StreamLine Partners

What StreamLine Partners does

StreamLine Partners Pty Ltd is an Australian boutique IT consulting firm founded in 2017 and headquartered in Southport, operating with a deliberately small, senior specialist team of 11–20 personnel and no offshore delivery. The company specializes in ITSM and ITOM consulting, serving mid-market and enterprise organizations in Australia with implementation, configuration, migration, and ongoing optimization services across four enterprise platforms: Freshservice (Freshworks), Xurrent (4me), Ivanti, and Virima. Revenue is generated through professional services (fixed-price implementations and time-and-materials engagements), authorized license reselling, retained managed services under a CSI model, and proprietary software subscriptions for the Pebble platform.

The firm's core proprietary technology is Pebble, a native Xurrent (4me) automation and intelligence platform comprising three generally available products: Pebble Asset Manager (agent-based and agentless discovery with AI-powered CI categorization and reconciliation, running under 30 seconds execution time), Pebble Automations (cloud and edge execution engine with V8 sandboxed scripts and event-triggered workflows from SentinelOne, Intune, and PRTG, processing 1,840 automation jobs per month across tenants), and Pebble CoPilot (AI-powered service desk assistant with 99.2% ticket classification accuracy, AI work assignment, knowledge base matching, and continual learning). Pebble is hosted on AWS with multi-tenant Lambda architecture and integrates with seven pre-built enterprise systems.

Go-to-market is consultative and direct, with no advertising or paid channels. Discovery calls are booked through HubSpot and the firm operates a 100% Australian-based team targeting enterprise and mid-market buyers across ITSM, ITOM, and CMDB accuracy use cases. Quantified outcomes include a 2,000-seat Xurrent migration with zero service disruption, 40% lower total cost versus incumbent vendor quotes, and CMDB accuracy restoration from 34% to 96% in eight weeks. The firm holds an independent ServiceNow advisory practice (no implementation or resell) and maintains multi-platform certifications across its four reseller partnerships.

Name

StreamLine Partners

Legal name

StreamLine Partners Pty Ltd

Website

https://streamlinepartners.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

StreamLine Partners is an Australian boutique ITSM and ITOM consultancy implementing and reselling Freshservice, Xurrent, Ivanti, and Virima for mid-market and enterprise clients, with its own proprietary Pebble platform built exclusively for Xurrent.

Ownership category

akta.pro rank

Product category

ITSM and ITOM Consulting Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

System Integration & Connectors (BPAMAOAC)

Keywords

• ITSM consulting services
• ITOM platform implementation
• ITSM license reselling
• Managed service improvement
• CMDB automation platform

Headquarters

HQ city

Southport

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. ITSM/ITOM Implementation Services: Fixed-price packages for scoped, bounded deliverables and time & materials for complex programmes. Implementation, configuration, and platform migrations across Freshservice, Xurrent, Ivanti, and Virima.
2. License Reselling: Authorized reseller for Freshservice, Xurrent, and Ivanti platforms. Commercial flexibility with local support.
3. Managed Services / CSI Retainers: Retained consulting model with included hours, fortnightly delivery, and proactive platform strategy. Regular account meetings, health reviews, sprint-based improvement cycles, and KPI tracking.
4. Integration Services: iPaaS design and build, custom API development, and integration architecture for connecting ITSM platforms with enterprise systems.
5. Pebble Platform Subscriptions: Native Xurrent automation and intelligence platform with three products (Asset Manager, Automations, CoPilot) offered as own IP platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

StreamLine Partners is an Australian ITSM and ITOM specialist consultancy that implements, configures, and resells four enterprise platforms - Freshservice, Xurrent (4me), Ivanti, and Virima. The firm also builds and sells its own IP, the Pebble platform, which is a native Xurrent automation and intelligence suite comprising Asset Manager, Automations, and CoPilot. Service offerings include ITSM/ITOM implementation, integration design, continual service improvement retainers, automation services, and independent ServiceNow advisory.

