What Tymber does

Tymber, legally operated as UP & YES, Inc., is a vertical SaaS e-commerce platform purpose-built for licensed cannabis retailers. The platform is a headless, SEO-optimized, mobile-first e-commerce system that delivers branded websites, native mobile apps, and self-serve kiosks as a unified product. Its core technical differentiation is real-time cart validation against the retailer's POS at every addition and again at checkout, ensuring synchronization of inventory, taxes, fees, discounts, and rewards across both surfaces. The platform integrates with the three leading cannabis POS systems (Blaze, Treez, Cova), ACH payment processors (Stronghold, Merrco), and marketing automation tools (Klaviyo, Springbig), enabling direct-to-consumer ordering, dynamic delivery management (ice-cream truck and pizza-style scheduling), and ACH-based cashless payments with one-time bank account linking.

Tymber serves licensed mid-sized cannabis retailers and delivery operators across 15 US states and 2 Canadian provinces, powering 150+ retail storefronts. The company sells via a sales-led, consultative GTM motion with personalized demos booked through its website. Pricing is quote-based and subscription-based with monthly billing; no public pricing tiers are disclosed. Reported customer outcomes include 30-50% online payment adoption rates, 20-25% higher average order values with ACH payments, and 75-90% mobile traffic across Tymber sites; named customers include Rebelle, MMD (Mary's Medicinals), Garden of Eden, Haven, High Times, NHC, Mercy Wellness, and Grassroots.

The company was co-founded by Scott Roehrick, Kyle Dukes (COO), and Colin Brann, whose lineage traces to a 2012 cannabis delivery operation in San Diego initially dependent on the Weedmaps marketplace. The realization that customers were loyal to the marketplace rather than individual retailers drove the founding team to build branded e-commerce infrastructure. Tymber was acquired by BLAZE in January 2023 to pair its e-commerce capabilities with BLAZE's POS platform, forming a full-service cannabis software suite. The company maintains offices in Truckee (headquarters), La Jolla, and San Diego, with 11-50 employees.

Name

Tymber

Legal name

UP & YES, Inc.

Website

https://tymber.io

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

1–10 employees

Short description

Tymber is a vertical SaaS e-commerce platform that provides SEO-optimized websites, mobile apps, and POS-integrated online ordering for licensed mid-sized cannabis retailers and delivery operators across 15 US states and 2 Canadian provinces.

Ownership category

akta.pro rank

Product category

Cannabis E-commerce Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics) (CRANAGAF)

Keywords

• Cannabis e-commerce software
• Dispensary website builder
• Cannabis POS integration
• SEO cannabis retail
• Cannabis online payments

Headquarters

HQ city

Truckee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Software-as-a-service e-commerce platform for cannabis retailers. Fees are billed monthly as per Proposal. The platform provides branded websites, e-commerce operations, marketing tools, and online payments integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tymber provides a headless, SEO-optimized e-commerce SaaS platform purpose-built for licensed cannabis retailers, enabling them to launch branded websites, mobile apps, and self-serve kiosks with real-time POS integration. The platform includes dynamic inventory and delivery management, ACH-based online payments via Stronghold, and marketing automation integrations. It is offered as a monthly subscription, sold direct to mid-sized cannabis dispensaries and delivery operators across the U.S. and Canada.

Product overview

Tymber is a cannabis-specific e-commerce platform delivered as a unified SaaS solution. The core platform (Tymber E-commerce Platform) provides headless, SEO-optimized web storefronts with integrated mobile apps and self-serve kiosks. It is offered as a modular suite comprising: Branded Website Builder (no-code website creation), E-commerce Operations (dynamic inventory, delivery scheduling, POS-synced cart validation), Marketing Tools (email/SMS automation, SEO, analytics), and Online Payments (ACH-based cashless payments via Stronghold). All modules share a common POS integration layer supporting Blaze, Treez, and Cova, enabling real-time sync of inventory, orders, taxes, and customer data. The platform was acquired by BLAZE in January 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Tymber E-commerce Platform Headless, SEO-optimized e-commerce SaaS platform enabling licensed cannabis retailers to run branded websites, mobile apps, and self-serve kiosks with integrated ordering, payments, and marketing capabilities.
• Branded Website Builder Pre-built, no-code website builder enabling cannabis retailers to create SEO-friendly branded websites with custom domains, blog, event calendars, and contact forms, hosted on AWS with 99.9% uptime and pre-installed SSL.
• E-commerce Operations Own e-commerce store with dynamic inventory sync, pickup scheduling, ice-cream truck style and pizza-style delivery management, and real-time cart validation with POS systems.
• Marketing Tools Marketing automation and optimization tools including email marketing via Klaviyo, SMS and loyalty via Springbig, SEO optimization, Google Analytics and Tag Manager tracking, and Google Data Studio dashboards.
• Online Payments ACH-based online payment solution via Stronghold enabling cashless checkout without third-party redirects or wallets, typically achieving 30-50% adoption rates and 20-25% higher average order values.
• Branded Mobile Apps Branded mobile applications for cannabis retailers, powered by the Tymber platform, enabling customers to browse menus, place orders, and engage with loyalty programs on iOS and Android.
• Self-Serve Kiosks Self-service in-store kiosk functionality for cannabis retail operations, allowing customers to place orders independently within the dispensary.

