What Nitrocross does

Nitrocross develops and operates a motorsport property that runs an electric rallycross racing series in the United States and Canada. Founded in 2018 by Travis Pastrana as Nitro Rallycross and rebranded to Nitrocross in May 2023, the company is owned and operated by Thrill One Sports & Entertainment, a privately held action-sports entertainment company headquartered in Costa Mesa, California that also owns Nitro Circus and Street League Skateboarding.

The core technical offering is the FC1-X all-electric supercar, developed in partnership with First Corner (QEV Technologies and Olsbergs MSE), producing 1,070 peak horsepower (800 kW) with all-wheel drive and accelerating from 0-60 mph in 1.4 seconds. Below the flagship Group E class sit the FC2-powered NEXT EVO developmental class, the new Sierra Car all-electric support series, and production-based SXS and Baja Bugs classes. Racing takes place on purpose-built tracks with up to 150 feet of elevation change and 120-foot gap jumps, with a 2023-24 schedule of ten rounds across six North American venues and broadcast distribution in more than 160 countries.

Nitrocross generates revenue through a diversified stack: ticket sales and the premium Club Nitro VIP experience, exclusive global live streaming on Rumble, multi-year sponsorship agreements (notably an eight-figure deal with A SHOC alongside Yokohama, O'Reilly Auto Parts, myenergi, Busch Light, and others), sports-betting affiliate partnerships with DraftKings and NXTbets, merchandise, and content partnerships such as Insta360. The series reaches motorsport and action-sports fans, sports bettors, and corporate sponsors seeking access to a digitally native Gen Z and Millennial audience through Thrill One's combined 40+ million social followers.

Name

Nitrocross

Legal name

Nitrocross

Website

https://nitrocrossracing.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Nitrocross develops and operates an electric rallycross motorsport series featuring the FC1-X supercar and multiple race classes, serving motorsport fans, sports bettors, and corporate sponsors through live events, global streaming on Rumble, and ticketing across North American venues.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment Racing Series

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Electric rallycross racing
• Motorsports entertainment series
• Live racing events
• Live streaming broadcast
• Action sports racing

Headquarters

HQ city

California City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Event Tickets and VIP Experiences: Direct ticket sales to fans for live race events, including premium Club Nitro VIP packages offering trackside viewing, food, beverages, commemorative gear, and driver meet & greets. Additional revenue from spectator attendance and event concessions.
2. Broadcasting and Streaming Rights: Exclusive worldwide live streaming partnership with Rumble platform, providing free global access to all Nitrocross events. Post-event highlights air in more than 160 countries on linear channels.
3. Sponsorship and Brand Partnerships: Multi-year sponsorship deals including A SHOC as Official Energy Drink Partner (eight-figure multi-year agreement), Yokohama as tire partner, O'Reilly Auto Parts as auto parts partner, and myenergi as energy partner. Revenue from logo placement, track signage, and promotional integrations.
4. Sports Betting Partnerships: Partnerships with DraftKings and NXTbets for sports betting integration, enabling betting on race outcomes and championship futures.
5. Content Partnerships and Merchandise: Partnerships with Insta360 for 360-degree content creation and distribution. Additional revenue streams from merchandise sales and branded content.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Nitrocross operates a multi-class electric rallycross racing series that runs a 10-round championship across U.S. and Canadian venues. Its top-tier Group E class features purpose-built electric supercars headlined by the FC1-X (over 1,000 peak HP, 0-60 mph in under 1.5 seconds), supported by NEXT EVO, SXS, Baja Bugs, and the new Sierra Car support class, with global free live streaming on Rumble and premium Club Nitro VIP fan experiences on-site.

Product overview

Nitrocross is an electric rallycross racing series featuring multiple vehicle classes and fan experiences. The core offering includes Group E (top all-electric class with FC1-X supercars), NEXT/NEXT EVO (developmental class using FC2 electric cars), SXS Side-by-Side (production-based racing), and Baja Bugs (classic dune buggies). Supporting the racing are Club Nitro VIP premium experiences and worldwide live streaming via Rumble. The 2024 season introduced the Sierra Car as an all-electric support series class.

