BigOrange Marketing
BigOrange Marketing is a Cincinnati-based, women-owned digital marketing agency serving MSPs, manufacturers, landscapers, and home builders with StoryBrand website design, inbound content marketing, HubSpot CRM enablement, and proprietary AI search optimization services.
- Company typePrivate
- Founded2017
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BigOrange Marketing does
BigOrange Marketing is a privately held, women-owned digital marketing services agency headquartered in Cincinnati, Ohio, founded in 2017. The firm serves small and mid-market businesses in four vertical industries: IT and managed service providers (MSPs), manufacturing, landscaping, and home builders/developers. Its service portfolio spans StoryBrand-certified website design and messaging, SEO-optimized website development, content marketing and inbound campaigns, social media management, paid advertising on Google and social channels, HubSpot CRM implementation and sales enablement, and a proprietary AI search optimization offering branded as AI North Star™.
The agency's technical and methodological stack is built on certified StoryBrand frameworks, the "They Ask You Answer" content methodology, HubSpot CRM as the operational backbone, and the proprietary AI North Star™ 8-point framework designed to translate client expertise into topic clusters and technical signals that AI search systems (ChatGPT, Google Gemini, Perplexity) can retrieve. The firm also holds Google Partner, HubSpot Gold Partner, WP Engine Preferred Partner, StoryBrand Guide, and WBENC women-owned business credentials, and maintains a free AI Visibility Report as a lead generation tool.
The business model is retainer-heavy with project-based add-ons. Monthly retainers price between $4,880 and $8,088 with 3-6 month minimum commitments, quarterly campaigns run $2,900 per quarter, AI services tier between $3,500 one-time and $3,999 per month, and special projects bill at $125 per hour with a $1,000 minimum. Go-to-market blends direct sales via structured "non-sales" discovery calls, inside sales for SMB packages, the HubSpot Marketplace channel, and event-driven demand generation anchored by a multi-year partnership with the Home Builders Association of Greater Cincinnati for the HOMEARAMA® showcase. The agency enforces a category exclusivity policy limiting itself to one client per industry and geography, which shapes its distribution and pricing dynamics.
BigOrange Marketing firmographics
Firmographics- Name
- BigOrange Marketing
- Legal name
- BigOrange Marketing
- Website
- https://bigorange.marketing
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BigOrange Marketing is a Cincinnati-based, women-owned digital marketing agency serving MSPs, manufacturers, landscapers, and home builders with StoryBrand website design, inbound content marketing, HubSpot CRM enablement, and proprietary AI search optimization services.
- Ownership category
- akta.pro rank
BigOrange Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Market Research, Analytics & Consumer Insights (BPAFAAAM)
Keywords
Where BigOrange Marketing is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BigOrange Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Monthly Retainer Services: Recurring monthly service packages including Design + Develop (StoryBrand website) at $8,088/month with 3-month minimum, and Get Found + Convert (Customer-Centric Inbound Marketing) at $4,880/month with 6-month minimum.
- Project-Based Services: One-time projects including Basic Quarterly Campaign at $2,900 per 3 months, and Special Projects at $125/hour with $1,000 minimum.
- AI Search Optimization Services: Tiered AI visibility services: AI North Star Signal at $3,500 one-time, AI North Star Authority at $7,500 one-time, and AI North Star Dominance at $3,999/month with 6-month minimum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | AI North Star Signal - AI Visibility Assessment and Roadmap |
| Subscription | Pay-as-you-go | AI North Star Authority - Full AI Optimization Package |
| Subscription | Monthly | AI North Star Dominance - Ongoing AI Visibility Program |
| Subscription | Monthly | Design + Develop - StoryBrand Certified Website |
| Subscription | Monthly | Get Found + Convert - Customer-Centric Inbound Marketing |
| Subscription | Pay-as-you-go | Create + Engage - Basic Quarterly Campaign |
| Unit Pricing | Pay-as-you-go | Delight + Meet Needs - Special Projects and Add-Ons |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
BigOrange Marketing product offering
Product offeringCore offering
BigOrange Marketing is a digital marketing services agency that designs StoryBrand-certified websites, runs ongoing inbound marketing campaigns (SEO, content, social, email, paid), and provides AI search optimization services targeting ChatGPT, Perplexity, and Google. Core packages include monthly retainers for website design/development at $8,088/month and inbound marketing at $4,880/month, plus a proprietary AI North Star™ system for AI visibility. The firm specializes in four verticals: managed service providers (MSPs), manufacturers, landscapers, and home builders.
Product overview
BigOrange Marketing is a digital marketing services agency offering a portfolio of interconnected marketing services organized around three core tiers: Design + Develop (StoryBrand Certified Website), Get Found + Convert (Customer-Centric Inbound Marketing), and Create + Engage (Basic Quarterly Campaign). The agency specializes in MSP, manufacturing, landscaping, and home builder industries, combining StoryBrand messaging framework with SEO strategy and AI search optimization. Service add-ons include HubSpot CRM implementation, Social Media and Advertising, and industry-specific Home Builder and MSP Marketing Campaign Solutions. AI-powered services include the proprietary AI North Star system with three tiers: Signal (audit), Authority (implementation), and Dominance (ongoing optimization).
Differentiator
Problem solved
Functional benefit
Products and services
- StoryBrand Certified Website (Design + Develop) Custom storytelling, design and WordPress development service delivering a modern, responsive website following the StoryBrand messaging framework. Priced at $8,088/month with a 3-month minimum. Includes competitive analysis, value proposition development, photography, copy, content migration, and conversion paths. Targeted at SMBs and mid-market businesses needing clearer website messaging.
