Health 104

What Health 104 does

Health 104 is a privately held, integrated multidisciplinary health and wellness clinic operating from a single location at 104 Canterbury Rd, Middle Park, Melbourne, Australia. The clinic is structured around four service pillars: General Practice (14 service areas including women's health, mental health, chronic disease management, skin cancer screening, and minor procedures), Allied Health (physiotherapy, osteopathy, chiropractic, psychology, dietetics, kinesiology, acupuncture, and clinical nutrition), Wellness Spa (hyperbaric oxygen therapy, infrared sauna, ice bath, magnesium hot spa, multiple massage modalities, and Sozo Pro body composition scanning), and Fitness Studio (1:1 personal training, semi-private coaching, strength & conditioning, reformer Pilates, and breathwork using a four-phase progressive training system). Advanced diagnostic and therapeutic equipment includes Sozo Pro bioimpedance scans, Digital Infrared Thermal Imaging, OptiLight IPL for Dry Eye, and Hyperbaric Oxygen Therapy chambers.

The business operates on a mixed revenue model: GP services transition to mixed billing from 1 July 2026, allied health and specialist consultations are fee-for-service with Medicare rebates where applicable, wellness spa services are private-pay, and fitness operates on memberships and multi-session packages (e.g., $90-$109 per 1:1 personal training session, $50 per semi-private coaching session, $120 introductory HBOT, $40 per strength & conditioning class). Distribution runs through in-person clinic visits supported by three booking platforms (HotDoc for medical, Momence for wellness/fitness, MyHealth1st for select services) plus a dedicated Health104 mobile app. Key partnerships include Dry Eye Solution (Australia's largest Dry Eye clinic network) for IPL therapy, Duro Health for longevity medicine, and Thermomed Australia for DITI thermography. The clinic is also pilot-testing the Holopod Health B2B initiative targeting pharmacies and clinics, and has announced Dental services as a forthcoming fifth pillar. The target customer base is individual consumers (predominantly women for women's health, fitness enthusiasts for performance programs, and proactive health/longevity seekers) in the Middle Park / inner Melbourne catchment area, with no enterprise accounts evident.

Name

Health 104

Legal name

Health 104

Website

https://health104.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Health 104 is a privately held integrated multidisciplinary clinic in Middle Park, Melbourne, combining general practice, allied health, wellness spa, and fitness studio services under one roof for individual consumers seeking whole-person care.

Ownership category

akta.pro rank

Product category

Integrated Healthcare Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Chiropractors (62131), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

General Health Coaching (HSADAGAA), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Integrated healthcare services
• Multidisciplinary clinic
• Allied health services
• Wellness and fitness
• General practice

Headquarters

HQ city

Victoria Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. General Practice Consultations: Fee-for-service GP consultations offered under a mixed billing model. The clinic transitions to mixed billing from 1 July 2026. Appointments booked via HotDoc platform with Medicare rebates available for eligible patients. Mental Health Treatment Plans provide access to Medicare-subsidised psychology services.
2. Allied Health and Specialist Services: Individual appointments for allied health practitioners including physiotherapy, osteopathy, myotherapy, chiropractic care, psychology, kinesiology, acupuncture, dietetics, and clinical nutrition. Services offered as one-off sessions or within membership packages.
3. Wellness Spa Services: Standalone therapeutic treatments including cupping, hot stone massage, hyperbaric oxygen therapy, ice bath and breathwork, infrared sauna, lymphatic drainage massage, magnesium hot spa, and remedial/therapeutic massage. Offered individually or as part of promotional packages.
4. Fitness Studio Memberships and Packages: Membership programs providing access across fitness and wellness services with tiered packages. Includes 1:1 personal training, semi-private performance coaching, strength & conditioning group classes, reformer Pilates, and fitness memberships with regular billing.
5. Specialist and Integrative Medicine Consultations: Specialist consultations including Women's Health (gynaecology and fertility), Longevity Medicine (Dr. Jonathan Gillies via Duro Health), Dry Eye Therapy, and Thermography services. These are delivered by specialist practitioners either within or adjacent to the clinic.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Health104 is an integrated multidisciplinary clinic operating four core pillars under one roof: General Practice (14 medical services), Allied Health (physiotherapy, osteopathy, chiropractic, psychology, dietetics, kinesiology, acupuncture, myotherapy), Wellness Spa (hyperbaric oxygen therapy, infrared sauna, ice bath, various massage modalities), and Fitness Studio (1:1 personal training, semi-private coaching, group strength and conditioning, reformer Pilates). Services are delivered on a fee-for-service and membership basis, with revenue from GP consultations, allied health sessions, spa treatments, and recurring fitness memberships.

