The Modern Fan Company

What The Modern Fan Company does

The Modern Fan Company is a privately-held U.S. designer and manufacturer of exclusively modern ceiling fans, founded in 1986 by industrial designer Ron Rezek and headquartered in Ashland, Oregon. The company self-describes as the originator of the modern ceiling fan category and positions itself for two core audiences: professional specifiers (architects, interior designers and lighting designers) and design-minded homeowners. Its portfolio spans approximately 30 active ceiling fan SKUs across AC-motor and DC-motor platforms in blade spans from 42" to 62", offered in standard down-rod and flush-mount configurations with configurable finishes, blade materials (hand-finished solid wood, surface-printed ABS, plywood) and optional integrated LED light kits compliant with California Title 24 (JA8). Named collaborations with international designers Guto Indio da Costa (Brazil), Jorge Pensi (Barcelona) and Dave Ellis anchor the product roadmap, with notable launches in 2020 (Arbor DC, LeatherLuxe DC) and 2023 (Ambit DC, IC/Brisa DC, Nouveau DC).

Name

The Modern Fan Company

Legal name

The Modern Fan Company

Website

https://modernfan.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

The Modern Fan Company designs and manufactures premium modern ceiling fans (AC and DC motor platforms, 42"-62" blade spans) for professional specifiers (architects, interior designers) and design-minded homeowners, distributed in the U.S. through authorized showroom dealers, online retail partners and multi-channel design retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ceiling fan unit sales: Direct sale of ceiling fan SKUs (e.g., Ambit DC 56" at $700 base, Torsion 52" at $455 base, Nouveau DC 56" at $885 base) configured at time of order with finish, blade, light and control options. Priced per unit with options and accessories adding to base price.
2. Accessories and options: Modular add-on revenue from LED light kits ($15–$90 upcharge), alternate finishes and blade colors (e.g., $35–$55 upcharges), wall/remote controls, wall-remote combos, premium down rods ($10–$95), down rod couplers ($10) and 45-degree slope kits ($30).

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Modern Fan Company designs, manufactures and distributes a curated portfolio of contemporary ceiling fans built around premium AC and brushless DC motor platforms. Each fan is configured at order time with fan finish, blade material and color, optional integrated LED light kit, mounting style (down rod or flush mount), and a matched proprietary wall/remote control system. The company sells through authorized showroom dealers, authorized online retail partners, and select multi-channel design retailers across the United States.

Product overview

The Modern Fan Company offers a single, unified product collection of exclusively modern ceiling fans, organized as a portfolio of standardized fan models with configuration options (fan finishes, blade colors/materials, optional LED lighting, mounting types and down rod lengths) rather than a modular platform architecture. The portfolio spans AC-motor and DC-motor fans across multiple blade spans (42" to 62") and mounting styles (standard down rod and flush mount), including the IC/Air Series by Guto Indio da Costa (IC/Air2 DC 56", IC/Air3 DC 56", IC/Brisa DC 56"), the new 2023 Ambit DC / Ambit Flush DC / Nouveau DC 56" fans, the Dave Ellis-designed Arbor DC 54", Arbor Flush DC 54" and LeatherLuxe DC 54", the Jorge Pensi-designed Pensi DC 52", the Ron Rezek-designed Ball 42"/52", the Dave Ellis-designed Torsion 52"/62", Altus 42"/52", Lapa 50", Flow 52", Stella 52", Cirrus DC 50", Cirrus Flush DC 50", Industry DC 50", and Velo DC 48", along with their flush-mount variants (Altus Flush 42"/52", Ball Flush 42"/52", Lapa Flush 50", Velo Flush DC 48", Ambit Flush DC 56", Arbor Flush DC 54"). Complementing the fans are accessories (Standard Down Rods, Pensi DC Down Rods, Down Rod Couplers, and a 45 Degree Slope Kit), companion control systems (DC Wall Control, Remote Control, Wall/Remote Combo and AC Fan/Light Controls), and a CAD/cut-sheet/installation-manual resource library for specifiers.

