Chameleon Codewing
Chameleon Codewing Ltd is a UK-based vehicle-technology company that supplies and installs GPS fleet tracking systems (Chameleon Asset Track), hands-free car kits, dash cams, fixed car phones and emergency lighting, serving fleet operators, logistics firms, emergency services and trade resellers through 122 employed installation engineers and multi-brand distribution partnerships.
- Company typePrivate
- Founded1996
- HeadquartersColchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Chameleon Codewing does
Chameleon Codewing Ltd is a UK private limited company headquartered in Colchester, Essex, that operates a vertically integrated vehicle-technology business combining GPS-based fleet tracking, a nationwide installation field service, and multi-brand automotive accessories distribution. Its core product is Chameleon Asset Track, a subscription-based vehicle tracking system built on Webtech Wireless WT5000 hardware and the Quadrant portal, providing real-time GPS location, historic activity reporting, geofencing with automated email alerts, speeding notifications and route planning via Google Maps integration. The company claims 30,000 WT5000 telematics units in circulation worldwide and maintains an employed installation workforce of 122 engineers delivering 24/7, 365-day nationwide UK coverage, with all work carried out to the FCS1362 standard and audited by internal field managers; 55 support staff at the 19,000 sq ft head office handle customer care and technical support.
The company's revenue is generated through three streams: (i) recurring subscription fees for Chameleon Asset Track hardware, installation and portal access; (ii) professional installation services for fleet operators and aftermarket product fitment; and (iii) hardware distribution of complementary in-vehicle products including Thinkware dash cams (as approved UK distributor), Bury PowerMount cradles, Parrot and Bury hands-free kits, Uniden and Accel fixed car phones, Tracker and Scorpion security products, and lightbars/beacons from Haztec, Vision Alert, Premier Hazard and others (supported by a dedicated 20,000 sq ft warehouse). Customer segments are fleet operators (primary), logistics and trucking companies, emergency services, and trade resellers/installer customers served through a dedicated trade enquiries channel. Go-to-market mixes enterprise field sales (with named contacts such as Leigh Weston for vehicle tracking) and channel/distribution partnerships, supplemented by two branded e-commerce storefronts (chameleondirect.co.uk and flashing-beacons.co.uk). The business is founder/owner-operated, privately held with no parent company, no institutional funding and no public financials disclosed.
Chameleon Codewing firmographics
Firmographics- Name
- Chameleon Codewing
- Legal name
- Chameleon Codewing Ltd
- Website
- https://chameleoncodewing.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chameleon Codewing Ltd is a UK-based vehicle-technology company that supplies and installs GPS fleet tracking systems (Chameleon Asset Track), hands-free car kits, dash cams, fixed car phones and emergency lighting, serving fleet operators, logistics firms, emergency services and trade resellers through 122 employed installation engineers and multi-brand distribution partnerships.
- Ownership category
- akta.pro rank
Chameleon Codewing industry classification
Industry- Product category
- Vehicle Tracking and Fleet Installation Services
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start) (IMACANAH)
Keywords
Where Chameleon Codewing is headquartered
LocationHeadquarters
- HQ city
- Colchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Chameleon Codewing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Tracking Systems: Chameleon Asset Track subscription-based vehicle tracking service including hardware, installation, and portal access. Customers receive username/password for internet portal access to real-time tracking and vehicle activity reporting.
- Nationwide Installation Services: Professional installation services for fleet vehicle tracking and aftermarket products. Engineering capabilities for projects of any size and complexity, offering both short-term and long-term solutions.
- Equipment Supply: Sourcing and supplying equipment tailored to customer needs. Products include lightbars, beacons, hands-free car kits, dash cams, cradles, and vehicle accessories.
- Distribution of Vehicle Accessories: Distribution of hands-free car kits, accessories, security and driver aids. Key distribution deals with manufacturers including Parrot, Bury, Motorola, Tracker, Scorpion & Kram.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Contact-based pricing for Chameleon Asset Track vehicle tracking system |
| Unit Pricing | Pay-as-you-go | Contact-based pricing for lightbars and beacons |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Chameleon Codewing product offering
Product offeringCore offering
Chameleon Codewing supplies and professionally installs aftermarket vehicle technology products across the United Kingdom, including GPS-based vehicle tracking systems (Chameleon Asset Track powered by Webtech Wireless), hands-free car kits, dash cams, fixed car phones, phone cradles, and lightbars and beacons. The company offers 24/7, 365-day nationwide installation coverage through a network of 122 FCS1362-compliant engineers and distributes complementary products from leading manufacturers such as Parrot, Bury, Thinkware, Motorola, Tracker, Scorpion, Haztec, Vision Alert, and Premier Hazard.
