Petersfield Rugby Club

What Petersfield Rugby Club does

Pitchero (legally Pitch Hero Ltd, company number 06361033, incorporated in England) is a UK-headquartered sports club management software platform serving grassroots sports clubs. Founded in 2008 and operating for over 15 years, the company provides an all-in-one cloud-based platform that combines website hosting, membership database management, digital payment processing, team management, competition data syncing, content publishing, and event ticketing under a single product suite targeted at volunteer-run clubs. The platform is purpose-built for non-technical users and spans seven sports verticals: rugby union, rugby league, cricket, hockey, netball, basketball, and non-league and community football, with disclosed customer counts of 1,600+ rugby union clubs, 1,600+ cricket clubs, 5,900+ community football clubs, and 500+ hockey clubs contributing to a stated base of 10,000+ clubs and 64,000+ teams.

The platform's product surface includes the Pitchero Website & App builder, a Membership module with custom forms and GDPR-compliant data storage, a Payments module processing via Stripe and GoCardless from 1.67% per transaction, a Team Management module, a central Competitions database that auto-syncs fixtures and league tables (notably with ECB Play-Cricket), a Content module for publishing across web, mobile, and social, and companion mobile apps (Pitchero Club App for members/parents, Pitchero Manager App for coaches/officials). Add-on modules include The Fundraising Club Lottery (a Gambling Commission-regulated monthly lottery operated by Bee Ethical, with clubs earning £6 per £10 ticket sold) and Ticketing, delivered through a partnership with Ticketmaster Universe. The company also operates Pitchero Advertising (PH Advertising) and the GrassrootsGoals social media brand, monetizing an aggregated audience of approximately 1.5M registered users, 4M monthly web impressions, and 650K opt-in email addresses.

Pitchero monetizes through a freemium software subscription (free tier with basic features plus paid packages with advanced functionality, billed monthly), transaction-based payment processing fees from 1.67% with a published price-promise guarantee to undercut UK competitors, ticketing revenue share via Ticketmaster Universe, lottery commissions, and advertising revenue from brand and agency clients. Distribution is primarily self-serve and digital: clubs sign up directly through pitchero.com, with optional demo booking for a sales-assisted walkthrough. Headquartered in Tingley, Leeds, Pitchero is privately held with no disclosed institutional investors, parent company, or subsidiaries.

Name

Petersfield Rugby Club

Legal name

Pitch Hero Ltd

Website

https://pitchero.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Pitchero (Pitch Hero Ltd) is a UK-based sports club management software platform serving over 10,000 grassroots sports clubs across rugby, cricket, football, hockey, and netball, providing website building, membership management, payment processing, team management, and fundraising tools via freemium subscriptions.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Amateur rugby club
• Community rugby league
• Rugby training programs
• Grassroots sports club
• Youth rugby development

Headquarters

HQ city

Petersfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Club Software Subscriptions: Pitchero generates revenue primarily through tiered subscription packages for sports clubs. Clubs pay for website hosting, membership management, payment processing, and additional features. Pricing includes free tier with basic features and paid tiers with advanced functionality.
2. Payment Processing Fees: Low-cost payment processing fees (from 1.67%) charged on digital payments collected by clubs through the platform. Price Promise guarantees to beat competitor fees.
3. Ticketing Revenue Share: Revenue from ticketing services powered by Ticketmaster Universe partnership, including event creation and ticket sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Petersfield Rugby Club is an amateur sports club that fields teams in national and local rugby leagues and provides rugby training to its members. Founded in 1927 and based in Petersfield, England, the club delivers community-based competitive rugby participation and structured coaching as its core offering.

Product overview

Pitchero is an all-in-one sports club management platform combining website, registration, payments, team management, and club communications. The core platform consists of the Pitchero Website & App builder, Membership system, Payments processing, Team Management tools, Competitions database, and Content publishing. These are complemented by add-on modules including The Fundraising Club Lottery for recurring fundraising income, Ticketing powered by Ticketmaster Universe for event management, and Fundraising tools. The platform is supported by two companion mobile apps: the Pitchero Club App for members/parents and the Pitchero Manager App for coaches/officials. Pitchero League provides separate league administration functionality. The platform integrates with ECB Play-Cricket for cricket clubs and England Rugby GMS for rugby clubs, while processing payments through Stripe and GoCardless.

