Citraweb Solusi Teknologi

What Citraweb Solusi Teknologi does

PT Citraweb Solusi Teknologi is an Indonesia-based value-added distributor and systems integrator of enterprise and telecommunications networking equipment, headquartered in Sleman, DI Yogyakarta (founded 2005; ~101-250 employees; privately held). The company is an authorized distributor for 14+ networking brands including MikroTik, Ubiquiti, Huawei, Teltonika, Cambium, C-Data, V-Sol, Ruijie-Reyee, RF Elements, and SWIFT, and also sells its own MikroBits-branded SFP OLT GPON transceiver modules. Its catalog spans routers (rackmount, desktop, outdoor, LTE/5G), managed and unmanaged switches (including PoE variants), wireless access points (indoor, outdoor, point-to-point), GPON/EPON OLT systems, ONT/ONU/MDU customer-premises equipment, SFP transceivers across 1G to 400G speeds, fiber splicers, PoE accessories, and UPS/power equipment.

Citraweb serves three primary customer segments: Internet Service Providers (ISPs) requiring FTTH and wireless broadband infrastructure, enterprise/corporate buyers needing office and facility networking, and system integrators implementing multi-vendor deployments. Revenue is generated primarily through one-time hardware resale across the multi-brand catalog, supplemented by professional services including technical training programs, device repair, warranty verification, and online configuration tutorials published via a YouTube channel and Indonesian-language blog. Pricing is in Indonesian Rupiah with tiered unit pricing across product categories, 11% VAT applied, and member-login discounts; corporate invoicing with NPWP-based tax invoices is supported for B2B buyers.

The go-to-market combines direct B2B sales with an e-commerce storefront at citraweb.com, supported by WhatsApp-based sales consultation, member registration, and promotional campaigns. The company maintains social media presence on Twitter/X and Instagram (@citraweb_com) and produces technical content marketing aimed at Indonesian network engineers. Related-party entities visible in the website footer (Citranet ISP, Citra IX internet exchange, Citrahost web hosting, HRD.ID, Sora Screen digital signage) suggest an affiliated group of technology businesses under common ownership, though no formal corporate relationship to Citraweb Solusi Teknologi is disclosed.

Name

Citraweb Solusi Teknologi

Legal name

PT. Citraweb Solusi Teknologi

Website

https://citraweb.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Citraweb Solusi Teknologi is an Indonesian value-added distributor of enterprise networking equipment, authorized for 14+ brands including MikroTik, Ubiquiti, and Huawei, serving ISPs, enterprises, and system integrators with hardware resale plus training and integration services from Yogyakarta.

Ownership category

akta.pro rank

Product category

Networking Equipment Distribution

NAICS

Other Communications Equipment Manufacturing (33429), Electronic Connector Manufacturing (334417), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Computer Communications Equipment (3576), Electronic Connectors (3678)

akta.pro industry

PRIMARYHDAFAEAE

Optical Transceivers (SFP/SFP+/SFP28/QSFP/QSFP-DD/OSFP)

Hardware, Technology & Telecom/Networking Equipment & Components/Network Interface & Adapter Hardware (NICs/Transceivers)

SECONDARYHDAFAIAA

Residential Broadband CPE (DSL/Cable/Fiber Gateways)

Hardware, Technology & Telecom/Networking Equipment & Components/Network Access & Edge Devices (CPE/ONT/Modems/Gateways)

SECONDARYHDAFALAD

Connectors, Jacks & Couplers (RJ45/LC/SC/MPO/MTP)

Hardware, Technology & Telecom/Networking Equipment & Components/Cabling, Patch Panels & Connectivity (Copper/Fiber)

Keywords

• Networking equipment distribution
• Fiber optic infrastructure
• Enterprise network hardware
• FTTH deployment equipment
• Wireless broadband hardware

