Maid to Clean

What Maid to Clean does

Maid to Clean is a privately held residential and commercial cleaning service founded in 1996 by Cinderella Bermudez, headquartered at 3637 Russell Road, Alexandria, Virginia, and operating exclusively in the Northern Virginia and Washington, DC metropolitan area. The company sends teams of 3-4 salaried, insured, and licensed cleaners to customer homes on a recurring schedule (weekly, bi-weekly, or every four weeks) and offers one-time deep cleans, move in/out, for-sale, construction clean-up, commercial cleaning, and an explicitly green cleaning line built around natural products (vinegar, baking soda), HEPA-filter vacuums, reusable cloths, and solar-powered office operations since 2010.

The company's product surface is operationally simple but tightly scoped: pricing is published at $42.00 per cleaner per hour (as of April 2020), first-time deep cleans range $189.50-$984.00, and recurring maintenance visits range $126.00-$399.75 depending on home size, with a 20% first-cleaning discount for new clients. There is no mobile app, no public API, and no disclosed AI/automation tooling beyond a customer scheduling system currently being upgraded. Booking is via phone or website and the service area is intentionally limited to reduce fuel consumption and emissions.

Go-to-market is direct-to-consumer with light digital marketing (company blog, Facebook/Instagram/Twitter, email newsletter, organic reviews on Angie's List, Yelp, Google, and Facebook). The business has won the Angie's List Super Service Award five times and earned top ratings from Washington Consumers' Checkbook. The company has no disclosed institutional investors, parent company, or funding rounds, and reports multi-decade employee retention (one employee at 22 years, several at 15+ years) and customer retention (many customers for 20 years) as its core competitive signals.

Name

Maid to Clean

Legal name

Maid to Clean

Website

https://maidtoclean.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Maid to Clean is a privately held, Alexandria, Virginia-based green residential and commercial cleaning service founded in 1996, serving households and small commercial clients in Northern Virginia and Washington, DC with recurring and one-time cleaning delivered by employed, in-house cleaning teams.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (56172), Janitorial Services (561720)

SIC

Sanitary Services (4950)

akta.pro primary industry

Residential Green Recurring Cleaning (HSAEAGAA)

akta.pro secondary industries

Green Deep Cleaning (Whole-Home) (HSAEAGAB), Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Whole-Home One-Time Cleaning (HSAEAFAA)

Keywords

• Residential cleaning services
• Green cleaning solutions
• Commercial cleaning services
• Recurring maid service
• Post-construction cleaning

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Cleaning Services: Maid to Clean provides recurring residential cleaning services billed at $42.00 per cleaner per hour (as of April 2020). First cleaning costs $189.50 to $984.00 depending on home size, followed by reduced maintenance rates of $126.00 to $399.75. The company employs salaried, insured, licensed cleaners as direct employees rather than contractors.
2. One-Time and Specialty Cleaning: Services include one-time cleaning, move-in and move-out cleaning, for-sale cleaning, construction clean-up, and commercial cleaning, billed at hourly rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Maid to Clean provides recurring and one-time residential cleaning services in Northern Virginia and Washington, DC, using eco-friendly green cleaning methods with natural products (white vinegar, baking soda), HEPA-filter vacuums, and reusable cloths. The service portfolio includes weekly/bi-weekly/monthly maintenance cleanings, deep first-time cleans, move-in/move-out, for-sale preparation, construction clean-up, and small commercial cleaning, delivered by teams of 3-4 salaried, insured, and licensed cleaners.

