Future of SaaS

What Future of SaaS does

Future of SaaS, operating under the SaaS Alliance brand, is a membership-based content and media platform founded in 2020 and headquartered in San Francisco. The platform serves individual SaaS practitioners across functional disciplines including marketing, sales, customer success, product, and finance, aggregating editorial articles, podcasts, on-demand video recordings, industry research reports, and a monthly newsletter under a single paid membership umbrella.

The product surface consists of the SaaS Alliance membership (the central subscription wrapper), the SaaScast podcast, SaaS Stream (an on-demand video library of event recordings), SaaS Reports (industry research), and SaaSfix (a monthly newsletter). There is no proprietary software, app, or API surface, and no patent footprint disclosed, indicating a content-and-community operating model rather than a software product. The platform is positioned as the SaaS vertical within The Alliance, a broader multi-vertical media network that also operates Technology, Revenue, Marketing, Customer, Product, and Finance Alliances, providing shared publishing infrastructure and cross-vertical promotion.

Revenue is generated through a freemium-to-paid membership model, supplemented by event sponsorships tied to a series of summits (e.g., Sales Enablement Summit, Developer Marketing Summit) and named partners such as Monday.com and Highspot. Marquee logos displayed on the site (Klarna, Google, Microsoft, Zoom, Salesforce/Slack, HubSpot, Oracle, Cisco, Drift) represent member organizations and contributor brands rather than paying enterprise customers, consistent with a B2C/B2P (professionals) distribution model. With 1-10 employees and no disclosed funding, the business operates as a lean, founder-led media operation.

Name

Future of SaaS

Website

https://futureofsaas.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Future of SaaS (SaaS Alliance) is a membership-based content and media platform founded in 2020 in San Francisco that serves SaaS professionals with articles, podcasts, on-demand event recordings, industry reports, and a monthly newsletter across multiple functional communities.

Ownership category

akta.pro rank

Product category

Professional Content and Media Platform

NAICS

Software Publishers (513210), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industries

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Sales Kickoffs (SKOs) & Revenue Summits (THAHAMAB)

Keywords

• SaaS content platform
• Membership community
• Industry research reports
• Professional development content
• SaaS podcast network

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership/Subscription: The platform operates a membership model offering exclusive content, articles, reports, summit presentations, and resources to paying members. Non-members can access limited free content.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Future of SaaS (operating as SaaS Alliance) is a membership-based content and media platform serving SaaS professionals. The platform publishes articles, reports, podcasts (SaaScast), on-demand event video recordings (SaaS Stream), and a monthly newsletter (SaaSfix) covering SaaS business functions including customer success, product marketing, sales, finance, leadership, DE&I, and operations. Free users access limited content; paid members unlock the full library of resources, articles, expert interviews, summit presentations, and industry reports.

Product overview

Future of SaaS (SaaS Alliance) operates as a membership-based content and media platform, not a traditional SaaS product. The platform offers a unified portfolio of content offerings including articles and blog posts covering SaaS topics (customer success, marketing, sales, product management, finance, DE&I, leadership), the SaaScast podcast featuring industry expert interviews, the SaaS Stream on-demand video library of event talks, and industry research reports. The Future of SaaS Report provides insights on emerging trends like machine learning and low-code development. Founded in early 2020, it serves as a one-stop-shop of resources for SaaS professionals.

