What GPeC does

GPeC (legal entity ANIRO COM SRL) is a privately held Romanian company founded in 2006 and headquartered in Bucharest that operates as the dominant events, training, and certification platform for the Romanian e-commerce and digital marketing ecosystem. The company's core offerings center on a recurring calendar of major events — two annual GPeC SUMMIT conferences (May and October in Bucharest), the Summer School (Școala de Vară) and online Winter School (Școala de Iarnă), the Gala Premiilor eCommerce awards ceremony, and the GPeC Meetup Chișinău in Moldova — complemented by the year-round GPeC Proficiency mentorship and audit program in which 30 expert auditors evaluate online stores against 200+ criteria covering UX, SEO, security, email marketing, social media, legal compliance, and mystery shopping. Supporting the events and audits are intensive courses on Facebook/Instagram Ads, Google Ads, SEO, GA4 analytics, social media, and CRO, plus the ePlan television show produced in partnership with Știrile PRO TV since March 2021.

The underlying technology stack is primarily event and community infrastructure: Oveit for ticketing and registration, Zoom for online courses, Google Analytics and Tag Manager for traffic analysis, email marketing and newsletter systems, and online streaming for hybrid events. The proprietary assets sit in the audit methodology (200+ criteria), the Trusted.ro certification and Feedback.Trusted.ro review platform that boost trust in compliant stores, the proprietary mobile/networking app used at SUMMITs, and 21 years of accumulated content plus the annual Romanian E-Commerce sector report.

GPeC's revenue model is a hybrid of professional services (Proficiency enrollment fees at EUR 499-949 + VAT across three tiers), event ticketing (SUMMIT tickets at EUR 79-139), sponsorship income from a deep partner roster (Google, VTEX, Orange, FAN Courier, NETOPIA, PRO TV, ARMO, Visa, Mastercard, Banca Transilvania), course fees, and advertising/content revenue from the newsletter and blog. The customer base is highly fragmented: SMB and mid-market online stores across 15+ verticals, individual digital marketing professionals participating in courses and community, and corporate sponsors. Headcount is 51-100, and the community exceeds 30,000 members, positioning GPeC as the de facto industry body for Romanian e-commerce despite being a private, founder-led commercial enterprise rather than an association.

Name

GPeC

Legal name

ANIRO COM SRL

Website

https://gpec.ro

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

GPeC is a privately held Romanian e-commerce and digital marketing events company founded in 2006, operating SUMMIT conferences, audit and certification programs, training courses, and a 30,000+ member professional community serving online stores and marketers across Romania and Moldova.

Ownership category

akta.pro rank

Product category

E-commerce Events and Training Services

NAICS

Convention and Trade Show Organizers (56192), Business Associations (813910)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Academic & Education Conference Organizers (THAHACAE), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• E-commerce events
• Digital marketing training
• Online store audits
• E-commerce proficiency
• Digital marketing courses

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. GPeC Proficiency Program: Online store audit and mentorship program with multiple tiers (LITE, PLATINUM, INCOGNITO) providing comprehensive evaluation, consulting sessions, certifications, and event access. Revenue generated through enrollment fees.
2. Event Tickets and Sponsorships: GPeC SUMMIT conferences (May and October editions), GPeC Meetup Chișinău, Școala de Vară, and Școala de Iarnă generate revenue through ticket sales (LITE, PREMIUM, All Inclusive tiers) and corporate sponsorships from partners like FAN Courier, VTEX, Google, NETOPIA Payments, and others.
3. Intensive Courses: Year-round practical E-Commerce and Digital Marketing courses covering topics like Facebook & Instagram Ads, Google Ads, SEO, Social Media, Data Analytics & GA4, Strategy, and E-Commerce Usability & Conversion Rate Optimization. Revenue from course enrollment fees.
4. Gala Premiilor eCommerce: Annual awards ceremony recognizing excellence in Romanian e-commerce, generating recognition value and potentially sponsorship revenue.
5. Newsletter and Content: Weekly newsletter distribution with E-Commerce news, resources, and exclusive event announcements. GPeC blog provides resources from industry specialists.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

GPeC (Gala de E-Commerce) organizes E-Commerce and Digital Marketing events, training programs, and online store audit services for the Romanian and CEE market. Core offerings include the GPeC Proficiency mentorship and audit program (with 200+ evaluation criteria), the GPeC SUMMIT conferences (May and October editions in Bucharest, plus Moldova), seasonal Schools (Summer and Winter), the annual Gala Premiilor eCommerce awards, year-round intensive courses, and the Trusted.ro certification and Feedback.Trusted.ro review platform.

