FeedbackExpress

What FeedbackExpress does

FeedbackExpress is a cloud-based SaaS platform that automates review and feedback request management for eCommerce sellers operating on Amazon, eBay, Trustpilot, and other marketplaces. The platform uses smart selective targeting rules to ensure only satisfied customers are contacted for reviews, generates automated support tickets for negative feedback, and integrates with Amazon's native Request a Review API for 100% policy compliance. As of May 2025, the product incorporates generative AI features to personalize review request messages.

The company operates as a product within the xSellco Limited portfolio, an Irish-incorporated private company headquartered in Dublin, alongside sister products eDesk (customer support), RepricerExpress (Amazon repricing), and ReplyManager. It serves over 2,200 retailers globally, with documented customers spanning SMBs (Indigo Herbs, Right Deals UK, Family Affairs) and enterprise accounts (Horze) across health, retail, and equestrian verticals.

FeedbackExpress employs a self-serve product-led growth model with a 14-day free trial (no credit card required) and monthly subscription billing. Pricing tiers are not publicly disclosed. The company markets through content (blog, SEO), social media, and customer testimonials, and is GDPR compliant while actively pursuing WCAG 2.1 Level AA accessibility certification. Revenue figures, headcount, and funding history are not publicly disclosed.

Name

FeedbackExpress

Legal name

xSellco Limited

Website

https://feedbackexpress.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FeedbackExpress is a cloud-based SaaS platform that automates review request management for eCommerce sellers on Amazon, eBay, Trustpilot, and other marketplaces. It serves over 2,200 global retailers with smart selective targeting and AI-generated messaging, operated by xSellco Limited.

Ownership category

akta.pro rank

Product category

eCommerce Review Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

Keywords

• Review automation software
• Amazon feedback management
• ECommerce seller tools
• Review request automation
• Multi-marketplace reviews

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly subscription service billed in advance every 30 days. Annual/advance payment options available. Tiered subscription levels based on features and usage limits. 14-day free trial period before paid subscription begins.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

FeedbackExpress is a cloud-based SaaS platform that automates the process of soliciting customer reviews and feedback for online sellers. It enables eCommerce retailers operating on Amazon, eBay, and Trustpilot to send timely, automated review-request emails based on configurable rules, with AI-assisted message personalization and multilingual support. The service is sold on a subscription basis with a 14-day free trial and integrates directly with marketplace APIs.

Product overview

FeedbackExpress is a feedback automation software specifically designed for eCommerce sellers on Amazon, eBay, Trustpilot and other marketplaces. It operates as part of the xSellco product suite, which includes sister products eDesk (customer support) and RepricerExpress (automated repricing). The core FeedbackExpress product enables sellers to automatically request reviews from customers using smart targeting rules, while leveraging generative AI to personalize review request messages. The platform integrates natively with major marketplaces and helps sellers build their online reputation through systematic review collection.

Differentiator

Problem solved

Functional benefit

Brands

• eDesk: Faster, smarter customer support for eCommerce
• Repricer
• RepricerExpress
• ReplyManager

Products and services

• FeedbackExpress Automated review-request software for eCommerce sellers that integrates with Amazon, eBay, and Trustpilot to send feedback solicitation emails triggered by configurable rules, including product, courier, and time-based filters. Designed for online retailers managing high order volumes across multiple marketplaces.
• Amazon Request a Review Module within FeedbackExpress that uses Amazon's "Request a Review" button integration to send compliant automated review solicitations to Amazon buyers. Targeted at Amazon sellers needing marketplace-compliant outreach.
• eBay Review Automation Capability within FeedbackExpress that automates eBay-specific feedback requests to buyers after order fulfillment, leveraging native eBay integration to identify and contact buyers.

Quantifiable outcome

• Up to 52% more reviews through automated feedback requests
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Trustpilot: Global consumer review platform and an integration partner of FeedbackExpress; competes at the destination-review-site layer while also enabling sellers to drive reviews to Trustpilot from external tools.
• Bazaarvoice: Enterprise-grade ratings, reviews, and shopper marketing platform; addresses review syndication and collection for large retailers and brands, overlapping with FeedbackExpress's reputation use case at the high end of the market.
• Jungle Scout: Well-funded Amazon seller platform spanning product research, analytics, and operational tools; bundles review-related features into a broader suite that competes with FeedbackExpress on wallet share.
• Yotpo: eCommerce reviews, ratings, and user-generated content platform serving mid-market and enterprise retailers; competes on review collection and reputation management at a larger scale than FeedbackExpress.

Direct peers

• RepricerExpress: Sister product under xSellco Limited for Amazon repricing; targets the same seller cohort and benefits from bundled cross-promotion within the xSellco portfolio.
• FeedbackWhiz: Amazon-focused feedback and review management platform with comparable automation, negative review alerts, and marketplace compliance features; competes head-to-head with FeedbackExpress for Amazon seller mindshare.
• Helium 10: All-in-one Amazon seller suite including review and feedback automation features; directly comparable to FeedbackExpress on Amazon review solicitation while competing on breadth across keyword research, analytics, and operations.
• eDesk: Sister product under xSellco Limited providing eCommerce customer support; serves the same Amazon/eBay seller base with adjacent workflows (tickets, refunds) and shares customers and GTM motion with FeedbackExpress.
• AMZFinder: Amazon seller feedback and review request tool with email automation and negative review monitoring; serves the same SMB Amazon seller segment with overlapping value propositions.

Emerging players

• Salesdor: Amazon seller automation toolset with feedback and review request features; smaller-scale competitor focused on SMB Amazon sellers, partially overlapping with FeedbackExpress's core segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FeedbackExpress
• YouTubeyoutube.com/@Feedbackexpress
• Facebookfacebook.com/feedbackexpress
• Instagraminstagram.com/feedback.express
• LinkedInlinkedin.com/company/feedbackexpress

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FeedbackExpress