Quantifiable outcome

• 30-50% online payment adoption rate (typically 35-55%), climbing over time
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• BLAZEcoreStrategic or Co-development Partner · 11 January 2023BLAZE acquired Tymber in January 2023 to offer full-service cannabis software suite to dispensaries. For BLAZE, the acquisition adds e-commerce to their industry-leading toolset. For Tymber, this unlocks industry-leading POS integration to further their commitment to retail entrepreneurs. Both companies believe in an open ecosystem and support retailers' right to choose their tech stack.
• TreezcoreTechnology or IntegrationTreez is the leading enterprise cloud commerce platform for cannabis. Integration allows customers to shop full menu for pickups and scheduled deliveries with dynamic, mobile inventories for express delivery. Never manage customers, orders, taxes, fees or discounts in two platforms. Treez powers dispensary operations, Tymber powers digital growth.
• BlazecoreTechnology or IntegrationBLAZE is a robust cannabis software suite for retailers and delivery services. Their premiere POS platform offers deep integrations, advanced inventory management, delivery dispatching, and automates state reporting. Integration with Tymber provides seamless customer experience with single platform for operations and growth.
• CovacoreTechnology or IntegrationPOS platform that simplifies compliance and streamlines dispensary operations in the US and Canada. Partnership enables Tymber to serve Canadian market alongside US operations.
• StrongholdcoreTechnology or IntegrationStronghold Payments connects merchants to the ACH network for secure, compliant, seamless transactions. During checkout, customers select Stronghold Payment, enter bank login credentials, complete payment, and link account for future orders. Fully compliant ACH avoids card hassles and cash risks. Average utilization rates 30-50%, increases basket size over 20%.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Weedmaps: Weedmaps is the largest cannabis marketplace, also offering e-commerce/menu tools for dispensaries. It competes with Tymber's native e-commerce offering through its WM Marketplace and WM Retail SaaS layers.
• Leafly: Leafly is a cannabis information and marketplace platform with an emerging e-commerce offering for retailers. As a broader incumbent, it overlaps with Tymber at the dispensary e-commerce and consumer traffic layer.
• Blaze (BLAZE): BLAZE is Tymber's parent company and a leading cannabis POS and operations suite. The combined offering now includes Tymber's e-commerce, making BLAZE both partner and integrated incumbent.

Direct peers

• Cova: Cova is a cannabis POS and e-commerce platform serving dispensaries in the US and Canada. It is a Tymber integration partner and a comparable competitor in the dispensary retail software category.
• Dutchie: Dutchie is the leading cannabis e-commerce and online ordering platform connecting dispensaries with consumers. It directly competes with Tymber in powering native e-commerce for cannabis retailers, with both focused on pickup, delivery, and payment integration.
• Treez: Treez is an enterprise cannabis commerce platform with POS and e-commerce. It is both a Tymber integration partner and a direct competitor in the dispensary e-commerce layer.
• Jane Technologies (iHeartJane): iHeartJane is a cannabis e-commerce and marketing platform serving dispensaries with branded online menus, pickup, and delivery. It is a direct competitor to Tymber in the cannabis-specific e-commerce SaaS space.

Emerging players

• Springbig: Springbig is a cannabis loyalty and SMS marketing platform that integrates with Tymber. It is an emerging player in the cannabis retail software stack with overlapping customer base.
• AlpineIQ: AlpineIQ is a cannabis marketing automation and CRM platform that integrates with Tymber. It is an emerging player in the cannabis retail customer engagement layer.

Others

• Stronghold Pay: Stronghold is a fintech providing ACH-based payments to cannabis merchants through Tymber integration. As an enabling/complementary vendor, it is relevant to Tymber's checkout and payment stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tymber-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tymber