Lankar
Lankar is a cloud-based, all-in-one automotive repair shop management platform with built-in accounting, serving SMB auto repair shops in the United States and Canada on a $99/month subscription since 1992.
- Company typePrivate
- Founded1992
- HeadquartersAiea, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Lankar does
Lankar (Autogence Inc.) is a privately held, bootstrapped software vendor founded in 1992 that sells an integrated cloud-based shop management platform to small and medium-sized automotive repair shops in the United States and Canada. The platform unifies work order management, professional invoicing, parts inventory, digital vehicle inspections, shop scheduling, tire storage tracking, technician performance metrics, multi-store reporting, and a full CRM with two-way texting, promotions, and service reminders. Its distinguishing technical element is built-in accounting — including profit and loss, balance sheet, chart of accounts, accounts receivable/payable, bank reconciliation, and general ledger — that operates natively inside the same database as shop operations, eliminating third-party sync and duplicate entry. The company monetizes through a $99/month base subscription plus $50 per additional user, $25 per additional store for franchise operators, and usage-based fees on SMS and promotional emails, with revenue supplemented by fee-based data migration services delivered through specialist partners. Go-to-market is predominantly product-led via an instant no-signup Test Drive, supplemented by free live demos, free live training classes, and phone-based sales support. The company reports 1-10 employees, no external funding, and operates from Richmond Hill, Ontario, while serving both US-dollar and CAD-priced markets.
Lankar firmographics
Firmographics- Name
- Lankar
- Legal name
- Autogence Inc.
- Website
- https://lankar.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lankar is a cloud-based, all-in-one automotive repair shop management platform with built-in accounting, serving SMB auto repair shops in the United States and Canada on a $99/month subscription since 1992.
- Ownership category
- akta.pro rank
Where Lankar is headquartered
LocationHeadquarters
- HQ city
- Aiea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lankar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Base Subscription: Monthly subscription at $99/month includes one user license, live online training, and phone technical support. Primary revenue driver.
- Additional User Licenses: $50 per additional user per month, added to base subscription.
- Text Messaging: Usage-based charge at 3 cents per text message (both incoming and outgoing).
- Promotional Emails: Usage-based charge at 2 cents per promotional email sent.
- Multi-Store Franchise: $25 per additional store per month for franchise or multi-shop operators.
- Data Migration Services: Fee-based specialist partner-assisted migration from competing shop management systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base Plan - $99/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Lankar product offering
Product offeringCore offering
Lankar is a cloud-based automotive shop management software for auto repair shops that combines work order management, professional invoicing, parts inventory, digital vehicle inspections, shop scheduling, tire storage tracking, technician performance metrics, a full CRM, and native built-in accounting (profit & loss, balance sheet, AR/AP, bank reconciliation, general ledger) in a single integrated platform with a Windows-like multi-window interface. It is sold on a monthly subscription ($99/month base) with usage-based charges for SMS and email.
Product overview
LANKAR is a single, unified automotive shop management software platform. The core LANKAR Shop Management System integrates all major shop functions: built-in accounting (financial statements, accounts receivable/payable, bank reconciliation), professional invoicing with profit targeting, parts inventory management, digital vehicle inspections with photo/video, shop scheduling for bays and technicians, tire storage tracking, technician performance metrics, multi-store consolidated reporting, and a full CRM with texting and promotions. Optional add-on modules include Multi-Store Management for franchises and the LANKAR United/Enterprise data-sharing program for parts supplier integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- LANKAR Shop Management System All-in-one cloud-based automotive shop management software combining work orders, invoicing, built-in accounting, parts inventory, scheduling, digital vehicle inspections, tire storage, technician performance tracking, CRM, and multi-store management in a single platform, sold primarily to SMB auto repair shops in the US and Canada.
- Multi-Store Management Add-on Add-on capability enabling franchise and multi-shop owners to manage each store separately and roll up sales, profit, and KPIs into one consolidated report with location comparison and role-based access. Priced at $25 per additional store per month on top of the base subscription.
- Professional Data Migration Service Fee-based, specialist partner-assisted migration of customers, vehicles, service history, vendors, and inventory from competing shop management systems into LANKAR for shops switching platforms.
