What Ons Doel does

Ons Doel is a Dutch non-profit social housing corporation (woningcorporatie) founded in 1918 and headquartered in Leiden, the Netherlands. The organization acquires, owns, and manages a portfolio of rental homes — including social-rent units, senior housing, special-needs housing (bijzonder wonen), and free-sector rental properties — and serves tenants across the Leiden region. Its customer base spans individual social housing applicants (including those with urgency status), senior citizens requiring accessible housing, residents with special care-related needs, and higher-income households qualifying for the free-sector segment. Revenue is generated exclusively through recurring monthly rental payments, with social rents subject to Dutch government regulation and free-sector rents priced per the Dutch allocation framework.

The organization's core digital product is the Mijn Ons Doel tenant portal, which allows residents to submit repair requests, manage personal details, view correspondence, and access housing documents online. Beyond the portal, Ons Doel runs a multi-year development pipeline including new construction projects (Fonteinbuurtje, Franck, SAAM, Suriname-Antillenbuurt) and renovation/sustainability initiatives (Nieuw Groenhoven, Brahmslaan, Warm Wonen). Distribution is purely domestic: tenants access services through the self-service portal, a telephone helpdesk (071 52 22 025), or a physical service desk at the Leiden office during limited weekly hours.

The business model is fundamentally a regulated, non-profit landlord model rather than a market-driven subscription business. Pricing for social units is set under Dutch rent regulation; free-sector rents follow regional allocation conventions. Tenant governance is institutionalized through a formal partnership with Huurdersorganisatie HOOD, the official tenant organization with structured consultation rights over rent policy, maintenance plans, and service quality. A new directeur-bestuurder was appointed on June 9, 2026, indicating ongoing leadership renewal. The organization does not disclose revenue figures, has no app presence, no disclosed AI/ML initiatives, and confines operations strictly to the Leiden region.

Name

Ons Doel

Legal name

Ons Doel

Website

https://onsdoel.nl

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

Ons Doel is a Dutch non-profit social housing corporation founded in 1918 and headquartered in Leiden, managing rental homes — social, senior, special-needs, and free-sector units — for tenants across the Leiden region through the Mijn Ons Doel portal and physical service channels.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Residential Property Managers (531311)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Build-to-Rent (BTR) Community Management (BPAJAFAC)

Keywords

• Social housing rental
• Affordable housing management
• Rental property services
• Senior housing accommodation
• Housing allocation services

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Residential Rental Income: Ons Doel generates revenue through recurring monthly rental payments from its housing portfolio. The organization manages various types of rental housing including social rent, senior housing, special needs housing, and free sector rental properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Core offering

Ons Doel is a Dutch housing corporation (woningcorporatie) that owns, manages, and allocates rental housing in the Leiden region. It provides social rent housing, senior housing, special needs housing (bijzonder wonen), free sector rentals, and purchase homes, supplemented by a digital tenant portal (Mijn Ons Doel), repair and maintenance services, mobility scooter lending, and parking/garage rentals.

Product overview

Ons Doel is a Dutch housing corporation offering a tenant portal (Mijn Ons Doel) alongside housing services. The core digital product is the tenant portal, while the broader organization provides rental housing, senior housing, special needs housing, free sector rentals, purchase homes, mobility scooters, parking, repair/maintenance, and new development projects (Fonteinbuurtje, Franck, SAAM, Suriname-Antillenbuurt, Nieuw Groenhoven, Brahmslaan).

Differentiator

Problem solved

Functional benefit

Products and services

• Mijn Ons Doel Tenant Portal Online tenant portal allowing residents to request repairs, access correspondence, view documents, and manage personal housing details digitally from any device. For current tenants of Ons Doel.
• Social Rental Housing (Huurwoning) Government-regulated social rental housing allocated through the Dutch housing allocation system to registered applicants based on eligibility and urgency criteria. For individuals and families seeking affordable rental housing in the Leiden region.
• Senior Housing (Seniorenwoning) Specially designed rental housing with accessibility features for senior citizens. For elderly residents seeking age-appropriate single-level living.
• Special Needs Housing (Bijzonder wonen) Special living arrangements for residents with specific housing needs or care-related requirements requiring specific accommodations.
• Free Sector Rental Housing (Vrije sectorwoning) Rental housing for households exceeding income thresholds for social housing who seek quality rental properties in the free sector.
• Purchase Homes (Koopwoning) Homes for sale offered as part of Ons Doel's housing portfolio in the Leiden region.
• Mobility Scooter Rental (Scootmobiel) Mobility scooter rental and lending service provided to residents who need mobility assistance.
• Parking and Garage Rental Parking spots and garage rental services available to residents of Ons Doel properties.
• Repair and Maintenance Services (Reparatie en Onderhoud) Repair request submission and ongoing maintenance services for Ons Doel rental properties, including self-service repair options and direct repair reporting.
• Transfer Broker Service (Doorstroommakelaar) Service to help existing tenants transition between housing options to better match their evolving housing needs within Ons Doel's portfolio.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Huurdersorganisatie HOODcoreStrategic or Co-development PartnerHuurdersorganisatie HOOD is the official tenant organization representing the interests of Ons Doel tenants. This partnership represents formal tenant participation in housing governance, with the tenant organization having a recognized role in consultations about housing policies, rent, maintenance plans, and service quality.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ymere: Major Dutch housing corporation with a diversified portfolio including social housing, senior housing, and mid-market rental. Comparable non-profit governance and Dutch regulatory exposure.
• Portaal: Large Dutch housing corporation operating across multiple provinces with social rent, senior, and free-sector housing. Comparable non-profit structure and active development pipeline.
• Eigen Haard: Amsterdam-based Dutch housing corporation managing a large social and free-sector rental portfolio with active new-build and renovation pipelines. Comparable operating model and regulatory framework.
• Woonin: One of the largest Dutch housing corporations, operating across multiple regions with a similar mix of social rent, senior housing, and free-sector rentals. Comparable business model at greater scale.

Regional players

• Woonstad Rotterdam: Rotterdam-based Dutch housing corporation managing a large social rental portfolio with neighborhood investment programs comparable to Ons Doel's 'Ons Doel in de wijk' initiative.
• Mitros: Utrecht-based Dutch housing corporation providing social and affordable rental housing with active urban development projects. Comparable operating model and tenant services approach.
• Staedion: Large Dutch housing corporation based in The Hague (adjacent to Leiden region), managing social and free-sector rental housing with active development and sustainability programs. Comparable operating model and regulatory environment.

Direct peers

• Habion: Dutch housing corporation specializing in senior and care-related housing, comparable to Ons Doel's senior and bijzonder wonen segments. Overlapping customer base and Dutch non-profit regulatory structure.
• Woonzorg Nederland: Dutch housing corporation focused on housing for older adults and vulnerable populations, with comparable senior and special-needs housing offerings to Ons Doel's seniorenwoning and bijzonder wonen segments.
• De Sleutels: Dutch housing corporation (woningcorporatie) operating in the Leiden region, providing social and affordable rental housing to local residents. Most direct geographic and operational peer to Ons Doel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/woningstichtingonsdoel
• LinkedInlinkedin.com/company/woningstichtingonsdoel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ons Doel