Rickerby
Rickerby is a family-owned agricultural machinery dealer founded in 1880, operating nine branches across Northern England and the Scottish Borders as an authorised CLAAS dealer and multi-brand distributor. It sells, services, and finances new and used farm machinery, parts, and groundscare equipment for farmers, contractors, and horticultural customers.
- Company typePrivate
- Founded1880
- HeadquartersCarlisle, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rickerby does
Rickerby Ltd is a family-owned agricultural machinery dealer founded in 1880 and headquartered at Currock Road, Carlisle, Cumbria. The company operates as an authorised CLAAS dealer distributing tractors (AXION, ARION), combine harvesters (LEXION), forage harvesters, balers, mowers, rakes, tedders, and telehandlers, alongside a complementary portfolio of roughly thirty franchised brands including Lemken, Abbey, Bailey, Bunning, McConnel, Bobcat, HARDI, Iseki, and Kawasaki. Nine branches cover Lancashire, Cumbria, Northumberland, the Scottish Borders, Durham, and part of Dumfries, with the 9th branch recently opened at Burscough near Ormskirk.
Revenue is generated across five streams: new machinery sales (one-time per unit), used machinery sales including the First CLAAS Used Gold certified pre-owned programme, parts retail (supported by an online New Parts Doc catalogue and an eBay storefront), workshop and field service (extended warranty, operator training, LOLER testing, CESAR DATA tagging, NSTS sprayer testing, and CLAAS Remote Service), and facilitated finance via CLAAS Financial Services Ltd, for which Rickerby is authorised and regulated by the Financial Conduct Authority (FRN 674068). Primary customers are farmers; secondary segments are agricultural contractors and horticultural customers. The company is privately held under family ownership with no external institutional investment, is registered in England (04985069), and publishes the HarvesTimes agricultural journal as part of its regional content marketing.
Rickerby firmographics
Firmographics- Name
- Rickerby
- Legal name
- Rickerby Ltd
- Website
- https://rickerby.net
- Company type
- Private
- Founded year
- 1880
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rickerby is a family-owned agricultural machinery dealer founded in 1880, operating nine branches across Northern England and the Scottish Borders as an authorised CLAAS dealer and multi-brand distributor. It sells, services, and finances new and used farm machinery, parts, and groundscare equipment for farmers, contractors, and horticultural customers.
- Ownership category
- akta.pro rank
Rickerby industry classification
Industry- Product category
- Agricultural Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industries
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)
Keywords
Where Rickerby is headquartered
LocationHeadquarters
- HQ city
- Carlisle
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rickerby business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Machinery Sales: Sale of brand new agricultural machinery including CLAAS products (tractors, combines, foragers, mowers, balers, rakes, tedders, telehandlers) and other franchised brands. Revenue is generated on a per-transaction basis, one-time per unit sold.
- Used Machinery Sales: Sale of pre-owned agricultural machinery through dedicated used stock listings. Revenue is one-time per unit, with a First CLAAS Used Gold programme for certified pre-owned equipment.
- Parts Sales: Retail sale of replacement parts including hydraulic hoses, oils, batteries, and crop packaging. Parts are available via the online eBay shop and in-branch. Ongoing revenue from the installed customer base requiring consumables and wear parts.
- Service and Maintenance: Workshop and field service including extended warranty, LOLER testing, CESAR DATA tagging, NSTS sprayer testing, operator training, and remote service. Revenue generated per service event or via service contract packages.
- Financial Services: Facilitation of agricultural equipment finance solutions through CLAAS Financial Services, which offers specialist finance for new and used machinery with regional specialists.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Rickerby product offering
Product offeringCore offering
Rickerby is an authorised CLAAS agricultural machinery dealer that sells new and used farm machinery (tractors, combine harvesters, forage harvesters, balers, mowers, telehandlers and complementary equipment from franchised manufacturers), supplies replacement parts via branches and an online eBay shop, and delivers workshop and field service including extended warranty, operator training, and regulatory testing (LOLER, NSTS, CESAR). The company operates nine branches across Northern England and the Scottish Borders and facilitates equipment finance through CLAAS Financial Services.