Product overview

GPeC (Gala de E-Commerce) is Romania's most important E-Commerce and Digital Marketing events company, operating as a unified platform for professional development in the online retail space. The core offerings include the GPeC Proficiency mentorship and audit program, major GPeC SUMMIT conferences (held in May and October in Bucharest, plus Moldova editions), seasonal schools (Summer School in mountain locations, Winter School online), and the GPeC Awards Gala. Supporting services include intensive training courses on topics like Facebook/Instagram Ads, Google Ads, SEO, and Analytics, the GPeC Blog for industry resources, and the ePlan TV show produced with Știrile PRO TV. GPeC also operates the Trusted.ro certification and Feedback.Trusted.ro customer review systems to build trust in Romanian online commerce. The company has been operating since 2006 and serves over 30,000 community members.

Differentiator

Problem solved

Functional benefit

Products and services

• GPeC Proficiency Program Annual mentorship and audit program for Romanian online store operators. Provides comprehensive evaluation of online stores across 200+ criteria including UX (Desktop & Mobile), Marketing, SEO, Security, Email Marketing, Social Media, Legal Compliance, and Mystery Shopping, combined with one-on-one consulting sessions with expert auditors to optimize conversion rates. Includes GPeC Proficiency and Trusted.ro certifications.
• GPeC SUMMIT Conferences Major annual conferences held in Bucharest (May and October editions) featuring international speakers, expo area, networking sessions, and awards ceremony. Brings together 800+ C-Level participants from the Romanian e-commerce ecosystem. Includes Cross-Border VIP Mastermind, Networking App, and GPeC E-Commerce Expo components.
• Școala de Vară GPeC (Summer School) Intensive 5-day E-Commerce and Online Marketing training program held annually in mountain locations, combining practical courses with team-building and networking. Targets professionals seeking in-depth skills development.
• Școala de Iarnă GPeC (Winter School) Online intensive 4-day E-Commerce and Digital Marketing training program delivered via Zoom, providing practical training accessible from anywhere.
• GPeC Intensive Courses Year-round intensive training courses covering practical topics in E-Commerce and Digital Marketing: Facebook & Instagram Ads, Google Ads, SEO, Social Media, Data Analytics & GA4, Digital Marketing Strategy, E-Commerce Usability & Conversion Rate Optimization. Available in individual or in-house formats.
• Trusted.ro Certification Trust certification for online stores that ensures compliance with Romanian legislation and best practices in E-Commerce. Awarded to stores meeting defined criteria to increase consumer confidence in online commerce.
• Feedback.Trusted.ro Customer feedback and review collection system for online stores, integrated with the Trusted.ro certification. Collects and displays customer reviews to build trust and improve outcomes for certified online stores.
• Gala Premiilor eCommerce (Annual Awards) Annual awards ceremony recognizing excellence in Romanian E-Commerce, including awards for Store of the Year, Best Start-Up, Best in category across 15+ verticals, Voice of the Customer, and best marketplace sellers.
• ePlan TV Show Television program produced in partnership with Știrile PRO TV (launched March 2021), dedicated to online entrepreneurship, E-Commerce and Digital Marketing. First show of its kind produced by a national TV trust in Romania, featuring industry leader interviews and market analysis.