Product overview
Chameleon Codewing operates as a diversified vehicle technology and fleet management solutions provider offering a portfolio of connected products and installation services. The core product is Chameleon Asset Track, a GPS-based vehicle tracking system powered by Webtech Wireless technology, paired with a customer-facing portal for real-time monitoring and activity reporting. This core platform is complemented by a nationwide installation service network of 122 engineers. The company distributes complementary automotive products including Thinkware dash cams, Bury PowerMount phone cradles, hands-free car kits (Parrot and Bury Technologies), fixed car phones (Siyata/Uniden/Accel), and lightbars/beacons (Haztec, Lap, Vision Alert, Premier Hazard, Lucas, Britax). The product portfolio functions as a unified fleet solutions offering where the tracking system and portal serve as the central platform, with installation services enabling deployment and accessories expanding vehicle capability.
Differentiator
Problem solved
Functional benefit
Brands
- Chameleon Asset Track: Vehicle tracking system powered by Webtech Wireless providing real-time GPS location and historic vehicle activity reporting.
Products and services
- Chameleon Asset Track (Vehicle Tracking System) Real-time GPS-based vehicle tracking system powered by Webtech Wireless WT5000 hardware and the Quadrant portal. Provides real-time GPS location monitoring, historic vehicle activity reporting, geofencing with automated email alerts, route planning, speeding alerts, and automated timesheet/maintenance reports for fleet operators. Customers receive unique login credentials to access a web-based portal.
- Nationwide Installation Services Professional installation services delivered by a network of 122 in-house engineers covering the entire United Kingdom 24 hours a day, 365 days a year. All installation work is carried out to FCS1362 standard and regularly audited by internal field audit managers. Supports projects of any size and complexity for vehicle tracking, hands-free kits, fixed car phones, lightbars, beacons, and other aftermarket products.
- Lightbars and Beacons Range of lightbars, beacons, and LED hazard lighting products sourced from manufacturers including Haztec, Lap, Vision Alert, Premier Hazard, Lucas, and Britax. Available with nationwide installation service from a dedicated 20,000 sq ft Colchester warehouse with 24-hour dispatch.
- Hands-Free Car Kits Extensive range of Bluetooth, phone-specific, and universal hands-free car kits distributed from leading manufacturers including Parrot and Bury Technologies. Includes cradles, hang-up cups, adaptors, and audio interface leads for both consumer and trade customers.
- Fixed Car Phones Fixed car phone solutions including Siyata devices (Uniden CP250 tablet-style logistics communicator, Uniden UV350 for FirstNet Network) and Accel TRUCKFONE products designed for logistics, warehousing, trucking, and fleet communications, featuring extended range external antennas for cellular voice.
- Bury PowerMount Cradles Modular phone mounting system from Bury that adapts to individual user needs and can be transferred between vehicles. Features elegant design, high-quality materials, and is distributed by Chameleon Codewing as an authorized UK distributor.
- Thinkware Dash Cams
Quantifiable outcome
- 30,000 Webtech Wireless WT5000 units in circulation worldwide
- +1 more outcomes
Companies that use Chameleon Codewing
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Chameleon Codewing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature3 records
Chameleon Codewing partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Webtech WirelesscoreChameleon Asset Track powered by Webtech Wireless technology. Uses WT5000 hardware units (30,000 in circulation worldwide) and Quadrant portal service for GPS tracking and vehicle activity reporting.
- ThinkwarecoreChameleon are the approved UK distributor of Thinkware Dash Cams. Thinkware is a global leading brand for dash cams and automotive devices since 1997.
- Bury TechnologiesmajorDistribution rights for Bury PowerMount Cradles and hands-free car kits. Bury is known for innovative automotive accessories including the new modular POWERMOUNT system.
- ParrotmajorKey distribution partner for Parrot hands-free car kits. One of the leading hands-free car kit manufacturers.
- UnidenmajorDistributor of Uniden fixed car phones including CP250 tablet style logistics communicator and UV350 for FirstNet Network.
- AccelmajorDistributor of Accel TRUCKFONE fixed car phones for trucking companies with extended range external antenna and cellular voice communication.
- HaztecminorSupplier of lightbars and beacons from Haztec, one of the leading manufacturers in the category.
- Vision AlertminorSupplier of lightbars and beacons from Vision Alert, one of the leading manufacturers.
- Premier HazardminorSupplier of lightbars and beacons from Premier Hazard.
- MotorolamajorKey distribution partner for Motorola vehicle accessories and security products.
