The Training Arcade
The Training Arcade is a gamification training platform operated under ELB Learning that lets corporate L&D teams build customized learning games from 12 pre-built templates (including JEOPARDY! and Wheel of Fortune) in under 30 minutes without coding, with AI-assisted puzzle generation and SCORM-compliant LMS distribution for enterprise training departments.
- Company typePrivate
- Founded2007
- HeadquartersStamford, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Training Arcade does
The Training Arcade is a game-based learning platform, operated as a product line within privately held ELB Learning (legal entity headquartered at 55 N. Merchant Street, American Fork, Utah, USA, with a subsidiary ELB Learning India Private Limited in Chennai). The platform provides 12 pre-built game templates — including licensed versions of JEOPARDY! and Wheel of Fortune — that L&D professionals and corporate trainers can customize with their own content in under 30 minutes without coding. Core technical components include a web-based drag-and-drop authoring environment, an AI Puzzle Generator that converts uploaded training documents into game puzzles in seconds, an Arcades gamification layer with global leaderboards and learning journeys, an analytics dashboard tracking individual and group engagement metrics, and SOC 2 Type II compliant enterprise security including SSO. Games can be distributed as SCORM 2004 3rd Edition or SCORM 1.2 packages into any standard LMS, embedded as web objects into Articulate Storyline, Adobe Captivate, Microsoft PowerPoint, or Lectora courses, shared via direct URL or QR code, or deployed at live events and trade shows.
The platform is sold through a hybrid go-to-market combining product-led growth (free trials, self-serve game builder, freemium tier) and enterprise field sales (dedicated 'Request a Demo' and 'Talk to Expert' funnels, custom game development services). Revenue mechanics are not publicly disclosed but are anchored in subscription-based access to the Game Builder, a premium Arcades add-on, and bespoke professional services for enterprise clients. Pricing is quote-based. Customer segments span corporate training broadly as the primary use case, with named verticals including life sciences and healthcare, hospitality and QSR, banking and finance, technology, manufacturing, and government. Reference customers include PPD Inc. (pharmaceutical training retention), MMOD LLC (Fortune 100 processor trade show engagement), Modern Woodmen (financial services video practice), and Illumina Interactive (VR training development). The platform has accumulated industry recognition including DemoFest Best Game-Based Project (2024), eLearning Industry Top Gamification LMS (2023 and 2024), and Training Industry Top 20 Experiential Learning Technologies (2022). Ownership is private with no disclosed institutional investment or M&A activity.
The Training Arcade firmographics
Firmographics- Name
- The Training Arcade
- Legal name
- ELB Learning
- Website
- https://thetrainingarcade.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Training Arcade is a gamification training platform operated under ELB Learning that lets corporate L&D teams build customized learning games from 12 pre-built templates (including JEOPARDY! and Wheel of Fortune) in under 30 minutes without coding, with AI-assisted puzzle generation and SCORM-compliant LMS distribution for enterprise training departments.
- Ownership category
- akta.pro rank
The Training Arcade industry classification
Industry- Product category
- Gamified Corporate Training Software
- NAICS
- Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Computer Training (611420)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Game-Based CS & Computational Thinking Platforms (EDAFANAD)
- akta.pro secondary industries
- Simulation, Scenario & Serious Games Design (EDAGAKAH), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
Keywords
Where The Training Arcade is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Training Arcade business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Game Builder Subscription: Subscription-based access to the Game Builder platform providing access to 12 pre-built game templates, authoring tools, AI puzzle generator, analytics dashboard, multi-language support, and SCORM publishing capabilities.
- Arcades Premium Add-on: Arcades gamification platform available as a premium add-on to the Game Builder subscription, providing additional engagement features including leaderboards, learning journeys, tournaments, and achievement systems.
