George Plumbing
George Plumbing LLC is a residential and commercial plumbing contractor serving North Alabama (Hartselle, Decatur, Huntsville) since 2005, offering repairs, installations, drain/sewer work, and a Protection Plan membership through a Leap Service Partners affiliate.
- Company typePrivate
- Founded2005
- HeadquartersHartselle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What George Plumbing does
George Plumbing LLC is a privately held, full-service plumbing contractor serving the North Alabama market of Hartselle, Decatur, and Huntsville from a single headquarters at 2090 US 31, Hartselle, AL 35640 (License #MP2972). Founded in 2005, the company operates as a division of Leap Service Partners, a holding/investment company that aggregates home services brands. The company delivers residential and commercial plumbing services across a broad service catalog — fixtures (water heaters, toilets, sinks, faucets, garbage disposals), pipe and drain work (drain cleaning, sewer lines, water lines, piping and repiping), diagnostics (camera inspection, sump pump), and commercial services including hydro jetting. Operations rely on standard plumbing technologies (camera inspection, hydro jetting, PEX piping) and licensed technicians reported to have 65+ years of combined experience; the company does not market any proprietary AI, software, or platform technology beyond a basic website booking form and standard call/text intake.
The business model combines three revenue streams: (i) one-time service fees for plumbing repairs, installations, and maintenance on a quote-based pricing model with upfront estimates; (ii) an annual Protection Plan membership offering yearly inspections, tune-ups, priority scheduling, and exclusive discounts, providing a recurring-revenue component; and (iii) affiliate/referral financing through GreenSky for major repairs, which improves close rates on higher-ticket jobs. Go-to-market is direct-to-consumer, with inbound via phone, SMS, online booking, and field dispatch; the company employs no commissioned salespeople. Customer acquisition is supported by a multi-channel local marketing stack including Facebook, Instagram, blog content, first-time-customer coupons, BBB accreditation, and a 4.9/5 Google rating across 511 reviews. The customer base is split between residential homeowners as the primary segment and commercial/industrial properties as a secondary segment, with no named enterprise anchor accounts disclosed.
George Plumbing firmographics
Firmographics- Name
- George Plumbing
- Legal name
- George Plumbing LLC
- Website
- https://georgeplumbingllc.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- George Plumbing LLC is a residential and commercial plumbing contractor serving North Alabama (Hartselle, Decatur, Huntsville) since 2005, offering repairs, installations, drain/sewer work, and a Protection Plan membership through a Leap Service Partners affiliate.
- Ownership category
- akta.pro rank
George Plumbing industry classification
Industry- Product category
- Plumbing Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Residential Plumbing Fixture Installation & Repair (HSAOAAAA)
- akta.pro secondary industries
- Drain Cleaning (Residential) (HSAOABAA), Minor Plumbing Repairs (Leaks, Faucets, Toilets, Drains) (HSAGAAAC), Storm Drain & Yard Drain Cleaning & Repair (HSAOABAL), Sump Pump Discharge & Exterior Drainage Connections (HSAIAKAJ)
Keywords
Where George Plumbing is headquartered
LocationHeadquarters
- HQ city
- Hartselle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
George Plumbing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Plumbing Services: One-time service fees for plumbing repairs, installations, and maintenance for residential and commercial properties
- Protection Plans: Annual membership program offering yearly inspections, tune-ups, priority scheduling, and exclusive discounts on repairs
- Financing Services: Partner financing through GreenSky for major repairs, providing installment payment options to customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Service Rates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
George Plumbing product offering
Product offeringCore offering
George Plumbing provides residential and commercial plumbing repair, installation, and maintenance services across North Alabama (Hartselle, Decatur, Huntsville), covering drain cleaning, sewer lines, water heaters, toilets, sinks, faucets, garbage disposals, water lines, camera inspection, sump pumps, and piping/repiping. The company also offers a recurring Protection Plan membership with yearly inspections and discounts, and partners with GreenSky to provide customer financing for larger jobs.
Product overview
George Plumbing is a full-service residential and commercial plumbing company serving North Alabama since 2005. The company operates as a unified service offering rather than a software platform, providing comprehensive plumbing solutions through its core service categories: fixture services (Water Heaters, Toilets, Sinks, Faucets & Fixtures, Garbage Disposals), pipe and drain services (Drain Cleaning, Sewer Lines, Water Lines, Piping & Repiping), and diagnostics (Camera Inspection). Additional value-added offerings include a Protection Plan membership providing yearly inspections, tune-ups, priority scheduling, and exclusive discounts, plus financing options through GreenSky for customers needing payment flexibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Plumbing Services Comprehensive plumbing repair, installation, and maintenance for single-family homeowners, covering fixtures, drains, sewers, water lines, water heaters, and pipes.
- Drain Cleaning Professional drain cleaning services to clear clogs and restore proper drainage in residential plumbing systems.
- Sewer Line Services Sewer line repair, installation, and maintenance for residential properties.
- Water Heater Services Water heater installation, repair, and replacement services including traditional and tankless systems.
- Toilet Services Toilet installation, repair, and maintenance for residential bathrooms.
- Sink Services Sink installation, repair, and faucet fixture work for kitchens and bathrooms.
- Faucets and Fixtures Faucet and plumbing fixture installation, repair, and replacement services.
- Garbage Disposal Services Garbage disposal installation, repair, and replacement.
- Water Line Services Water line installation, repair, and repiping including PVC to PEX conversions.
- Camera Inspection Video camera inspection to diagnose plumbing issues within pipes and sewer lines.
- Sump Pump Services Sump pump installation, repair, and maintenance for basement water management.
- Piping and Repiping Complete piping and repiping services, including replacing aging pipes with modern materials such as PEX.
