What Salesdorado does

Salesdorado is a Paris-based B2B sales content platform founded in 2020, operating as an editorial site that publishes reviews, comparisons, and guides covering CRM software, sales prospecting tools, and B2B marketing automation. The platform targets B2B sales professionals (sales reps, SDRs, sales managers) as its primary audience and reaches them through SEO-optimized editorial content and a free weekly newsletter delivered on Tuesdays at 9:30am, with content available in French, English, Spanish, and Portuguese. Beyond editorial coverage, Salesdorado offers a portfolio of free utility resources — CRM Benchmark, CRM Requirements Template, CRM Budget Simulator, Xray Search Cheatsheet, Prospecting Data Source Finder, and LinkedIn URL Finder — used for email capture and lead generation.

The company's core technology is a web-based content management platform built around search-optimized editorial categories (CRM, prospecting, LinkedIn outreach, cold email, sales strategy, marketing automation) with no disclosed proprietary AI/ML components, SDKs, APIs, or app distribution; the underlying stack supports multilingual publishing and gated resource downloads. Co-founder and Chief Editor Axel Lavergne, who also founded reviewflowz.com, is the named editorial lead. The company is incorporated as Salesdorado SAS in Paris, France, with €500 registered capital and a team of 1–10 employees.

Salesdorado monetizes primarily through affiliate referral commissions — earning payouts when readers click through to recommended tools (Salesforce, HubSpot, Pipedrive, Monday, Waalaxy, Apollo.io, etc.) and sign up — supplemented by direct advertising via a Notion-hosted media kit. The platform's content and resources are free to end users; revenue is generated indirectly via vendor partnerships rather than direct subscription or licensing, and no external institutional investors or funding rounds are disclosed.

Name

Salesdorado

Legal name

Salesdorado SAS

Website

https://salesdorado.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Salesdorado is a Paris-based B2B sales content platform that publishes multilingual editorial reviews and free utility tools covering CRM software and sales prospecting, monetizing through affiliate commissions and advertising from B2B SaaS vendors.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Revenue: The platform monetizes through affiliate links and referral partnerships with software vendors (Salesforce, HubSpot, Pipedrive, Monday, etc.). When users click through to tools and sign up, Salesdorado earns commissions.
2. Advertising and Sponsorships: The platform offers a media kit and accepts advertisers who want to reach the B2B sales professional audience. They promote becoming an advertiser through their Notion-based media kit.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Salesdorado is a free editorial content platform that publishes multilingual articles, reviews, comparisons, and guides covering B2B CRM software, sales prospecting tools, LinkedIn outreach, cold email, and sales strategy. The site distributes free practical resources (CRM benchmark, requirements template, budget simulator, Xray search cheatsheet, prospecting data source finder, and LinkedIn URL finder) and monetizes via affiliate links to software vendors and advertising.

Product overview

Salesdorado is a B2B marketing and sales intelligence platform operating as an editorial content site. The core offering consists of the Salesdorado Platform itself, which publishes reviews, comparisons, and guides about CRM software and sales prospecting tools. The platform provides several free resources including the CRM Benchmark, CRM Requirements Template, CRM Budget Simulator, Xray Search Cheatsheet, Prospecting Data Source Finder, and LinkedIn URL Finder. The platform also features content sections covering Marketing B2B, Account Based Marketing, Inbound Marketing, Lead Generation, Automation, Cold Email, LinkedIn Outreach, Cold Calling, CRM, and Sales Strategy. Salesdorado operates primarily in French-speaking markets with editions in English, Spanish, and Portuguese.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesdorado Platform A B2B sales content and review platform publishing editorial articles, tool reviews, comparisons, and guides about CRM software and sales prospecting tools, with a library of free resources for sales and marketing professionals. Available in French, English, Spanish, and Portuguese.
• CRM Benchmark A comparative free resource providing benchmarks and analysis of various CRM software solutions for B2B businesses.
• CRM Requirements Template (Cahier des charges CRM) A free template and tool for constructing CRM requirements specifications, helping businesses document their needs for CRM selection.
• CRM Budget Simulator A free simulator tool for estimating and planning CRM budget requirements.
• Xray Search Cheatsheet A free guide and cheatsheet for Xray search, enabling advanced prospecting techniques on LinkedIn and Google.
• Prospecting Data Source Finder A free search engine for finding B2B prospecting data sources and contact databases.
• LinkedIn URL Finder A free automation tool for finding and extracting LinkedIn profile URLs, created by Axel Lavergne.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• SalesforceminorGTM or Marketing PartnerSalesdorado publishes reviews and recommendations for Salesforce CRM products. The platform includes affiliate links to Salesforce demo pages and in-depth reviews comparing Salesforce with other CRM solutions.
• HubSpotminorGTM or Marketing PartnerSalesdorado features HubSpot CRM and marketing automation tools with reviews and comparisons. Affiliate links direct users to HubSpot for demos and sign-ups.
• PipedriveminorGTM or Marketing PartnerSalesdorado publishes reviews of Pipedrive CRM, recommending it as a solution for B2B SMEs and VSEs. Affiliate links are included for user referrals.
• Monday.comminorGTM or Marketing PartnerSalesdorado features Monday CRM and Monday.com project management tools with reviews and comparisons. Affiliate links direct users to Monday.com.
• WaalaxyminorGTM or Marketing PartnerSalesdorado reviews Waalaxy as a LinkedIn and email prospecting automation tool. The platform includes affiliate links to Waalaxy sign-up pages.
• WrikeminorGTM or Marketing PartnerSalesdorado features Wrike as a project management and automation tool with reviews and recommendations.
• AttiominorGTM or Marketing PartnerSalesdorado reviews Attio CRM as a Notion-style flexible CRM for startups, with external link to attio.com.
• SocieteinfominorGTM or Marketing PartnerSalesdorado features Societeinfo as a B2B database and prospecting platform with affiliate links.
• WoodpeckerminorGTM or Marketing PartnerSalesdorado reviews Woodpecker as a cold email marketing tool for B2B outreach with affiliate links.
• Apollo.iominorGTM or Marketing PartnerSalesdorado features Apollo.io as a B2B database with 260 million contacts, including reviews and affiliate links.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/salesdorado
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/salesdorado

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salesdorado