- Custom Game Development Services: Custom game development services for enterprise clients requiring bespoke training game solutions beyond pre-built templates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial available |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
The Training Arcade product offering
Product offeringCore offering
The Training Arcade is a web-based game builder authoring platform that lets L&D professionals create customizable training games from 12 pre-built templates (including licensed JEOPARDY! and Wheel of Fortune formats) without coding in under 30 minutes. It pairs the Game Builder with an AI Puzzle Generator that automatically converts uploaded training documents into game puzzles, plus an Arcades gamification add-on that delivers player-vs-player challenges, tournaments, learning journeys, achievements, and global leaderboards. Games are distributed via SCORM packages into enterprise LMS platforms, direct URLs, QR codes, or as embedded web objects inside Storyline, Captivate, PowerPoint, and Lectora authoring tools.
Product overview
The Training Arcade is a game-based learning platform that provides 12 pre-built game templates including JEOPARDY!, Wheel of Fortune, Match, Trivia, Scramble, Noodle, Category Quest, Scenarios, Detective, Sort-It, Recall, and Jump. The core Game Builder allows users to customize these templates with their own training content without coding. The platform includes an AI Puzzle Generator for automatic puzzle creation from documents. An optional add-on called Arcades provides gamification features including player challenges, team tournaments, learning journeys, achievements, and global leaderboards. Distribution is via SCORM packages for LMS integration, direct URLs, QR codes, or embedding in eLearning authoring tools like Storyline, Captivate, PowerPoint, and Lectora.
Differentiator
Problem solved
Functional benefit
Brands
- Arcades™: A first-of-its-kind gamification platform that delivers learner engagement with prizes, badges, learning journeys, and global leaderboards. Features player-to-player challenges, team tournaments, daily mini-games, level-up systems, and point tracking.
- Lectora®
- CenarioVR®
- Rehearsal
- MicroBuilder®
- Asset Library
- ReviewLink®
- Rockstar Learning Platform
- CourseMill®
- The Learning Creation Studio
Products and services
- The Training Arcade (Game Builder) A web-based game builder authoring platform for corporate L&D teams that delivers 12 pre-built game templates (including JEOPARDY! and Wheel of Fortune) plus an AI Puzzle Generator, five question types, 20-language translations, an analytics dashboard, and SCORM-compliant publishing for LMS, direct URL, QR code, and web-object distribution into Storyline, Captivate, PowerPoint, and Lectora.
- Arcades (Gamification Platform Add-on) A first-of-its-kind gamification platform offered as a premium add-on to The Training Arcade Game Builder, providing player-to-player challenges, team tournaments, daily mini-games, structured learning journeys, level-up and achievement systems, per-game leaderboards, and a global leaderboard powered by Experience Points to sustain learner engagement beyond a single game.
- Custom Game Development Services Professional services offering for enterprise clients requiring bespoke training game solutions beyond the 12 pre-built templates, supporting highly customized learning experiences, proprietary content, and unique game mechanics for unique organizational training challenges.
Quantifiable outcome
- 21% better post test scores for Match game users compared to non-players
Companies that use The Training Arcade
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles3 records
The Training Arcade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature10 records
The Training Arcade partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Articulate (Storyline)coreStoryline integration allows The Training Arcade games to be inserted as web objects into Articulate Storyline courses, enabling seamless elearning authoring workflow
- Adobe (Captivate)coreCaptivate integration allows The Training Arcade games to be embedded as web objects within Adobe Captivate elearning courses
- LectoracoreLectora integration enables The Training Arcade games to be inserted as web objects into Lectora-authored elearning content
- Microsoft (PowerPoint)corePowerPoint integration allows The Training Arcade games to be embedded as web objects in PowerPoint presentations for training purposes
- SCORM (LMS Standard)coreSCORM 2004: 3rd Edition and SCORM 1.2 compliance enables integration with any standard learning management system
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Training Arcade competitors and assessment
Company assessmentDirect peers
- Gamelearn: Specialist vendor of serious games and simulations for corporate soft-skills and compliance training. Closely comparable to The Training Arcade in the niche of off-the-shelf serious games sold into enterprise L&D.