Differentiator

Problem solved

Functional benefit

Products and services

• IC/Brisa DC | 56" 56" die cast aluminum DC-motor ceiling fan with injection-molded ABS blades (matte white, matte black or translucent), designed by Guto Indio da Costa. Base price $680.
• Ambit DC | 56" 56" six-speed reversible DC-motor ceiling fan with die cast aluminum construction and injection-molded ABS blades, offered in four fan finishes and seven blade colors. Base price $700.
• Ambit Flush DC | 56" Flush-mount 56" DC-motor variant of the Ambit fan, intended for low, flat ceilings only.
• Nouveau DC | 56" 56" DC-motor ceiling fan with solid wood blades in five finishes and four fan finish combinations, with optional 17W LED light. Base price $885.
• Arbor DC | 54" 54" six-speed reversible DC-motor ceiling fan with die cast aluminum construction and solid wood blades, designed by Dave Ellis. Base price $725.
• Arbor Flush DC | 54" Flush-mount 54" DC-motor variant of the Arbor fan, for flat ceilings only.
• LeatherLuxe DC | 54" 54" DC-motor ceiling fan with die cast aluminum construction, leather wrap, and solid wood blades, offered in five finish/leather combinations. Base price $865.
• Torsion | 52" 52" AC-motor ceiling fan with die cast aluminum and stamped steel construction and plywood blades, designed by Dave Ellis. Two LED light options. Base price $455.
• Torsion | 62" 62" larger-span AC-motor variant of the Torsion fan with plywood blades, intended for ceilings 9-feet or higher.
• Ball | 52" 52" AC-motor ceiling fan designed by Ron Rezek, with plywood blades in three colors and optional LED light. Available in Brushed Aluminum or Gloss White.
• Ball | 42" 42" smaller-span AC-motor variant of the Ball fan, recommended for rooms 10' x 10' or smaller and narrow spaces.
• Ball Flush | 52" 52" flush-mount AC-motor variant of the Ball fan for flat ceilings.
• Ball Flush | 42" 42" flush-mount AC-motor variant of the Ball fan for flat ceilings.
• IC/Air2 DC | 56" 56" two-blade DC-motor ceiling fan from the IC/Air Series designed by Guto Indio da Costa, with injection-molded ABS blades and optional 20W LED light. Base price $685.
• IC/Air3 DC | 56" 56" three-blade DC-motor ceiling fan from the IC/Air Series designed by Guto Indio da Costa, available in eight blade colors. Base price $710.
• Lapa | 50" 50" AC-motor ceiling fan with stamped and spun steel construction and plywood blades, available in six blade colors and optional 17W LED light.
• Lapa Flush | 50" 50" flush-mount AC-motor variant of the Lapa fan for flat ceilings.
• Altus | 52" 52" AC-motor ceiling fan with die cast and spun aluminum construction, five blade colors, and optional 17W LED light. Base price $405.
• Altus | 42" 42" smaller-span AC-motor variant of the Altus fan with plywood blades, recommended for rooms 10' x 10' or smaller.
• Altus Flush | 52" 52" flush-mount AC-motor variant of the Altus fan, for flat ceilings only.
• Altus Flush | 42" 42" flush-mount AC-motor variant of the Altus fan, for flat ceilings only.
• Velo DC | 48" 48" DC-motor ceiling fan with injection-molded ABS blades in solid color or surface-printed woodgrain, and optional 17W LED light. Base price $600.
• Velo Flush DC | 48" 48" flush-mount DC-motor variant of the Velo fan.

Quantifiable outcome

• Modern Fan DC products perform 'at the upper range of fans on the market' per EnergyGuide data, with Pensi DC 52" achieving 264 CFM/Watt and Nouveau DC 56" averaging 212 CFM/Watt efficiency.
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

17 partnerships are on record, tiered flagship and core.