Differentiator

Problem solved

Functional benefit

Brands

• SaaSCast: Podcast featuring interviews with industry experts from all functions of SaaS.
• SaaS Stream
• SaaSfix Newsletter

Products and services

• SaaS Alliance Membership A membership-based content and media platform providing SaaS professionals with access to articles, reports, podcasts, event recordings, and learning materials covering functions including customer success, product marketing, sales, finance, leadership, DE&I, and operations. Free tier provides limited content; paid membership unlocks the full library.
• SaaScast Podcast A podcast series featuring interviews with industry experts from across SaaS functions, available to members as on-demand audio content.
• SaaS Stream An on-demand video library featuring recorded talks and presentations from SaaS Alliance's premier events, available for members to watch at their leisure.
• SaaS Reports Industry research reports covering SaaS trends and insights, including topics such as machine learning, low-code development, and vertical strategies.
• SaaSfix Newsletter A monthly email newsletter delivering curated SaaS industry happenings, insights, and updates to subscribers' inboxes.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• SMonkeyminorGTM or Marketing PartnerDisplayed as sponsor on the SaaS Alliance platform. SMonkey appears in the sponsors and partners section alongside other sponsors.
• Monday.comminorGTM or Marketing PartnerDisplayed as sponsor on the SaaS Alliance platform. Monday.com appears in the sponsors and partners section.
• KompyteminorGTM or Marketing PartnerDisplayed as sponsor on the SaaS Alliance platform. Competitive intelligence platform appearing in sponsors section.
• HighspotminorGTM or Marketing PartnerDisplayed as sponsor on the SaaS Alliance platform. Sales enablement platform appearing in sponsors section.
• Product Marketing AlliancecoreStrategic or Co-development PartnerSaaS Alliance appears to be part of a broader alliance ecosystem including Technology Alliance, Revenue Alliance, Marketing Alliance, Customer Alliance, Product Alliance, and Finance Alliance under The Alliance platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Customer Success Network: Customer Success Network operates content, events, and community for customer success leaders in SaaS. It is an emerging player with a similar membership/community content model focused on a specific SaaS function adjacent to Future of SaaS's coverage.
• Lenny's Newsletter: Lenny Rachitsky's newsletter is a subscription content product for product managers and growth leaders in tech. It is an emerging player in the same paid content-for-SaaS-professionals category, though narrower in audience and content-format depth.
• Mind the Product: Mind the Product is a community, content platform, and events operator for product managers. It is an emerging player with comparable membership and event-driven GTM serving a SaaS-adjacent professional audience.
• Demand Gen Report: Demand Gen-focused media and communities (e.g., Demand Gen Report and related communities) cover B2B marketing topics with content, events, and newsletters. They are an emerging player with overlapping B2B SaaS audience and a similar content/community GTM.

Direct peers

• Pavilion: Pavilion is a private membership community for B2B sales, marketing, and revenue leaders. It is directly comparable to Future of SaaS as a paid, community-led content/events platform serving SaaS commercial functions, with similar GTM motion and event programming.
• SaaStr: SaaStr is the largest global community for SaaS founders, executives, and investors, operating a flagship annual conference plus content, podcasts, and online community. It is a direct peer given the overlapping audience (SaaS professionals) and community + events + content business model.
• Reforge: Reforge offers subscription-based programs, cohorts, and content for product, growth, and engineering leaders in tech. It is directly comparable as a paid, subscription-driven professional development community for SaaS/tech leaders with a content and event-driven model.
• Product Marketing Alliance: Product Marketing Alliance is a community and content platform for product marketers, part of the same broader 'The Alliance' ecosystem as Future of SaaS. It is a direct peer with shared operational backbone, similar membership model, and an adjacent SaaS functional audience.

Broad incumbents

• The Information: The Information is a subscription-based tech and SaaS business news outlet. It is a broad incumbent in the paid professional content space serving tech executives, with a similar subscription model but a news/journalism focus rather than a community/events focus.
• Informa (TechTarget / Enterprise Strategy Group): Informa operates large-scale B2B media, events, and research brands (including in technology) with content, summits, and subscriptions. It is a broad incumbent in the professional content + events space for tech/SaaS audiences, with much larger scale and resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/fo_saas
• Facebookfacebook.com/futureofsaas
• LinkedInlinkedin.com/school/saas-alliance/?viewAsMember=true
• Instagraminstagram.com/saasalliance/?igsh=MXc4NWhhc3Z3aWx5MA%3D%3D

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future of SaaS