Messeprojekt

What Messeprojekt does

Messeprojekt GmbH (trading as "mp") is a family-owned German trade fair construction company founded in 1991 and headquartered in Leipzig. The company provides end-to-end exhibition stand services — from concept and design through in-house production (carpentry, locksmith, paint line on a 4,500 m² facility with CNC machines), logistics, and on-site assembly — to mid-sized and large enterprise clients, marketing and brand communication agencies, and trade fair operators globally. Its three service lines are Individual Construction (custom-built stands), System Construction (using Octanorm, MaximaSystem, and the proprietary Megawall modular frame system with 3 million possible configurations), and Digital Solutions, the latter comprising a self-developed software portfolio: FairGalaxy (virtual trade fair platform), myStand (online stand configurator), myStandLeads (lead capture app), myCrowd (knowledge management), ELFE (logistics and assembly app), plus 3D modeling and virtual showroom tools.

The business model is project-based professional services for physical construction, complemented by subscription or usage-based pricing for digital tools (myStandLeads is free; myStand, FairGalaxy, and ELFE are positioned as scalable digital products). Pricing is quote-driven for enterprise construction projects and is not publicly disclosed. Revenue in 2022 was €25 million. Distribution is primarily through direct field sales (200 employees, 10 project teams, 63 AutoCAD licenses, named Head of Sales Anne Ertl) supported by branch offices in Cologne and Düsseldorf, plus agent representation in Russia, China, Mexico, Canada, and Singapore. The company maintains preferred-supplier relationships with major trade fair operators including Messe Düsseldorf (since 2015) and DECHEMA, and has delivered large-scale projects for clients including Daimler, Bosch Rexroth, Viessmann, Rittal, EEX, and SENEC. Messeprojekt is ISO 9001 and ISO 14001 certified, holds a 'Sustainable Company' certification, and received EU funding in 2024 to establish a formal innovation management function.

Name

Messeprojekt

Legal name

Messeprojekt GmbH

Website

https://messeprojekt.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Messeprojekt GmbH is a family-owned German trade fair construction company that designs, produces, and assembles custom and modular exhibition stands for enterprises, agencies, and trade fair operators across more than 40 countries, supplemented by proprietary digital tools for lead capture, stand configuration, virtual fairs, and logistics.

Ownership category

akta.pro rank

Product category

Trade Fair Construction Services

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

akta.pro secondary industries

Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG), Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)

Keywords

• Trade fair construction
• Exhibition stand building
• Modular stand systems
• Virtual exhibition platforms
• Trade fair logistics software

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Trade Fair Construction Services: Custom and individual trade fair stand construction from concept to on-site assembly. Revenue generated through project fees, material costs, production, and logistics services. Includes both individual/custom construction and system/standard construction. Revenues of 25 million euros in 2022 reported.
2. Digital Tools & Software Subscriptions: Proprietary digital tools including myStandLeads (free), myStand configurator, FairGalaxy platform, myCrowd, and ELFE app. Some tools offered free (myStandLeads), others likely subscription or usage-based for trade fair companies and exhibitors.
3. System Stand Construction: Rental and implementation of reusable system stands (Octanorm, MaximaSystem, Megawall). Revenue from material rental, configuration services, and setup. Supports 100,000 m² gross surface area in 3 days across 15 football fields.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Messeprojekt is a German family-owned trade fair construction company that designs, plans, builds, and assembles custom exhibition stands for enterprises, agencies, and trade fair operators. The company operates an in-house production facility with carpentry, locksmith, and paint capabilities, deploys the proprietary Megawall modular system along with Octanorm and MaximaSystem materials, and offers an integrated digital ecosystem including lead capture, stand configuration, virtual exhibition, and logistics apps.

Product overview

Messeprojekt is a German trade fair construction company offering three core service lines: Individual Construction (custom booth building with in-house production including carpentry, locksmith, and painting), System Construction (using Octanorm, MaximaSystem, and proprietary Megawall modular systems), and Digital Solutions. The digital portfolio includes FairGalaxy (virtual exhibition platform), myStandLeads (lead capture app), myStand (online stand configurator), Virtual Showroom, 3D Modeling, myCrowd (knowledge management), and ELFE (award-winning logistics app). The company also offers pre-construction virtual preview through ShowAndTest-Lab. Services span from initial concept through design, CAD planning, production, logistics, and on-site assembly.

