What Times Prime does

Times Prime operates a direct-to-consumer annual membership platform that aggregates access to more than 30 premium digital subscriptions and exclusive discounts from 40+ consumer brands into a single ₹699 annual fee (promotional, against a ₹1,299 sticker price). The service is operated by Times Internet Limited, the digital arm of the Times Group (Bennett Coleman & Co. Ltd), one of India's largest media conglomerates, and targets urban Indian consumers seeking consolidated value across entertainment (Sony LIV, Discovery+, Watcho, Spotify, Audible, Cricbuzz Plus), food and dining (EazyDiner, Swiggy, Starbucks, Pizza Hut, Chaayos), travel (Uber One, Flipkart Travel, Yatra), fashion and lifestyle (Myntra, Lenskart, Geetanjali Salon, Cultfit), health (HealthKart, HealthifyMe), news and learning (TOI+, ET Prime), and kids products (FirstCry, Amar Chitra Katha). Distribution is exclusively digital — the company-owned timesprime.com website and mobile applications on iOS and Android — with self-serve OTP-verified signup and in-app code activation.

The business model is a single annual subscription, with payment options spanning credit/debit cards, Paytm UPI, and netbanking; no monthly, quarterly, or trial options are offered. Go-to-market combines product-led growth on owned digital channels, SEO-driven organic acquisition on the main website, content marketing through the Times Prime blog, partner co-marketing (including the annual Love All Members Fest and exclusive Purple Carpet movie premieres), and social media engagement. The platform has no proprietary technology stack disclosed beyond standard e-commerce and mobile-app infrastructure; its competitive differentiation derives from aggregation breadth, Times Group brand equity, and partner negotiation leverage rather than algorithmic or technical depth. Revenue is generated entirely through membership fees, with the value proposition framed as ₹6,000+ in bundled retail value against the ₹699 price point. The company is privately held under the Times Group corporate umbrella, with no external venture capital or private equity involvement disclosed, and serves the Indian market primarily with indirect Dubai/UAE exposure through restaurant partners such as EazyDiner.

Name

Times Prime

Legal name

Times Internet Limited

Website

https://timesprime.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Times Prime is an India-based annual membership platform, operated by Times Internet (Times Group), that aggregates 30+ premium subscriptions and exclusive discounts from 40+ brands across entertainment, food, travel, fashion, health, and news into a single ₹699 annual fee for urban Indian consumers.

Ownership category

akta.pro rank

Product category

Subscription Membership Services

akta.pro primary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Subscription membership platform
• Lifestyle benefits aggregator
• OTT subscription bundle
• Consumer brand discounts
• Annual membership program

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Others

Revenue model

1. Annual Membership Subscription: Times Prime generates revenue primarily through annual membership fees. Users pay a one-time annual fee to access the full suite of 30+ premium subscriptions and 40+ brand offers. The membership is sold directly to consumers via website and app, with payment options including credit/debit cards, Paytm UPI account linking, and netbanking. The membership period is 12 months from activation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Times Prime is an annual membership subscription service that bundles access to 30+ premium subscriptions (OTT platforms, music streaming, audiobooks, news, fitness) and exclusive discounts from 40+ consumer brands across entertainment, food, travel, fashion, health, and lifestyle categories into a single plan. Members pay an annual fee to unlock promo codes and complimentary subscriptions for partner services like Sony LIV, Discovery+, Spotify, Uber One, EazyDiner, Audible, ET Prime, and Myntra. The platform distributes these benefits through its website and mobile app, positioning itself as "The Only Membership You'll Ever Need" for urban Indian consumers.

Product overview

Times Prime is a unified membership platform that provides bundled access to 30+ premium subscriptions and benefits from 40+ brands in a single annual subscription. The core offering combines OTT streaming services (Sony LIV, Discovery+, Watcho, ZEE5, Lionsgate, Disney+ Hotstar, Spotify, Gaana, Audible, Cricbuzz Plus), restaurant and food delivery discounts (EazyDiner Prime, Swiggy, Starbucks, Pizza Hut, Chaayos), travel and cab services (Uber One, Flipkart Travel, Yatra, Cleartrip), fashion and lifestyle savings (Myntra, Lenskart, Ferns N Petals), health and wellness access (HealthifyMe, Cultfit, HealthKart, Geetanjali Salon, TONI&GUY), news and learning (TOI+, ET Prime, Amar Chitra Katha, Tinkle), and kids products (FirstCry). The platform operates as a single annual subscription (₹349-₹1299) that aggregates partner subscriptions and discount codes into one accessible app.