Product overview

StreamLine Partners is an Australian ITSM and ITOM specialist consultancy offering a multi-platform portfolio plus proprietary IP. It resells and implements four ITSM/ITOM platforms — Freshservice, Xurrent (4me), Ivanti, and Virima — alongside its own platform, Pebble, built exclusively for Xurrent (4me). Pebble consists of three integrated products: Pebble Asset Manager (agent-based/agentless discovery, AI reconciliation, and live CMDB sync), Pebble Automations (cloud and edge script/workflow execution with event-triggered triggers), and Pebble CoPilot (AI-powered ticket classification, work assignment, and knowledge base matching embedded natively in Xurrent). Services include ITSM/ITOM implementation, integration services (native, iPaaS, and custom API), Continual Service Improvement (CSI) retainers, and Automation Services. ServiceNow advisory is offered independently (no resell or implementation).

Differentiator

Problem solved

Functional benefit

Brands

• Pebble: IT automation and intelligence platform built exclusively for Xurrent (4me), including Asset Manager, Automations, and CoPilot products.

Products and services

• Pebble Platform StreamLine's proprietary native Xurrent (4me) automation and intelligence platform sold as a standalone product to Xurrent tenants globally. Combines agent-based and agentless discovery, AI-powered CI reconciliation, cloud and edge automation execution, and AI service desk assistance in one suite built exclusively for Xurrent.
• ITSM and ITOM Implementation Services Scoped implementation, configuration, and migration services across Freshservice, Xurrent (4me), Ivanti, and Virima platforms. Covers ITSM platform implementation, ITOM, discovery and CMDB design, service catalogue and IMR process design, ITIL-aligned governance, and migrations from legacy platforms like ServiceDesk Plus and ServiceNow. Delivered as fixed-price packages or time and materials.
• Integration Services Integration design and build services using native connectors, iPaaS tools (Workato, Boomi, MuleSoft), and custom REST, SOAP, and GraphQL API development. Connects ITSM platforms to monitoring, CMDB, HR, ERP, and endpoint management systems such as SentinelOne, Intune, PRTG, Workday, and SAP.
• Continual Service Improvement (CSI) Retainer Subscription-based managed services retainer with included monthly hours, fortnightly delivery cadence, agile backlog grooming, regular account meetings, platform roadmap alignment, sprint-based improvement cycles, and KPI tracking on adoption, automation coverage, CMDB accuracy, and ticket deflection.
• Automation Services Automation build services spanning platform scripting for Freshservice, Xurrent, and Ivanti, ticket routing, escalation and auto-assignment, CMDB automation, AI-assisted service desk, bespoke application development on ITSM platform APIs, and the Pebble platform for Xurrent-native automation.
• ServiceNow Advisory Independent ServiceNow advisory covering ITSM, ITAM, ITOM, and Virtual Agent. Includes platform health assessments, roadmap and strategy consulting, implementation delivery support, and platform evaluation. StreamLine does not resell or implement ServiceNow, ensuring completely independent advice.
• License Reselling - Freshservice, Xurrent, and Ivanti Authorized reseller arrangements for Freshservice, Xurrent (4me), and Ivanti platforms with local Australian commercial flexibility and support, packaged alongside implementation and managed services.

Quantifiable outcome

• Zero service disruption during 2,000-seat Xurrent migration
• +6 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability7 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, minor and supporting.

