six pillars of Lifestyle Medicine (nutrition, physical activity, restorative sleep, stress management, social connection, and substance abuse) and is publicly branded as "Empowered by ACLM Certified Doctors" through its relationship with the American College of Lifestyle Medicine.

The core product surface is a web platform (proactively.com) paired with native iOS and Android mobile applications, supporting doctor discovery by specialization or location, appointment slot booking, Shared Medical Appointments (SMA) for group visits, a searchable directory of Lifestyle Medicine speakers, and a library of physician-authored courses, blogs, and books. Personalized Concierge Care is offered as a higher-touch tier. The platform is HIPAA, SOC2, GDPR, and ISO 27001 compliant, supporting its healthcare and employer-grade data handling requirements. The technology stack is described as a standard web application with mobile clients; no proprietary AI/ML, data flywheels, or model APIs are disclosed in the source material.

Proactively's revenue model is multi-stream but not publicly priced: (1) transaction or commission fees on patient appointments booked through the platform, (2) subscription or listing fees charged to physician practices participating in the network, (3) recurring subscription revenue from Personalized/Concierge Care, and (4) employer wellness program contracts sold to enterprise buyers. Go-to-market combines a product-led, self-serve direct-to-consumer motion on web and mobile with a direct-sales enterprise motion for employer wellness. Distribution is currently single-country/domestic U.S., with operating geography referenced as the Southeast US. No funding rounds, investors, revenue figures, employer customer logos, or transaction volumes are disclosed in the source data, indicating a founder-led, private, early-stage operating profile.

Name

Proactively

Legal name

Proactively

Website

https://proactively.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Proactively is a U.S. healthcare marketplace connecting patients with board-certified Lifestyle Medicine physicians to prevent and reverse chronic diseases, while also serving employers with wellness programs and physicians with practice-growth tools.

Ownership category

akta.pro rank

Product category

Lifestyle Medicine Healthcare Marketplace

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

akta.pro secondary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

Keywords

• Lifestyle medicine platform
• Doctor appointment booking
• Chronic disease prevention
• Concierge healthcare services
• Corporate wellness programs

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Patient Appointment Fees: Platform facilitates bookings between patients and Lifestyle Medicine doctors, likely earning transaction or commission fees from appointments booked through the platform.
2. Practice Listing Fees: Doctors and practices can list their services on the platform to receive patient referrals, likely through subscription or listing fees.
3. Concierge/Personalized Care: Premium personalized care services for individuals seeking more tailored healthcare experiences.
4. Employer Wellness Programs: Services offered to employers for corporate wellness, helping employees access Lifestyle Medicine consultations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Proactively operates a digital healthcare marketplace that connects individual patients with board-certified Lifestyle Medicine doctors for the prevention and reversal of chronic diseases such as diabetes, hypertension, and obesity. The platform enables doctor search by specialization or location, appointment booking, shared medical appointments, and concierge personalized care, and is delivered through a website, iOS app, and Android app. The company also offers Lifestyle Medicine wellness programs to employers for their workforce and provides practice-growth tools to doctors who join the network.

Product overview

Proactively is a unified healthcare platform connecting patients with board-certified Lifestyle Medicine doctors. The core platform includes multiple access points: a Doctor Directory for finding specialists, Shared Medical Appointments (SMA) for group patient sessions, and Personalized Concierge Care for individualized treatment. For providers, the For Doctors offering enables practice growth through patient referrals and the Shared Medical Appointments platform. For employers, the For Employers product provides employee wellness programs. The platform also offers complementary resources including a Speakers directory, Courses, Blogs, and Books content library, all authored by doctors. A mobile app is available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• For Doctors (Provider Network)
• For Employers (Corporate Wellness Program)
• Shared Medical Appointments (SMA)
• Personalized Care (Concierge)
• Proactively Mobile App

Quantifiable outcome

• 120% improvement in blood flow to the heart
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• American College of Lifestyle Medicine (ACLM)coreStrategic or Co-development PartnerACLM is the medical professional society providing quality education and certification to Lifestyle Medicine practitioners. Proactively is Empowered by ACLM Certified Doctors, indicating a strategic relationship where the platform exclusively features doctors certified by ACLM, providing credibility and quality assurance for patients seeking Lifestyle Medicine care.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zocdoc: Zocdoc is a doctor search and appointment booking marketplace that connects patients with providers based on specialty, location, and insurance. It is the closest marketplace analogue to Proactively's core doctor discovery and booking experience, although broader in specialty coverage.
• Omada Health: Omada Health is a virtual-first chronic care platform covering diabetes, hypertension, and obesity via coaching and behavior change programs sold to employers and payers. It directly competes with Proactively for the same employer wellness budget and serves overlapping chronic-condition patient populations.
• Parsley Health: Parsley Health is a membership-based root-cause medicine practice focusing on chronic disease management through lifestyle, nutrition, and functional medicine. It is directly comparable because it delivers lifestyle-oriented chronic care directly to consumers, mirroring Proactively's patient-facing positioning.
• Forward Health: Forward is a membership-based preventive and primary care platform combining diagnostics, coaching, and technology to manage long-term health. It targets the same lifestyle-driven, outcome-oriented patient persona that Proactively courts via Lifestyle Medicine.
• Headway: Headway is a marketplace that helps patients find in-network mental health providers and book appointments while supplying software, billing, and referrals to clinicians. Its provider onboarding + patient marketplace model and SaaS-to-doctor approach make it directly comparable to Proactively's marketplace + provider-tools design.
• Hinge Health: Hinge Health is a digital musculoskeletal and chronic pain clinic selling to employers and payers, with programs built around exercise, education, and behavior change. It overlaps with Proactively on employer sales, chronic condition management via lifestyle, and digital-first care delivery.
• Virta Health: Virta Health is a digital health company that reverses chronic conditions (especially type 2 diabetes) through nutrition and lifestyle interventions delivered via telehealth. It is directly comparable because it competes with Proactively in chronic disease reversal via lifestyle, sold through employer and payer channels and targeting the same patient conditions.
• Sesame: Sesame is a direct-pay healthcare marketplace that connects patients with providers for both in-person and telehealth visits across primary care and specialties. It shares Proactively's model of provider-side discovery and patient-side booking for cash-pay / employer-funded care.

Emerging players

• HealthTap: HealthTap is a virtual primary care platform connecting patients with U.S. board-certified doctors for ongoing care and chronic condition management. It overlaps with Proactively's doctor-discovery and chronic care consultation flows but is broader in scope and longer-tenured.

Broad incumbents

• One Medical (Amazon): One Medical is a membership-based primary care platform (now part of Amazon) offering in-person and virtual visits with emphasis on prevention and chronic disease management. It serves overlapping patient needs around lifestyle-related chronic care but at a broader primary-care positioning than Proactively.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pro-actively

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proactively