Charlotte Yoga

What Charlotte Yoga does

Charlotte Yoga is a privately-held yoga studio business operating two physical locations in South Charlotte, North Carolina — the original ParkTowne Village studio at 1730 E. Woodlawn Rd. and the newer Carmel Commons studio at 6656 Carmel Rd. Founded in 1999 by Grace Morales and currently owned by Courtney Shearer, the studio has served the Charlotte community for over 24 years. The company targets yoga practitioners from beginners to advanced levels through a portfolio of proprietary signature class formats — CYFlow (power vinyasa), CY26, CYSculpt (strength training with light weights), CYStretch, CY101 (beginner), CYS*Flow (slow vinyasa), CYService (donation-based community class), and CYSoundBath (sound immersion) — all delivered in person at the two studios. Its technology stack is intentionally lean: scheduling, booking, and membership management run on MindBody's web platform with a companion iOS/Android app; there is no proprietary software beyond the branded class format IP.

Revenue is generated through multiple complementary streams. Recurring revenue comes from monthly ($149) and yearly ($1,599) unlimited memberships. Non-recurring revenue comes from drop-in classes ($28 standard, $14 reduced tier), class packages (5-class for $125, 10-class for $220), specialty workshops ($35+), a New Client Special ($59 for 30 days), and a 200-hour Yoga Alliance-certified teacher training program with a next cohort scheduled for early 2027. Ancillary revenue comes from an online and in-studio retail shop selling apparel, accessories, mats, and digital gift cards, plus private group sessions for SMB/mid-market buyers. The go-to-market is direct-to-consumer, supported by Instagram and Facebook organic social, an email newsletter, and a content blog. There is no external funding, parent company, or M&A activity disclosed; ownership remains with founder-turned-owner Courtney Shearer, supported by a management team including a Studio Manager, Marketing Manager, and Retail Manager.

Name

Charlotte Yoga

Legal name

Charlotte Yoga

Website

https://charlotteyoga.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Charlotte Yoga is a privately-held yoga studio operating two South Charlotte locations (ParkTowne Village and Carmel Commons), serving yoga practitioners of all levels with signature class formats, memberships, workshops, and a Yoga Alliance-certified 200-hour teacher training program since 1999.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADACAG

Power Yoga & Athletic Yoga Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYEDAAAHAC

Yoga, Pilates & Mind-Body Movement Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Yoga studio services
• Yoga teacher training
• Power yoga classes
• Yoga memberships
• Wellness studio Charlotte

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Monthly and yearly unlimited membership plans providing recurring revenue. Monthly Unlimited at $149/month (after intro), Yearly Unlimited at $1599/year. New Client Special offers 30 days unlimited for $59.
2. Class Packages: Multi-class packages including 10-class ($220) and 5-class ($125) options. Valid for 6 months, shareable between users.
3. Drop-in Classes: Single drop-in classes at $28, reduced $14 drop-in for select classes. CYService is donation-based.
4. Workshops and Events: Specialty workshops and masterclasses at $35+ per session, with series pricing available. Members receive 15% discount.
5. Teacher Training: 200-Hour Yoga Alliance certified teacher training program. Next cohort expected to begin early 2027 with enrollment opening late summer 2026.
6. Retail Products: Shop selling yoga apparel, accessories, mats, and gift cards through both online store and in-studio.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Charlotte Yoga operates two physical yoga studios in South Charlotte (ParkTowne Village and Carmel Commons) delivering a portfolio of proprietary, branded class formats — CYFlow, CY26, CY101, CYStretch, CYSculpt, CYS*Flow, CYService, and CYSoundBath. Revenue is generated through monthly and yearly unlimited memberships, multi-class packages, drop-in fees, a Yoga Alliance 200-hour Teacher Training program, signature CYSculpt Training, workshops and masterclasses, private group sessions, branded retail merchandise, and digital gift cards.