- TrackermajorAuthorized distributor for Tracker vehicle security products.
- ScorpionminorAuthorized distributor for Scorpion vehicle security products.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Chameleon Codewing competitors and assessment
Company assessmentRegional players
- Euro Car Parts: UK-based automotive aftermarket parts distributor serving trade and retail customers with vehicle accessories, tools, and consumables. Comparable as a UK B2B distributor of automotive aftermarket products, though broader in scope than Chameleon's electronics-focused range.
- Halfords Autocentres: UK retailer and installer of dash cams, in-car technology, and vehicle accessories with a national fitting service. Comparable to Chameleon as a UK provider of installed aftermarket automotive electronics to consumers and small businesses.
Direct peers
- Webfleet (Bridgestone): European fleet management SaaS subsidiary of Bridgestone, offering GPS tracking, route planning, and fleet compliance. Competes with Chameleon for UK fleet operators with a broader international footprint and OEM backing.
- Trakm8 (Webtech Wireless): Trakm8 acquired Webtech Wireless, whose WT5000 hardware and Quadrant portal power Chameleon Asset Track. Trakm8 sells directly to UK fleet operators with comparable telematics and video telematics offerings, making it both a technology supplier and a direct competitor in the same product category.
- Masternaut (Bridgestone): UK fleet telematics provider now under Bridgestone, offering GPS tracking, driver behaviour, and fleet management tools. Targets similar fleet operator and commercial vehicle customers as Chameleon Asset Track.
- RAM Tracking: UK-based fleet tracking and telematics company targeting small and mid-market fleets. Competes head-to-head with Chameleon Asset Track on subscription-based GPS tracking, vehicle activity reports, and driver behaviour monitoring.
- Ctrack (Inseego): Global fleet management and vehicle tracking provider with a strong UK presence. Competes directly with Chameleon in the UK fleet tracking and vehicle activity reporting market with similar subscription and hardware offerings.
- Quartix: UK-based fleet telematics provider offering GPS tracking, driver behaviour, and vehicle activity reporting to SMEs and enterprise fleets. Competes directly with Chameleon Asset Track for the same fleet-customer segment with a similar subscription-plus-hardware model.
Broad incumbents
- Verizon Connect: Global fleet management platform (formerly Fleetmatics) offering GPS tracking, telematics, and fleet optimization. Operates broadly in the same vehicle tracking space as Chameleon Asset Track with a much larger international footprint.
- Geotab: Global telematics leader with a large installed base, offering fleet tracking, driver safety, and analytics. While not UK-specialized, Geotab competes for the same enterprise fleet customers that Chameleon serves through its nationwide installer network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Chameleon Codewing social profiles
Digital presenceChameleon Codewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chameleon Codewing leadership team
Management profileNumber of profiles
Profiles1 record
Chameleon Codewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chameleon Codewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chameleon Codewing
What does Chameleon Codewing do?
Chameleon Codewing supplies and professionally installs aftermarket vehicle technology products across the United Kingdom, including GPS-based vehicle tracking systems (Chameleon Asset Track powered by Webtech Wireless), hands-free car kits, dash cams, fixed car phones, phone cradles, and lightbars and beacons. The company offers 24/7, 365-day nationwide installation coverage through a network of 122 FCS1362-compliant engineers and distributes complementary products from leading manufacturers such as Parrot, Bury, Thinkware, Motorola, Tracker, Scorpion, Haztec, Vision Alert, and Premier Hazard.
Is Chameleon Codewing a public or private company?
Chameleon Codewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chameleon Codewing founded?
Chameleon Codewing was founded in 1996. It employs 11 to 50 people.
Where is Chameleon Codewing based?
Chameleon Codewing is headquartered in Colchester, United Kingdom, in the Europe region.
How does Chameleon Codewing make money?
Four revenue lines are on record. Vehicle Tracking Systems are the primary driver. The others are nationwide Installation Services, equipment Supply and distribution of Vehicle Accessories.
Who are Chameleon Codewing's main competitors?
Regional players on record are Euro Car Parts and Halfords Autocentres. Direct peers are Webfleet (Bridgestone), Trakm8 (Webtech Wireless), Masternaut (Bridgestone), RAM Tracking, Ctrack (Inseego) and Quartix. Broad incumbents are Verizon Connect and Geotab.
Does Chameleon Codewing have an API?
No public API is recorded for Chameleon Codewing.
What industry is Chameleon Codewing in?
Chameleon Codewing's product category is Vehicle Tracking and Fleet Installation Services. Its primary akta.pro industry code is IMACANAH, Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start). Its NAICS code is 33632 and its SIC code is 5013.