Product overview
Rickerby Ltd is a family-owned agricultural machinery dealer established in 1880, operating as a CLAAS dealer across nine branches in northern England and Scotland. The company offers a unified portfolio combining new CLAAS machinery (tractors, combine harvesters, forage harvesters, balers, mowers, telehandlers) with a comprehensive range of franchised equipment from manufacturers including Lemken, Abbey, Bailey, Schaeffer, Bunning, McConnel, Bobcat, Kawasaki, and others. The product portfolio is supported by parts supply services (with online catalogue and eBay shop), full maintenance and repair capabilities (including extended warranty, operator training, LOLER testing, CESAR DATA tagging, NSTS sprayer testing, and remote service), digital solutions, and CLAAS Financial Services for equipment financing. They also offer certified pre-owned machinery through the First CLAAS Used Gold program, and groundcare/industrial equipment lines.
Differentiator
Problem solved
Functional benefit
Products and services
- New CLAAS Machinery
- Used Machinery
- First CLAAS Used Gold
- Parts Supply
- Service and Maintenance
- CLAAS Financial Services
- Groundscare and Industrial Equipment
- CLAAS Tractors (AXION, ARION Series)
- CLAAS Combine Harvesters (LEXION Series)
- Forage Harvesters
- Balers
- Mowers, Rakes and Tedders
- Telehandlers
- Cultivation, Drills and Tillage Equipment
- Franchised Equipment Brands
Companies that use Rickerby
Customer profileSegments3 records
Ideal customer profiles3 records
Rickerby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rickerby partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core and minor.
- CLAAScoreRickerby is an authorised CLAAS dealer, distributing the full range of CLAAS manufactured products including tractors (AXION, ARION), combine harvesters (LEXION), foragers, mowers, rakes and tedders. CLAAS is Rickerby's primary franchise brand.
- CLAAS Financial ServicescoreCLAAS Financial Services Ltd offers specialist agricultural finance solutions to fund new or used machinery. Their team of regional specialists with agricultural experience provides finance options facilitated through the Rickerby dealer network.
- LemkenminorRickerby distributes Lemken agricultural equipment including cultivation and tillage machinery as part of its complementary brand portfolio.
- AbbeyminorRickerby distributes Abbey agricultural machinery as part of its complementary brand portfolio.
- BaileyminorRickerby distributes Bailey agricultural equipment as part of its complementary brand portfolio.
- SchaefferminorRickerby distributes Schaeffer machinery as part of its complementary brand portfolio.
- BunningminorRickerby distributes Bunning agricultural equipment as part of its complementary brand portfolio.
- McConnelminorRickerby distributes McConnel agricultural machinery as part of its complementary brand portfolio.
- AH Manufacturing LtdminorRickerby distributes AH Manufacturing Ltd products as part of its complementary brand portfolio.
- BobcatminorRickerby distributes Bobcat compact equipment as part of its complementary brand portfolio.
- Cherry ProductsminorRickerby distributes Cherry Products as part of its complementary brand portfolio.
- Claydon DrillsminorRickerby distributes Claydon Drills as part of its complementary brand portfolio.
- FlemingminorRickerby distributes Fleming agricultural equipment as part of its complementary brand portfolio.
- FosterminorRickerby distributes Foster agricultural products as part of its complementary brand portfolio.
- HARDIminorRickerby distributes HARDI sprayers as part of its complementary brand portfolio.
- He-vaminorRickerby distributes He-va agricultural equipment as part of its complementary brand portfolio.
- IAEminorRickerby distributes IAE products as part of its complementary brand portfolio.
- IndespensionminorRickerby distributes Indespension equipment as part of its complementary brand portfolio.
- IsekiminorRickerby distributes Iseki compact tractors and machinery as part of its complementary brand portfolio.
- KawasakiminorRickerby distributes Kawasaki quad bikes as part of its complementary brand portfolio.
- Keith Rennie MachineryminorRickerby distributes Keith Rennie Machinery products as part of its complementary brand portfolio.
- KiddminorRickerby distributes Kidd agricultural products as part of its complementary brand portfolio.
- Lucas GminorRickerby distributes Lucas G agricultural equipment as part of its complementary brand portfolio.
- OpicominorRickerby distributes Opico agricultural machinery as part of its complementary brand portfolio.
- QuickeminorRickerby distributes Quicke front loaders and implements as part of its complementary brand portfolio.
- RyetecminorRickerby distributes Ryetec equipment as part of its complementary brand portfolio.
- StorthminorRickerby distributes Storth agricultural products as part of its complementary brand portfolio.
- SutonminorRickerby distributes Suton machinery as part of its complementary brand portfolio.
