Troika Tech Services

What Troika Tech Services does

Troika Tech Services is a Mumbai-based, privately held AI agent company founded in 2012 that builds AI-powered chat and voice agents for sales, marketing, and customer engagement workflows targeting Indian SMBs and mid-market businesses. Its core product portfolio comprises AI Chat Agents (text-based conversational agents deployed across WhatsApp, websites, IndiaMart, JustDial, and Google Enquiries), AI Calling Agents (inbound and outbound voice agents with multilingual support including Gujarati and Hindi), and an AI-Powered User Dashboard for real-time campaign monitoring, lead management, and conversation analytics. Adjacent offerings include SupaAgent — a business-context-trained conversational agent — RCS messaging campaigns, CRM and webhook integrations, and the recently introduced TriOn SmartSites product for AI-driven website experiences.

The company operates a tiered subscription model (Starter, Growth, Dominator, Enterprise) with usage-based calling credits, one-time setup fees, and optional add-ons such as call transfer, additional language setup, Truecaller whitelisting, and custom reporting. Go-to-market is sales-led through a direct website funnel, an inside-sales team with 1-hour response SLAs and 24/7 phone coverage, and an enterprise field-sales motion. The stated customer base is 6,000+ across 47 cities, 9 countries, and 40+ industries, with vertical emphasis on real estate, education, B2B, exhibitions, hospitality, healthcare, automobile, retail, and political campaigns. The company is bootstrapped (no disclosed funding rounds), co-founded by Godwin Pinto, and shows inconsistent legal entity naming across its own documents (Troika Tech Services Private Limited vs. Troika Tech Services Labs Incorporated), which warrants corporate-structure diligence.

Name

Troika Tech Services

Legal name

Troika Tech Services Labs Incorporated

Website

https://troikatech.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Troika Tech Services is a Mumbai-based, bootstrapped AI agent company founded in 2012 that builds AI Chat and AI Calling Agents for sales automation, lead generation, and customer engagement, serving Indian SMBs and mid-market businesses across 40+ verticals, 47 cities, and 9 countries.

Ownership category

akta.pro rank

Product category

Conversational AI Platform

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Computer Integrated Systems Design (7373), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYHDAAAFAC

Conversational AI Platforms (chat/voice bots, orchestration)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Speech, Audio & Conversational AI

SECONDARYHDAEANAI

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

SECONDARYHDAAACAF

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Foundation Models & Generative AI (LLMs, multimodal)

SECONDARYHDAAAFAL

Contact Center Speech AI (agent assist, IVR automation)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Speech, Audio & Conversational AI

SECONDARYBPAEAIAI

Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Digital Workplace & End-User Computing Services

Keywords

• AI calling services
• Conversational AI agents
• Sales automation software
• Lead generation platform
• AI chat agents

Headquarters

HQ city

Virar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AI Calling Services Subscription: Ongoing subscription for AI calling agent access with setup/activation fees, calling credits, and campaign support. Multiple tiers: Starter, Growth, Dominator, and Enterprise.
2. Calling Credits / Usage: Charged based on calling credits or call duration as per selected plan. Usage-based consumption model.
3. One-Time Activation/Setup: One-time setup fee including AI Calling Agent configuration, script flow setup, testing, campaign readiness, calling infrastructure setup, and onboarding support.
4. Add-ons and Optional Services: Optional add-ons including call transfer, additional language setup, CRM/webhook integration, Truecaller whitelisting, dedicated support, custom reports, and advanced workflows.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Troika Tech Services is an AI Agent Company that sells AI Chat Agents and AI Calling Agents for automated sales, lead generation, customer engagement, and follow-up workflows. Its platform delivers 24/7 text and voice interactions across WhatsApp, websites, IndiaMart, JustDial, Google Enquiries, and CRM-integrated channels, with a centralized AI-powered dashboard for campaign management.

Product overview

Troika Tech Services operates as an AI Agent Company offering a unified platform of AI-powered communication solutions. The core product portfolio consists of AI Chat Agents (text-based customer interaction across WhatsApp, websites, IndiaMart, JustDial, Google Enquiries), AI Calling Agents (voice-based outbound/inbound calling campaigns with natural speech), and an AI-Powered User Dashboard for real-time monitoring. Supplementary offerings include SupaAgent for business-specific conversational AI and the upcoming TriOn SmartSites for AI-powered website experiences. The platform is built around sales automation, lead generation, customer engagement, and follow-up workflows across multiple communication channels.

Differentiator

Problem solved

Functional benefit

Brands

• TriOn SmartSites: AI-powered smart websites that combine website design, AI interaction, lead capture, and business automation. Designed to turn passive websites into interactive business assistants that engage visitors, understand requirements, guide through offerings, and help generate qualified enquiries.