• Guto Indio da Costa (Indio da Costa A.U.D.T.)flagshipStrategic or Co-development Partner · 1 January 2017Brazilian industrial designer Guto Indio da Costa, Director of Rio de Janeiro-based Indio da Costa A.U.D.T., collaborated with Modern Fan to bring the IC/Air concept from Brazil to the U.S. market. The IC/Air collection (2017) was his first U.S. ceiling fan project and marked Modern Fan's adoption of DC motor and LED technologies. Collaboration continued with the IC/Brisa DC (2023).
• Jorge PensiflagshipStrategic or Co-development Partner · 1 January 2008Barcelona-based designer Jorge Pensi (creator of the Toledo chair, 1986) partnered with Modern Fan to introduce the brand to European markets. His namesake design, the Pensi (2008), is described as a study in geometry with clean lines, pure forms and closely considered proportions. Pensi DC is sold with proprietary down rod extensions.
• Ron RezekflagshipStrategic or Co-development Partner · 1 January 1986Ron Rezek, an industrial designer with prior success in lighting and furniture, was approached in 1986 to update the 100-year-old ceiling fan category. His Stratos fan (1988) forged the path for Modern Fan's founding and a much-needed evolution in ceiling fan design.
• Dave ElliscoreStrategic or Co-development PartnerDave Ellis has more than two decades of design exposure at Modern Fan Co. and authored the Stella (2011), Torsion (2014), Arbor (2020) and LeatherLuxe (2020) collections, expanding the company's aesthetic range.
• Lamps.comcoreChannel Partner/ Reseller/ DistributorAuthorized online retailer carrying the Modern Fan Company product line; orders transmitted in real time to Modern Fan's fulfillment center for same/next-day shipping.
• LightopiacoreChannel Partner/ Reseller/ DistributorAuthorized online retailer of Modern Fan Company products with showroom location in Costa Mesa, California.
• PerigoldcoreChannel Partner/ Reseller/ DistributorAuthorized online retailer distributing the Modern Fan Company brand via Perigold's e-commerce site.
• City LightscoreChannel Partner/ Reseller/ DistributorAuthorized online retailer of Modern Fan Company products; showroom partner at 707 Bayshore Blvd, San Francisco, CA 94124.
• LumensflagshipChannel Partner/ Reseller/ DistributorAuthorized online retailer of Modern Fan Company products on Lumens.com.
• Ferguson HomecoreChannel Partner/ Reseller/ DistributorAuthorized online retailer carrying the Modern Fan Company line on Ferguson Home's e-commerce site.
• LightologyflagshipChannel Partner/ Reseller/ DistributorAuthorized online retailer of Modern Fan Company products; also operates a Chicago showroom at 215 West Chicago Avenue.
• 2ModerncoreChannel Partner/ Reseller/ DistributorAuthorized online retailer carrying the Modern Fan line on 2Modern.com.
• Del Mar FanscoreChannel Partner/ Reseller/ DistributorAuthorized online retailer of Modern Fan Company products on DelMarFans.com.
• Room & BoardflagshipChannel Partner/ Reseller/ DistributorMulti-channel design retailer carrying select pre-configured Modern Fan products in its ceiling fans catalog.
• Design Within Reach (DWR)flagshipChannel Partner/ Reseller/ DistributorMulti-channel design retailer (DWR.com) listing Modern Fan in its lighting / ceiling fans category.
• Lamps PlusflagshipChannel Partner/ Reseller/ DistributorMulti-channel retailer carrying select pre-configured Modern Fan products at LampsPlus.com.
• Be Original AmericascoreOthersIndustry coalition that Modern Fan belongs to in support of creativity, originality, innovation and authenticity in design.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Casablanca Fan Company: Premium U.S. ceiling fan brand with designer-styled residential models distributed through lighting showrooms. Most directly comparable to Modern Fan in price band, channel (dealer/showroom), and design-led positioning.
• Fanimation: Designer ceiling fan manufacturer known for distinctive modern and contemporary styles, distributed through lighting showrooms and dealers in the U.S. Direct competitor to Modern Fan in the premium modern-design ceiling fan segment.
• Modern Forms: Contemporary ceiling fan brand from WAC Lighting featuring smart, app-controlled DC motor fans in modern designs. Closest competitor combining designer modern aesthetics with DC motor efficiency and a more tech-forward value proposition than Modern Fan.
• Big Ass Fans (Haiku): Premium DC-motor ceiling fan brand (Haiku line) known for high-efficiency performance, sleek modern design, and integrated smart controls. Comparable to Modern Fan on premium positioning, DC-motor efficiency claims, and design-led specification sales.
• Matthews Fan Company: Boutique ceiling fan brand offering designer-styled modern, transitional and contemporary models through lighting showrooms. Comparable niche premium positioning and dealer-channel distribution to Modern Fan.
• Minka-Aire: Designer-oriented ceiling fan line within the Minka Group, sold through lighting showrooms and dealers with modern and contemporary aesthetics. Direct overlap with Modern Fan on designer-attributed ceiling fans in the $400–$1,000+ band.

Broad incumbents

• Craftmade: Diversified ceiling fan manufacturer with a wide price spectrum distributed through lighting showrooms and online retailers. Broader, value-tier-led portfolio but overlaps with Modern Fan in modern/contemporary styles and the same U.S. dealer channel.
• Hunter Fan Company: Largest U.S. residential ceiling fan manufacturer with broad product line and mass-market distribution. Overlaps Modern Fan in the ceiling fan category but competes primarily on volume and brand awareness rather than designer-attributed modern design.

Regional players

• Faro Barcelona: Spanish designer ceiling fan and lighting manufacturer with a modern-design portfolio distributed across Europe and Latin America. Comparable designer-aesthetic positioning; primarily competes in geographies where Modern Fan has no current presence.

Emerging players

• Genuine Lemoine / Oxygen Lighting: Modern designer lighting brand with a ceiling fan line sold through U.S. lighting showrooms. Partial overlap with Modern Fan in contemporary aesthetic and showroom channel, but ceiling fans are a secondary line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/themodernfanco
• Facebookfacebook.com/modernfancompany
• LinkedInlinkedin.com/company/the-modern-fan-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Modern Fan Company