Famila Basket Schio

What Famila Basket Schio does

Famila Basket Schio SRL SSD is a privately held Italian professional women's basketball club headquartered in Schio, Vicenza, operating since 1974 and controlled by patron Marcello Cestaro since 1987. The club fields a competitive roster in Serie A1, the Coppa Italia, the Supercoppa Italiana (under Lega Basket Femminile), and EuroLeague Women, with home games played at PalaRomare. As the most decorated women's basketball franchise in Italian history, it has accumulated 14 league championships, 17 Coppa Italia titles, and 14 Supercoppa Italiana crowns, plus a historic bronze medal at the 2022/23 EuroLeague Women Final Four.

The business operates a multi-revenue-stream sports franchise model: ticket sales (via exclusive platform Vivaticket), a broad sponsorship ecosystem anchored by long-tenured main sponsors (Famila, Wuber, Fratelli Beretta) and over 80 additional partner brands, merchandise sales through the Masep online shop, broadcasting/licensing revenue (RaiSport HD / RaiPlay Sport), and ancillary youth-development revenue from the Summer Sport camp program. Distribution is conducted through direct-to-fan channels — the PalaRomare arena, Vivaticket, Masep, RaiSport, and the club's owned digital properties (website, Facebook, Instagram, YouTube, X).

The company serves two primary customer bases: B2C basketball fans (local Schio and Veneto residents plus national/European followers) consuming live games, content, and merchandise; and B2B sponsors seeking high-visibility marketing inventory via team kits, arena signage, and broadcast exposure. Youth athletes represent a smaller but strategically important third segment through the Summer Sport development pathway. The underlying "technology" is human athletic performance supported by standard sports-analytics tooling (Google Analytics for web) and no disclosed proprietary platform architecture.

Name

Famila Basket Schio

Legal name

Famila Basket Schio SRL SSD

Website

https://familabasket.it

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Famila Basket Schio is Italy's most decorated women's professional basketball club, competing in Serie A1 and EuroLeague Women from its home arena PalaRomare in Schio, generating revenue primarily through sponsorship, tickets, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Sports (Women's Basketball)

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

Keywords

• Professional basketball
• Women's basketball team
• Sports entertainment
• Team merchandise sales
• Youth basketball camps

Headquarters

HQ city

Schio

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket sales: Revenue from matchday tickets sold directly to fans at PalaRomare, with games available via Vivaticket platform. Season ticket packages also offered.
2. Sponsorship and partnerships: Primary revenue stream from main sponsors (Famila, Wuber, Beretta) and dozens of regional/national partner brands displayed on team kits, arena signage, and digital channels. Named main sponsors include Famila, Emisfero, Fratelli Beretta, Wuber, Piscine di Schio, Linea Oro Adidas, plus over 80 additional partner brands.
3. Merchandise and apparel: Sale of official team merchandise, kits, and apparel through the Masep online shop and arena shop.
4. Broadcasting rights: Revenue from TV and streaming broadcasting of Serie A1 matches and EuroLeague Women games on national (RaiSport) and international platforms.
5. Summer Sport youth camps: Revenue from youth basketball camps (Summer Sport) organized annually at PalaRomare for children and teenagers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Famila Basket Schio fields a women's professional basketball team that competes in Italian Serie A1, EuroLeague Women, Coppa Italia, and Supercoppa Italiana, playing home matches at PalaRomare in Schio. The club sells matchday and season tickets, official team merchandise through the Masep shop, and registration for the Summer Sport youth basketball camps. Its commercial model is anchored by an extensive sponsorship ecosystem (Famila, Wuber, Beretta, plus 80+ partner brands) and national broadcasting on RaiSport.

Product overview

Famila Basket Schio is a women's professional basketball organization offering competitive basketball at Italian (Serie A1, Coppa Italia, Supercoppa Italiana) and European (EuroLeague Women) levels. The core product is the professional basketball team, supplemented by youth development programs (Summer Sport camps) and branded merchandise sales. The team plays home games at PalaRomare in Schio, representing one of Italy's most successful women's basketball clubs with 14 league championships.

Differentiator

Problem solved

Functional benefit

Products and services

• Famila Basket Schio Professional Basketball Team Women's professional basketball team competing in Italian Serie A1, Coppa Italia, Supercoppa Italiana, and EuroLeague Women, playing home games at PalaRomare in Schio, Italy. Provides elite live basketball entertainment for Italian and European fans and a sponsorship platform for over 80 partner brands.
• Summer Sport Youth Basketball Camps Annual youth basketball camps and summer sports programs run at PalaRomare in Schio, designed for children and teenagers to develop basketball skills under the Famila Basket Schio youth coaching staff.
• Official Team Merchandise Official team-branded merchandise including replica match kits, training apparel, and accessories sold to fans and collectors through the Masep online store (and arena shop) under the Linea Oro Adidas technical kit partnership.