Product overview

Maid to Clean is a residential and commercial cleaning service company offering a portfolio of cleaning solutions including recurring maintenance service, one-time deep cleans, move-in/move-out cleaning, for-sale preparation cleaning, construction clean-up, and commercial cleaning. All services emphasize their green cleaning methodology using natural, non-toxic products (vinegar, baking soda), HEPA-filter equipped vacuums, and sustainable practices such as solar power and bee-keeping at their office. The company operates as a unified service offering without modular add-ons or separate product tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Recurring Service Regular scheduled residential cleaning service with the same cleaning team assigned to maintain consistent home cleanliness on a weekly, bi-weekly, or every-four-weeks basis, targeted at Northern Virginia / Washington, DC homeowners and renters.
• One-Time Cleaning Single-time deep cleaning service for homes that need occasional thorough cleaning rather than recurring maintenance; first-time deep cleans are used to establish baseline cleanliness before transitioning to recurring maintenance rates.
• Move In & Move Out Cleaning Specialized cleaning service for residential properties during transitions between tenants or homeowners, ensuring thorough cleaning for new occupants, targeted at homeowners, renters, real estate agents, and property managers in Northern Virginia and Washington, DC.
• For Sale Cleaning Cleaning service designed to prepare homes for sale, making properties presentable and attractive to potential buyers in the Northern Virginia / Washington, DC market.
• Construction Clean-Up Post-construction cleaning service to remove debris, dust, and construction residue from newly built or renovated residential properties in the Northern Virginia and Washington, DC area.
• Commercial Cleaning Professional cleaning services for commercial properties and businesses in the Northern Virginia and Washington, DC area, billed at hourly rates.
• Green Cleaning Eco-friendly cleaning service using natural products such as white vinegar and baking soda, HEPA-filter vacuums, reusable cleaning cloths, and environmentally responsible practices including solar-powered office operations since 2010.

Quantifiable outcome

• Employee retention: Many employees 10+ years, some 15+ years, Kenya Montalvan 22 years
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Capital Area Food BankminorOthers · 1 December 2022Maid to Clean partnered with the Capital Area Food Bank for a food drive during the holiday season. The company's main office served as a collection point for donations, demonstrating community involvement and corporate social responsibility.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Molly Maid: Neighborly-branded residential cleaning franchise operating across the U.S., including Northern Virginia/DC. Directly comparable on recurring residential cleaning, team-based service delivery, and W-2 employment model; meaningfully larger scale and broader geographic reach.
• Maid Brigade: Residential cleaning franchise emphasizing green cleaning products and HEPA vacuums — directly overlapping with Maid to Clean's eco-friendly positioning and recurring service model.
• Two Maids & A Mop: Fast-growing residential cleaning franchise with a pay-for-performance model for cleaners. Competes in the same recurring residential cleaning category with similar team-based service delivery.
• MaidPro: Residential cleaning franchise with a proprietary 49-Point Checklist and recurring service model. Operates in the DMV area and competes for the same eco-conscious homeowner customer segment.
• The Maids: National residential cleaning franchise known for its team-of-four cleaning methodology, mirroring Maid to Clean's team-based model. Comparable on recurring service, eco-friendly positioning, and tiered home cleaning.

Broad incumbents

• Merry Maids: Owned by ServiceMaster (TruGreen parent), Merry Maids is one of the largest residential cleaning franchise networks in North America. Comparable recurring maid service offering with national brand reach and scale advantages.

Emerging players

• Handy: Tech-enabled platform connecting customers to home cleaning professionals. Competes for the same household customer base via app-based booking, dynamic pricing, and standardized service packages.
• eMaids: Regional residential cleaning franchise operating on the East Coast, including parts of the DMV area. Comparable recurring maid service with emphasis on online booking and modern customer experience.
• Tidy (TIDY): App-based on-demand home cleaning service operating in select metros. Represents the digital-native challenger model that competes for the same residential cleaning wallet share as Maid to Clean.

Regional players

• Green Clean: Eco-friendly residential cleaning service in other regional markets. Comparable on green cleaning methodology, natural product usage, and recurring service design, though geographically separate from the DMV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maid_to_clean
• Facebookfacebook.com/MaidToCleanDCVA
• Instagraminstagram.com/maidtocleandcva

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maid to Clean