- TancominorRickerby distributes Tanco products as part of its complementary brand portfolio.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Rickerby competitors and assessment
Company assessmentBroad incumbents
- CLAAS UK: UK subsidiary of CLAAS, the German manufacturer whose franchise Rickerby distributes. A broad incumbent setting dealer terms, product strategy and finance offerings that shape Rickerby's economics — comparable as the principal brand partner.
- John Deere (UK dealer network): UK arm of John Deere, whose competing dealer network (including names such as Farol, Ripon Farm Services, and others) overlaps with Rickerby's Northern England catchment. Comparable as the principal competitor brand with the strongest dealer competition in the region.
Direct peers
- Lister Wilder: Southern England agricultural and groundcare machinery dealer operating multiple branches. Sells tractors, groundscare equipment, implements and complementary franchises with parts and service support — comparable dealer/distributor model to Rickerby.
- Masons Kings: CLAAS dealer in the South West of England (Devon and Cornwall) selling the full CLAAS range plus complementary franchises, with parts and service operations. A directly comparable CLAAS-led multi-branch dealer to Rickerby.
- Chandlers Farm Equipment: CLAAS dealer group covering the Midlands with multiple branches, selling new and used agricultural machinery, parts and service. Operates an almost identical business model to Rickerby, just in a different UK region, making it a strong direct peer.
- Olivers (Petworth): CLAAS dealer in southern England distributing CLAAS and complementary farm machinery brands with parts and service. Same dealer-led model as Rickerby in a different region.
- Pecks Agri Services: CLAAS dealer group with branches across parts of the UK selling CLAAS machinery, parts and service support. Closely comparable to Rickerby as a CLAAS-anchored multi-branch dealer.
- Ben Burgess & Co: Authorised CLAAS dealer covering East Anglia with branches in Norfolk, Suffolk, Cambridgeshire and Lincolnshire. Sells the full CLAAS range plus complementary franchises and offers parts, service and finance — directly comparable to Rickerby's CLAAS-led multi-brand dealer model.
- Ernest Doe & Co: Long-established UK agricultural machinery dealer with a multi-branch network across Essex, Suffolk, Norfolk and surrounding counties. Sells tractors, combines, groundscare and implements across multiple franchises, with in-house parts and service. Directly comparable to Rickerby as a regional multi-brand farm machinery dealer.
Others
- Krone UK: German agricultural machinery manufacturer whose foragers, balers and mowers compete with CLAAS equipment sold by Rickerby. Adjacent ecosystem participant — a competing supplier whose products Rickerby could in principle choose to carry alongside or instead of CLAAS.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rickerby social profiles
Digital presenceRickerby compliance and trust
Trust signalCompliance1 record
Rickerby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rickerby leadership team
Management profileNumber of profiles
Rickerby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rickerby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rickerby
What does Rickerby do?
Rickerby is an authorised CLAAS agricultural machinery dealer that sells new and used farm machinery (tractors, combine harvesters, forage harvesters, balers, mowers, telehandlers and complementary equipment from franchised manufacturers), supplies replacement parts via branches and an online eBay shop, and delivers workshop and field service including extended warranty, operator training, and regulatory testing (LOLER, NSTS, CESAR). The company operates nine branches across Northern England and the Scottish Borders and facilitates equipment finance through CLAAS Financial Services.
Is Rickerby a public or private company?
Rickerby is a private company. It is classified as family owned and is currently operating.
When was Rickerby founded?
Rickerby was founded in 1880. It employs 1 to 10 people.
Where is Rickerby based?
Rickerby is headquartered in Carlisle, United Kingdom, in the Europe region.
How does Rickerby make money?
Five revenue lines are on record. New Machinery Sales are the primary driver. The others are used Machinery Sales, parts Sales, service and Maintenance and financial Services.
Who are Rickerby's main competitors?
Broad incumbents on record are CLAAS UK and John Deere (UK dealer network). Direct peers are Lister Wilder, Masons Kings, Chandlers Farm Equipment, Olivers (Petworth), Pecks Agri Services, Ben Burgess & Co and Ernest Doe & Co. Krone UK is listed as an others.
Does Rickerby have an API?
No public API is recorded for Rickerby.
What industry is Rickerby in?
Rickerby's product category is Agricultural Machinery Dealership. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers). Its NAICS code is 42382 and its SIC code is 3523.