Quantifiable outcome

• 14 Italian championships, 17 Coppa Italia, 14 Supercoppa Italiana — the most of any women's basketball club in Italy
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Famila (main sponsor)coreGTM or Marketing PartnerFamila is the club's primary sponsor and naming rights partner (Famila Basket / Famila Wuber Schio). The Famila brand (a supermarket chain) is the most prominent on the team kit and arena branding. The relationship has been continuous since the late 1980s, making it one of the longest-running sports sponsorships in Italian basketball.
• Wuber (main sponsor)coreGTM or Marketing PartnerWuber is a co-main sponsor of the club alongside Famila, appearing on the team kit as Famila Wuber Schio. Wuber is a local/regional brand closely associated with patron Marcello Cestaro.
• Beretta FamilacoreGTM or Marketing PartnerBeretta (Fratelli Beretta, a premium Italian food/charcuterie brand) is a principal sponsor appearing on team kits and branding, particularly in EuroLeague Women competitions where the team is branded as 'Beretta Famila'.
• VivaticketcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for all Famila Basket home games. Fans purchase tickets for campionato, eurolega, and supercoppa italiana matches exclusively through the Vivaticket platform.
• Linea Oro AdidasmajorGTM or Marketing PartnerTechnical kit sponsor providing official match kits, training apparel, and teamwear for Famila Basket. The partnership includes replica kits sold to fans through the Masep store.
• EmisferomajorGTM or Marketing PartnerMain sponsor logo visible on team kit and arena. Emisfero is a local/regional partner with strong ties to the Schio area.
• Piscine di SchiomajorGTM or Marketing PartnerSponsor visible on team kit and arena branding. Piscine di Schio is a local swimming pool/aquatics company from the Schio area.
• Fratelli BerettamajorGTM or Marketing PartnerPremium Italian charcuterie brand (Fratelli Beretta) as a main sponsor for the team, featured prominently on kits and digital assets.
• Outdoor MasterminorGTM or Marketing PartnerSponsor brand featured on team kit and digital properties.
• Pasta CecchinminorGTM or Marketing PartnerSponsor brand (pasta/food products) featured in the club's broad sponsor ecosystem.
• HypnoginminorGTM or Marketing PartnerSponsor brand featured on team kit.
• BVR BancaminorGTM or Marketing PartnerBanca, insurance and financial services sponsor partner.
• Lega Basket FemminilecoreOthersThe governing league for Italian women's professional basketball (Serie A1). Famila Basket competes in Lega Basket Femminile organized competitions including Serie A1 championship, Coppa Italia, and Supercoppa Italiana.
• EuroLeague WomencoreOthersThe premier European women's basketball competition organized by Euroleague Basketball. Famila Basket competes in EuroLeague Women as Beretta Famila, having reached the Final Four in 2022/23 and regularly competing in play-in stages.
• Fenerbahce (EuroLeague Women)minorOthersCompeting EuroLeague Women opponent; Kitija Laksa previously played for Fenerbahce and won EuroLeague with them in 2023-24.
• USK Praga (EuroLeague Women)minorOthersFormer employer of Maria Conde before joining Famila Basket; reigning EuroLeague Women champions at the time of her transfer.
• Toronto Tempo (WNBA)minorOthersWNBA team where Famila Basket player Maria Conde plays during the 2026 WNBA season while maintaining her contract with Famila Schio. Represents a dual-club arrangement between the two organizations.
• Phoenix Mercury (WNBA)minorOthersWNBA team where Kitija Laksa played in 2025, reaching the Finals. Connected to Famila Basket through player career history.
• MasepmajorChannel Partner/ Reseller/ DistributorMasep operates the official Famila Basket Schio merchandise shop (both online at masep.it and potentially at PalaRomare), selling replica kits, apparel, and accessories.
• RaiSport / RaiPlay SportmajorOthersItalian national public broadcaster airing key Famila Basket matches, including Serie A1 finals, Coppa Italia, and Supercoppa Italiana games live on RaiSport HD and streaming on RaiPlay Sport 1.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ragusa (Passalacqua Ragusa): Long-standing Serie A1 women's basketball competitor that contested multiple Italian finals against Famila (including the 2018/19 scudetto final). Comparable as a traditional Italian women's basketball club in the same competitive ecosystem.
• USK Praha (ZVVZ USK Praha): Reigning EuroLeague Women champion at the time of Maria Conde's transfer to Famila and a long-standing Final Four participant. Comparable as a top Central-European women's basketball franchise competing in both domestic and EuroLeague competitions.
• Virtus Bologna (women's basketball): Serie A1 competitor that Famila defeated in the 2022 Supercoppa Italiana final. Operates under a major multi-sport club umbrella with overlapping Italian women's basketball commercial dynamics.
• Sopron Basket: Hungarian club regularly competing in EuroLeague Women with comparable roster scale and European ambitions. Comparable as a mid-sized European women's basketball franchise with similar dual-league (domestic + EuroLeague) exposure.
• Spar Girona: Spanish Liga Femenina and EuroLeague Women club, recently signed Mariam Coulibaly before her move to Famila. Comparable in scale and structure — a top-flight European women's basketball club competing for domestic and continental honors.
• Tango Bourges Basket: French LFB and EuroLeague Women participant; Mariam Coulibaly spent time at Landerneau in France before joining Girona. Comparable as a top European women's basketball franchise competing in both domestic and continental competitions.
• Reyer Venezia (women's basketball): Direct Italian Serie A1 rival and recurring opponent. Reyer and Famila contested the 2025/26 and 2024/25 Italian championship finals and the 2025 Supercoppa Italiana, making them the closest like-for-like domestic competitor in women's basketball.
• Fenerbahce Women: EuroLeague Women competitor with significantly larger budget; Kitija Laksa previously played for Fenerbahce and won the 2023-24 EuroLeague Women title there. Comparable as a top-tier European women's basketball franchise pursuing continental titles.
• Derthona Basket (women): Serie A1 club that Famila defeated in the 2026 Coppa Italia final. Direct Italian domestic competitor in women's professional basketball.

Others

• Adidas (Linea Oro / Adidas partnership): Famila's official technical kit partner through Linea Oro Adidas. Relevant as a strategic commercial ally rather than a competitor — illustrates how the club leverages global sportswear brands to monetize merchandise and brand visibility.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/familaschio
• YouTubeyoutube.com/user/FAMILASCHIO
• Facebookfacebook.com/familabasket.it
• Instagraminstagram.com/familabasketschio

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Famila Basket Schio