Headquarters

HQ city

Sleman

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hardware Product Sales: Revenue generated from selling networking equipment including routers, switches, wireless access points, GPON OLT/ONT, SFP transceivers, and related accessories from multiple brand partners
2. Technical Services: Additional revenue streams from training programs, device repair services, and technical support for networking equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PT. Citraweb Solusi Teknologi is an Indonesian value-added distributor (VAD) that supplies enterprise and ISP-grade networking hardware from 14+ global brands including MikroTik, Ubiquiti, Huawei, Teltonika, C-Data, V-Sol, Ruijie-Reyee, Cambium, RF Elements, and SWIFT. The portfolio spans routers, managed/unmanaged switches, wireless access points, GPON/EPON OLT and ONT/MDU fiber systems, SFP transceivers, fiber splicers, antennas, and PoE accessories, accompanied by training, repair, warranty verification, and remote management services. The company also produces its own Mikrobits line of SFP OLT GPON transceiver modules.

Product overview

Citraweb Solusi Teknologi (PT) operates as a networking equipment distributor and value-added reseller based in Yogyakarta, Indonesia, carrying multiple sub-brands of enterprise and ISP-grade networking hardware. The portfolio is organized around three core technology pillars: (1) Routing and Switching — MikroTik routers and switches plus Ubiquiti UniFi switches, cloud gateways, and controllers; (2) Fiber-to-the-Home (FTTH) Infrastructure — V-Sol and C-Data GPON/EPON OLT systems, ONU/ONT units including MDU devices, and MikroBits SFP OLT transceivers; and (3) Industrial and Cellular Networking — Teltonika LTE/5G industrial routers with remote management (RMS), Ruijie Reyee and Huawei eKit wireless access points, Ubiquiti airMAX/airFiber point-to-point links, RF Elements sector antennas, and SWIFT fiber splicers. Complementary accessories include PoE adapters, power equipment, and SFP transceivers across multiple speed tiers. The company also provides ancillary services such as training, technical repairs, warranty verification, and technical tutorials. Citraweb is the official or authorized distributor for the brands it carries and also develops its own internal systems (Citraweb Merch merchandise, warranty check tools, and tutorial content).

Differentiator

Problem solved

Functional benefit

Brands

• MikroBits: Own brand of SFP and networking equipment products sold through Citraweb