- LANKAR United / Enterprise Data-Sharing Program Data-sharing program that lets parts suppliers, distributors, and catalog providers receive shop data for catalog matching, pricing, fulfillment, and warranty processing, integrating LANKAR shops into supplier ecosystems.
Companies that use Lankar
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Lankar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature11 records
Lankar partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Lankar competitors and assessment
Company assessmentDirect peers
- AutoFluent: Shop management software for automotive repair shops with integrated accounting, inventory, and CRM modules. Comparable to LANKAR as an all-in-one vertical platform targeting independent repair shops.
- R.O. Writer: Long-standing shop management software for auto repair businesses covering estimating, work orders, accounting, and inventory. Comparable to LANKAR as a similarly established, vertical-focused shop management platform with deep accounting functionality.
- Shop Boss: Cloud-based auto repair shop management platform with work orders, estimates, parts ordering, and customer communications. Comparable to LANKAR as a direct competitor for SMB and multi-store repair shops.
- Tekmetric: Cloud-based shop management software for auto repair shops covering work orders, estimates, invoicing, parts, and reporting. Directly comparable to LANKAR as a modern, vertical SaaS for the same SMB auto repair customer base.
- Shop-Ware: Cloud shop management platform built specifically for independent auto repair shops, offering work orders, digital inspections, CRM, and reporting. Comparable to LANKAR as a vertical SaaS targeting independent and small multi-store repair operators.
- Protractor (Shop Management): Shop management and accounting platform historically focused on auto repair shops with features for work orders, parts, and financial reporting. Comparable to LANKAR as a long-tenured vertical competitor, particularly on the accounting and shop workflow integration dimension.
Broad incumbents
- ALLDATA: Provider of automotive repair information, diagnostics, and shop management software to professional repair shops. Comparable to LANKAR as a broad incumbent competing in the same auto repair workflow category with deeper OEM data relationships.
- CCC Intelligent Solutions: Large, established provider of software, data, and workflow solutions across the automotive insurance, collision, and repair ecosystem. Comparable to LANKAR as a broader incumbent with overlapping shop-management-adjacent capabilities serving repair businesses, though at a much larger scale and scope.
- Mitchell 1 (Snap-on): Established provider of shop management and repair information solutions under the Snap-on umbrella, serving a wide range of auto repair businesses. Comparable to LANKAR as a long-standing competitor with deep vertical content but a broader, less-nimby product portfolio.
Emerging players
- GaragePlug: Cloud-based garage management software for automotive service businesses, offering job cards, estimates, invoicing, and inventory. Comparable to LANKAR as a vertical SaaS targeting auto repair shops, with a more modern cloud-only footprint but a smaller customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights7 records
Customer concentration
Lankar social profiles
Digital presenceLankar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lankar leadership team
Management profileNumber of profiles
Lankar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lankar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lankar
What does Lankar do?
Lankar is a cloud-based automotive shop management software for auto repair shops that combines work order management, professional invoicing, parts inventory, digital vehicle inspections, shop scheduling, tire storage tracking, technician performance metrics, a full CRM, and native built-in accounting (profit & loss, balance sheet, AR/AP, bank reconciliation, general ledger) in a single integrated platform with a Windows-like multi-window interface. It is sold on a monthly subscription ($99/month base) with usage-based charges for SMS and email.
Is Lankar a public or private company?
Lankar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lankar founded?
Lankar was founded in 1992. It employs 1 to 10 people.
Where is Lankar based?
Lankar is headquartered in Aiea, United States, in the North America region.
How does Lankar make money?
Six revenue lines are on record. Base Subscription is the primary driver. The others are additional User Licenses, text Messaging, promotional Emails, multi-Store Franchise and data Migration Services.
Who are Lankar's main competitors?
Direct peers on record are AutoFluent, R.O. Writer, Shop Boss, Tekmetric, Shop-Ware and Protractor (Shop Management). Broad incumbents are ALLDATA, CCC Intelligent Solutions and Mitchell 1 (Snap-on). GaragePlug is listed as an emerging player.
Does Lankar have an API?
No public API is recorded for Lankar.