The Conversion
- Company typePrivate
- Founded2013
- HeadquartersThames Ditton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Conversion firmographics
Firmographics- Name
- The Conversion
- Legal name
- The Conversion Co. Ltd.
- Website
- https://theconversion.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Conversion industry classification
Industry- Product category
- Digital Marketing Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Localization, Translation & Transcreation (BPAFAIAH)
- akta.pro secondary industry
- Transcreation (Creative Copy & Concepts) (MPAAANAA)
Keywords
Where The Conversion is headquartered
LocationHeadquarters
- HQ city
- Thames Ditton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Conversion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Full Service Funnel Management: Ongoing management of client's marketing funnels including strategy, content creation, automation setup, and campaign optimization. Delivered through a structured process: funnel audit, onboarding, copy brief, video scripts, data setup, email automations, and launch with weekly project calls.
- Premium Professional Support: On-demand creative and production services for activities outside standard support contracts including graphic design, web development, copywriting, conversion consulting, and third-party integrations. Offered as ad-hoc hourly, ad-hoc pre-pay, or monthly retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1 Hour Ad-hoc |
| Unit Pricing | Pay-as-you-go | 6 Hours Pre-pay |
| Unit Pricing | Pay-as-you-go | 12 Hours Pre-pay |
| Subscription | Monthly | Retainer (Minimum 2 days/month) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
The Conversion product offering
Product offeringCore offering
The Conversion is a marketing automation agency that builds and manages end-to-end sales funnels for expert businesses. Its core deliverable is a structured three-phase webinar funnel — pre-launch teaser, live automated webinar, and post-webinar email follow-up — backed by email automation, paid advertising management across Facebook, Instagram and Google, and conversion rate optimization. The agency also offers premium professional support packages sold on a monthly retainer basis.
Product overview
The Conversion Co. is a marketing automation agency offering full-service funnel management for expert businesses. Their core offering is funnel management services that guide clients through three growth phases: Finding Traction (building customer base), Audience Economics (optimizing conversion and customer acquisition costs), and Scaling Deep and Wide (scaling paid advertising profitably). Supporting services include Premium Professional Support (an add-on offering graphic design, web development, copywriting, and conversion consulting available via ad-hoc hourly, pre-pay, or retainer models), a Client Training Portal, Support Desk, FunnelMaps planning tool, and Meeting Scheduler. The company specializes in email marketing automation, webinar-based sales funnels, and retargeting ad campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Funnel Management Services End-to-end sales funnel build and management service for expert businesses, covering pre-launch teaser campaigns, automated webinar setup and delivery, post-webinar email follow-up sequences, paid advertising management on Facebook, Instagram and Google, and conversion rate optimization on landing and sales pages.
- Premium Professional Support
Quantifiable outcome
- Sales growth from $7k/month to $179k/month (25x increase) for Superhuman Enterprises over 2 years
- +4 more outcomes
Companies that use The Conversion
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
The Conversion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
The Conversion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ActiveCampaigncorePreferred email marketing, ecommerce data, and sales CRM platform used since 2014. The Conversion Co. uses ActiveCampaign for all client email automation, lead tracking, and sales data management. Implements integrations between landing pages, email platform, and cart systems.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Conversion competitors and assessment
Company assessmentDirect peers
- Neil Patel Digital: Full-service digital marketing agency offering SEO, paid media, and conversion optimization services to mid-market clients. Comparable in scope of digital marketing services delivered to performance-oriented clients.
- ClickFunnels: Funnel-building software and ecosystem that popularized automated webinar and sales funnel mechanics for the same info-marketer/expert business segment The Conversion serves. ClickFunnels' agency partner program directly overlaps with The Conversion's service offering.
- SmartBug Media: Inbound and performance marketing agency offering funnel management, email automation, and HubSpot-centric services — overlapping with The Conversion's full-funnel methodology and CRM-driven delivery model.
- Single Grain: Digital marketing agency specializing in SEO, paid acquisition, and conversion optimization for SaaS and online course/expert businesses — directly comparable to The Conversion's paid traffic and funnel optimization focus.
- Disruptive Advertising: PPC and conversion-focused digital marketing agency offering paid media management across Google, Facebook, and YouTube — overlapping with The Conversion's multi-channel paid advertising expertise and attribution capabilities.
- LYFE Marketing: Digital marketing agency focused on social media advertising, email marketing, and conversion optimization for small and mid-sized businesses — comparable service mix and target segment to The Conversion's funnel management offering.
- DigitalMarketer: Digital marketing training and agency services focused on funnel building, customer acquisition, and conversion optimization for info-marketers and expert businesses — directly overlapping The Conversion's niche and methodology orientation.
Broad incumbents
- WebFX: Large, established full-service digital marketing agency offering SEO, paid media, content, and CRO across many verticals. Competes in the same funnel-management and conversion-optimization services but at much greater scale.
- HubSpot: Broad incumbent marketing automation platform with an agency partner ecosystem. Many of The Conversion's competitors operate as HubSpot Solutions Partners offering overlapping funnel, automation, and CRO services at enterprise scale.
Others
- ActiveCampaign: The Conversion's core CRM/email automation technology partner since 2014. ActiveCampaign also runs an agency partner ecosystem that delivers overlapping funnel and automation services, making it both supplier and adjacent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Conversion social profiles
Digital presenceThe Conversion financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Conversion leadership team
Management profileNumber of profiles
Profiles1 record
The Conversion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Conversion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Conversion
What does The Conversion do?
The Conversion is a marketing automation agency that builds and manages end-to-end sales funnels for expert businesses. Its core deliverable is a structured three-phase webinar funnel — pre-launch teaser, live automated webinar, and post-webinar email follow-up — backed by email automation, paid advertising management across Facebook, Instagram and Google, and conversion rate optimization. The agency also offers premium professional support packages sold on a monthly retainer basis.
Is The Conversion a public or private company?
The Conversion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Conversion founded?
The Conversion was founded in 2013. It employs 1 to 10 people.
Where is The Conversion based?
The Conversion is headquartered in Thames Ditton, United Kingdom, in the Europe region.
How does The Conversion make money?
Two revenue lines are on record. Full Service Funnel Management is the primary driver. The others are premium Professional Support.
Who are The Conversion's main competitors?
Direct peers on record are Neil Patel Digital, ClickFunnels, SmartBug Media, Single Grain, Disruptive Advertising, LYFE Marketing and DigitalMarketer. Broad incumbents are WebFX and HubSpot. ActiveCampaign is listed as an others.
Does The Conversion have an API?
No public API is recorded for The Conversion.
What industry is The Conversion in?
The Conversion's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAIAH, Content Localization, Translation & Transcreation, with a secondary code of MPAAANAA, Transcreation (Creative Copy & Concepts). Its SIC code is 7311.