- Commercial Plumbing Services Full-service plumbing for commercial and industrial properties, including installations, maintenance, and skilled hydro jetting for large commercial properties.
- George Plumbing Protection Plan Annual membership offering yearly plumbing inspections, tune-ups of major fixtures and drain systems, priority scheduling, and exclusive discounts on repairs and installations.
Quantifiable outcome
- 4.9 out of 5 stars on Google based on 511 reviews
Companies that use George Plumbing
Customer profileSegments2 records
Ideal customer profiles2 records
George Plumbing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
George Plumbing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- Leap Service PartnerscoreParent company affiliation. George Plumbing operates as A Division of Leap Service Partners, suggesting a multi-brand plumbing services organization under a common holding company.
- GreenSkysupportingGreenSky financing program offered for major repairs and installations. Customers can apply for special financing subject to credit approval, enabling higher-ticket service purchases.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
George Plumbing competitors and assessment
Company assessmentBroad incumbents
- Roto-Rooter: Roto-Rooter is the largest U.S. plumbing and drain cleaning franchise, offering residential and commercial plumbing, sewer, and water damage services nationally. It is highly comparable to George Plumbing on core service mix (drain cleaning, sewer, water heaters) but operates at national scale with much broader marketing reach.
- ARS / Rescue Rooter: ARS/Rescue Rooter is a large multi-state plumbing, HVAC, and drain services provider operating under American Residential Services. Comparable to George Plumbing on residential plumbing and commercial drain cleaning, but with broader geographic footprint and full HVAC capability.
Direct peers
- Mr. Rooter Plumbing: Mr. Rooter is a Neighborly-owned plumbing franchise offering residential and commercial plumbing, drain cleaning, and sewer services. It directly competes with George Plumbing in the same service categories and customer segments, with similar licensed-insured-diagnostic positioning.
- Benjamin Franklin Plumbing: Benjamin Franklin Plumbing is a national plumbing franchise emphasizing punctuality, upfront pricing, and on-time guarantees. Comparable to George Plumbing on transparent pricing, licensed technicians, and residential service focus, though operating under a franchise model.
- 1-800-Plumber + Air: 1-800-Plumber + Air is a national plumbing and HVAC franchise serving residential and commercial customers. It competes directly with George Plumbing on local plumbing services, drain cleaning, and water heater replacement, with similar marketing focus on trust and rapid response.
Others
- Authority Brands: Authority Brands is a home services franchise platform operating brands such as Benjamin Franklin Plumbing, Mister Sparky Electric, and The Maids. Analogous to Leap Service Partners as a parent platform and a potential acquirer or strategic comparison for George Plumbing under plumbing-focused consolidation.
- Neighborly (Mr. Rooter parent): Neighborly is a holding company aggregating home service franchises including Mr. Rooter Plumbing, Mr. Electric, and Rainbow Restoration. Comparable to Leap Service Partners as a multi-brand home services platform that could acquire or consolidate with George Plumbing.
- ServiceTitan: ServiceTitan is a software platform serving plumbing, HVAC, and electrical contractors. While not a direct competitor, it is highly relevant context for George Plumbing as the dominant operating platform used by similarly sized regional plumbing service businesses like George Plumbing.
Emerging players
- Bluefrog Plumbing + Drain: Bluefrog Plumbing + Drain is a growing franchise focused on residential plumbing and drain cleaning with strong local branding and customer service emphasis. Comparable to George Plumbing in targeting residential plumbing service with local trust-building, though at an earlier stage of geographic expansion.
- HomeServe: HomeServe is a home services and warranty membership platform that partners with local contractors to deliver plumbing, sewer, and water heater coverage to homeowners. Comparable to George Plumbing's Protection Plan model in building a recurring membership relationship, though HomeServe operates at scale as a network rather than a direct service provider.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
George Plumbing social profiles
Digital presenceGeorge Plumbing compliance and trust
Trust signalCompliance1 record
George Plumbing financial estimates
Financial estimateRevenue estimate
Valuation estimate
George Plumbing leadership team
Management profileNumber of profiles
George Plumbing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
George Plumbing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about George Plumbing
What does George Plumbing do?
George Plumbing provides residential and commercial plumbing repair, installation, and maintenance services across North Alabama (Hartselle, Decatur, Huntsville), covering drain cleaning, sewer lines, water heaters, toilets, sinks, faucets, garbage disposals, water lines, camera inspection, sump pumps, and piping/repiping. The company also offers a recurring Protection Plan membership with yearly inspections and discounts, and partners with GreenSky to provide customer financing for larger jobs.
Is George Plumbing a public or private company?
George Plumbing is a private company. It is classified as corporate owned and is currently operating.
When was George Plumbing founded?
George Plumbing was founded in 2005. It employs 11 to 50 people.
Where is George Plumbing based?
George Plumbing is headquartered in Hartselle, United States, in the North America region.
How does George Plumbing make money?
Three revenue lines are on record. Plumbing Services are the primary driver. The others are protection Plans and financing Services.
Who are George Plumbing's main competitors?
Broad incumbents on record are Roto-Rooter and ARS / Rescue Rooter. Direct peers are Mr. Rooter Plumbing, Benjamin Franklin Plumbing and 1-800-Plumber + Air. Others are Authority Brands, Neighborly (Mr. Rooter parent) and ServiceTitan. Emerging players are Bluefrog Plumbing + Drain and HomeServe.
Does George Plumbing have an API?
No public API is recorded for George Plumbing.
What industry is George Plumbing in?
George Plumbing's product category is Plumbing Services. Its primary akta.pro industry code is HSAOAAAA, Residential Plumbing Fixture Installation & Repair, with a secondary code of HSAOABAA, Drain Cleaning (Residential). Its NAICS code is 23822 and its SIC code is 7600.