Marketplace Fairness Act

Name

Marketplace Fairness Act

Legal name

Marketplace Fairness

Website

https://marketplacefairness.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cryptocurrency Affiliate Reviews and Education

NAICS

Commodity Contracts Intermediation (52316)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Cryptocurrency exchange reviews
• Crypto affiliate platform
• Crypto education courses
• Crypto trading comparisons
• Exchange ranking content

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Affiliate Commissions: Marketplace Fairness earns revenue through affiliate partnerships with cryptocurrency exchanges. When users click affiliate links and sign up or trade on partner exchanges, MPF receives a commission at no extra cost to the user. This is disclosed transparently on their pages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Marketplace Fairness is an affiliate review website that publishes detailed, hands-on reviews and ranked comparisons of cryptocurrency exchanges for US and Australian traders, along with free educational courses on cryptocurrency basics and trading. The site tests exchanges by opening accounts, funding them, placing live trades, and contacting customer support, then earns commission when referred readers sign up with partner exchanges such as WEEX, eToro, Kraken, Coinbase, CoinSpot, Bybit, Binance, KuCoin, MEXC, Crypto.com, Uphold, Coinmama, Pionex, and Bitbase.

Product overview

Marketplace Fairness is a cryptocurrency education and review platform offering two main product lines: (1) comparison and review products evaluating crypto exchanges, margin trading platforms, day trading exchanges, interest accounts, and lending platforms across different geographic markets (USA and Australia), and (2) a free cryptocurrency education curriculum with three progressive courses covering cryptocurrency basics, trading fundamentals, and advanced trading strategies. The platform functions as an affiliate-based review site that tests exchanges by opening accounts, funding them, placing live trades, and contacting customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Best Crypto Exchanges USA

Quantifiable outcome

• Independent review methodology testing accounts, funding, live trades, and customer support response times

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• WEEXflagshipGTM or Marketing PartnerWEEX is featured as the top pick for Best Overall Crypto Exchange for US Traders on Marketplace Fairness. The exchange offers 1,000+ cryptocurrencies, low trading fees (0.1% spot), and is licensed by US MSB. MPF receives affiliate commissions for referred users who sign up through their links.
• BitbasecoreGTM or Marketing PartnerBitbase is featured as a top no-KYC exchange option, highlighted for its $500,000 daily withdrawal limit without identity verification and 712+ trading pairs. MPF earns affiliate commissions for user referrals.
• eTorocoreGTM or Marketing PartnereToro is featured as Best for Beginners, promoted for its CopyTrader feature and beginner-friendly platform. MPF receives affiliate referral fees for users signing up through their links.
• KrakencoreGTM or Marketing PartnerKraken is featured as Best for Low Fees with trading fees of 0.16%/0.26% maker/taker. MPF earns affiliate commissions when readers sign up through their links.
• CoinbasecoreGTM or Marketing PartnerCoinbase is featured as a runner-up for beginners, noted for 110M+ users globally and Nasdaq listing. MPF receives affiliate referral fees for user sign-ups.
• CoinSpotflagshipGTM or Marketing PartnerCoinSpot is featured as Best All-round Australian exchange with 480+ coins, AUSTRAC registration since 2018, and free AUD deposits. MPF earns affiliate commissions for Australian user referrals.
• SwyftxcoreGTM or Marketing PartnerSwyftx is featured as Best for Learning with demo mode, ISO 27001:2022 certification, and AUSTRAC registration. MPF receives affiliate referral fees for Australian user sign-ups.
• BybitflagshipGTM or Marketing PartnerBybit is featured as Best for Active Traders in Australia with 0.1% spot fees and deep liquidity. MPF earns affiliate commissions for users who sign up through their links.
• BinancecoreGTM or Marketing PartnerBinance is featured for its deep liquidity and AUD support restored in January 2026. MPF earns affiliate referral fees for user sign-ups to Binance.
• KuCoincoreGTM or Marketing PartnerKuCoin is featured for its wide altcoin range (876 coins) and AUSTRAC registration since November 2025. MPF earns affiliate commissions for user referrals.
• MEXCcoreGTM or Marketing PartnerMEXC is featured for lowest headline fees (0% maker on spot) and 1,735+ coins. MPF receives affiliate referral fees for user sign-ups.
• Crypto.comcoreGTM or Marketing PartnerCrypto.com is featured for Best Staking with up to 14.5% APY and Visa debit card benefits. MPF earns affiliate commissions for users signing up through their links.
• UpholdminorGTM or Marketing PartnerUphold is featured for wide range of asset classes including crypto, forex and precious metals. MPF receives affiliate referral fees for user sign-ups.
• CoinmamaminorGTM or Marketing PartnerCoinmama is featured as Best for Speed and Ease with non-custodial instant buys. MPF earns affiliate commissions for user referrals.
• PionexminorGTM or Marketing PartnerPionex is featured for free trading bots and lowest fees (0.05% flat). MPF earns affiliate referral fees for user sign-ups.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coin Bureau: Long-form crypto exchange reviews, research, and educational content monetized largely through affiliate links. Operates the same affiliate-referral review model targeting the same crypto trader and beginner segments.
• BeInCrypto: Crypto news, education, and exchange review site with affiliate referral revenue. Directly comparable in combining free educational content with affiliate-linked exchange comparisons targeting retail traders.
• Crypto.news: Crypto news and educational site that publishes exchange reviews and comparison content monetized through affiliate referrals. Similar SEO-driven content model targeting crypto beginners and active traders.

Emerging players

• Decrypt: Crypto-native news and education publisher that also runs exchange reviews and earn/interest product comparisons. Overlaps with MPF in education-led acquisition and comparison content, but with stronger news and brand presence.

Broad incumbents

• CoinMarketCap: Largest crypto data and exchange directory platform; combines exchange listings, reviews, and affiliate monetization at far greater scale. Overlaps directly in the 'compare crypto exchanges' use case and competes for the same SEO-driven comparison traffic.
• Bankrate: Established financial comparison publisher (banking, credit cards, crypto) operating an affiliate-driven model. Comparable in monetizing structured comparison and review content for retail financial decision-making, though with much broader scope.
• Finder.com: General financial comparison platform that publishes crypto exchange reviews alongside banking, brokerage, and trading comparisons. Comparable business model of monetizing comparison content through affiliate referrals in financial services.
• Investopedia: Major financial education and comparison publisher with a dedicated crypto section that links out to exchanges via affiliate relationships. Comparable in monetizing educational and comparison content for retail financial consumers.
• NerdWallet: Large consumer finance comparison platform with affiliate-driven revenue across financial products, including crypto exchanges. Comparable model of SEO-driven comparison content monetized through partner referrals, but at significantly larger scale.
• CoinGecko: Major crypto price tracker and exchange directory with embedded exchange reviews and affiliate referrals. Same affiliate-driven model for exchange discovery, but with vastly larger global traffic and brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MFAinfo
• LinkedInlinkedin.com/company/marketplace-fairness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketplace Fairness Act