Products and services

• AI Chat Agents AI-powered chat agents that deliver instant, personalized responses to customer queries 24/7 across WhatsApp, websites, IndiaMart, JustDial, and Google Enquiries, trained on each business's own data. Used by SMBs, enterprises, and vertical-specific customers (real estate, education, healthcare, automobile, political campaigns) for sales conversations, support, lead capture, and qualification.
• AI Calling Agents (Inbound + Outbound) AI voice agents that conduct natural human-like conversations for outbound and inbound calling campaigns, qualifying leads, capturing requirements, following scripts, and transferring interested prospects to live sales teams. Supports multilingual calling (Gujarati, Hindi, other local languages) and is sold via subscription tiers (Starter, Growth, Dominator, Enterprise).
• AI-Powered User Dashboard Central control center for monitoring, managing, and optimizing all AI agents, leads, and conversations in real time, with access to call status, recordings, campaign insights, and lead tagging data. Sold as part of the AI Calling and AI Chat Agent subscriptions.
• SupaAgent SupaAgent is a business-trained AI agent (positioned as not a robot) that handles customer queries with human-like conversation quality across WhatsApp and other channels. It is built into Troika Tech's AI Calling and AI Chat Agent products as the underlying conversational layer, delivering multi-language support (Gujarati, Hindi, other local languages) and business-context responses.
• TriOn SmartSites Intelligent AI-powered smart websites that combine website design, AI interaction, lead capture, and business automation. They engage visitors, understand requirements, guide users through offerings, capture leads, qualify interest, recommend services, and connect visitors with the business team. Sold as a standalone product under the Troika Tech sub-brand TriOn SmartSites.

Quantifiable outcome

• 60% increase in customer signups for Fintech Startup client
• +4 more outcomes

Named customers7 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• WhatsAppcoreTechnology or IntegrationWhatsApp integration for AI-powered messaging campaigns with 98% open rates. Enables automated customer engagement, promotional campaigns, and follow-up messages through WhatsApp Business API.
• IndiaMartcoreTechnology or IntegrationIntegration with IndiaMart for lead capture and qualification from India's largest B2B marketplace. AI agents handle enquiries from IndiaMart platform.
• Google EnquiriescoreTechnology or IntegrationIntegration with Google Enquiries for capturing and responding to leads from Google Business listings and search.
• CRM SystemscoreTechnology or IntegrationCRM integration for lead capture, tagging, status tracking, and seamless handoff to sales teams. Webhook integration options available for custom workflows.
• JustDialsecondaryTechnology or IntegrationIntegration with JustDial for capturing leads and enquiries from local business directory listings.
• WordPress/ElementorsecondaryTechnology or IntegrationAI-powered WordPress website development services using Elementor page builder. Self-described as India's first full-scale AI-powered WordPress website development.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Verloop.io: Bangalore-based conversational AI platform providing AI chatbots and voice agents for customer support and sales automation, with strong WhatsApp integration. Competes directly with Troika in Indian SMB and mid-market segments for AI-driven customer engagement solutions.
• Haptik: Mumbai-headquartered conversational AI company (acquired by Reliance Jio) offering AI chatbots and voice assistants for customer support, lead generation, and commerce across WhatsApp, web, and voice channels. Directly competes in the same Indian market with similar product positioning for SMB and enterprise customers.
• Yellow.ai: India-based enterprise conversational AI platform offering AI-powered chatbots and voice agents for sales, support, and customer engagement across multiple channels including WhatsApp. Direct competitor targeting similar use cases (lead generation, customer support automation) with a more enterprise-focused go-to-market.
• Exotel: India's leading cloud telephony and AI-powered customer engagement platform offering voice, SMS, and WhatsApp communication APIs. Overlaps with Troika's AI calling agent offerings, particularly for businesses seeking automated outbound/inbound calling at scale.
• Ozonetel: India-based cloud telephony platform providing AI-powered outbound/inbound calling solutions, IVR, and contact center automation. Directly competes with Troika's AI Calling Agents for voice-based sales and customer engagement use cases.
• Wati.io: WhatsApp Business API platform with AI chatbot capabilities targeting SMBs and mid-market businesses for customer engagement, lead capture, and marketing automation. Overlaps significantly with Troika's AI Chat Agents and WhatsApp-focused offerings.
• Gupshup: Conversational AI messaging platform specializing in WhatsApp business APIs, chatbots, and AI-powered customer engagement for Indian and global enterprises. Competes in the same conversational AI for sales automation space with strong India market presence.

Emerging players

• Interakt: India-focused WhatsApp Business API and AI chatbot platform targeting SMBs for customer engagement, marketing campaigns, and sales automation. Smaller emerging player with similar SMB focus and WhatsApp-first approach as Troika.

Broad incumbents

• Kore.ai: Global enterprise conversational AI platform offering AI agents for customer service, sales, and HR with voice and chat capabilities. While based outside India, competes in the broader conversational AI agent category and serves enterprise customers globally, including in India.
• Freshchat (Freshworks): AI-powered messaging and chatbot product within Freshworks' broader SaaS portfolio, including Freddy AI for customer engagement across web, mobile, WhatsApp, and other channels. Larger incumbent with broader product suite competing for similar SMB and mid-market customer engagement budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/troikadesigners
• Facebookfacebook.com/troikatechservices
• LinkedInlinkedin.com/company/troika-tech
• Instagraminstagram.com/troikatechindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Troika Tech Services