Product overview

Health104 is an integrated medical, wellness, and fitness clinic operating as a unified ecosystem rather than a single product. The clinic is organised around four core pillars: General Practice (providing 14 comprehensive medical services including women's health, men's health, mental health, and chronic disease management), Allied Health (offering therapies from physiotherapy and psychology to chiropractic care, kinesiology, and clinical nutrition), Wellness Spa (delivering therapeutic treatments including hyperbaric oxygen therapy, infrared sauna, ice bath, and various massage modalities), and Fitness Studio (providing 1:1 personal training, semi-private coaching, and group strength and conditioning using a four-phase progressive training system). The ecosystem integrates these services through collaborative care teams, shared patient records, and coordinated treatment plans. Additional offerings include Longevity Medicine, Dry Eye Therapy, IV Infusions, Thermography, and Body Composition Scanning via Sozo Pro technology. The clinic also operates a mobile app for appointment booking and account management.

Differentiator

Problem solved

Functional benefit

Brands

• Duro Health: A longevity-focused medical practice consulting from Health104 in Middle Park, founded by Dr. Jonathan Gillies.
• Holopod Health

Quantifiable outcome

• Patients report improved health outcomes including resolution of chronic symptoms (insomnia, chronic pain, fatigue), sustained energy and mental clarity after Neuro-Training sessions
• +2 more outcomes

Named customers30 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Dry Eye SolutioncoreStrategic or Co-development PartnerHealth104 partners with Dry Eye Solution — Australia's largest network of dedicated Dry Eye clinics — to deliver expert Dry Eye therapy services at its Middle Park location. The partnership provides access to proven IPL technology (OptiLight), Toyos Protocols, gland expression, and the clinical expertise of Dr. Rolando Toyos (inventor of IPL therapy for dry eye). Care plans are fully integrated with GPs, hormonal specialists, and skin experts at Health104.
• Duro HealthcoreStrategic or Co-development PartnerDuro Health, a longevity-focused medical practice founded by Dr. Jonathan Gillies, consults from Health104's Middle Park location. Duro Health specialises in preventative and longevity medicine, offering advanced testing and personalised health optimisation strategies as part of Health104's integrated care ecosystem.
• Holopod HealthminorStrategic or Co-development PartnerHealth104 is connected to Holopod Health through a pilot application program. Holopod Health appears to be a related health technology or ecosystem initiative targeting pharmacies and clinics for partnership in pilot programs.
• HotDoccoreChannel Partner/ Reseller/ DistributorHotDoc is the online medical booking platform used by Health104 for GP and specialist appointments. Patients book through HotDoc which integrates with Medicare for eligible rebates. HotDoc serves as the primary digital channel for medical appointment distribution.
• MomencecoreChannel Partner/ Reseller/ DistributorMomence is the booking and membership management platform used by Health104 for wellness and fitness services including spa treatments, fitness classes, personal training sessions, and membership packages.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Parsley Health: US-based membership-based functional medicine practice combining primary care, advanced diagnostics, nutrition, and wellness coaching. Closest global comparable to Health104's integrated, prevention-focused, multi-pillar delivery model with recurring revenue.
• The UltraWellness Center: US functional medicine clinic founded by Dr. Mark Hyman combining integrative medicine, nutrition, and advanced diagnostics. Comparable to Health104's GP-plus-allied-health-and-longevity integrated model with strong wellness programme design.
• Brisbane Livewell Clinic: Australian multidisciplinary clinic offering integrated natural and conventional medicine, allied health, and wellness therapies. Directly comparable as another practitioner-led integrated clinic combining GP-style, allied health, and complementary therapies under one roof.

Emerging players

• Hone Health: US longevity-focused men's health platform offering advanced diagnostics, hormone optimisation, and personalised care plans. Comparable to Health104's longevity medicine and IV infusion offerings, with a focus on subscription-based preventive care.
• Fountain Life: Longevity and preventive health clinic deploying advanced diagnostics (full-body MRI, AI-driven imaging) and personalised health optimisation. Comparable to Health104's longevity medicine pillar and advanced diagnostic technology stack (Sozo Pro, DITI).
• Mosh: Australian digital health platform for men's health offering consultations, treatments, and ongoing care plans via subscription. Comparable to Health104 in the Australian preventive health and recurring care space, though delivered digitally rather than in-clinic.

Broad incumbents

• One Medical: Large US primary care platform (acquired by Amazon) offering integrated, technology-enabled GP services with a membership model. Comparable as a higher-scale, broader-incumbent version of Health104's integrated primary care plus wellness positioning.
• Cleveland Clinic Center for Functional Medicine: Hospital-based functional medicine program within a major US health system. Comparable as a much larger incumbent offering the kind of integrated, evidence-based + lifestyle medicine model Health104 is replicating at boutique scale.

Others

• Thorne HealthTech: US-listed health and wellness company offering supplements, diagnostics, and credentialed practitioner partnerships. Comparable as an ecosystem enabler in the integrative wellness category overlapping with Health104's clinical nutrition and longevity pillars.

Regional players

• Wellness on Wellington: Victorian integrated health and wellness clinic offering allied health, natural therapies, and fitness programming. Comparable as another Melbourne-region operator in the integrated multidisciplinary wellness category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Health104wellness
• LinkedInlinkedin.com/company/health104
• Instagraminstagram.com/health104_middlepark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health 104