• Freshworks (Freshservice)coreChannel Partner/ Reseller/ DistributorAuthorised Freshservice reseller and implementation partner. Certified specialists for greenfield builds, complex migrations, service catalogue and ESM expansion across HR, Facilities, and Finance. Also provides Freshservice + Device42 CMDB design and discovery integration.
• Xurrent (4me)coreChannel Partner/ Reseller/ DistributorAuthorised Xurrent (4me) reseller and implementation partner. Deepest Xurrent expertise in Australian market — complex multi-tenant builds, IMR process design, service architecture consulting, and migrations from ServiceDesk Plus, ServiceNow, and legacy platforms. Hosts Pebble platform built exclusively for Xurrent.
• IvanticoreChannel Partner/ Reseller/ DistributorAuthorised Ivanti reseller and implementation partner. Provides Ivanti ITSM and Neurons implementation across enterprise environments, endpoint management, patch automation configuration, and security workflow integration with ITSM processes.
• VirimacoreTechnology or IntegrationVirima discovery and CMDB implementation specialists. Virima maps entire environments automatically and feeds accurate data into Freshservice, Xurrent, Ivanti, or ServiceNow. Provides CMDB rescue engagements and cross-platform CMDB strategy.
• ServiceNowminorStrategic or Co-development PartnerIndependent ServiceNow advisory only — no implementation or resell. Platform health assessments, roadmap consulting, optimization, independent platform evaluation, and migration advisory. Advice is completely independent due to no commercial relationship.
• AWS (Amazon Web Services)coreTechnology or IntegrationPebble platform hosted on AWS with multi-tenant Lambda architecture. AWS shared security model for physical and network security. SOC-Ready infrastructure with Defender and Intune device management.
• Microsoft IntunecoreTechnology or IntegrationPre-built integration for Pebble Asset Manager (device discovery) and Pebble Automations (event-triggered remediation). Supports cloud and endpoint management integration.
• SentinelOnecoreTechnology or IntegrationPre-built integration for Pebble Automations. Event-triggered automation reacting to SentinelOne signals for automated remediation.
• Device42supportingTechnology or IntegrationPre-built integration for Pebble Asset Manager. CMDB discovery and asset data enrichment under the Freshworks umbrella.
• LansweepersupportingTechnology or IntegrationPre-built integration for Pebble Asset Manager. Agentless discovery across IT estate.
• Dell WarrantysupportingTechnology or IntegrationPre-built integration for Pebble Asset Manager. Warranty data enrichment for assets.
• HubSpotsupportingTechnology or IntegrationCRM, website hosting, email, forms and meeting scheduling platform. All website data, contact records and communications stored and processed within HubSpot's systems.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Data#3: Australian IT solutions and services company with cloud, security, and enterprise software practices. Comparable as an ASX-listed Australian IT partner delivering multi-vendor enterprise software implementation and managed services.
• Kiandra IT: Australian software development and IT services firm. Comparable as a boutique Australian IT services provider delivering custom application development and enterprise software implementations alongside managed services.
• Brennan IT: Australian-headquartered IT services and managed services provider with ITSM and digital workplace practices. Comparable to StreamLine on Australian enterprise IT services delivery and managed services motion, though much larger in scale.
• Versent: Australian-born cloud and digital consultancy with enterprise platform practices. Comparable as an Australian boutique-to-mid-market IT consultancy delivering enterprise platform implementations for mid-market and enterprise clients.

Broad incumbents

• Slalom: Global management and technology consulting firm with a dedicated ITSM and ServiceNow practice. Comparable as a multi-platform IT transformation consultancy targeting enterprise customers with implementation, advisory, and managed services.
• Fruition Partners (HCL): ServiceNow-focused consultancy acquired by HCL. Comparable as a specialist ITSM implementation and managed services firm, though single-platform (ServiceNow) rather than StreamLine's multi-platform approach.
• DXC Technology: Global IT services firm with a sizeable ITSM and modern workplace practice. Comparable as an enterprise ITSM/ITOM implementation and managed services provider, though far larger and more platform-agnostic.

Direct peers

• Naviant: US-based IT consulting firm specialising in enterprise content and process automation with ITSM practice. Comparable as a mid-sized IT consultancy delivering implementation and managed services for ITSM and automation platforms.
• Acorio (Trustwave): ServiceNow-only consulting firm (now part of Trustwave). Comparable as a boutique ITSM specialist consultancy delivering implementation, managed services, and custom development on a single ITSM platform — a useful analogue for StreamLine's Xurrent-focused Pebble play.
• Covestic: ITSM and integration consultancy serving enterprise and public sector clients. Comparable as a specialist ITSM/implementation firm delivering managed services, integrations, and platform-specific IP analogous to StreamLine's Pebble.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/streamlinepart
• Facebookfacebook.com/streamlinepartnersau
• LinkedInlinkedin.com/company/streamlinepartners

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StreamLine Partners