Differentiator

Problem solved

Functional benefit

Products and services

• Nitrocross Championship Series The multi-class electric rallycross racing championship spanning the U.S. and Canada, headlined by the Group E top class and supported by NEXT EVO, SXS, and Baja Bugs divisions. Tickets and live attendance are sold per round, with events combining racing, music, and fan entertainment at purpose-built tracks.
• Club Nitro VIP Experience Premium fan experience package offering dedicated private trackside viewing, private restrooms, a full private cash bar, catered buffet-style dinner, snacks, beverage tickets, commemorative Club Nitro lanyard, and driver meet-and-greet opportunities at Nitrocross events. Available as a paid add-on to event tickets (ages 4+).
• FC1-X Electric Supercar The all-electric race car platform that powers the Group E top class, producing the equivalent of 1,070 peak horsepower (800 kW) with all-wheel drive, capable of three Gs of acceleration and 0-60 mph in 1.4 seconds. Co-developed with First Corner/QEV Technologies/Olsbergs MSE and supplied to racing teams (e.g., Dreyer & Reinbold Racing JC, Vermont SportsCar, Olsbergs MSE) for Group E competition.
• FC2 Electric Race Car The new electric race car used in the NEXT EVO developmental class, replacing the prior NEXT class vehicle and providing an electrified pathway for emerging drivers (e.g., SET-LOENBRO team drivers Michael Leach and 2023 NEXT World Final winner Tommi Hallman).
• Sierra Car Support Series All-electric support series race class added to the Nitrocross ecosystem as a complementary racing class to Group E, designed to broaden the series' electric racing footprint and showcase emerging electric racing formats within Nitrocross events.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• TixrcoreChannel Partner/ Reseller/ Distributor · 22 May 2024Exclusive ticketing partner for Nitrocross electric car racing series. Tixr is the largest, fastest-growing privately-held primary ticketing and live event commerce marketplace. Processing $2 billion in transactions through its unified commerce platform. Ranked #12 on Inc. 5000 Regionals: 2024 Pacific list.
• SET-LOENBROminorOthers · 8 May 2024New racing team for 2024/2025 season featuring drivers Michael Leach and Tommi Hallman (2023 Nitrocross NEXT World Final winner) in the NEXT EVO class driving FC2 machines.
• YokohamacoreGTM or Marketing Partner · 15 May 2023Season partner for Nitrocross 2023-24. Yokohama tires featured on Nitrocross vehicles as official tire partner.
• O'Reilly Auto PartscoreGTM or Marketing Partner · 15 May 2023Season partner for Nitrocross 2023-24. O'Reilly Auto Parts provides automotive parts and accessories support for the racing series.
• myenergicoreGTM or Marketing Partner · 15 May 2023Season partner for Nitrocross 2023-24. myenergi provides energy solutions as part of the sustainable electric racing ecosystem.
• Cold Hard ArtminorOthers · 18 March 2023Trophy maker based in Indianapolis that created the Ken Block Championship Trophy. Trophy made of polished stainless steel and alloy with dynamic Diode Blue and Americana Blue accents.
• A SHOC EnergycoreGTM or Marketing Partner · 28 January 2022Eight-figure, multi-year partnership making A SHOC the Official Energy Drink Partner of Thrill One's family of brands including Nitro Circus, Street League Skateboarding, and Nitro Rallycross. A SHOC receives integration across company's entire portfolio including premier competitions, live events worldwide, and robust digital and social content. Featured as presenting sponsorship of Nitro Circus' 2022 North American tour and Nitro RX's #GoNitro star car.
• First Corner (QEV Technologies and Olsbergs MSE)coreStrategic or Co-development Partner · 2 December 2020Vehicle development partnership for the FC1-X electric supercar. First Corner is composed of QEV Technologies (leading electric mobility company) and Olsbergs MSE (long-time rallycross team operator). Worked with manufacturers Ford, Volkswagen, and Subaru to develop groundbreaking vehicle platform with extraordinary performance.
• RumblecoreGTM or Marketing PartnerExclusive worldwide streaming partner for all Nitrocross events. Stream available free on web, desktop, mobile, and all major streaming devices. Part of broadcast partnership between Thrill One Sports and Entertainment and Rumble for leading live-streaming action sports content.
• DraftKingsminorGTM or Marketing PartnerSports betting partner providing betting odds and wagering opportunities on Nitrocross race outcomes and championship futures.
• NXTbetsminorGTM or Marketing PartnerSports betting partner providing betting insights, odds analysis, and wagering guidance for Nitrocross events and championship predictions.
• Dreyer & Reinbold Racing JC (DRR JC)coreOthersRacing team featuring drivers including Robin Larsson (2022-23 and 2023-24 Group E champion), Fraser McConnell, and Andreas Bakkerud. Team dominated the 2022-23 season with multiple wins and podiums. Planning to expand to four cars for 2023-24 season.
• Vermont SportsCarcoreOthersRacing team featuring drivers including Travis Pastrana, Conner Martell, and Brian Deegan. Ran Subaru vehicles and achieved historic 1-2-3 finishes at Glen Helen in 2021.
• Olsbergs MSEcoreOthersRacing team with drivers including Kevin Eriksson and Oliver Eriksson. Key partner in FC1-X development with First Corner and QEV Technologies. Multiple race wins across seasons.
• VMV RacingminorOthersBelgium-based racing team with drivers Viktor Vranckx and Guillaume de Ridder. Vranckx won RX2e championship in 2022. Team joining Nitrocross with expanded two-car lineup.
• XITE Energy RacingminorOthersBritish racing team featuring drivers Oliver Bennett and Patrick O'Donovan. All-British lineup competing in Nitrocross.
• Thrill One Sports & EntertainmentcoreOthersParent company and global leader in thrill-based entertainment. Founded in 2020, combining Nitro Circus, Street League Skateboarding, and Nitro Rallycross. Over 40 million aggregate social followers. Headquartered in Costa Mesa, California.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Formula 1: Premier global motorsport series. Competes for premium global sponsorships, OEM partnerships, and broadcast rights value; also serves as the aspirational benchmark against which EV motorsport series like Nitrocross position themselves.
• NASCAR: Dominant North American motorsport series. Competes with Nitrocross for premium automotive and energy sponsorships, broadcast deals, and fan share in the U.S. market.
• SuperMotocross World Championship: Combined AMA Supercross and Pro Motocross championship under a unified world championship banner. Competes with Nitrocross for action-sports fan attention, stadium-event inventory, and youth-oriented sponsors in North America.
• AMA Supercross: Stadium-based motorcycle racing series with a festival-style event format. Highly comparable in terms of stadium-based, jump-filled racing entertainment targeting the same Gen Z/Millennial action-sports demographic.

