Motion Works

What Motion Works does

Motionworks AI operates a population intelligence infrastructure platform purpose-built for the U.S. out-of-home (OOH) advertising industry. The company's foundation is a synthetic population model that combines multiple device panels and is calibrated against permanent traffic counters, airport enplanement data, and third-party benchmarks, delivering coverage of 1.4M+ OOH spots across 210 DMAs, 2M+ places across 45+ venue types, and 1.2M+ road segments with historical depth to 2019 and validated foot-traffic accuracy of 94-97%.

The product stack is layered: Basecast (aggregate mobility baselines), Cohorts (800+ pre-built audience segments across 375+ demographic attributes), Placecast (foot traffic, dwell, trade area, visitor origin), Popcast (population and household intelligence), Pathcast (hourly road-segment traffic with viewshed geometry), and Viewcast (the OOH vertical product delivering Circulation, OTS, LTS, and reach/frequency in Profiles, Select, and Set Dynamics modes). Delivery is multi-modal via the Insights Suite web application, a 50+ endpoint REST API, Snowflake/BigQuery native data shares, and Myles AI, a natural-language co-pilot that returns receipted measurement plans from plain-English briefs.

The business is a credit-based API and SaaS platform with a free Sandbox tier, Professional at $1,500/month, Enterprise at $6,000/month, and a custom Strategic tier with white-label delivery, dedicated infrastructure, and custom SLAs. Go-to-market is API-first product-led growth combined with enterprise field sales, targeting agencies, OOH operators, brands, measurement bureaus, and platform providers. Named customers and partners include Geopath (audited currency-standard partner), VideoAmp, GSTV/Lamar, Liquid Outdoor, Jackson Hewitt, and the Esri Partner Network, with the company stating 400+ customer companies trust its data.

Name

Motion Works

Legal name

Motionworks AI

Website

https://motionworks.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Motionworks AI builds population intelligence infrastructure for U.S. out-of-home advertising, delivering audited measurement of 1.4M+ OOH spots, 2M+ places, and 1.2M+ road segments via API, web app, and AI co-pilot to agencies, operators, brands, bureaus, and platform providers.

Ownership category

akta.pro rank

Product category

OOH Advertising Measurement Software

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)

akta.pro secondary industries

OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• OOH measurement
• Audience measurement
• Foot traffic analytics
• Location intelligence
• Out-of-home analytics

Headquarters

HQ city

Salinas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. API Platform Subscriptions: Credit-based subscription tiers (Sandbox free, Professional $1,500/month, Enterprise $6,000/month, Strategic custom) across all products (Viewcast, Placecast, Popcast, Pathcast). Credits consume across API calls and data exports. No minimums on sandbox.
2. Data Delivery Add-ons: Snowflake data share and BigQuery data export available on Enterprise and Strategic tiers. Bulk export capabilities on Enterprise tier. White-label delivery on Strategic tier.
3. Campaign Measurement Services: Post-campaign measurement via Viewcast Select (observed reach and frequency, cross-format, deduplicated) and Set Dynamics (reach and frequency across campaign schedules). Included in Enterprise tier; white-label available on Strategic.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Motionworks AI provides a population intelligence platform for Out-of-Home (OOH) advertising measurement, built on a synthetic population model covering 1.4M+ spots, 210 DMAs, 2M+ places, and 1.2M+ road segments across the United States. The company sells credit-based API subscriptions and self-serve web application access (Insights Suite) that deliver audience measurement, foot traffic analytics, population cohort intelligence, and campaign reach/frequency with provenance on every response.

Product overview

Motionworks AI offers a population intelligence platform for Out-of-Home (OOH) advertising measurement, built on a synthetic population backbone covering 1.4M+ spots, 210 DMAs, and 2M+ places. The architecture consists of foundational data layers (Basecast aggregate mobility baselines, 800+ population cohorts, 375+ demographic attributes), three core measurement products (Placecast for foot traffic, Popcast for population cohorts, Pathcast for road segment traffic), the unified Citycast platform, the OOH vertical Viewcast product (with Profiles, Select, and Set Dynamics modes), and the Insights Suite delivery layer (web application, REST API, and Myles AI co-pilot). Every metric carries provenance including source, methodology version, confidence interval, sample size, and data freshness.