Differentiator

Problem solved

Functional benefit

Brands

• Times Prime Junior: A category curated for kids and adults featuring comics, cartoons, toys, and childhood-related subscriptions and offers.

Products and services

• Times Prime Annual Membership An exclusive annual membership program that provides access to 30+ premium subscriptions (Sony LIV, Spotify, Discovery+, etc.) and benefits/discounts from 40+ brands across entertainment, food, travel, fashion, healthcare, and news categories. Targeted at urban Indian consumers seeking consolidated lifestyle value.
• Times Prime Junior A dedicated membership category curated for kids and adults featuring comics, cartoons, toys, and childhood-related subscriptions and offers, including Myntra Kids discounts, Tinkle Magazine, and Amar Chitra Katha app.

Quantifiable outcome

• Membership signups doubled during the Love All Members Fest compared to non-festival periods
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered supporting and core.

• Equitas Small Finance BanksupportingGTM or Marketing Partner · 20 March 2026Times Prime and Equitas Small Finance Bank co-hosted an exclusive Purple Carpet movie premiere of Dhurandhar 2 in Delhi, Mumbai, and Bengaluru, targeting Ultra HNI customers. The event combined entertainment with lifestyle rewards, featuring curated experiences and exclusive gifts. This co-marketing event leverages both brands' premium positioning.
• CrunchyrollsupportingTechnology or Integration · 19 February 2026Times Prime partnered with Crunchyroll to expand anime access to its members. Crunchyroll provides streaming access to anime content for Times Prime members as part of the entertainment category.
• Sony LIVcoreTechnology or IntegrationSony LIV is bundled as a free premium subscription within the Times Prime membership. Members receive access to Sony LIV content including Asia Cup 2025 Live, Criminal Justice, Games of Thrones, Special Ops, Marvel movies, and Star Wars content. This is a core partner in Times Prime's entertainment bundle offering.
• Discovery+coreTechnology or IntegrationDiscovery+ is offered as a free bundled subscription with Times Prime membership. Members gain access to documentary and lifestyle content on Discovery+ as part of the entertainment category benefits.
• Uber OnecoreTechnology or IntegrationUber One membership (worth ₹800/year) is provided free for 1 month to Times Prime members. Benefits include ride and delivery discounts, exclusive perks, and Uber One Credits that function like cashback. Redeemed by over 128,000 users.
• EazyDinercoreTechnology or IntegrationEazyDiner Prime membership (worth ₹550/month, ₹3,550/year) is provided free for 1 month to Times Prime members. Members enjoy 25-50% discounts at 2000+ premium restaurants across India and Dubai, 2X Eazy points, 24x7 culinary concierge, and access to over 10,000 restaurants in 150+ cities. Redeemed by over 76,800 users.
• Audible (Amazon)coreTechnology or IntegrationAudible membership provides 2 months of free access (worth ₹398) to the world's largest audiobook and podcast platform. Members get 1 credit per month (1 audiobook free), access to the Plus Catalogue, and offline listening. Regular rate is ₹199/month. Redeemed by over 109,500 users.
• MyntracoreGTM or Marketing PartnerMyntra offers exclusive coupons and discounts (15-20%) to Times Prime members across fashion and lifestyle purchases. Members receive Myntra-specific discount codes for apparel, accessories, and footwear shopping.
• SwiggycoreGTM or Marketing PartnerSwiggy integration provides exclusive deals and free delivery offers for Times Prime members on food orders. Members access Swiggy-specific coupon codes and discounts as part of the food category benefits.
• StarbuckssupportingGTM or Marketing PartnerTimes Prime provides exclusive coupon codes for Starbucks orders, offering members discounts on coffee and food items at Starbucks outlets across India.
• Flipkart TravelsupportingGTM or Marketing PartnerTimes Prime members receive 10% off on all flight bookings through Flipkart Travel. This is part of the travel category benefits offering discounted domestic and international flight tickets.
• YatrasupportingGTM or Marketing PartnerTimes Prime members get flat 15% off up to ₹10,000 on domestic hotel bookings on Yatra, with a minimum order value requirement. Part of the travel and accommodation category.
• FirstCrysupportingTechnology or IntegrationTimes Prime provides 3 months of free FirstCry Club membership (worth ₹399) to members. Benefits include free shipping on orders, additional discounts up to 10%, early access to sales, club cash benefits, and Club Day Deals access. Redeemed by over 129,500 users.
• HealthKartsupportingTechnology or IntegrationHealthKart Premium membership (worth ₹499) is provided free for 12 months to Times Prime members. Benefits include extra 3% discount on selected range, 2% HK Cash on purchases, instant 3% discount on flash sales, and early access to deals. Redeemed by over 65,400 users.
• Geetanjali SalonsupportingGTM or Marketing PartnerTimes Prime members receive flat ₹1,000 off on any service at 120+ Geetanjali Salon outlets, with a minimum service invoice value of ₹2,000. Valid across hair, beauty, nails, makeup, and spa services.
• TONI&GUYsupportingGTM or Marketing PartnerTimes Prime members receive flat ₹1,000 off on TONI&GUY salon services with a minimum order value of ₹2,000. The offer is valid at TONI&GUY outlets (not Toni&Guy Essensuals) and excludes South and East regions of India.
• ET Prime (Economic Times)coreTechnology or IntegrationET Prime subscription (worth ₹999) is provided free for 3 months to Times Prime members. Members gain access to exclusive Economic Times stories, editorial, expert opinion, sharp insight-rich content across 20+ sectors, minimal ads, and exclusive invites to virtual events with industry leaders. Redeemed by over 234,300 users.