Emerging players

• World of Outlaws: Premier sprint car and late model dirt racing series in North America. Comparable as a private/niche motorsport property targeting similar regional sponsor bases and short-format, high-action race formats.
• Stadium Super Trucks: Off-road stadium racing series featuring high-jump, mixed-surface competition. Closely aligned with Nitrocross's track-design philosophy and live-event format, though operating at significantly smaller scale.

Direct peers

• Formula E: FIA-sanctioned all-electric single-seater championship series. Most directly comparable to Nitrocross as a privately held, EV-pure-play motorsport series targeting global OEM, energy, and consumer sponsors with a tech-forward brand positioning.
• Extreme E: All-electric off-road racing series using purpose-built SUVs in remote locations. Comparable as a private, sustainability-themed EV motorsport property chasing similar premium-brand sponsors and Gen Z/Millennial audiences.
• FIA World Rallycross Championship: Sanctioned international rallycross series operated under the FIA. Closest format competitor to Nitrocross, sharing the mixed-surface, jump-heavy, head-to-head racing format and overlapping manufacturer and tire sponsorship pools.

Others

• Nitro Circus: Sister brand under Thrill One Sports & Entertainment and direct offshoot of founder Travis Pastrana. Shares the action-sports audience, Thrill One sponsorship portfolio (A SHOC, Yokohama), and operational infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Nitrocross_
• YouTubeyoutube.com/channel/UCrdZ0vLWa3CbFFbHEBewC3w
• Facebookfacebook.com/Nitrocrossracing
• Instagraminstagram.com/nitrocross
• TikToktiktok.com/@nitrocross_
• LinkedInlinkedin.com/company/nitro-rallycross

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nitrocross