Differentiator

Problem solved

Functional benefit

Brands

• Viewcast: OOH measurement product - Circulation, OTS (Opportunity to See), and LTS (Likelihood to See) for spots across DMAs. Three modes: Profiles (forward-looking audience planning), Select (post-campaign measurement), and Set Dynamics (reach and frequency across campaign schedules).
• Placecast
• Popcast
• Pathcast
• Citycast
• Basecast
• Insights Suite
• Myles AI

Products and services

• Insights Suite
• Viewcast
• Placecast
• Popcast
• Pathcast
• Citycast
• Basecast

Quantifiable outcome

• Placecast foot traffic measurement validated at 94–97% accuracy across 70+ venue types
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• GeopathcoreStrategic or Co-development PartnerMotionworks and Geopath partnership establishes a three-layer OOH measurement standard: (1) Geopath as the currency standard governing audited audience estimates for forward planning and transaction; (2) Motionworks Viewcast Profiles providing historical actuals and seasonal granularity per face back to 2019; (3) Motionworks Viewcast Select providing observed reach and frequency for campaign measurement. Geopath remains the currency governor while Motionworks adds delivered and campaign layers. Methodology audits remain under Geopath governance.
• EsricoreTechnology or IntegrationMotionworks is a member of the Esri Partner Network at the Bronze level. Esri is a leading geographic information system (GIS) software provider. This partnership enables spatial analysis integration for Motionworks' population intelligence and location-based measurement data.
• VideoAmpflagshipStrategic or Co-development PartnerVideoAmp is a case study customer using Motionworks for cross-media reach analysis — specifically measuring a live Netflix event (Taylor vs. Serrano III) across 266 viewing conditions and 6 time zones. This represents a flagship co-development use case demonstrating cross-format OOH measurement capabilities.
• GSTVcoreStrategic or Co-development PartnerGSTV (now part of Lamar Advertising) is listed among Motionworks' 400+ customers. GSTV provides connected TV and digital out-of-home advertising; the partnership involves Motionworks providing audience data and measurement infrastructure.
• Liquid OutdoorflagshipStrategic or Co-development PartnerLiquid Outdoor is a case study customer providing a testimonial: 'Motionworks makes buying our digital media more transparent with credible, accurate audience data. Their measurement platform gives us and our clients real confidence in campaign performance.' Featured on the trusted-by section of the site.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VideoAmp: VideoAmp is a cross-media measurement platform (TV, digital, OOH) and is a Motionworks customer/case study. Overlap is on cross-format deduplicated reach and frequency measurement; VideoAmp is a broader cross-media incumbent while Motionworks is OOH-native.
• Comscore: Comscore is an established cross-media audience-measurement company. It is comparable to Motionworks on audience measurement and currency-grade reporting, but operates across TV, digital, and cinema rather than specializing in OOH.
• Nielsen: Nielsen is a global measurement and data analytics incumbent with OOH audience-measurement heritage (now Geopath-governed). It is comparable to Motionworks on currency-grade audience measurement but operates across many media verticals.
• Foursquare: Foursquare operates a broad location-intelligence and consumer-engagement platform with foot-traffic data products (Visits, Movement). It is comparable to Motionworks on foot-traffic and POI measurement, but as a much broader incumbent spanning consumer apps, ads, and enterprise data.

Direct peers

• StreetMetrics: StreetMetrics provides OOH-specific measurement and attribution, including exposure-to-visit attribution. It is a direct competitor to Motionworks' Placecast/Viewcast Select workflows and serves the same OOH operator and brand audience.
• PlaceIQ: PlaceIQ is a location-data platform offering audience targeting, foot-traffic measurement, and attribution for advertisers and OOH operators. It overlaps with Motionworks' Placecast/Popcast on audience and visitation intelligence.
• Placer.ai: Placer.ai is a foot-traffic and location-analytics platform serving retailers, real estate, and advertisers. It is directly comparable to Motionworks' Placecast on venue-level visitation, dwell, and trade-area measurement, with overlapping customer types (brands, agencies, operators).
• Reveal Mobile: Reveal Mobile provides location-based audience targeting and OOH measurement using foot-traffic data. It is directly comparable to Motionworks' Placecast/Pathcast on OOH and foot-traffic attribution workflows.
• Geopath: Geopath is the OOH industry's audited audience-measurement currency and is simultaneously Motionworks' named strategic partner and customer. It is directly comparable because both organizations deliver audience measurement across the same OOH inventory, just at different layers (currency vs. delivered/campaign).

Emerging players

• Adomni: Adomni is a programmatic OOH buying platform offering planning, buying, and audience data for digital billboards. It overlaps with Motionworks' agency/operator planning workflow (Viewcast Profiles, Set Dynamics) but focuses on buying rather than measurement.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/motionworks
• Facebookfacebook.com/motionworks

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Works