Products and services

• Multi-Brand Networking Equipment Distribution Value-added distribution of enterprise and ISP-grade networking hardware from 14+ authorized brands (MikroTik, Ubiquiti, Huawei, Teltonika, C-Data, V-Sol, Ruijie-Reyee, Cambium, RF Elements, SWIFT, Mikrobits), covering routers, switches, GPON/EPON OLT and ONT/MDU fiber systems, indoor and outdoor wireless access points, SFP transceivers, fiber splicers, antennas, and PoE accessories. Sold via citraweb.com B2B storefront with member-login pricing, corporate invoicing, and direct B2B consultation.
• Mikrobits SFP OLT GPON Optical Transceiver Modules Citraweb's own Mikrobits brand of SFP OLT GPON optical transceiver modules including high-power Class C+++ variants with 9dBm output. Designed as compatible add-on modules for OLT systems to extend fiber network deployment flexibility for FTTH rollouts.
• Networking Training Programs Technical training services delivered to ISPs, enterprises, and integrators on networking equipment implementation, configuration, and best practices (covering MikroTik and related distributed brands). Accessed via Citraweb's TRAINING menu and tied to product purchase lifecycles.
• Device Repair Services Repair services for networking equipment distributed by Citraweb, offered through the company's 'PERBAIKAN' menu and supporting warranty handling for distributed brands.
• Citraweb Warranty Check Service An online warranty verification service allowing customers to check device warranty status by serial number, MAC address, or SoftwareID, supporting verification of up to 5 devices per search for distributed networking equipment brands.
• PoE Adapters and Power Equipment Power over Ethernet (PoE) adapters including UniFi PoE 15W and PoE+ 30W variants, power injectors, and power supplies for networking equipment. Sold as accessories to support deployment of PoE-capable access points, switches, and other powered devices.
• Citraweb Merch Own-brand Citraweb merchandise products sold through the Citraweb storefront.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MikroTikcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of MikroTik networking equipment including routers, switches, and wireless solutions. MikroTik is a Latvian networking equipment manufacturer known for RouterOS software and hardware.
• UbiquiticoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Ubiquiti networking products including UniFi wireless access points, switches, and airMAX wireless equipment for ISP and enterprise deployments.
• HuaweicoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Huawei networking products including eKit access points and enterprise wireless solutions for Indonesian market.
• TeltonikacoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Teltonika industrial LTE routers, switches, and RMS (Remote Management System) for IoT and industrial networking applications.
• C-DatacoreChannel Partner/ Reseller/ DistributorAuthorized distributor of C-Data GPON/EPON OLT equipment and ONT/ONU devices for FTTH fiber broadband deployments.
• V-SolcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of V-Sol GPON/EPON OLT equipment, ONUs, and routers for fiber optic network deployments.
• Ruijie - ReyeecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Ruijie Reyee networking products including wireless access points and network equipment for enterprise deployments.
• Cambium NetworkscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Cambium wireless networking equipment for broadband and enterprise wireless solutions.
• MikrobitsminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Mikrobits SFP OLT modules and GPON equipment for fiber optic deployments.
• RF ElementsminorChannel Partner/ Reseller/ DistributorAuthorized distributor of RF Elements wireless sector antennas and accessories for point-to-point and point-to-multipoint wireless links.
• Swift (FO Splicer)minorChannel Partner/ Reseller/ DistributorAuthorized distributor of Swift fiber optic splicers for FTTH installation and maintenance.
• Teltonika RMScoreTechnology or IntegrationProvides remote management capabilities for Teltonika routers through RMS (Remote Management System) platform, enabling centralized monitoring and configuration of deployed devices.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ingram Micro: World's largest IT VAD with operations across the region including Indonesia. Broad portfolio of networking and IT products with logistics and cloud services, but focused on broader IT categories beyond Citraweb's networking specialization.
• ScanSource: US-listed VAD specializing in communications, networking, and security products. Comparable value-added distribution model focused on specialty categories including networking and wireless infrastructure.
• Commscope: Major manufacturer of networking infrastructure including fiber, wireless, and broadband equipment. Comparable as a player in the same supply chain serving Indonesian ISPs with FTTH infrastructure, though operating as manufacturer rather than distributor.
• TD SYNNEX: Major global IT distributor formed from the merger of Tech Data and SYNNEX. Offers broad networking and IT distribution with logistics and services, but operates at much larger scale than Citraweb.
• Arrow Electronics: Global VAD serving enterprise and industrial markets with networking, components, and IT solutions. Provides comparable value-added services but at much larger scale and broader portfolio scope.

Direct peers

• ALSO Group: European VAD operating in 30+ countries across networking, cloud, and IT infrastructure. Comparable multi-brand distribution with technical services, training, and cloud marketplace offerings.
• Westcon-Comstor: Global value-added distributor specializing in networking, security, and unified communications solutions, carrying brands like Cisco, Fortinet, and Palo Alto. Mirrors Citraweb's role as a multi-brand networking VAD with value-added services.
• Exclusive Networks: International VAD focused on cybersecurity and networking infrastructure, recently IPO'd and acquired by private equity. Directly comparable specialist VAD business model with similar brand portfolio and value-added services.
• Jenne: US-based VAD specializing in networking, unified communications, and data center solutions. Comparable specialty networking distribution with value-added technical services and converged solution focus.

Regional players

• PT Datacomm Diangraha: Indonesian IT distributor offering networking, datacenter, and enterprise solutions across Southeast Asia. Most direct local comparable to Citraweb, with similar multi-brand distribution model serving Indonesian enterprises and ISPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/citraweb_com
• YouTubecweb.id/youtube
• Instagraminstagram.com/citraweb_com
• Facebookfacebook.com/CitrawebCom
• LinkedInlinkedin.com/company/citrawebsolusiteknologi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citraweb Solusi Teknologi