Quantifiable outcome

• 1,760+ online stores audited since program inception
• +5 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• FAN CouriercoreGTM or Marketing PartnerPower Partner for GPeC events. FAN Courier is a major Romanian courier company and has been a long-standing supporter of GPeC SUMMIT and other events.
• VTEXcoreGTM or Marketing PartnerGold Partner for GPeC events. VTEX is an enterprise e-commerce cloud platform provider serving major brands globally.
• GooglecoreGTM or Marketing PartnerSupported by Google as official partner. Google provides recommendations for YouTube advertising and has participated in GPeC events with speakers.
• NETOPIA PaymentscoreTechnology or IntegrationRecommended Payment Processor for GPeC events. NETOPIA Payments provides online payment processing solutions for Romanian e-commerce.
• PRO TV (Știrile PRO TV)coreStrategic or Co-development PartnerMain Media Partner and co-producer of the ePlan TV show - the first national television show dedicated to E-Commerce & Digital Marketing, presented by Andrei Radu (CEO GPeC) since March 2021.
• Kiss FMminorGTM or Marketing PartnerOfficial Radio Partner for GPeC events, providing radio broadcast coverage and promotion.
• OrangecoreGTM or Marketing PartnerEvent sponsor 'Brought to you by Orange' for GPeC SUMMIT. Major Romanian telecommunications company supporting the e-commerce event.
• ARMO (Asociația Română de Magazin Online)coreStrategic or Co-development PartnerRomanian E-Commerce Association partnership. ARMO represents and supports online stores in Romania and collaborates with GPeC on industry initiatives.
• IAB RomaniaminorStrategic or Co-development PartnerInteractive Advertising Bureau Romania partnership for industry standards and best practices in digital marketing.
• Trusted.rocoreStrategic or Co-development PartnerGPeC operates the Trusted.ro certification system and Feedback.Trusted.ro platform to increase trust in online commerce and recognize compliant stores.
• eMAG MarketplaceminorGTM or Marketing PartnerSpecial partnership for eMAG Marketplace sellers participating in GPeC Competiția, with awards for best-performing sellers.
• VisaminorGTM or Marketing PartnerPayment technology partner for GPeC events. Visa Europe has recognized GPeC's contribution to Romanian e-commerce growth over 10 years.
• MastercardminorGTM or Marketing PartnerPayment technology partner supporting GPeC events and initiatives in the payments and e-commerce space.
• Banca TransilvaniaminorGTM or Marketing PartnerMajor Romanian bank supporting GPeC events as a partner for the e-commerce and payments ecosystem.
• OveitcoreTechnology or IntegrationEvent ticketing and management platform partner for GPeC events. Oveit provides online registration for courses, summits, and schools.
• Shopfully/Digital4 NetworkminorGTM or Marketing PartnerDigital retail media network partner providing cross-channel marketing solutions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Web Summit: Global tech and digital conference brand. Comparable as a large-scale professional events franchise, but with a much broader scope beyond e-commerce.
• Digital Summit: US-based multi-city digital marketing conference series. Comparable in audience (marketers, agencies, brands) and educational format, though broader in topic.
• DMEXCO: Major European digital marketing and tech expo. Comparable as a digital-marketing industry event with similar attendee profile (marketers, agencies, platforms) and sponsorship model.
• Inbound (HubSpot): Major digital marketing conference run by HubSpot. Comparable as a flagship digital-marketing education event with a vendor-anchored model, but global rather than regional.

Direct peers

• Internet Retailing Expo: UK expo and conference focused on online retail and digital marketing. Comparable in audience (online retailers, marketing professionals) and event format.
• iCEE.fest: Romania-based festival of digital, internet, tech, and marketing conferences. Closest direct peer in the Romanian digital/events space, competing for audience, speakers, and sponsors.
• eCommerce Expo (UK): UK e-commerce industry trade show and conference. Comparable in scope (e-commerce expo, conference, networking) and in serving online retailers seeking best-practice education.
• How to Web: Romanian organizer of major tech/startup events (How to Web Conference). Comparable as a CEE-focused professional conference brand with similar audience overlap and sponsorship dynamics.
• RetailX (formerly IRCE): US-based e-commerce industry events and media. Comparable as a long-running e-commerce conference/expo with comparable audience of retailers and ecosystem partners.

Others

• ARMO (Asociația Română de Magazin Online): Romanian E-Commerce Association. Not a direct competitor; operates as a partner/industry body that co-shapes the Romanian e-commerce ecosystem alongside GPeC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/gpecro
• Facebookfacebook.com/GPeCro
• LinkedInlinkedin.com/company/gpecro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPeC