What Cropper Motors does

Cropper Motors Inc is a family-owned, single-location automotive and equipment dealership headquartered at Highway #6 North, Naicam, Saskatchewan. Founded on March 15, 1963 when Allan Cropper purchased Kitchen Motor - Machine Agencies, the company has operated continuously under family ownership for over 60 years and is currently led by Kevin Cropper (General Manager), Karen Cropper (Controller/HR), and Robert Cropper (Ag Sales Manager), among other family members across operational roles. As of the fiscal year ending March 31, 2023, Cropper Motors employed 44 staff.

The company's revenue model spans five retail product lines and four integrated service lines. Retail lines include vehicles (with Ford as the primary franchise, featuring Bronco, F150, Ranger, and Escape), recreational vehicles (Sprinter, Keystone, Innocor), agricultural equipment (John Deere, Massey Ferguson, Versatile, Elmers, AGCO, Bourgault, MacDon), heavy duty commercial vehicles (fuel trucks, grain trailers, heavy trucks, tanks, trailers), and yard equipment (Hustler, Woods, Bigdog, Massey Ferguson, Degelman). Service lines include Ford-Certified auto service, mobile and in-shop agricultural service, B620-certified heavy duty service with Transport Canada inspections, and detailing. A parts department holds over $2.3 million in inventory and operates an on-call emergency parts line during seeding and harvest. An in-house finance team supports vehicle and equipment purchases.

The go-to-market is a traditional physical dealership model with a supporting website (croppermotors.com), Facebook, and Instagram presence, plus community engagement. On-farm and on-location service via fully stocked service trucks extends reach across Western Canada. Core certifications include Ford-Certified technicians, SGI accreditation, B620-certified Transport Canada inspection center status, and Bill S-211 compliance. The company has no disclosed investors, subsidiaries, or parent company, and operates as an independent founder/family-owned business.

Name

Cropper Motors

Legal name

Cropper Motors Inc

Website

https://croppermotors.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Cropper Motors is a family-owned automotive and equipment dealership in rural Saskatchewan, established in 1963. The company sells and services Ford vehicles, RVs, agricultural equipment, heavy duty vehicles, and yard equipment across Western Canada.

Ownership category

akta.pro rank

Product category

Automotive and Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm Machinery and Equipment Manufacturing (333111), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Farm Machinery & Equipment (3523), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

akta.pro secondary industries

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC), Farm Transport & Hauling Equipment (Farm Trailers, Grain Carts, Wagons) (AFAAAAAD), Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB)

Keywords

• Automotive dealership services
• Agricultural equipment sales
• Heavy duty vehicle repair
• Rv sales service
• Ford certified service

Headquarters

HQ city

Naicam

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and used vehicles including cars, trucks, SUVs, and vans. Featured brands include Ford models such as Bronco, F150, Ranger, and Escape.
2. RV Sales: Sales of recreational vehicles including tow trailers, 5th wheels, fold downs, motor homes, and toy haulers. Brands include Sprinter and Keystone.
3. Agricultural Equipment Sales: Sales of agricultural equipment including combines, swathers, seeders, and sprayers. Carries John Deere, Massey Ferguson, Versatile, Elmers brands.
4. Heavy Duty Vehicle Sales: Sales of heavy duty vehicles including fuel trucks, grain trailers, heavy trucks, tanks, and trailers.
5. Parts Sales: Parts department with over $2.3 million in parts inventory. Sells auto parts, agricultural parts, heavy-duty truck parts, and RV parts. Special orders available.
6. Service and Repair: Service revenue from auto service, agriculture service, detailing service, and heavy duty service. Ford-Certified technicians perform repairs and maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Cropper Motors is a single-location full-service dealership in Naicam, Saskatchewan that sells new and used vehicles (cars, trucks, SUVs, vans, with Ford as primary brand), recreational vehicles, heavy duty vehicles, agricultural equipment, and yard equipment, supported by a parts department holding over $2.3M in inventory. The company complements these product sales with on-site and mobile repair, maintenance, detailing, and financing services for consumer and agricultural customers across Western Canada.

Product overview

Cropper Motors is a family-owned automotive and equipment dealership established in 1963, serving Western Canada from Naicam, Saskatchewan. The company operates as a single-location full-service dealership offering a diverse portfolio of products organized into six core categories: Vehicles (cars, trucks, SUVs, vans with Ford as primary brand), Recreational Vehicles (RVs including trailers, 5th wheels, motor homes), Heavy Duty Vehicles (fuel trucks, grain trailers, heavy trucks, tanks), Agricultural Equipment (John Deere, Massey Ferguson, Versatile, Elmers), Yard Equipment (Hustler, Woods, Bigdog, Degelman zero-turn mowers), and Parts & Accessories. The company complements its product sales with four integrated service divisions: Auto Service (Ford-Certified technicians), Agriculture Service (in-shop and on-farm repairs), Heavy Duty Service (B620-certified Transport Canada inspections), and Detailing Service. A financing department supports purchases. The overall architecture is a traditional dealership model where products and services are co-located offerings rather than a unified software platform with modular add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicles New and used passenger and light commercial vehicles including Cars, Trucks, SUVs, and Vans, with Ford as the featured brand offering models such as Bronco, F150, Ranger, and Escape for individual consumers and small businesses.
• Recreational Vehicles (RVs) Recreational vehicles including Tow Trailers, 5th Wheels, Fold Downs, Motor Homes, and Toy Haulers from brands such as Sprinter and Keystone, including RV Parts & Accessories, sold to consumers in Western Canada.
• Heavy Duty Vehicles Commercial-grade heavy duty vehicles including Fuel Trucks, Grain Trailers, Heavy Trucks, Tanks, and Trailers designed for industrial, agricultural, and commercial transport operators.
• Agricultural Equipment Farm equipment including tractors, combines, swathers, seeders, and sprayers from John Deere, Massey Ferguson, Versatile, and Elmers brands, available in new and used conditions for farmers and agricultural businesses.
• Yard Equipment Lawn care and outdoor equipment including zero-turn mowers from Hustler, Woods, Bigdog, Massey Ferguson, and Degelman brands, offered in new and used conditions for residential and rural property owners.
• Parts & Accessories Comprehensive parts department carrying auto, agricultural, heavy duty truck, and RV parts from brands including Ford, AGCO, Woods, Hustler, MacDon, Bourgault, and Versatile, with over $2.3M in inventory, special orders, and on-call emergency service during seeding and harvest.
• Auto Service Ford-Certified vehicle repair and maintenance services including oil changes, tire rotations, brake service, vehicle inspections, and warranty work, performed by Ford-Certified technicians with SGI accreditation for auto repairs and windshield replacements.
• Agriculture Service In-shop and on-farm diagnostics, maintenance, and repair for agricultural equipment including combines, swathers, seeders, and sprayers, delivered by factory-trained technicians using fully stocked service trucks for mobile repairs.
• Heavy Duty Service Heavy duty repair service including highway safeties, tank inspections and testing, B620-certified repairs, and one- to five-year Transport Canada inspections, using diagnostic equipment for Cummins, CAT, Mercedes, Detroit Diesel, Volvo, Mack, and Eaton systems.
• Detailing Service Interior and exterior detailing service for cars, agricultural equipment, yard equipment, boats, and RVs to restore and maintain vehicle appearance.
• Financing In-house financing program offering multiple loan options and a payment calculator, with the finance team assisting customers with loan applications and optimal financing solutions for vehicle, RV, and equipment purchases.

Quantifiable outcome

• Serving customers since 1963 - over 60 years of business
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• FordcoreTechnology or IntegrationFord is the primary vehicle brand sold at Cropper Motors. The dealership has Ford-Certified technicians for vehicle service and warranty work. Ford logo is featured prominently on the website and parts catalog.
• AGCOcoreTechnology or IntegrationAGCO is a manufacturer of agricultural equipment. Cropper Motors retails AGCO products and sources parts through AGCO's parts catalog.
• BourgaultcoreTechnology or IntegrationBourgault is an agricultural equipment manufacturer. Cropper Motors retails Bourgault products and sources parts through Bourgault's online system.
• VersatilecoreTechnology or IntegrationVersatile is an agricultural equipment manufacturer. Cropper Motors retails Versatile products and sources parts through their service parts system.
• ElmerscoreTechnology or IntegrationElmers is an agricultural equipment manufacturer that Cropper Motors retails products from.
• MacdoncoreTechnology or IntegrationMacdon is an agricultural equipment manufacturer. Cropper Motors sources MacDon parts and retails their products.
• KeystonecoreTechnology or IntegrationKeystone is an RV manufacturer. Cropper Motors retails Keystone RV products.
• InnocorcoreTechnology or IntegrationInnocor is an RV manufacturer that Cropper Motors retails products from.
• SprintercoreTechnology or IntegrationSprinter is an RV brand (Mercedes-Benz) that Cropper Motors retails.
• John DeerecoreTechnology or IntegrationJohn Deere is an agricultural equipment manufacturer. Cropper Motors retails John Deere equipment.
• Massey FergusoncoreTechnology or IntegrationMassey Ferguson is an agricultural equipment manufacturer. Cropper Motors retails Massey Ferguson equipment and sources parts.
• Transport CanadacoreOthersCropper Motors is a B620-certified service repair center with Transport Canada, offering complete range of inspections from one- to five-year inspections.
• SGI (Saskatchewan Government Insurance)coreOthersCropper Motors is SGI accredited, allowing them to perform SGI auto repairs including windshield replacements and First Time Registered Vehicle Inspections.

Scale indicators6 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• AutoCanada: Large multi-location Canadian auto dealership group operating franchised new vehicle dealerships across multiple provinces including Saskatchewan. Offers vehicle sales, financing, parts, and service at much greater scale than Cropper.
• Dilawri Group: One of Canada's largest automotive dealership groups with multiple OEM franchises (including Ford). Offers new/used vehicle sales, service, and parts at significantly larger scale and broader geographic reach.

Direct peers

• Brandt Tractor: Major Canadian dealer of Case IH and John Deere agricultural and construction equipment with full-service parts and repair operations across Western Canada. Comparable multi-brand ag equipment dealer model.
• Rocky Mountain Equipment: Western Canada-based Case IH and New Holland agricultural equipment dealer group with comparable ag equipment sales, parts, and service operations. Serves similar rural Saskatchewan/Alberta farm customer base.
• Cervus Equipment: Previously a publicly-traded John Deere dealership group serving Western Canada with agricultural equipment sales, parts, service, and commercial truck divisions. Comparable multi-brand strategy including ag equipment.
• Western Truck Centre: Western Canada heavy-duty truck dealer and service provider with comparable product mix (fuel trucks, heavy trucks, tankers). Overlaps with Cropper's heavy-duty vehicle sales and B620-certified service capabilities.
• Pattison Ag: Multi-location agricultural equipment dealership group operating across Western Canada with similar ag equipment brands (John Deere, Massey Ferguson, Versatile). Comparable business model combining equipment sales, parts, and service across multiple rural locations.
• BlueWater RV: Western Canada RV dealer offering tow trailers, fifth wheels, and motorhomes from major brands (Keystone, etc.). Overlaps with Cropper's RV sales and parts operations across similar product lines and geography.
• Discovery Ford: Saskatchewan Ford dealership offering new and used Ford vehicle sales, parts, and certified service. Closest direct peer for Ford franchise operations within the same provincial geography.

Regional players

• H.J. Smith Motors: Saskatchewan-based Ford dealership with vehicle sales, parts, and service operations. Directly comparable Ford franchise model serving rural Saskatchewan customers with similar OEM partnership dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/share/1CRmtYkxFb/?mibextid=wwXIfr
• Instagraminstagram.com/croppermotorsinc
• Xx.com/cropper_motors
• LinkedInlinkedin.com/company/cropper-motors-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cropper Motors