Differentiator

Problem solved

Functional benefit

Brands

• myStandLeads: Lead management app for capturing contacts at trade fairs and events, featuring business card scanning, document sharing, note creation, questionnaire creation, signature capture, and GDPR-compliant data processing
• FairGalaxy
• myStand
• myCrowd
• ELFE (Enhanced Logistic & Fair Efficiency)
• Megawall
• ShowAndTest-Lab

Products and services

• Individual Trade Fair Stand Construction End-to-end custom design and construction of exhibition stands including concept, design, CAD planning, in-house production (carpentry, locksmith, painting), logistics, and on-site assembly. Delivered by 10 project teams with 63 AutoCAD licenses and a 10-member creative team of designers and architects. Used by large enterprises such as Bosch, Daimler, Viessmann, Rittal, and EEX.
• System Stand Construction Rental and assembly of reusable system exhibition stands using Octanorm and MaximaSystem materials drawn from Europe's largest inventory. Enables outfitting of up to 100,000 m² of gross surface area in 3 days (equivalent to 15 football fields). Used by trade fair operators such as Messe Düsseldorf and DECHEMA to outfit large halls for thousands of exhibitors.
• Megawall Modular Stand System Proprietary modular frame stand system with self-supporting column-free construction, ultra-thin aluminum joints for near-seamless wall transitions, and high-quality finish. Combines pricing and flexibility of standard system construction with the design aesthetics of individual construction. Offers 3 million possible configurations for exhibitors.
• myStandLeads Professional lead management mobile app for capturing contacts at trade fairs and events. Features business card scanning, document sharing, notes and questionnaires, signature capture, photos, GDPR-compliant consent, team performance tracking, CRM integration, and real-time data visualization. Offered to exhibitors and trade fair companies.
• myStand Online Exhibition Stand Configurator Online exhibition stand configurator enabling customers to configure stands digitally with a technical standard for digital ordering, individual consultation, 24/7 support, and full implementation services. Sold as a digital sales channel solution to trade fair companies and exhibitors.
• FairGalaxy Virtual Trade Fair Platform Professional software platform for virtual trade fairs featuring exhibition landing pages, virtual halls, exhibitor profiles, showrooms with videos, 3D models, PDFs, photos, 360-degree views, lead management, chat, video conference, visitor tracking, and detailed evaluation. Used by trade fair companies to run digital or hybrid exhibitions.
• ELFE Logistics and Assembly App Award-winning logistics and assembly app for information, management, and controlling of trade fair system stand assembly. Provides all fair-related information in one application with real-time visibility for assembly operations. Sold to trade fair companies and system stand operators.
• Virtual Showroom Service for designing, conceptualizing, and branding virtual showrooms for website integration or virtual trade fair participation, enabling transition between real trade fair presence and virtual world. Targeted at exhibitors and trade fair companies seeking hybrid or virtual event solutions.
• 3D Modeling and Visualization Product modeling and visualization service using professional CAD software for photorealistic 3D representation, integrable into websites, online shops, or virtual exhibition stands. Includes 3D viewer technology for three-dimensional product viewing on any internet-enabled device. Sold to exhibitors and product manufacturers.
• myCrowd Knowledge Management Tool Fully responsive knowledge management tool featuring self-structuring database, intuitive user interface, document upload/download, likes, comments, sharing, and team communication capabilities for internal corporate communication. Sold to organizations needing structured collaboration tools.

Quantifiable outcome

• 100,000 m² of trade fair space built in 3 days — equivalent to 15 football fields
• +6 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

13 partnerships are on record, tiered minor and core.