Differentiator

Problem solved

Functional benefit

Brands

• Pitchero Advertising (PH Advertising): Digital advertising and sponsorship solutions for brands across Pitchero's network of grassroots sports clubs.
• The Fundraising Club Lottery
• Pitchero GPS

Products and services

• Rugby league participation Fielding of club teams in national and local rugby leagues, open to club members who wish to play competitively.
• Rugby training programs Structured rugby coaching and training sessions delivered to club members, supporting skill development for competitive play.
• Club membership Annual membership of Petersfield Rugby Club, granting players access to training, league fixtures, and club facilities; administered online through the club's Pitchero website.

Quantifiable outcome

• Match fee income increased by 30% for some clubs due to automated reminders and online payment collection
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ticketmaster UniversecoreTechnology or IntegrationPitchero partners with Ticketmaster Universe to provide professional ticketing capabilities to sports clubs. This enables clubs to create events, sell tickets online, manage QR code entry, and track sales in real time. The integration allows ticketing to sit naturally within the Pitchero club website.
• ECB Play-CricketcoreTechnology or IntegrationPitchero integrates with ECB Play-Cricket for cricket clubs, automatically syncing fixtures, results, and league tables to keep club websites and apps updated with official competition data.
• The Fundraising Club LotterycoreStrategic or Co-development PartnerPitchero supports The Fundraising Club Lottery, a non-profit digital lottery raising money for sports clubs. Clubs earn £6 per £10 ticket sold as monthly grants. Bee Ethical Ltd manages the lottery under Gambling Commission regulation.
• Gourmet SocietyminorGTM or Marketing PartnerGourmet Society partnership offers lottery players free membership saving up to 40% on meals out and cinema tickets, providing incentive for lottery participation.
• BookteqminorStrategic or Co-development PartnerPartnership mentioned in customer testimonial for additional club services integration.
• Papa Johns, Bella Italia, Legoland, Sea Life, Vue Cinemas, OdeonminorGTM or Marketing PartnerPartner brands offering discounts to Fundraising Club Lottery players through Gourmet Society membership, providing additional value to lottery participants.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Jersey Watch: Jersey Watch provides website, registration, and payment tools specifically for youth sports organizations in the US. It is a niche emerging player overlapping with Pitchero's grassroots club management proposition.
• Heja: Heja is a team communication and management app targeting amateur sports teams globally. It overlaps with Pitchero's team management and messaging features but is lighter on websites, payments, and competition integrations.

Direct peers

• SportsEngine: SportsEngine (a Stack Sports company) provides registration, websites, and communication tools for youth and amateur sports organizations in North America. It competes directly with Pitchero in the grassroots club management category, especially in hockey and soccer.
• TeamSnap: TeamSnap is a leading US-based team management and sports club SaaS platform serving youth and amateur sports organizations. It is the closest international direct competitor to Pitchero, offering rosters, scheduling, payments, and communication tools for grassroots clubs.
• PlayMetrics: PlayMetrics provides club and player management software primarily for youth soccer clubs in the US. While narrower in sport coverage than Pitchero, it competes for the same volunteer-run grassroots club segment with registration, payments, and communication features.
• LeagueApps: LeagueApps is a sports league and club management platform serving youth and amateur sports organizations in the US. It directly competes with Pitchero on registration, payments, scheduling, and website functionality for grassroots clubs.

Regional players

• ClubRunner: ClubRunner provides website and member management software primarily for Rotary, Lions, and similar service clubs in North America. It is a regional adjacency to Pitchero's club-management category, with similar website/membership/payments features but in a non-sports vertical.

Broad incumbents

• MemberPlanet: MemberPlanet provides membership management, payments, and communication tools for clubs and associations. It is comparable to Pitchero at the membership/payments layer but lacks sports-specific competition data integrations and ticketing.
• Wild Apricot: Wild Apricot is a broader membership-management SaaS for associations and clubs of all kinds. It overlaps with Pitchero's membership database and website features but is horizontal across non-sports associations rather than sports-specific.
• Active Network: Active Network (now part of Global Payments) provides activity and recreation management software, including sports registration and facility scheduling. It competes with Pitchero at the registration/payments layer but focuses on larger facilities and leagues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PetersfieldRFC
• YouTubeyoutube.com/channel/UCiQLcFMRsFXYduFCtc8PkbQ
• Facebookfacebook.com/Pitchero
• Instagraminstagram.com/bepitchero

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petersfield Rugby Club