Scale indicators5 records

Expansion highlights6 records

Emerging players

• Magicpin: India-based loyalty and offers platform focused on dining, shopping, and travel rewards for consumers. Comparable as an aggregation/discovery layer for lifestyle offers, though more focused on cashback mechanics than the comprehensive subscription bundle model of Times Prime.
• Swiggy One: Swiggy's bundled membership combining food delivery discounts, free deliveries, and partner offers across dining and quick commerce. Partial overlap with Times Prime's food/lifestyle category, though focused primarily on Swiggy-anchored benefits rather than broad lifestyle aggregation.

Broad incumbents

• Airtel Thanks / Xstream Premium: Airtel bundles OTT apps, music, and partner benefits into its postpaid and broadband plans via Airtel Thanks and Xstream. A direct competitor leveraging telecom distribution to offer aggregation benefits at scale, with pricing power that could pressure stand-alone membership platforms like Times Prime.
• Tata Play (formerly Tata Sky): Tata Play bundles DTH television with OTT apps (Netflix, Disney+, etc.) under a single subscription in India. Comparable as a multi-service bundle targeting Indian consumers seeking consolidated entertainment access, though anchored to pay-TV distribution.
• Jio Platforms (JioSaavn, JioCinema bundles): Reliance Jio bundles entertainment, music, and lifestyle benefits into its telecom and app ecosystem. As India's largest telecom operator with deep pricing power, Jio represents the most credible competitive threat to Times Prime's aggregation model through carrier-bundled subscriptions.
• Amazon Prime (India): Amazon Prime in India bundles Prime Video, music, free delivery, and partner offers under a single annual fee. It is a much larger and broader incumbent offering a comparable single-subscription aggregation model with first-party content and commerce integration.
• Apple One: Apple's bundled subscription tier combining Apple Music, Apple TV+, Apple Arcade, iCloud+, and other Apple services under one price. A direct global analogue of the aggregation model, demonstrating the structural appeal of bundling multiple premium subscriptions into a single annual membership.

Direct peers

• CRED: India-based membership platform offering curated perks and rewards across dining, shopping, travel, and lifestyle. CRED is the closest comparable as a paid annual membership that aggregates brand benefits for urban Indian consumers, directly competing for the same wallet share as Times Prime.
• Flipkart Plus: Flipkart's loyalty membership offering SuperCoins, partner offers, and tiered benefits across the Flipkart ecosystem. Comparable as an Indian membership program aggregating brand benefits, though Flipkart Plus is commerce-anchored while Times Prime is entertainment-and-lifestyle anchored.
• Paytm First Membership: Paytm First is a paid annual membership bundling cashback, vouchers, and partner offers across travel, food, and entertainment on India's largest digital payments platform. Comparable as a direct-to-consumer annual membership aggregating third-party brand benefits for Indian consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/timesprimeindia
• LinkedInlinkedin.com/company/times-prime
• Instagraminstagram.com/timesprime
• Xx.com/timesprime

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Times Prime