- Customer-Centric Inbound Marketing (Get Found + Convert)
- Basic Quarterly Campaign (Create + Engage)
- StoryBrand Implementation
- HubSpot CRM and Sales Support
- Social Media and Advertising
- AI North Star Signal
- AI North Star Authority
- AI North Star Dominance
- Home Builder and MSP Marketing Campaign Solutions
Quantifiable outcome
- 50% website traffic growth and 3x increase in leads in 4 months for Seattle MSP client
- +4 more outcomes
Companies that use BigOrange Marketing
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
BigOrange Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
BigOrange Marketing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- StoryBrand (Donald Miller)coreOfficial certification partnership. BigOrange Marketing team members are certified StoryBrand guides trained in the StoryBrand framework for website and marketing messaging. The certification enables them to implement StoryBrand brand scripts, workshops, and website development for clients.
- HubSpotcoreGold tier HubSpot Solutions Partner with operational proficiency in marketing-to-sales attribution, lifecycle stage management, and CRM-connected reporting. Listed on HubSpot Marketplace. Certifications include HubSpot platform expertise for CRM implementation and sales enablement.
- GooglecoreOfficial Google Partner Agency with certifications in Google Ads. Enables BigOrange to manage Google advertising campaigns for clients and access Google Partner benefits and resources.
- Women's Business Enterprise National Council (WBENC)coreWBENC certification as a women-owned business, providing marketing credibility and access to corporate diversity procurement programs.
- ClutchminorClutch profile showcases BigOrange as a top full service digital company in Ohio. Clutch provides verified reviews and industry recognition for B2B agencies.
- Home Builders Association of Greater CincinnatiflagshipMulti-year partnership as official digital marketing partner for HOMEARAMA®, the organization's flagship annual home building showcase event. Involves digital marketing, social media, media buys, and project management for the event.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
BigOrange Marketing competitors and assessment
Company assessmentDirect peers
- JoomConnect: JoomConnect is a digital marketing agency purpose-built for MSPs, providing websites, SEO, and content marketing - directly comparable to BigOrange's MSP vertical offering and pricing structure.
- Marketopia: Marketopia is a sales-and-marketing agency dedicated to the MSP channel, offering outsourced SDR, lead generation, and marketing services - directly comparable to BigOrange's core MSP-focused digital marketing and content offering.
- Lemonade Stand: Lemonade Stand is an MSP-focused marketing agency delivering website design, inbound marketing, and content services - a near-direct peer named explicitly by BigOrange in its own competitive comparison content.
- Jumpfactor: Jumpfactor is a B2B digital marketing agency serving technology and MSP clients with SEO, content marketing, and inbound programs - closely aligned with BigOrange's customer base, services, and channel-aligned go-to-market model.
- MSP Marketing Edge: MSP Marketing Edge specializes exclusively in marketing for managed service providers - directly overlapping with one of BigOrange's primary verticals and offering comparable digital marketing, content, and lead-gen services.
- MSP Camp: MSP Camp provides sales and marketing services exclusively for managed service providers, including lead generation, websites, and content - directly competing with BigOrange for the same MSP customer profile.
Broad incumbents
- WebFX: WebFX is a large full-service digital marketing agency offering SEO, web design, content marketing, and social across many verticals - a much larger incumbent that provides overlapping services to BigOrange's SMB and mid-market clients.
- SmartSites: SmartSites is a full-service digital agency offering website design, SEO, PPC, and content marketing at scale - a well-funded incumbent serving overlapping SMB and mid-market customers of BigOrange.
- Thrive Internet Marketing Agency: Thrive is a large full-service digital marketing agency with SEO, web design, social media, and content offerings - broad incumbent competing with BigOrange across overlapping SMB services.
Emerging players
- First Page Sage: First Page Sage is a content-and-SEO agency focused on thought leadership and inbound lead generation for B2B firms - overlapping with BigOrange's content marketing and SEO offerings, though broader in vertical focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BigOrange Marketing social profiles
Digital presenceBigOrange Marketing compliance and trust
Trust signalCompliance5 records
BigOrange Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
BigOrange Marketing leadership team
Management profileNumber of profiles
Profiles4 records
BigOrange Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BigOrange Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BigOrange Marketing
What does BigOrange Marketing do?
BigOrange Marketing is a digital marketing services agency that designs StoryBrand-certified websites, runs ongoing inbound marketing campaigns (SEO, content, social, email, paid), and provides AI search optimization services targeting ChatGPT, Perplexity, and Google. Core packages include monthly retainers for website design/development at $8,088/month and inbound marketing at $4,880/month, plus a proprietary AI North Star™ system for AI visibility. The firm specializes in four verticals: managed service providers (MSPs), manufacturers, landscapers, and home builders.
Is BigOrange Marketing a public or private company?
BigOrange Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BigOrange Marketing founded?
BigOrange Marketing was founded in 2017. It employs 11 to 50 people.
Where is BigOrange Marketing based?
BigOrange Marketing is headquartered in Cincinnati, United States, in the North America region.
How does BigOrange Marketing make money?
Three revenue lines are on record. Monthly Retainer Services are the primary driver. The others are project-Based Services and AI Search Optimization Services.
Who are BigOrange Marketing's main competitors?
Direct peers on record are JoomConnect, Marketopia, Lemonade Stand, Jumpfactor, MSP Marketing Edge and MSP Camp. Broad incumbents are WebFX, SmartSites and Thrive Internet Marketing Agency. First Page Sage is listed as an emerging player.
Does BigOrange Marketing have an API?
No public API is recorded for BigOrange Marketing.
What industry is BigOrange Marketing in?
BigOrange Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFAAAM, Market Research, Analytics & Consumer Insights. Its NAICS code is 54181 and its SIC code is 7311.