Product overview

Charlotte Yoga operates as a multi-format yoga studio with two South Charlotte locations (ParkTowne Village and Carmel Commons), offering a portfolio of class products centered around its signature CYFlow power vinyasa class alongside complementary formats including CYStretch (gentle recovery), CYSculpt (yoga-inspired strength training), CY26 (consistent-sequence practice), CY101 (beginner foundation), CYS*Flow (mindful slow vinyasa), CYService (donation-based community), and CYSoundBath (sound immersion). Beyond drop-in classes, the studio sells flexible membership plans (Monthly Unlimited, Yearly Unlimited), class packages (5-class, 10-class), and a New Client Special introductory offer. Additional revenue streams include a 200-Hour Yoga Alliance-certified Teacher Training program, specialty workshops and masterclasses, a CYSculpt Teacher Training, an online retail shop featuring branded apparel and accessories, and digital gift cards. The studio does not have a public or partner-facing API, nor does it offer any AI/ML-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• CYFlow Signature Charlotte Yoga heated power flow class combining strength, balance, and breath work; offered to adult practitioners of varying levels at the ParkTowne Village and Carmel Commons studios.
• CY26 Signature Charlotte Yoga 26-pose sequenced format designed as a challenging, structured full-body practice for experienced students.
• CY101 Beginner-friendly signature Charlotte Yoga class introducing foundational poses, alignment, and breathing for new practitioners.
• CYStretch Signature Charlotte Yoga stretching and mobility class focused on recovery, flexibility, and myofascial release.
• CYSculpt Signature Charlotte Yoga strength-and-conditioning class integrating yoga postures with weighted and resistance-based sculpting work.
• CYS*Flow Signature Charlotte Yoga slow-flow class emphasizing mindful movement, longer holds, and meditative pacing.
• CYService Donation-based community yoga class offered by Charlotte Yoga to give back to the Charlotte community; proceeds support local causes.
• CYSoundBath Signature Charlotte Yoga sound bath meditation session using sound instruments for guided relaxation and recovery.
• 200-Hour Yoga Teacher Training Yoga Alliance-registered 200-hour teacher certification program delivered in-studio at Charlotte Yoga for aspiring yoga instructors seeking RYT-200 credentialing.
• CYSculpt Training Proprietary 50-hour CYSculpt instructor training program certifying teachers to deliver Charlotte Yoga's signature strength-and-conditioning format.
• Workshops and Masterclasses Special-topic paid yoga workshops and masterclasses hosted at Charlotte Yoga, covering advanced techniques, themes, and guest-instructor content.
• Private Group Sessions Bookable private yoga sessions for friend groups, celebrations, bachelorette parties, and corporate wellness events hosted at Charlotte Yoga.
• Charlotte Yoga Shop Charlotte Yoga's branded retail operation selling Charlotte Yoga apparel, accessories, and studio merchandise in-studio and online.
• Charlotte Yoga Digital Gift Card Redeemable digital gift card for Charlotte Yoga usable across classes, memberships, teacher training, workshops, and shop purchases.

Quantifiable outcome

• 24+ years serving Charlotte
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Carolina Waterfowl RescueminorOthersMonthly CYService class donations support Carolina Waterfowl Rescue. CYService is a donation-based community class where 100% of proceeds benefit a different local Charlotte nonprofit each month.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Life Time Fitness: Large national fitness club chain offering yoga as part of a broader amenity portfolio (weights, pools, group fitness). Comparable as a competitor for wellness consumers' discretionary spend, though it operates at a much larger scale and broader scope than Charlotte Yoga.
• Equinox: Premium national fitness club with extensive yoga, Pilates, and wellness programming at premium price points. Comparable on affluent wellness consumer targeting and premium pricing, though Equinox offers a much broader service portfolio.

Direct peers

• CorePower Yoga: Largest U.S. power vinyasa yoga chain offering heated yoga classes, memberships, and teacher training. Directly comparable to Charlotte Yoga in class format, heated studio experience, and target audience of urban wellness consumers.
• YogaSix: Growing boutique yoga franchise offering a similar multi-format class portfolio (slow flow, sculpt, hot) with tiered memberships. Closely comparable to Charlotte Yoga on class variety, pricing architecture, and franchise-style growth.
• Hot 8 Yoga: Multi-location hot yoga chain offering power vinyasa, sculpt, and beginner classes with monthly unlimited memberships. Directly comparable to Charlotte Yoga on heated class offerings, pricing tiers, and recurring-membership model.
• Y7 Studio: Boutique hip-hop and vinyasa yoga chain operating in major U.S. cities. Comparable on heated class formats, premium membership pricing, and lifestyle-driven brand positioning aimed at younger wellness consumers.
• Pure Yoga: Premium yoga studio chain offering multiple class styles (vinyasa, hatha, yin, hot) with unlimited membership tiers and teacher training. Comparable to Charlotte Yoga on diversified class portfolio and premium subscription pricing.

Emerging players

• Barre3: Boutique barre and movement franchise offering in-studio and on-demand classes targeting wellness-focused women. Comparable as a peer in the boutique fitness category competing for similar consumer segments and discretionary spending.
• Club Pilates: Fast-growing boutique Pilates franchise from the same parent company as YogaSix. Comparable as a peer in the broader boutique mind-body movement category competing for similar discretionary spend, though focused on Pilates rather than yoga.
• Peloton: Digital fitness platform offering streamed yoga, strength, and meditation classes as a subscription alternative to in-person studios. Comparable as a substitute offering for wellness consumers' time and budget, particularly for at-home practitioners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/charlotteyoga
• Instagraminstagram.com/charlotteyoga
• Xx.com/Charlotte_Yoga
• LinkedInlinkedin.com/company/charlotte-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlotte Yoga