- Qstream: Gamified knowledge-reinforcement platform used in life sciences and healthcare sales training. Comparable to The Training Arcade's pharma/healthcare vertical and its scenario- and question-driven game mechanics.
- Axonify: Microlearning platform for frontline workforces with built-in gamification, leaderboards, and reinforcement. Targets enterprise compliance and knowledge training, overlapping with The Training Arcade's use cases in regulated and frontline industries.
- Centrical: Employee engagement and performance platform with gamification mechanics (challenges, leaderboards, badges). Comparable to The Training Arcade's Arcades add-on for driving sustained learner engagement.
- Elucidat: Cloud-based e-learning authoring platform with collaborative course creation and gamification features. Competes with The Training Arcade for L&D teams seeking browser-based, no-code authoring.
- Kahoot!: Publicly listed game-based learning platform widely used in K–12, higher education, and corporate training. Directly competes with The Training Arcade in gamified quiz-based learning and leaderboard-driven engagement for corporate L&D buyers.
- EdApp by SC Training: Mobile-first microlearning LMS with templated gamified lessons and built-in authoring. Competes with The Training Arcade's game-builder model for SMB and mid-market compliance/onboarding use cases.
Broad incumbents
- Articulate: Dominant e-learning authoring suite (Storyline, Rise) widely deployed across corporate L&D. The Training Arcade explicitly integrates with Storyline as a web object, positioning it as both a partner and a potential adjacent competitor as Articulate adds AI and gamification features.
- Docebo: Publicly listed AI-powered LMS with built-in gamification, social learning, and content authoring. Competes with ELB Learning's LMS products (CourseMill, Rockstar) and increasingly bundles gamified learning experiences adjacent to The Training Arcade's core offering.
Emerging players
- 7taps: Lightweight microlearning authoring tool with gamified quiz formats and quick content creation. Comparable to The Training Arcade's ease-of-use value prop for L&D teams that want to spin up training games quickly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Training Arcade social profiles
Digital presenceThe Training Arcade compliance and trust
Trust signalCompliance1 record
The Training Arcade financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Training Arcade leadership team
Management profileNumber of profiles
The Training Arcade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Training Arcade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Training Arcade
What does The Training Arcade do?
The Training Arcade is a web-based game builder authoring platform that lets L&D professionals create customizable training games from 12 pre-built templates (including licensed JEOPARDY! and Wheel of Fortune formats) without coding in under 30 minutes. It pairs the Game Builder with an AI Puzzle Generator that automatically converts uploaded training documents into game puzzles, plus an Arcades gamification add-on that delivers player-vs-player challenges, tournaments, learning journeys, achievements, and global leaderboards. Games are distributed via SCORM packages into enterprise LMS platforms, direct URLs, QR codes, or as embedded web objects inside Storyline, Captivate, PowerPoint, and Lectora authoring tools.
Is The Training Arcade a public or private company?
The Training Arcade is a private company. It is classified as corporate owned and is currently operating.
When was The Training Arcade founded?
The Training Arcade was founded in 2007. It employs 11 to 50 people.
Where is The Training Arcade based?
The Training Arcade is headquartered in Stamford, United States, in the North America region.
How does The Training Arcade make money?
Three revenue lines are on record. Game Builder Subscription is the primary driver. The others are arcades Premium Add-on and custom Game Development Services.
Who are The Training Arcade's main competitors?
Direct peers on record are Gamelearn, Qstream, Axonify, Centrical, Elucidat, Kahoot! and EdApp by SC Training. Broad incumbents are Articulate and Docebo. 7taps is listed as an emerging player.
Does The Training Arcade have an API?
No public API is recorded for The Training Arcade.
What industry is The Training Arcade in?
The Training Arcade's product category is Gamified Corporate Training Software. Its primary akta.pro industry code is EDAFANAD, Game-Based CS & Computational Thinking Platforms, with a secondary code of EDAGAKAH, Simulation, Scenario & Serious Games Design. Its NAICS code is 6114 and its SIC code is 7372.