• dreiform GmbHminorStrategic or Co-development Partner · 1 January 2016Agency from Cologne that designed the SLV Visitor Center. Mp was commissioned to redesign the former warehouse into an intuitively experienceable interaction room. The finished solution won the FAMAB Award 2016 Silver Apple.
• Messe Düsseldorf GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Ongoing partnership since 2015 for modern system stand construction 'Megawall'. Messe Düsseldorf operates 292,000 m² in 17 halls housing 35,000 exhibitors annually. mp provides reliable large-scale system stand planning and execution.
• FAIRNET GmbHcoreStrategic or Co-development PartnerLong-standing partnership for jointly realizing demanding customer wishes in trade fair construction. Collaborative relationship combining creativity, competence, and innovative ideas to serve customers and manage future challenges together.
• DECHEMA Ausstellungs-GmbHcoreChannel Partner/ Reseller/ DistributorSelected as one of four stand construction companies for ACHEMA 2018 in Frankfurt am Main. Dechema manages exhibitor ordering portal for approx. 132,000 m² across ~55 countries. mp served as preferred supplier for this major chemical engineering trade fair.
• Phocus Brand ContactminorStrategic or Co-development PartnerAgency partner for brand communication that develops trade fair concepts with mp. Collaborative relationship where mp implements the agency's creative visions in an execution-oriented and budget-compliant manner.
• SCHACHZUG — Agentur für Markenkommunikation GmbHminorStrategic or Co-development PartnerAgency partner that developed the creative concept and efficient schedule for SENEC GmbH's Intersolar Europe 2019 trade fair presence. Worked with mp in relaxed and constructive cooperation.
• Atelier MarkgraphminorStrategic or Co-development PartnerPrestigious German design agency that collaborates with mp on large-scale trade fair projects for Viessmann (Swissbau). Partnership combines concept and execution for events of various sizes.
• fischerAppeltminorStrategic or Co-development PartnerAgency responsible for concept and realization of Viessmann Jahrhundertfestival 2017 across three locations (Berlin, Hof, Allendorf). mp supported with stages, furniture, equipment, guidance systems, and open space design.
• GPJ (George P. Johnson)minorStrategic or Co-development PartnerGlobal experiential marketing agency that collaborated with mp on Bosch Rexroth's bauma exhibition stands (2016 and 2019).
• BerlinerblauminorStrategic or Co-development PartnerBrand and design subsidiary of NOMOS Glashütte that collaborated closely with mp on the Baselworld exhibition stands (since 2013, six consecutive years), resulting in comprehensive brand presentation.
• KTP ArchitektenminorStrategic or Co-development PartnerArchitecture firm that collaborated with mp on the Daimler AG IAA Nutzfahrzeuge project (2010, 2014, 2016), including the largest stand in Daimler company history at 16,000 m².
• cappellerarchitektenminorStrategic or Co-development PartnerArchitecture firm that collaborated with mp and the Umweltbundesamt on sustainable exhibition design using modular components and Blue Angel certified materials at IFA Berlin since 2010.
• .diff CommunicationminorStrategic or Co-development PartnerAgency partner for Kiddy GmbH's Kind + Jugend exhibition stands (since 2016). Mp and the agency collaborate annually on perfect planning and execution for the trade fair.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• GES (Global Experience Specialists): GES is a global experiential marketing services company offering exhibition services, custom stand construction, and event logistics worldwide. It is a broad incumbent that competes with Messeprojekt for large multi-national trade fair clients but operates at significantly greater scale and geographic reach.
• Czarnowski: Czarnowski is a US-based global experiential marketing company providing trade show exhibits, environments, and event services. Comparable to Messeprojekt as a broader-incumbent that competes for large enterprise exhibit budgets, though operating at much larger international scale.

Direct peers

• Köhler Messebau: Köhler Messebau is a German trade fair construction company providing custom exhibition stand design and construction for enterprise clients. Direct competitor to Messeprojekt in the German market with similar product offerings.
• atelier damböck: atelier damböck is an Austrian exhibition stand construction and event marketing company specializing in custom and system stands for large international trade fairs. Highly comparable to Messeprojekt in product mix and enterprise client orientation across the DACH region.
• Plan B Group: Plan B Group is a German trade fair construction company offering design, individual construction, and system stand solutions for enterprise exhibitors. Directly comparable to Messeprojekt in service portfolio, German-centric footprint, and blue-chip client base.
• Meplan GmbH: Meplan is a German exhibition stand constructor offering individual and system stand construction plus digital services, closely matching Messeprojekt's product mix and enterprise customer focus across Germany. Both compete for the same large enterprise trade fair accounts.
• Jochen Schweizer Messe- und Eventbau: Jochen Schweizer Messe- und Eventbau is a German trade fair and event construction company offering custom and system stand construction. Direct competitor to Messeprojekt in the German market with similar customer segments and service offerings.
• Studio Bachmannkern: Studio Bachmannkern is a German exhibition design and build firm creating custom trade fair stands for enterprise clients. Comparable to Messeprojekt in combining creative design with technical execution for major trade fair appearances.
• Conceptum AG: Conceptum is a Switzerland-based international exhibition and event services company with German operations, offering stand construction, digital services, and event management. Comparable to Messeprojekt in cross-border trade fair execution and digital tool integration.
• Walther GmbH Messebau: Walther GmbH is a German trade fair construction company specializing in custom and modular exhibition stands for enterprise clients. Direct German market competitor to Messeprojekt with comparable service portfolio and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/messeprojekt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Messeprojekt